Instagram Influencer Analyzer & Sponsored Post Tracker

Rank Instagram creators by real engagement rate. Flag sponsored and paid partnership posts. Track mentions of your brand across every profile, post, reel, and comment. Eight content types in one actor: posts, reels, comments, mentions, profiles, hashtags, places, user search. Every profile row ships with engagement rate and posting cadence. Every post row ships with a sponsored content flag. One clean JSON row per item. Pay only for what you keep.

Built for talent agencies, brand marketers, ad intelligence teams, FTC compliance auditors, and PR teams who need Instagram data without the official Graph API gate.

Ranks for: Instagram influencer analyzer, Instagram influencer finder, Instagram creator analytics, Instagram engagement rate calculator, Instagram sponsored post tracker, Instagram sponsored post detector, Instagram brand monitoring, Instagram paid partnership audit, Instagram influencer database, Instagram scraper, Instagram API alternative, Instagram API free, scrape Instagram posts, Instagram profile scraper, Instagram follower count, Instagram hashtag tracker, Instagram reels scraper, Instagram comments scraper, Instagram to CSV, Instagram to JSON.

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What makes this different

Most Instagram scrapers stop at raw data. This one computes the answers buyers actually want:

1. Engagement rate and posting cadence on every profile row. Average likes, average comments, engagement rate as a percent of followers, and posts per week. Ready for agency decks and influencer databases. Zero post processing.
2. Sponsored post detection on every post row. Flags #ad, #sponsored, #paidpartnership, Instagram's paid partnership label, and brand tag patterns. Returns a boolean plus the signal list. Perfect for ad intelligence and FTC compliance monitoring.
3. One actor, every content type. Posts, reels, comments, mentions, profile info, hashtag volume, place details, user search. No juggling five separate scrapers.

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How it works

flowchart LR
    A[Pick content type] --> B[Paste URLs<br/>or search query]
    B --> C[Open in<br/>headless Chromium]
    C --> D[Parse JSON-LD<br/>+ og tags<br/>+ grid links]
    D --> E[Compute engagement<br/>detect sponsors<br/>extract mentions]
    E --> F[Push rows<br/>to dataset]
    F --> G[(JSON, CSV,<br/>Excel, API)]

Pick one of eight content types in the dropdown. Drop matching Instagram URLs or enter search terms. The actor walks each page, reads embedded structured data, and returns one row per result.

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8 content types in one actor

flowchart TD
    CT[contentType] --> P[posts]
    CT --> R[reels]
    CT --> C[comments]
    CT --> M[mentions]
    CT --> PR[profile]
    CT --> H[hashtag]
    CT --> PL[place]
    CT --> US[user-search]
    P --> PO[Profile URL<br/>Post URL<br/>Hashtag URL]
    R --> RO[Profile URL<br/>Reel URL<br/>Hashtag URL]
    C --> CO[Post or reel URL]
    M --> MO[Profile URL]
    PR --> PRO[Profile URL]
    H --> HO[Hashtag URL<br/>or search query]
    PL --> PLO[Location URL<br/>or search query]
    US --> USO[Search query]

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What works today

Content type	Status	Input	What you get
profile	Reliable	Profile URL	Username, full name, bio, followers, following, post count, verified flag, recent posts sample, engagement rate, posts per week.
posts	Reliable	Profile URL	Post rows from the profile grid: caption, likes, comments, hashtags, mentions, media URL, sponsored flag.
reels	Reliable	Profile URL or reel URL	Same fields as posts plus kind reel.
comments	Reliable	Post or reel URL	Author, text, profile URL per comment.
mentions	Reliable	Profile URL	Ranked list of @ mentions from a profile's recent posts with count and post references.
hashtag	Limited	Hashtag URL or query	Instagram restricts anonymous hashtag pages. Expect partial data without a session.
place	Limited	Location URL or query	Same restriction as hashtag pages.
user-search	Limited	Search query	Anonymous topsearch often returns empty results.

Best practice: most agencies run profile with a list of creator URLs, get engagement rates out of the box, then run posts on the winners for deeper caption and media data.

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Quick start

Creator audit with engagement rate:

{
  "contentType": "profile",
  "urls": [
    "https://www.instagram.com/humansofny/",
    "https://www.instagram.com/natgeo/"
  ],
  "resultsLimit": 30,
  "includeEngagementMetrics": true
}

Track sponsored posts for a creator:

{
  "contentType": "posts",
  "urls": ["https://www.instagram.com/kyliejenner/"],
  "resultsLimit": 50,
  "detectSponsoredPosts": true
}

Scrape comments for a single post:

{
  "contentType": "comments",
  "urls": ["https://www.instagram.com/p/SHORTCODE/"],
  "resultsLimit": 200
}

Find brands a creator tags most:

{
  "contentType": "mentions",
  "urls": ["https://www.instagram.com/chrissyteigen/"],
  "resultsLimit": 25
}

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Sample output

Per profile row with engagement metrics:

{
  "type": "profile",
  "id": "17841401870966586",
  "username": "humansofny",
  "fullName": "Humans of New York",
  "biography": "Stories of people on the streets of New York.",
  "verified": true,
  "followers": 12400000,
  "following": 8,
  "postsCount": 9200,
  "profilePicUrl": "https://scontent.cdninstagram.com/...",
  "engagement": {
    "avgLikes": 184000,
    "avgComments": 3200,
    "engagementRate": 1.511,
    "postsPerWeek": 2.4,
    "sampleSize": 30
  },
  "scrapedAt": "2026-04-24T12:00:00.000Z"
}

Per post row with sponsored detection:

{
  "type": "post",
  "id": "CxYz123abc",
  "shortcode": "CxYz123abc",
  "url": "https://www.instagram.com/p/CxYz123abc/",
  "caption": "loving this hydrator from @glossier #ad",
  "hashtags": ["ad"],
  "mentions": ["glossier"],
  "likes": 42180,
  "comments": 1822,
  "createdAt": "2026-04-22T18:11:00.000Z",
  "ownerUsername": "someuser",
  "locationName": "New York, New York",
  "image": "https://scontent.cdninstagram.com/...",
  "isSponsored": true,
  "sponsorSignals": ["#ad"]
}

Per mention row:

{
  "type": "mention",
  "sourceProfile": "chrissyteigen",
  "mentionedUsername": "cravingsbychrissy",
  "count": 14,
  "posts": [
    { "id": "Cabc", "url": "https://www.instagram.com/p/Cabc/", "createdAt": "2026-04-20T10:00:00.000Z" }
  ]
}

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What you get per row

flowchart LR
    V[Post or reel row] --> V1[Content<br/>caption, hashtags,<br/>mentions, cover]
    V --> V2[Stats<br/>likes, comments,<br/>createdAt]
    V --> V3[Owner<br/>username, verified,<br/>follower count]
    V --> V4[Detection<br/>isSponsored,<br/>signal list]
    V --> V5[Media<br/>image or video URL,<br/>alt text, location]

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Who uses this

Role	Use case
Talent agency	Rank creators by real engagement rate, not vanity follower counts.
Brand marketer	Monitor branded hashtag reach and UGC volume.
Social listening	Feed posts and comments into sentiment and share of voice models.
Ad intelligence	Track competitor sponsored posts with isSponsored flag.
FTC compliance	Audit paid partnership disclosures across a creator roster.
PR and crisis team	Watch mentions of a brand or public figure in near real time.
Data journalist	Pull structured Instagram data for investigations.
E commerce ops	Find creators tagging your brand and measure their audience overlap.

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Input reference

Field	Type	Purpose
contentType	enum	What to scrape. Drives URL and query parsing.
urls	string[]	Instagram URLs. Priority over queries.
searchQueries	string[]	Keywords for hashtag, place, or user search.
resultsLimit	integer	Cap per URL or query. Default 100.
filterByDate	string	YYYY-MM-DD or 7 days ago. UTC.
includeEngagementMetrics	boolean	Compute avg likes, avg comments, engagement rate, posts per week.
detectSponsoredPosts	boolean	Flag #ad, #sponsored, #paidpartnership, partnership labels.
downloadMedia	boolean	Save images and videos to the key value store.
scrapeCommentsPerPost	integer	Top N comments per post. 0 disables.
includeMediaMetadata	boolean	Add dimensions, alt text, tagged location.
dedupe	boolean	Skip IDs from previous runs.
maxItemsTotal	integer	Hard cap across all sources. Default 500.
proxyConfiguration	object	Apify proxy. Residential recommended.

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API example

curl -X POST \
  "https://api.apify.com/v2/acts/YOUR_USER~instagram-scraper/runs?token=YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "contentType": "profile",
    "urls": ["https://www.instagram.com/humansofny/"],
    "resultsLimit": 30
  }'

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How this compares

	Official Instagram Graph API	Generic Instagram scrapers	This actor
Access	App review + business verification	Per actor setup	Anyone
Engagement rate	You calculate it	Separate tool	Built in
Sponsored post flag	No	Separate tool	Built in
All content types	Partial	Need 4 to 6 actors	One actor
Cost model	Per call quota	Often per run	Pay per result row
Setup time	Weeks	Days	60 seconds

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Pricing

First 10 items per run are free so you can try before paying. After that you pay per result row. Engagement metrics, sponsored detection, mention rollups, and hashtag arrays are included at no extra cost. Media downloads and comment scraping add a small per unit cost when enabled.

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FAQ

Is there a free Instagram API? Instagram's Graph API is gated behind app review and a verified business account. This actor gives anyone public Instagram data with pay per use and no app approval needed.

How do I scrape Instagram without an API key? Pick a content type, paste profile or post URLs, hit Start. Residential proxy and fingerprint rotation are handled.

How do you calculate Instagram engagement rate? Engagement rate is the average of (likes + comments) per recent post divided by follower count, expressed as a percentage. The actor samples up to resultsLimit recent posts from the profile grid. Industry standard is 1 to 3 percent for mid tier creators and under 1 percent for mega creators.

How accurate is the sponsored post flag? High precision on caption signals (#ad, #sponsored, #paidpartnership, paid partnership labels) and moderate precision on brand tag heuristics. Treat it as a fast filter, not a legal determination.

Can I download Instagram photos and videos? Yes. Turn on downloadMedia. Each row includes a downloadUrl link to the source media.

Can I scrape Instagram comments? Yes. Use contentType: comments with a post or reel URL, or set scrapeCommentsPerPost on a posts or reels run.

Why do hashtag and place searches sometimes return empty? Instagram restricts anonymous access to hashtag and location pages. Use profile URLs for reliable results. Hashtag volume and top posts come back when Instagram serves the page to signed out visitors, which varies by region and IP reputation.

Does it work for private accounts? No. Only public profiles, posts, reels, hashtags, and places that Instagram exposes to signed out visitors.

Can I run this on a schedule? Yes. Use the Apify scheduler for hourly, daily, or weekly runs. Turn dedupe off if you want a fresh snapshot for trend tracking.

Does it work in any country? Yes. The actor ships with residential proxy rotation. Your results reflect what a visitor in the proxy region sees.

Is scraping Instagram allowed? This actor reads public HTML any web visitor can see. Respect Instagram's terms and rate limit sensibly. Do not store or redistribute content you do not have the right to use.

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