Iceland.co.uk Product Scraper: Extract Frozen Food Data at Scale

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What Is Iceland.co.uk?

Iceland is a leading UK frozen food retailer offering thousands of products across frozen meals, vegetables, seafood, desserts, and more. With regular price updates, promotional campaigns, and seasonal offerings, the platform contains valuable data for retailers, researchers, and market analysts. Manually harvesting product details is impractical — the Iceland.co.uk Product Scraper automates collection, turning product pages into structured, analysis-ready datasets.

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Overview

The Iceland Product Scraper extracts comprehensive product information from Iceland's frozen food catalog, returning 76+ fields per item. It's built for:

• Price monitoring services tracking frozen food costs across retailers
• Market researchers analyzing frozen food trends and product positioning
• Aggregator platforms building competitive product databases
• E-commerce analysts benchmarking Iceland's assortment and pricing strategy

The scraper supports paginated product listings, respects rate limits, and can gracefully skip failed pages without interrupting the run.

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Input Format

The scraper accepts a configuration specifying target pages and collection limits:

{
  "urls": [
    "https://www.iceland.co.uk/frozen?page=2"
  ],
  "max_items_per_url": 200,
  "ignore_url_failures": true
}

Parameter	Type	Description
urls	array	Product listing page URLs from Iceland.co.uk (supports category, search, or filtered pages)
max_items_per_url	integer	Maximum products extracted per page (e.g., 200) — adjust for larger or smaller runs
ignore_url_failures	boolean	If true, continues scraping if a page fails; if false, stops on first error

Best practice: Start with max_items_per_url: 50 to test, then scale up for production runs.

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Output Format

Sample output

{
  "id": "10280300",
  "primary_category_id": null,
  "in_stock": null,
  "price": [
    {
      "base_revenue": 899,
      "currency": "GBP",
      "offer": [
        {
          "frequency": "",
          "id": "price drop",
          "name": "price drop",
          "offer_reduction": 300,
          "type": "price drop"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Get 20% off on USB - C charger when bought with this Laptop.",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Unlock offers from Adobe, Capture One and more with the purchase of this Intel® Core™ Ultra laptop",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Save £325 on LENOVO OLED 4K Monitor when bought with Lenovo Yoga desktops & laptops. Code YOGA325",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Save 20% off on Lenovo Yoga accessories when bought with this Lenovo Yoga laptop. Use code LNV20YOGA",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Save £20 on Microsoft 365 Personal or Microsoft 365 Family when bought with this product.",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Get 20% off on all Logitech accessories when bought with any laptop or iPad. Use code ALLLOGI20OFF",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Get up to 2 months of Apple Music, Apple Fitness+ and Apple Arcade with this product.",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Simple Offer",
          "name": "Stay safer online- McAfee's Scam Detector spots the scam in risky texts, emails and deepfake videos",
          "offer_reduction": 0,
          "type": "Simple Offer"
        },
        {
          "frequency": "",
          "id": "Comm-ALL-FreeDel",
          "name": "Auto Free standard delivery on orders over £40",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "HW-FNDDPromo",
          "name": "Free next day delivery on Computing and Apple",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "MCAFEE60",
          "name": "Save £60 on this when you buy any computing item",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "VPNBUILDER",
          "name": "Save £55 on this when you buy any laptop or iPad",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "CLOUDBUILDER",
          "name": "Save £50 on this when you buy any laptop or mobile",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "FAMILY20",
          "name": "Save £20 on this when you buy any laptop, desktop or iPad",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "PERSONAL20",
          "name": "Save £20 on this when you buy any laptop, desktop or iPad",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "BACKPACKBUILD",
          "name": "Save £5 on this when you buy any laptop or computing accessory",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "MOUSEBUILDER",
          "name": "Save £3 on this when you buy any laptop or computing accessory",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "HUBBUILDER",
          "name": "Save £2.50 on this when you buy any laptop or iPad",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "AIRTAG-BUILD",
          "name": "Save £1 on this when you buy any laptop, iPad or mobile",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "SAVE20CHARGER",
          "name": "Get 20% off selected chargers when bought with any laptop",
          "offer_reduction": 0,
          "type": "discount"
        },
        {
          "frequency": "",
          "id": "Credit Offer",
          "name": "BNPL6",
          "offer_reduction": 6,
          "type": "BNPL"
        },
        {
          "frequency": "",
          "id": "Credit Offer",
          "name": "BNPL9",
          "offer_reduction": 9,
          "type": "BNPL"
        },
        {
          "frequency": "",
          "id": "Credit Offer",
          "name": "LIBC48",
          "offer_reduction": 48,
          "type": "LIBC"
        }
      ],
      "return_value": 0,
      "revenue": 599,
      "tax": 99.83333333333333
    }
  ],
  "categories": null,
  "name": "LENOVO Yoga Slim 7 Aura Edition 14\" Laptop, Copilot+ PC - Intel® Core™ Ultra 5, 512 GB SSD, Grey",
  "short_description": null,
  "brand": "LENOVO",
  "image_groups": null,
  "allergen_contains": null,
  "allergen_info": null,
  "best_seller_ranking": null,
  "buying_group": null,
  "buying_sub_group1": null,
  "buying_sub_group2": null,
  "category_page_id": null,
  "chamber": null,
  "cookinginstructions": null,
  "disabled_status": null,
  "filter_brand": null,
  "ingredients": null,
  "is_add_to_cart_disabled": null,
  "manufacturer_address": null,
  "manufacturer_return_to": null,
  "max_order_quantity": null,
  "nutrition_information": null,
  "package_type": null,
  "pdp_top_right_tile_badge": null,
  "price_range": null,
  "product_promotions": null,
  "product_rating": null,
  "product_review_count": null,
  "storage_information": null,
  "matrix_availability": null,
  "matrix_prices": null,
  "price_info": null,
  "custom_product_name": null,
  "url": null,
  "alcohol_units": null,
  "alcohol_volume": null,
  "allergen_may_contain": null,
  "allergen_not_contains": null,
  "available_for_in_store_pickup": null,
  "awards_explained_asset_id": null,
  "custom_product_description": null,
  "default_price_per_day": null,
  "dietary_information": null,
  "drained_weight": null,
  "feefo_product_attributes": null,
  "filter_litre": null,
  "filter_pack_size": null,
  "filter_serving": null,
  "filter_size": null,
  "filter_type": null,
  "filter_weight": null,
  "flash_price_plu": null,
  "global_price": null,
  "is_exclusive_brands": null,
  "lifestyle_info": null,
  "manufacturer_sku": null,
  "pdp_awards": null,
  "pdp_badge_asset": null,
  "pdp_general_content_asset_id": null,
  "pdp_stickers": null,
  "pdp_middle_right_tile_badge": null,
  "pdp_bottom_right_tile_badge": null,
  "product_classes": null,
  "recycling_info": null,
  "pdp_product_information_banner": null,
  "bundle": null,
  "bundled_products": null,
  "promotional_badge_text": null,
  "exclude_from_search_engine_indexing": null,
  "object_id": null,
  "from_url": "https://www.currys.co.uk/computing/laptops/laptops"
}

Each product returns a rich record with 76+ attributes:

Core Product Information

Field	Meaning	Example
ID	Unique product identifier in Iceland's system	12345678
Name	Full product name as displayed on the website	Iceland Frozen Vegetable Mix 500g
Custom Product Name	Alternate or internal product name	Used when name is localized or modified
Short Description	Brief product summary	Mixed vegetables: peas, carrots, sweetcorn
Custom Product Description	Enhanced or internal description	Additional marketing or backend notes
Brand	Manufacturer or brand name	Iceland, Tesco, or private label
URL	Direct link to product page	https://www.iceland.co.uk/p/...
Object ID	Secondary system identifier	Backend reference ID

Pricing & Availability

Field	Meaning
Price	Current selling price in GBP
Price Range	Min-max price if variants exist
Price Info	Additional pricing details (e.g., per unit)
Global Price	International pricing if applicable
Default Price Per Day	Daily subscription or rental price
Flash Price PLU	Temporary promotional pricing code
In Stock	Boolean: true if product is in stock
Matrix Availability	Variant availability (if multi-pack/size options)
Matrix Prices	Prices for each size/variant option
Max Order Quantity	Maximum units purchasable in one order
Available For In Store Pickup	Pickup availability flag
Is Add To Cart Disabled	Whether adding to cart is blocked

Product Classification

Field	Meaning
Primary Category ID	Top-level category (e.g., Frozen)
Categories	Full category hierarchy (e.g., Frozen → Vegetables → Mixed)
Category Page ID	Category landing page identifier
Buying Group	Internal classification group
Buying Sub Group 1	First sub-category level
Buying Sub Group 2	Second sub-category level
Best Seller Ranking	Popularity rank within category
Chamber	Product chamber/section in warehouse
Bundle	If part of a product bundle
Bundled Products	Products included if this is a bundle
Product Classes	Classification tags (e.g., "Vegan", "Gluten-Free")

Nutritional & Allergen Information

Field	Meaning
Nutrition Information	Full nutrition facts (calories, protein, fat, carbs per 100g or serving)
Allergen Contains	Allergens present in the product (e.g., celery, eggs)
Allergen May Contain	Allergens from shared processing equipment
Allergen Not Contains	Explicitly allergen-free statements
Allergen Info	Comprehensive allergen summary
Dietary Information	Flags (e.g., vegan, vegetarian, halal, kosher)
Ingredients	Full ingredient list
Drained Weight	Weight of product without liquid (e.g., frozen vegetables)
Filter Serving	Serving size for nutrition labels
Alcohol Units	Units of alcohol if applicable
Alcohol Volume	ABV or volume percentage

Product Specifications

Field	Meaning
Package Type	Packaging format (e.g., bag, box, tray)
Filter Pack Size	Quantity/size (e.g., 500g, 1kg)
Filter Weight	Product weight classification
Filter Size	Size category for filtering
Filter Litre	Volume in litres if applicable
Filter Type	Product type filter (e.g., vegetables, seafood)
Manufacturer SKU	Supplier's stock keeping unit
Manufacturer Address	Producer address information
Manufacturer Return To	Returns/complaint address

Media & Imagery

Field	Meaning
Image Groups	Array of product images (main, additional angles)
PDP Badge Asset	Badge image URL (e.g., "New", "Best Seller")
PDP Top Right Tile Badge	Badge displayed in top-right of product tile
PDP Middle Right Tile Badge	Middle-right badge
PDP Bottom Right Tile Badge	Bottom-right badge
PDP Awards	Award badges or certifications
Awards Explained Asset ID	Asset ID explaining awards

Marketing & Promotions

Field	Meaning
Product Promotions	Active promotions (e.g., "3 for £5")
Promotional Badge Text	Text overlay on promotions
PDP General Content Asset ID	Marketing content asset
PDP Product Information Banner	Header banner content
PDP Stickers	Special stickers/flags (e.g., "Reduced")
Is Exclusive Brands	Exclusive or private label flag
Lifestyle Info	Lifestyle or demographic targeting info

Ratings & Reviews

Field	Meaning
Product Rating	Average star rating (e.g., 4.5/5)
Product Review Count	Number of customer reviews
Feefo Product Attributes	Third-party review platform attributes

Storage & Preparation

Field	Meaning
Storage Information	Storage conditions and shelf life
Cookinginstructions	Preparation or cooking guidance
Recycling Info	Packaging recycling instructions

Administrative

Field	Meaning
Disabled Status	Whether product is inactive/discontinued
Exclude From Search Engine Indexing	SEO flag to block indexing

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How to Use

1. Gather URLs — Navigate to Iceland.co.uk, apply filters (category, price range, dietary), and copy the product listing URL. Example: https://www.iceland.co.uk/frozen?page=2
2. Configure input — Paste URLs into the urls array and set max_items_per_url. Start with 50–100 for testing.
3. Run the scraper — Trigger the actor; it will fetch product pages and extract all 76+ fields per item.
4. Monitor progress — Check the run log for any URL failures (if ignore_url_failures is true, failed pages are logged but don't stop the run).
5. Export results — Download output as JSON, CSV, or Excel for analysis in spreadsheets or databases.

Tips:

• Use category-filtered URLs (e.g., ?category=frozen-vegetables) to collect specific product segments.
• For large runs, set ignore_url_failures: true to avoid interruptions.
• Respect Iceland's robots.txt and rate limits; space requests appropriately.

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Use Cases & Benefits

• Price intelligence: Monitor frozen food pricing weekly to track competitor moves and seasonal trends
• Product assortment analysis: Benchmark Iceland's product range against competitors
• Promotion tracking: Capture bundle deals and flash pricing for market research
• Allergen compliance: Extract allergen data for dietary advisory platforms
• Content aggregation: Feed product data into recipe, meal-prep, or nutrition apps

The Iceland.co.uk Product Scraper saves weeks of manual data entry, delivering machine-ready product records that plug directly into analytics, BI tools, or e-commerce systems.

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Conclusion

For retailers, researchers, and aggregator platforms, the Iceland.co.uk Product Scraper offers a reliable, scalable way to extract frozen food product data. With 76+ fields covering pricing, allergens, nutrition, and inventory, it transforms product pages into actionable business intelligence in minutes.