Website Lead Qualifier – Find Outdated Business Websites for Agencies

Turn a list of business websites into a ranked list of web design leads. For each website the Actor checks what a prospect would notice in seconds — no HTTPS, a security warning, a site that is not mobile-friendly, hidden from Google, running outdated WordPress or PHP, an old © year in the footer — and returns:

• a 0–100 opportunity score and a hot / warm / cold level,
• the top issues in plain language (English or French),
• a pitch line you can paste into your first email or call script.

Built for web agencies, freelancers, SEO consultants and lead-gen teams who prospect local businesses.

Works with Google Maps Scraper

Run any Google Maps or directory scraper first, then put its dataset ID in Read websites from a dataset. The business name, category, phone, address, Google rating and number of reviews are copied next to the website score, so you get a call list ready to sort.

Businesses with a great Google rating but a broken or outdated website are usually the easiest to convince.

What is checked

Check	Why it matters to the business owner
Website does not load / server error / parked domain	They are losing every visitor
No HTTPS, invalid or expiring SSL certificate, no http→https redirect	Browsers show "Not secure"
No responsive viewport	Broken on phones, where most local searches happen
noindex on the homepage	Invisible on Google
Outdated software (WordPress < 6.4, PHP < 8.1, jQuery < 3.5, Universal Analytics, Drupal 7, Joomla 3, AngularJS, Flash…)	Security risk and a dated look
© year 3+ years old, legacy table layout	The site looks abandoned
Basic site builder (Jimdo, Weebly, GoDaddy, Site123, e-monsite…)	Limited SEO and design
Slow response, heavy HTML	Visitors leave
Missing title, meta description, H1, structured data, Open Graph, favicon, image alt text	Weak SEO and poor sharing on social media
No clickable phone, email or contact form	Visitors cannot get in touch
No analytics, or ad pixels without a cookie consent tool	No measurement, GDPR risk in the EU

Every issue has a weight. The score is the sum, capped at 100: 50+ = hot, 25–49 = warm, below 25 = cold.

Input example

{
  "urls": ["garage-example.fr", "https://bakery-example.com"],
  "language": "en",
  "minOpportunityScore": 25
}

Or chained after Google Maps Scraper:

{
  "datasetId": "YOUR_DATASET_ID",
  "urlField": "website",
  "language": "fr"
}

Output example

{
  "businessName": "Garage Example",
  "category": "Auto repair shop",
  "phone": "+33 3 20 00 00 00",
  "googleRating": 4.8,
  "googleReviews": 112,
  "website": "https://garage-example.fr/",
  "opportunityScore": 78,
  "leadLevel": "hot",
  "topIssues": [
    "No HTTPS: browsers show the site as \"Not secure\".",
    "Not mobile-friendly: no responsive viewport.",
    "Runs outdated software: WordPress 5.2.4, PHP 7.4.33",
    "The footer copyright is several years old, so the site looks abandoned. (© 2019)"
  ],
  "pitchLine": "While visiting your website I noticed: No HTTPS: browsers show the site as \"Not secure\"; Not mobile-friendly: no responsive viewport; Runs outdated software.",
  "https": false,
  "sslValid": false,
  "mobileFriendly": false,
  "copyrightYear": 2019,
  "cms": "WordPress 5.2.4",
  "outdatedSoftware": ["WordPress 5.2.4", "PHP 7.4.33"],
  "hasPhoneLink": true,
  "hasContactForm": false,
  "socialProfiles": { "facebook": "https://www.facebook.com/garageexample" },
  "issues": [ { "code": "noHttps", "weight": 25, "message": "...", "messageFr": "..." } ]
}

A SUMMARY record in the key-value store gives the number of hot, warm and cold leads.

Pricing

Pay per event: $6 per 1,000 websites qualified. A website that does not load is a valid (and often very hot) lead, so it is counted too. Websites filtered out by Minimum opportunity score are still counted because they were checked.

Good to know

• Only the homepage is fetched (one HTTP request plus an SSL handshake), so a run of 1,000 websites takes a few minutes.
• The Actor reads public pages only. It does not collect personal email addresses. Business details come only from the dataset you provide.
• Always check a lead before contacting it, and follow the anti-spam and data-protection rules of your country (GDPR in the EU).

Related Actors

• Website Technology Detector – CMS, frameworks, analytics and outdated software for any list of websites.
• Website SEO Audit – full-site SEO crawl with broken links and Core Web Vitals, to prepare a detailed proposal.
• Website Accessibility Audit – WCAG 2.2 / European Accessibility Act report.