Funeral Home Lead Finder

Enriched US funeral home, mortuary, crematory, and cemetery leads from Google Maps with deathcare SaaS detection. Major rollups pre-blocked.

What does Funeral Home Lead Finder do?

Funeral Home Lead Finder pulls Google Maps listings for US funeral homes, mortuaries, crematories, cemeteries, casket / monument retailers, preplanning offices, and pet aftercare providers. Each record is enriched with phone, website, emails, social handles, and detected deathcare-management platform usage. Major rollups (Service Corporation International / Dignity Memorial, Carriage Services, Park Lawn, StoneMor, Foundation Partners) are pre-blocked so the dataset surfaces only family-owned independents.

Features

• US-wide Google Maps coverage across 6 deathcare sub-verticals.
• Service line classification: funeral_home, crematory, cemetery, casket_monument, preplanning, pet_aftercare.
• Major chains pre-blocked (SCI / Dignity, Carriage, Park Lawn, StoneMor, Foundation Partners, NorthStar Memorial Group).
• Email scraping with role bucketing.
• Deathcare platform detection: Tribute Technology, Continental Computing, Frazer, Passare, FuneralONE, FDMS, Halcyon, ASD answering service.
• Preneed insurance carrier signals (Homesteaders, Global Atlantic, NGL).
• Social handle extraction.
• Confidence score per record.
• Pay-per-event pricing.

Use cases

• Deathcare SaaS outbound for Tribute Technology, Continental Computing, Frazer, Passare, FuneralONE, FDMS, Halcyon, ASD competitors.
• Funeral-PE rollup sourcing (Foundation Partners, Park Lawn add-on acquisitions).
• Preneed insurance carrier prospecting (Homesteaders, Global Atlantic, NGL).
• Casket / urn / register-book supplier sales to independents.
• Crematory equipment vendor sales (Matthews, B&L Cremation Systems).
• Pet aftercare market sizing - rapidly growing sub-vertical.

FAQ

Q: Is this legal? A: Yes. Data is sourced from publicly listed Google Maps business profiles and the firms' own public websites. No login walls are bypassed; no private data is scraped. You are responsible for compliance with CAN-SPAM, TCPA, and state privacy laws when contacting the leads.

Q: Why might a run fail or return zero records? A: The most common cause is the Apify free-plan compute / proxy credit ceiling - large premium runs can exhaust it mid-run. We soft-fail by default so the run still finishes with whatever was already enriched and writes a partial dataset rather than throwing. If a paid run errors out, check the run log for the rate-limit or proxy-bandwidth message.

Q: Why are SCI / Dignity Memorial, Carriage, Park Lawn etc excluded? A: We target family-owned independents (1-5 locations) because that is where the deathcare SaaS, preneed insurance, and casket/urn supplier TAM lives. Public rollups run centralized procurement and custom internal stacks - they aren't realistic buyers for Tribute / Frazer / Passare-class products, so they are pre-blocked when exclude_chains: true. Set exclude_chains: false if you specifically want corporate locations.

Q: How fresh is the data? A: Records are fetched live at run time - Google Maps listings reflect the current snapshot, and website enrichment reflects the homepage as of the run timestamp (scraped_at). There is no stale cache.

Q: Can I schedule daily or weekly runs? A: Yes. Use Apify's built-in Schedules feature to run this actor on any cron interval. Pair with a webhook to push only the diff (new homes, changed tech_stack) to your CRM.

Q: Does it integrate with my CRM? A: Yes - via Zapier, Make, n8n, or direct webhook. Dataset records map cleanly into HubSpot, Salesforce, Pipedrive, Clay, Apollo, and Instantly. See the Integrations section below.

Q: What does it cost in practice? A: Pay-per-event: $0.004 base, $0.008 with email, $0.015 fully enriched with deathcare-platform or preneed-insurance signals. A typical statewide independent run lands in the $5-30 range. No subscription, no minimum.

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Related Actors

Pair this actor with other SEIB intelligence sources to build a richer outbound motion:

• US Gov Contracts Intel - find funeral homes holding federal contracts (VA national cemeteries, Memorial Day vendors, DoD repatriation)
• B2B Sales Triggers - detect ownership changes, succession events, and hiring spikes to time the outreach
• Google Maps Reviews Pro - pull full review history per location to score reputation and surface complaint patterns

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Integrations

- Zapier - push to HubSpot/Salesforce/Pipedrive/Apollo
- Make.com - workflow automation
- n8n - self-hosted automation
- Apify webhooks - POST to your endpoint
- API + dataset export (JSON/CSV/Excel/XML)
- MCP / AI agents - call from Claude/GPT/LangChain

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Input

The Actor takes a JSON input. Full schema: see the Input tab.

{
  "search_terms": ["funeral home", "mortuary", "crematory"],
  "locations": ["Austin, TX", "Dallas, TX", "Houston, TX"],
  "max_results_per_query": 100,
  "enrichment_tier": "premium",
  "service_lines": ["funeral_home", "crematory"],
  "exclude_chains": true
}

Output

Sample output: ./.actor/sample-output.json — copy-paste-ready preview of real-looking records.

First record inline:

{
  "place_id": "ChIJRuNqJmFiBe7a3WzSvOrKnGjCf8b",
  "name": "Restful Pines Funeral Home",
  "category": "Funeral home",
  "vertical": "funeral_home",
  "service_line": "funeral_home",
  "address": {
    "street": "3872 Mission Rd",
    "city": "St. Louis",
    "state": "MO",
    "zip": "63101",
    "country": "US",
    "lat": 38.651,
    "lng": -90.2154
  },
  "phone": "(314) 555-1081",
  "phone_e164": "+13145550181",
  "website": "https://restfulpinesfh.com/",
  "google_maps_url": "https://www.google.com/maps/place/?q=place_id:ChIJRuNqJmFiBe7a3WzSvOrKnGjCf8b",
  "rating": 4.9,
  "reviews_count": 184,
  "hours": {
    "mon": "8:00 AM - 6:00 PM",
    "tue": "8:00 AM - 6:00 PM",
    "wed": "8:00 AM - 6:00 PM",
    "thu": "8:00 AM - 6:00 PM",
    "fri": "8:00 AM - 5:00 PM",
    "sat": "Closed",
    "sun": "Closed"
  },
  "claimed": true,
  "scraped_at": "2026-05-10T10:23:10Z",
  "confidence_score": 0.62,
  "enrichment": {
    "tier": "premium",
    "emails": [
      "info@restfulpinesfh.com",
      "hello@restfulpinesfh.com"
    ],
    "social": {
      "facebook": "https://www.facebook.com/restfulpinesfh",
      "instagram": "https://www.instagram.com/restfulpinesfh",
      "linkedin": "https://www.linkedin.com/company/restfulpinesfh"
    },
    "tech_stack": [
      "passare",
      "google_tag_manager",
      "tribute_tech",
      "halcyon"
    ],
    "license_numbers": [
      "MO-101269"
    ],
    "service_area_mentions": [
      "St. Louis",
      "Kansas City",
      "Springfield"
    ],
    "year_founded": 2014,
    "fleet_hints": [],
    "homepage_title": "Restful Pines Funeral Home | St. Louis, MO",
    "homepage_status": 200,
    "bbb": {
      "accredited": true,
      "rating": "A+"
    },
    "open_24_7": false,
    "licensed_bonded_insured": false,
    "locations_count": 2,
    "spanish_speaking": false,
    "linkedin_company": "https://www.linkedin.com/company/restfulpinesfh",
    "yelp_url": "https://www.yelp.com/biz/restfulpinesfh-st.-louis",
    "third_party_reviews": [],
    "press_mentions": [],
    "awards": [],
    "team_size_hints": [
      "5 team members"
    ],
    "owner_names": [
      "Maria Chen"
    ],
    "employee_count": 8,
    "role_emails": {
      "executive": [
        "mchen@restfulpinesfh.com"
      ],
      "billing": [
        "billing@restfulpinesfh.com"
      ],
      "support": [
        "support@restfulpinesfh.com"
      ],
      "generic": [
        "info@restfulpinesfh.com"
      ]
    },
    "financing_processors": [
      "affirm",
      "klarna"
    ],
    "payment_processors": [
      "square"
    ],
    "hiring_signals": {
      "actively_hiring": true,
      "indicators": [
        "careers page link",
        "we're hiring banner"
      ]
    },
    "insurance_carriers_accepted": [],
    "languages_offered": [],
    "online_booking_platforms": [
      "calendly"
    ],
    "customer_count_signals": {
      "customers_served": 1500,
      "reviews_count": 184,
      "projects_completed": null,
      "locations_served": null,
      "raw_matches": [
        "Trusted by 1500+ clients"
      ]
    },
    "chatbot_platforms": [
      "intercom"
    ],
    "email_marketing_platforms": [
      "mailchimp"
    ],
    "lead_capture_ctas": {
      "has_free_quote_cta": true,
      "has_get_started_cta": true,
      "has_appointment_booking": false,
      "has_callback_request": true,
      "has_contact_form": true,
      "cta_count": 3
    },
    "mobile_app_links": {
      "has_ios_app": false,
      "has_android_app": false,
      "ios_app_id": null,
      "android_app_id": null
    },
    "certifications_credentials": [
      "NFDA"
    ],
    "financing_accepted": [
      "credit_card",
      "cash"
    ],
    "growth_signals": {
      "growth_score": 0.4,
      "components": {
        "hiring": 0.6,
        "employee_scale": 0.4,
        "multi_location": 0.5
      },
      "indicators_count": 2
    },
    "jsonld": {
      "name": "Restful Pines Funeral Home",
      "phone": "(314) 555-1081",
      "email": "info@restfulpinesfh.com",
      "address": {
        "street": "3872 Mission Rd",
        "city": "St. Louis",
        "region": "MO",
        "zip": "63101"
      },
      "opening_hours": [
        "Mo-Fr 08:00-18:00"
      ],
      "social_urls": [
        "https://www.facebook.com/restfulpinesfh",
        "https://www.instagram.com/restfulpinesfh"
      ],
      "aggregate_rating": {
        "rating": 4.9,
        "count": 184
      },
      "employee_count": 8,
      "founders": [
        "Maria Chen"
      ]
    }
  }
}

Each item is one independent funeral business with contact details and an enrichment block. Realistic sample:

{
  "place_id": "ChIJyyyyyyyyyyyyyyyyyyyyyy",
  "name": "Hillside Family Funeral Home",
  "service_line": "funeral_home",
  "category": "Funeral home",
  "vertical": "funeral_homes",
  "address": {
    "street": "412 W Anderson Ln",
    "city": "Austin",
    "state": "Texas",
    "zip": "78752",
    "country": "US",
    "lat": 30.3441,
    "lng": -97.7197
  },
  "phone": "(512) 555-0114",
  "phone_e164": "+15125550114",
  "website": "https://hillsidefamilyfh.com/",
  "google_maps_url": "https://www.google.com/maps/place/?q=place_id:ChIJyyyyyyyyyyyyyyyyyyyyyy",
  "rating": 4.9,
  "reviews_count": 312,
  "claimed": true,
  "confidence_score": 0.91,
  "scraped_at": "2026-05-14T19:22:11Z",
  "enrichment": {
    "tier": "premium",
    "emails": ["info@hillsidefamilyfh.com"],
    "social": {
      "facebook": "https://www.facebook.com/hillsidefamilyfh"
    },
    "tech_stack": ["tribute_technology", "wordpress", "google_tag_manager"],
    "year_founded": 1962,
    "linkedin_company": "https://www.linkedin.com/company/hillside-family-funeral-home",
    "awards": ["best of austin 2024"],
    "homepage_status": 200
  }
}

The dataset preview ships with two tabs: Overview and Detailed.

Pricing

Pay-per-event - billed only on records actually emitted:

Event	Price	When charged
Base record	$0.004	Every record
Email enrichment	+ $0.004	At least one verified email scraped
Premium signals	+ $0.007	Deathcare management platform or preneed insurance signal detected

Effective: $0.004 base / $0.008 with email / $0.015 fully enriched. A 1,000-record state-wide enriched run typically lands between $5 and $15.

Support

• Email: jtseib@live.com
• Issues / feature requests: open an issue on the Actor's Issues tab in Apify Console.
• See the rest of the SEIB lead-finder portfolio under seibs.co on Apify.

Changelog

See ./CHANGELOG.md.