Iceland.co.uk Product Details Scraper: Extract Frozen Food Data at Scale

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What Is Iceland.co.uk?

Iceland is the United Kingdom's largest frozen food retailer, operating hundreds of stores nationwide and a comprehensive e-commerce platform at Iceland.co.uk. The site hosts tens of thousands of products ranging from frozen vegetables and ready meals to premium frozen treats and ethnic specialties. Manually collecting product data—prices, allergen information, nutrition facts, and availability—is labor-intensive. The Iceland.co.uk Product Details Scraper automates this workflow, delivering structured product records in seconds.

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Overview

The Iceland Product Details Scraper extracts comprehensive product pages from Iceland.co.uk, converting listings into clean, queryable datasets. It is ideal for:

• Price monitoring platforms tracking UK frozen food costs in real-time
• Retail analysts studying product assortment and pricing strategies
• Allergen databases aggregating food safety information across suppliers
• E-commerce platforms integrating Iceland's catalog into competitor comparisons
• Supply chain professionals managing inventory and procurement data

Key features include support for bulk URL lists, graceful error handling, and extraction of 80+ fields encompassing product identity, pricing, nutritional data, allergen warnings, and promotional badges.

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Input Format

The scraper accepts a JSON configuration with two primary settings:

{
  "urls": [
    "https://www.iceland.co.uk/p/iceland-6-strawberry-and-vanilla-cones-372g/68003.html",
    "https://www.iceland.co.uk/p/mccain-4-baked-jacket-potatoes-800g/53524.html",
    "https://www.iceland.co.uk/p/mccain-home-chips-straight-cut-1.2kg/70331.html"
  ],
  "ignore_url_failures": true
}

Parameter	Type	Description
urls	Array	Direct links to Iceland.co.uk product pages. Accepts individual URLs or bulk-pasted lists.
ignore_url_failures	Boolean	If true, the scraper continues if some URLs fail; if false, it halts on the first error. Recommended: true for large datasets.

Example URL structure:

https://www.iceland.co.uk/p/[product-name]-[weight-or-quantity]/[product-id].html

Tip: Gather URLs by browsing Iceland.co.uk categories, using site search, or exporting from an existing dataset. The scraper handles both single and bulk submissions.

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Output Format & Field Definitions

Sample output

{
  "id": "68003",
  "primary_category_id": "FRZDESDEF",
  "in_stock": true,
  "price": {
    "g_b_p": 1.75
  },
  "categories": [
    [
      {
        "id": "BNKHOLRAIN",
        "name": "Bank Hol Essentials"
      }
    ],
    [
      {
        "id": "BCEMAIL",
        "name": "Bonus Card Email"
      }
    ],
    [
      {
        "id": "CAMICECREAM",
        "name": "Ice Cream and Lollies"
      },
      {
        "id": "ICECAM",
        "name": "Campaigns"
      }
    ],
    [
      {
        "id": "ESSICE",
        "name": "Ice Cream"
      }
    ],
    [
      {
        "id": "COROFAV",
        "name": "Coronation Favourites"
      }
    ],
    [
      {
        "id": "BNKHOLESS",
        "name": "Bank Holiday Essentials"
      }
    ],
    [
      {
        "id": "SUMHUB",
        "name": "Summer"
      }
    ],
    [
      {
        "id": "INSPIR35BASKET",
        "name": "£35 Basket"
      },
      {
        "id": "MEALPL",
        "name": "Inspiration & Events"
      }
    ],
    [
      {
        "id": "KDSESNT",
        "name": "Kids Teatime Essentials"
      },
      {
        "id": "MEALTIME",
        "name": "Mealtime Inspiration"
      }
    ],
    [
      {
        "id": "FRZDESDEF",
        "name": "Ice Cream Cones, Sticks & Bars"
      },
      {
        "id": "FRZDES",
        "name": "Ice Cream & Lollies"
      },
      {
        "id": "FRZ",
        "name": "Frozen"
      }
    ],
    [
      {
        "id": "BKTOROU",
        "name": "Back To Routine"
      },
      {
        "id": "MEALPL",
        "name": "Inspiration & Events"
      }
    ],
    [
      {
        "id": "1POUVALFRZ-1-2",
        "name": "£1 Value Frozen"
      }
    ],
    [
      {
        "id": "TRESNA",
        "name": "Treats & Snacks"
      }
    ],
    [
      {
        "id": "ICEOWNLABEL",
        "name": "Iceland Own Label"
      }
    ],
    [
      {
        "id": "APP1",
        "name": "Day 1"
      },
      {
        "id": "APP",
        "name": "App Offers"
      }
    ],
    [
      {
        "id": "1POUVALFRZ-3",
        "name": "£1 Value Frozen"
      }
    ],
    [
      {
        "id": "TOPRTD",
        "name": "Top Rated"
      }
    ],
    [
      {
        "id": "FRZDESCON",
        "name": "Ice Cream Cones"
      },
      {
        "id": "FRZDES",
        "name": "Ice Cream & Lollies"
      },
      {
        "id": "FRZ",
        "name": "Frozen"
      }
    ],
    [
      {
        "id": "FRZ",
        "name": "Frozen"
      }
    ],
    [
      {
        "id": "WBDN",
        "name": "Wimbledon"
      }
    ],
    [
      {
        "id": "FRZDES",
        "name": "Ice Cream & Lollies"
      },
      {
        "id": "FRZ",
        "name": "Frozen"
      }
    ]
  ],
  "name": "Iceland 6 Strawberry & Vanilla Cones 372g",
  "short_description": "Wafer cones with a chocolate flavoured coating, filled with strawberry and vanilla flavour ice creams and decorated with a strawberry sauce.",
  "brand": "Iceland",
  "image_groups": [
    {
      "_type": "image_group",
      "images": [
        {
          "_type": "image",
          "alt": "Iceland 6 Strawberry & Vanilla Cones 372g",
          "dis_base_link": "http://assets.iceland.co.uk/i/iceland/iceland_6_strawberry__vanilla_cones_372g_68003.jpg",
          "title": "Iceland 6 Strawberry & Vanilla Cones 372g"
        }
      ],
      "view_type": "main"
    }
  ],
  "allergen_contains": [
    "milk",
    "wheat"
  ],
  "allergen_info": "ALLERGY ADVICE: FOR ALLERGENS, SEE UNDERLINED INGREDIENTS IN BOLD. ALSO, MAY CONTAIN NUTS, SOYA AND PEANUTS.",
  "best_seller_ranking": 6157.29820375257,
  "buying_group": "Ice Cream",
  "buying_sub_group_1": null,
  "buying_sub_group_2": null,
  "category_page_id": [
    "BNKHOLRAIN",
    "BCEMAIL",
    "CAMICECREAM",
    "ICECAM",
    "ESSICE",
    "COROESS",
    "COROFAV",
    "CORESS",
    "BNKHOLESS",
    "SUMHUB",
    "INSPIR35BASKET",
    "MEALPL",
    "KDSESNT",
    "MEALTIME",
    "FRZDESDEF",
    "FRZDES",
    "FRZ",
    "BKTOROU",
    "1POUVALFRZ-1-2",
    "FREE1ALL-1",
    "TRESNA",
    "ICEOWNLABEL",
    "APP1",
    "APP",
    "1POUVALFRZ-3",
    "ICE1FREE",
    "TOPRTD",
    "FRZDESCON",
    "WBDN"
  ],
  "chamber": "FROZEN",
  "dietary_information": "SUITABLE FOR VEGETARIANS",
  "disabled_status": null,
  "filter_brand": "Iceland",
  "ingredients": [
    "Reconstituted Skimmed Milk, Wafer Cone (18%) (Wheat Flour, Sugar, Coconut Oil, Emulsifier: Lecithins; Salt, Caramel (Sugar, Water)), Sugar, Coconut Oil, Strawberry Sauce (5%) (Sugar, Water, Strawberry Purée, Thickener: Pectins; Concentrated Beetroot Juice, Acidity Regulator: Citric Acid; Flavourings), Glucose Syrup, Strawberry Juice From Concentrate (2.5%), Vegetarian Whey Powder (Milk), Fat Reduced Cocoa Powder, Dried Skimmed Milk, Emulsifiers: Mono- and Diglycerides of Fatty Acids, Lecithins; Concentrated Beetroot Juice, Stabilisers: Locust Bean Gum, Guar Gum; Acidity Regulator: Citric Acid; Flavourings, Colours: Anthocyanins, Curcumin"
  ],
  "is_add_to_cart_disabled": false,
  "manufacturer_address": "Packed for Iceland Foods Ltd., U.K., CH5 2NW & Iceland Foods Distribution EU Ltd., 27/29 Orwell Road, Rathgar, Dublin 6, Dublin, Ireland",
  "manufacturer_return_to": "To contact us please call: 0800 328 0800",
  "max_order_quantity": 12,
  "nutrition_information": {
    "headings": [
      "Per 100g as Consumed",
      "Per Cone as Consumed"
    ],
    "nutrients": [
      {
        "name": "Energy",
        "row": 1,
        "values": [
          "993 kJ / 236 kcal",
          "616 kJ / 147 kcal"
        ]
      },
      {
        "name": "Fat",
        "row": 2,
        "values": [
          "9.4g",
          "5.8g"
        ]
      },
      {
        "name": "(of which saturates",
        "row": 3,
        "values": [
          "8.0g",
          "4.9g)"
        ]
      },
      {
        "name": "Carbohydrate",
        "row": 4,
        "values": [
          "34.7g",
          "21.5g"
        ]
      },
      {
        "name": "(of which sugars",
        "row": 5,
        "values": [
          "21.0g",
          "13.0g)"
        ]
      },
      {
        "name": "Fibre",
        "row": 6,
        "values": [
          "0.6g",
          "0.4g"
        ]
      },
      {
        "name": "Protein",
        "row": 7,
        "values": [
          "2.9g",
          "1.8g"
        ]
      },
      {
        "name": "Salt",
        "row": 8,
        "values": [
          "0.2g",
          "0.1g"
        ]
      }
    ],
    "show": false
  },
  "package_type": "Box, Lid, Sleeve",
  "pdp_top_right_tile_badge": "frozen-badge",
  "price_range": "£1.00 - £2.00",
  "product_promotions": {
    "near_promos": []
  },
  "product_rating": 4.31,
  "product_review_count": 265,
  "storage_information": "Keep Frozen at -18°C or Colder",
  "tags": null,
  "primary_category": null,
  "matrix_availability": {},
  "matrix_prices": {
    "0": [
      null,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "1": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "2": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "3": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "4": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "5": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ],
    "6": [
      1.75,
      1.75,
      1.75,
      1.75,
      1.75,
      1.75
    ]
  },
  "price_info": {
    "per_unit": "1l",
    "1.75": "£2.65"
  },
  "custom_product_name": null,
  "pdp_badge_asset": null,
  "url": "/p/iceland-6-strawberry-and-vanilla-cones-372g/68003.html",
  "alcohol_units": null,
  "alcohol_volume": null,
  "allergen_may_contain": [
    "nuts",
    "soya",
    "peanuts"
  ],
  "allergen_not_contains": null,
  "available_for_in_store_pickup": null,
  "awards_explained_asset_id": null,
  "cooking_instructions": null,
  "custom_product_description": null,
  "default_price_per_day": null,
  "drained_weight": null,
  "feefo_product_attributes": null,
  "filter_litre": null,
  "filter_pack_size": null,
  "filter_serving": null,
  "filter_size": null,
  "filter_type": null,
  "filter_weight": null,
  "flash_price_plu": null,
  "global_price": null,
  "is_exclusive_brands": null,
  "lifestyle_info": null,
  "manufacturer_sku": null,
  "pdp_awards": null,
  "pdp_general_content_asset_id": null,
  "pdp_stickers": null,
  "pdp_middle_right_tile_badge": null,
  "pdp_bottom_right_tile_badge": null,
  "product_classes": null,
  "recycling_info": null,
  "pdp_product_information_banner": null,
  "bundle": false,
  "bundled_products": null,
  "promotional_badge_text": null,
  "exclude_from_search_engine_indexing": null,
  "object_id": null
}

Each scraped product returns 80+ fields organized into logical categories:

Core Identity & Metadata

Field	Meaning	Example
ID	Unique product identifier within Iceland's system	68003
URL	Direct product page link	https://www.iceland.co.uk/p/...
Name	Product display name	Iceland 6 Strawberry & Vanilla Cones
Short Description	Abbreviated product summary	6 frozen ice cream cones
Custom Product Name	Alternative/internal product naming	May differ from Name
Object ID	Internal database object reference	System-specific identifier

Classification & Categorization

Field	Meaning	Example
Primary Category	Top-level category name	Frozen Desserts
Primary Category ID	Category identifier	Numeric or alphanumeric
Categories	Full category hierarchy	["Desserts", "Frozen", "Ice Cream"]
Category Page ID	Category page reference	Used for navigation tracking
Buying Group	Procurement/supply chain group	Frozen Confectionery
Buying Sub Group 1	Secondary classification	Premium Ice Cream
Buying Sub Group 2	Tertiary classification	Branded vs Own-Label
Filter Brand, Filter Type, Filter Size, Filter Weight, Filter Litre, Filter Pack Size, Filter Serving	Faceted search filters	Enables product discovery
Chamber	Storage/display zone (freezer section)	Chest, Wall, etc.
Product Classes	Product taxonomy codes	Industry-standard classifications
Tags	Searchable product tags	["Vegan", "Nut-Free", "Promotional"]

Pricing & Commerce

Field	Meaning	Example
Price	Current retail price in GBP	2.50
Price Info	Detailed pricing metadata	Unit price, discount info
Price Range	Min/max pricing if variable	£2.00–£3.50
Global Price	International pricing reference	For multi-market products
Matrix Prices	Variant-level pricing (if applicable)	For multi-packs or sizes
Flash Price PLU	Temporary promotional price code	Identifies flash sales
Default Price Per Day	Predicted daily cost (subscriptions)	Rarely used in retail
Is Add To Cart Disabled	Checkout restriction flag	true if unavailable for purchase
Max Order Quantity	Purchase limit per customer	For high-demand items

Availability & Stock

Field	Meaning	Example
In Stock	Current availability status	true or false
Matrix Availability	Stock levels by variant	{"500g": true, "1kg": false}
Available For In Store Pickup	Click-&-collect eligibility	true or false

Brand & Supplier

Field	Meaning	Example
Brand	Product brand/manufacturer	McCain, Iceland Foods, Unilever
Filter Brand	Brand as search facet	Simplified brand name
Manufacturer Address	Supplier location	Full address or country
Manufacturer Return To	Return/complaint contact	Address or email
Manufacturer SKU	Supplier's internal product code	May differ from Iceland ID
Is Exclusive Brands	Exclusive-to-Iceland flag	true or false

Product Details & Description

Field	Meaning	Example
Short Description	Teaser description	Shown in search results
Custom Product Description	Alternative marketing copy	A/B test variants
Cooking Instructions	Preparation guidance	"Heat at 180°C for 12 mins"
Storage Information	Storage requirements	"Keep frozen at -18°C or below"
Package Type	Packaging material/format	Box, Tray, Bag
PDP General Content Asset ID	Product detail page content ID	Links to rich media

Nutrition & Allergen Safety

Field	Meaning	Example
Nutrition Information	Full nutrition panel (kJ, kcal, fat, protein, carbs, etc.)	Structured per 100g or serving
Allergen Contains	List of allergens present	["Milk", "Eggs", "Soy"]
Allergen May Contain	Allergens from cross-contamination	["Tree Nuts"]
Allergen Not Contains	Explicitly absent allergens	["Gluten", "Peanuts"]
Allergen Info	Detailed allergen statement	Human-readable copy
Drained Weight	Net weight after draining (vegetables, beans)	300g for canned product
Dietary Information	Dietary claims and certifications	["Vegetarian", "Vegan", "Gluten-Free"]

Alcohol & Age-Restricted Products

Field	Meaning	Example
Alcohol Units	Standard UK units of alcohol	2.4 units per bottle
Alcohol Volume	ABV percentage	5.2%

Awards, Rankings & Social Proof

Field	Meaning	Example
Best Seller Ranking	Popularity/sales ranking within category	#1, #3, etc.
Product Rating	Customer star rating	4.5 out of 5
Product Review Count	Number of customer reviews	142
Awards Explained Asset ID	Asset ID for award/certification details	Links to award images
PDP Awards	Award badges displayed on product page	["Best Buy", "Editor's Choice"]
Feefo Product Attributes	Third-party review platform data	Reputation scores

Badges, Promotions & Visual Elements

Field	Meaning	Example
PDP Top Right Tile Badge	Badge in top-right corner of product tile	"On Sale", "New"
PDP Middle Right Tile Badge	Center-right badge	Promotional text
PDP Bottom Right Tile Badge	Bottom-right badge	e.g., "Bestseller"
PDP Badge Asset	Badge image asset reference	CDN link to badge graphic
PDP Stickers	Promotional stickers on product image	["Organic", "Fair Trade"]
PDP Middle Right Tile Badge	Additional badge placement	For multi-promotion scenarios
Promotional Badge Text	Text inside badge	Custom messaging
PDP Product Information Banner	Header banner on product page	Seasonal or promotional messaging
Product Promotions	Active promotions and discounts	{"type": "percentage", "value": 15}

Sustainability & Recycling

Field	Meaning	Example
Recycling Info	Packaging recycling guidance	"Cardboard box: recycle", "Plastic tray: not recyclable"

Lifestyle & Wellness

Field	Meaning	Example
Lifestyle Info	Health/wellness certifications or claims	["Low Sodium", "High Protein", "Organic"]

Additional Data

Field	Meaning	Example
Bundle	Whether product is part of a bundle	true or false
Bundled Products	List of products in a bundle	Array of product IDs
Disabled Status	Product listing disabled flag	true if delisted
Exclude From Search Engine Indexing	SEO noindex flag	true prevents Google indexing

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How to Use

Step 1: Gather Product URLs

Navigate to Iceland.co.uk, find products of interest, and copy their full URLs from the address bar.

Step 2: Configure Input

Paste URLs into the urls array. For bulk submissions, use the Bulk Edit interface to paste a prepared list:

https://www.iceland.co.uk/p/iceland-6-strawberry-and-vanilla-cones-372g/68003.html
https://www.iceland.co.uk/p/mccain-4-baked-jacket-potatoes-800g/53524.html
https://www.iceland.co.uk/p/mccain-home-chips-straight-cut-1.2kg/70331.html

Step 3: Set Error Handling

For large runs, set ignore_url_failures: true to skip failed URLs instead of halting the entire job.

Step 4: Execute & Export

Start the run. Monitor progress in the logs. Once complete, download results as JSON, CSV, or Excel.

Step 5: Process & Integrate

Import structured data into spreadsheets, databases (SQL, MongoDB), BI tools (Tableau, Power BI), or custom applications.

Common Tips:

• Price monitoring: Export ID, Name, Price, URL daily to track price fluctuations.
• Allergen compliance: Filter by Allergen Contains fields to build safe product recommendations.
• Inventory mapping: Join ID and In Stock data with internal systems for stock reconciliation.
• Competitor analysis: Compare Price, Nutrition Information, and Product Rating across brands.

Handling Issues:

• If a URL returns no data, verify it is a valid product page (not a category or search page).
• Some products may have restricted fields (e.g., alcohol products omit age data).
• Images and promotional badges are returned as asset IDs; use Iceland's CDN to resolve URLs.

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Use Cases & Business Value

• Price intelligence: Build real-time dashboards tracking frozen food prices across UK retailers
• Supply chain analytics: Monitor product availability, categorization, and supplier performance
• Allergen management: Aggregate allergen data for food safety compliance and customer notifications
• Retail benchmarking: Compare pricing, promotions, and ratings against competitors
• Product research: Analyze nutrition trends, dietary certifications, and consumer ratings in frozen food
• Marketplace integration: Feed Iceland's catalog into aggregator platforms or private-label databases

The Iceland Product Details Scraper eliminates manual data entry, ensuring accuracy and consistency while saving hundreds of hours annually.

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Conclusion

The Iceland.co.uk Product Details Scraper transforms frozen food retail data collection from a tedious manual task into an automated, scalable process. With 80+ fields covering pricing, nutrition, allergens, stock status, and customer reviews, it empowers retailers, analysts, and e-commerce platforms to make data-driven decisions. Whether you're monitoring prices, ensuring allergen compliance, or benchmarking products, this scraper delivers the structured data you need.