Funeral Home Lead Finder

TL;DR for B2B SaaS, casket and embalming supply, and funeral software sales reps selling INTO independent funeral homes and cemeteries: Pulls US independent funeral homes, cremation services, cemeteries, and mortuaries from Google Maps with detected funeral management software (Passare, Continental Computers HMIS, FrontRunner, Osiris, FuneralOne, CRaKN, eFuneral), pre-need plan, and crematory on-site signal. Compared to compass/crawler-google-places, you get vertical FMS detection plus consolidators (Service Corporation International, Dignity Memorial, Carriage Services, Park Lawn, NorthStar) pre-blocked so the list is family-owned funeral homes only. Free Apify plan returns about 1,000 leads per month on your $5 platform credit, then demo samples plus an upgrade message. Upgrade to Apify Starter ($49/mo) for unlimited volume.

Run it in 30 seconds

# Via the Apify Python SDK
from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("seibs.co/funeral-home-lead-finder").call(run_input={
    "search_terms": [
        "funeral home",
        "cremation services"
    ],
    "locations": [
        "Atlanta, GA"
    ],
    "enrichment_tier": "premium",
    "max_results_per_query": 50
})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

Or via curl:

curl -X POST "https://api.apify.com/v2/acts/seibs.co~funeral-home-lead-finder/run-sync-get-dataset-items?token=<YOUR_APIFY_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '{"search_terms": ["funeral home", "cremation services"], "locations": ["Atlanta, GA"], "enrichment_tier": "premium", "max_results_per_query": 50}'

Or click "Try for free" on this page if you prefer the no-code UI.

What you get

Each run produces:

• A clean dataset, filterable in the Apify console and downloadable as CSV or JSON
• An OUTPUT.html dashboard preview of your top records
• A sample-output preview at ./.actor/sample-output.json

Per-archetype custom artifacts shipped with this actor:

• top-leads.csv (HubSpot-ready columns, sorted by confidence_score)
• cold-email-templates.html (per-FMS pitch with copy-to-clipboard buttons)
• stack-breakdown.csv (FMS, pre-need, website provider per record)

---

What does Funeral Home Lead Finder do?

Funeral Home Lead Finder pulls Google Maps listings for US funeral homes, mortuaries, crematories, cemeteries, casket / monument retailers, preplanning offices, and pet aftercare providers. Each record is enriched with phone, website, emails, social handles, and detected deathcare-management platform usage. Major rollups (Service Corporation International / Dignity Memorial, Carriage Services, Park Lawn, StoneMor, Foundation Partners) are pre-blocked so the dataset surfaces only family-owned independents.

Features

• US-wide Google Maps coverage across 6 deathcare sub-verticals.
• Service line classification: funeral_home, crematory, cemetery, casket_monument, preplanning, pet_aftercare.
• Major chains pre-blocked (SCI / Dignity, Carriage, Park Lawn, StoneMor, Foundation Partners, NorthStar Memorial Group).
• Email scraping with role bucketing.
• Deathcare platform detection: Tribute Technology, Continental Computing, Frazer, Passare, FuneralONE, FDMS, Halcyon, ASD answering service.
• Preneed insurance carrier signals (Homesteaders, Global Atlantic, NGL).
• Social handle extraction.
• Confidence score per record.
• Pay-per-event pricing.

Use cases

• Deathcare SaaS outbound for Tribute Technology, Continental Computing, Frazer, Passare, FuneralONE, FDMS, Halcyon, ASD competitors.
• Funeral-PE rollup sourcing (Foundation Partners, Park Lawn add-on acquisitions).
• Preneed insurance carrier prospecting (Homesteaders, Global Atlantic, NGL).
• Casket / urn / register-book supplier sales to independents.
• Crematory equipment vendor sales (Matthews, B&L Cremation Systems).
• Pet aftercare market sizing - rapidly growing sub-vertical.

FAQ

Q: Is this legal? A: Yes. Data is sourced from publicly listed Google Maps business profiles and the firms' own public websites. No login walls are bypassed; no private data is scraped. You are responsible for compliance with CAN-SPAM, TCPA, and state privacy laws when contacting the leads.

Q: Why might a run fail or return zero records? A: The most common cause is the Apify free-plan compute / proxy credit ceiling - large premium runs can exhaust it mid-run. We soft-fail by default so the run still finishes with whatever was already enriched and writes a partial dataset rather than throwing. If a paid run errors out, check the run log for the rate-limit or proxy-bandwidth message.

Q: Why are SCI / Dignity Memorial, Carriage, Park Lawn etc excluded? A: We target family-owned independents (1-5 locations) because that is where the deathcare SaaS, preneed insurance, and casket/urn supplier TAM lives. Public rollups run centralized procurement and custom internal stacks - they aren't realistic buyers for Tribute / Frazer / Passare-class products, so they are pre-blocked when exclude_chains: true. Set exclude_chains: false if you specifically want corporate locations.

Q: How fresh is the data? A: Records are fetched live at run time - Google Maps listings reflect the current snapshot, and website enrichment reflects the homepage as of the run timestamp (scraped_at). There is no stale cache.

Q: Can I schedule daily or weekly runs? A: Yes. Use Apify's built-in Schedules feature to run this actor on any cron interval. Pair with a webhook to push only the diff (new homes, changed tech_stack) to your CRM.

Q: Does it integrate with my CRM? A: Yes - via Zapier, Make, n8n, or direct webhook. Dataset records map cleanly into HubSpot, Salesforce, Pipedrive, Clay, Apollo, and Instantly. See the Integrations section below.

Q: What does it cost in practice? A: Pay-per-event: $0.004 base, $0.008 with email, $0.015 fully enriched with deathcare-platform or preneed-insurance signals. A typical statewide independent run lands in the $5-30 range. No subscription, no minimum.

---

Related Actors

Pair this actor with other SEIB intelligence sources to build a richer outbound motion:

• US Gov Contracts Intel - find funeral homes holding federal contracts (VA national cemeteries, Memorial Day vendors, DoD repatriation)
• B2B Sales Triggers - detect ownership changes, succession events, and hiring spikes to time the outreach
• Google Maps Reviews Pro - pull full review history per location to score reputation and surface complaint patterns

---

Integrations

- Zapier - push to HubSpot/Salesforce/Pipedrive/Apollo
- Make.com - workflow automation
- n8n - self-hosted automation
- Apify webhooks - POST to your endpoint
- API + dataset export (JSON/CSV/Excel/XML)
- MCP / AI agents - call from Claude/GPT/LangChain

---

Input

The Actor takes a JSON input. Full schema: see the Input tab.

{
  "search_terms": ["funeral home", "mortuary", "crematory"],
  "locations": ["Austin, TX", "Dallas, TX", "Houston, TX"],
  "max_results_per_query": 100,
  "enrichment_tier": "premium",
  "service_lines": ["funeral_home", "crematory"],
  "exclude_chains": true
}

Output

Sample output: ./.actor/sample-output.json â€" copy-paste-ready preview of real-looking records.

First record inline:

{
  "place_id": "ChIJRuNqJmFiBe7a3WzSvOrKnGjCf8b",
  "name": "Restful Pines Funeral Home",
  "category": "Funeral home",
  "vertical": "funeral_home",
  "service_line": "funeral_home",
  "address": {
    "street": "3872 Mission Rd",
    "city": "St. Louis",
    "state": "MO",
    "zip": "63101",
    "country": "US",
    "lat": 38.651,
    "lng": -90.2154
  },
  "phone": "(314) 555-1081",
  "phone_e164": "+13145550181",
  "website": "https://restfulpinesfh.com/",
  "google_maps_url": "https://www.google.com/maps/place/?q=place_id:ChIJRuNqJmFiBe7a3WzSvOrKnGjCf8b",
  "rating": 4.9,
  "reviews_count": 184,
  "hours": {
    "mon": "8:00 AM - 6:00 PM",
    "tue": "8:00 AM - 6:00 PM",
    "wed": "8:00 AM - 6:00 PM",
    "thu": "8:00 AM - 6:00 PM",
    "fri": "8:00 AM - 5:00 PM",
    "sat": "Closed",
    "sun": "Closed"
  },
  "claimed": true,
  "scraped_at": "2026-05-10T10:23:10Z",
  "confidence_score": 0.62,
  "enrichment": {
    "tier": "premium",
    "emails": [
      "info@restfulpinesfh.com",
      "hello@restfulpinesfh.com"
    ],
    "social": {
      "facebook": "https://www.facebook.com/restfulpinesfh",
      "instagram": "https://www.instagram.com/restfulpinesfh",
      "linkedin": "https://www.linkedin.com/company/restfulpinesfh"
    },
    "tech_stack": [
      "passare",
      "google_tag_manager",
      "tribute_tech",
      "halcyon"
    ],
    "license_numbers": [
      "MO-101269"
    ],
    "service_area_mentions": [
      "St. Louis",
      "Kansas City",
      "Springfield"
    ],
    "year_founded": 2014,
    "fleet_hints": [],
    "homepage_title": "Restful Pines Funeral Home | St. Louis, MO",
    "homepage_status": 200,
    "bbb": {
      "accredited": true,
      "rating": "A+"
    },
    "open_24_7": false,
    "licensed_bonded_insured": false,
    "locations_count": 2,
    "spanish_speaking": false,
    "linkedin_company": "https://www.linkedin.com/company/restfulpinesfh",
    "yelp_url": "https://www.yelp.com/biz/restfulpinesfh-st.-louis",
    "third_party_reviews": [],
    "press_mentions": [],
    "awards": [],
    "team_size_hints": [
      "5 team members"
    ],
    "owner_names": [
      "Maria Chen"
    ],
    "employee_count": 8,
    "role_emails": {
      "executive": [
        "mchen@restfulpinesfh.com"
      ],
      "billing": [
        "billing@restfulpinesfh.com"
      ],
      "support": [
        "support@restfulpinesfh.com"
      ],
      "generic": [
        "info@restfulpinesfh.com"
      ]
    },
    "financing_processors": [
      "affirm",
      "klarna"
    ],
    "payment_processors": [
      "square"
    ],
    "hiring_signals": {
      "actively_hiring": true,
      "indicators": [
        "careers page link",
        "we're hiring banner"
      ]
    },
    "insurance_carriers_accepted": [],
    "languages_offered": [],
    "online_booking_platforms": [
      "calendly"
    ],
    "customer_count_signals": {
      "customers_served": 1500,
      "reviews_count": 184,
      "projects_completed": null,
      "locations_served": null,
      "raw_matches": [
        "Trusted by 1500+ clients"
      ]
    },
    "chatbot_platforms": [
      "intercom"
    ],
    "email_marketing_platforms": [
      "mailchimp"
    ],
    "lead_capture_ctas": {
      "has_free_quote_cta": true,
      "has_get_started_cta": true,
      "has_appointment_booking": false,
      "has_callback_request": true,
      "has_contact_form": true,
      "cta_count": 3
    },
    "mobile_app_links": {
      "has_ios_app": false,
      "has_android_app": false,
      "ios_app_id": null,
      "android_app_id": null
    },
    "certifications_credentials": [
      "NFDA"
    ],
    "financing_accepted": [
      "credit_card",
      "cash"
    ],
    "growth_signals": {
      "growth_score": 0.4,
      "components": {
        "hiring": 0.6,
        "employee_scale": 0.4,
        "multi_location": 0.5
      },
      "indicators_count": 2
    },
    "jsonld": {
      "name": "Restful Pines Funeral Home",
      "phone": "(314) 555-1081",
      "email": "info@restfulpinesfh.com",
      "address": {
        "street": "3872 Mission Rd",
        "city": "St. Louis",
        "region": "MO",
        "zip": "63101"
      },
      "opening_hours": [
        "Mo-Fr 08:00-18:00"
      ],
      "social_urls": [
        "https://www.facebook.com/restfulpinesfh",
        "https://www.instagram.com/restfulpinesfh"
      ],
      "aggregate_rating": {
        "rating": 4.9,
        "count": 184
      },
      "employee_count": 8,
      "founders": [
        "Maria Chen"
      ]
    }
  }
}

Each item is one independent funeral business with contact details and an enrichment block. Realistic sample:

{
  "place_id": "ChIJyyyyyyyyyyyyyyyyyyyyyy",
  "name": "Hillside Family Funeral Home",
  "service_line": "funeral_home",
  "category": "Funeral home",
  "vertical": "funeral_homes",
  "address": {
    "street": "412 W Anderson Ln",
    "city": "Austin",
    "state": "Texas",
    "zip": "78752",
    "country": "US",
    "lat": 30.3441,
    "lng": -97.7197
  },
  "phone": "(512) 555-0114",
  "phone_e164": "+15125550114",
  "website": "https://hillsidefamilyfh.com/",
  "google_maps_url": "https://www.google.com/maps/place/?q=place_id:ChIJyyyyyyyyyyyyyyyyyyyyyy",
  "rating": 4.9,
  "reviews_count": 312,
  "claimed": true,
  "confidence_score": 0.91,
  "scraped_at": "2026-05-14T19:22:11Z",
  "enrichment": {
    "tier": "premium",
    "emails": ["info@hillsidefamilyfh.com"],
    "social": {
      "facebook": "https://www.facebook.com/hillsidefamilyfh"
    },
    "tech_stack": ["tribute_technology", "wordpress", "google_tag_manager"],
    "year_founded": 1962,
    "linkedin_company": "https://www.linkedin.com/company/hillside-family-funeral-home",
    "awards": ["best of austin 2024"],
    "homepage_status": 200
  }
}

The dataset preview ships with two tabs: Overview and Detailed.

Pricing

Pay-per-event - billed only on records actually emitted:

Event	Price	When charged
Base record	$0.004	Every record
Email enrichment	+ $0.004	At least one verified email scraped
Premium signals	+ $0.007	Deathcare management platform or preneed insurance signal detected

Effective: $0.004 base / $0.008 with email / $0.015 fully enriched. A 1,000-record state-wide enriched run typically lands between $5 and $15.

Save your input as an Apify Task

Apify Tasks let you save a configured input once and re-run it with a single click - no need to re-type search terms, locations, filters, or tier settings every time. Tasks are the foundation for everything that comes next: schedules, monitor mode, and webhook routing all attach to a saved Task, not to the raw actor.

Steps to save your current input as a Task:

1. On this actor's Apify Store page, click Run with your input fully configured.
2. Click the Save as task button at the top of the run page.
3. Name the task something memorable (e.g. Funeral homes in Ohio - weekly).
4. Reload the task page and click Start anytime to re-run with the same inputs.

Tasks unlock the next two features below: scheduling and monitor mode.

Run this weekly with Apify Schedules

Apify Schedules cron-run any saved Task automatically. Pair this with the saved Task above and you get hands-off recurring runs with no manual clicks, no missed weeks, and a steady stream of fresh data into your CRM or warehouse.

Steps to schedule a Task:

1. Save your input as a Task (see above).
2. Go to https://console.apify.com/schedules and click Create new schedule.
3. Pick your Task and set the cron expression. Common patterns:
   • Daily at 9am UTC: 0 9 * * *
   • Weekly on Mondays at 9am: 0 9 * * 1
   • Monthly on the 1st: 0 9 1 * *
4. Save. Apify will run your Task on that schedule automatically, push the dataset to whatever integrations you have wired up, and fire run-completion webhooks for downstream automation.

Run weekly to keep your prospect list fresh and catch newly-claimed or rebranded funeral homes.

Monitor mode (v2, beta)

Monitor mode is the v2 evolution of this actor and is currently in BETA. It turns a recurring schedule into a true change-feed instead of a firehose of duplicate records.

How it works:

• When this actor runs under an Apify Schedule, monitor mode is enabled automatically.
• Instead of emitting ALL records every run, it emits ONLY records that are NEW or CHANGED since the last scheduled run.
• A digest record summarizes the delta (X new, Y changed, Z removed) at the top of every run.
• Optional: provide a Slack or email webhook URL in the monitor_webhook_url input field and the digest fires there too, so your team gets the delta in their inbox or channel without polling the dataset.
• Cost: a single scheduled_delta_run event ($0.05) per scheduled run, plus standard PPE on emitted delta records only. Predictable monthly cost, no surprise bills from re-charging for unchanged records.

Monitor mode is rolling out to the top 3 actors first (this one included if it's hotel-motel-lead-finder, google-maps-reviews-pro, or mcp-accounting-firm-leads). Full portfolio coverage by end of June.

Support

• Email: jtseib@live.com
• Issues / feature requests: open an issue on the Actor's Issues tab in Apify Console.
• See the rest of the SEIB lead-finder portfolio under seibs.co on Apify.

Changelog

See ./CHANGELOG.md.

Found this useful?

If this actor saved you time or money, please consider leaving a quick review on the Apify Store. Reviews help other buyers find work that solves their problem and let me prioritize the features paying customers actually use. Leave a review: https://apify.com/seibs.co/funeral-home-lead-finder#reviews