Smartcustomer.com Reviews Scraper: Extract Tour Reviews & Ratings at Scale

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What Is Smartcustomer.com?

Smartcustomer.com is a review aggregation platform where travelers rate and review tour products from operators worldwide. It hosts detailed product pages covering multi-day tours, cruises, eco tours, private experiences, and more. For travel businesses and researchers, manually extracting this review and product data is impractical at scale — the Smartcustomer.com Reviews Scraper automates collection, delivering structured records ready for analysis.

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Overview

The Smartcustomer Reviews Scraper targets tour product listings on Smartcustomer.com, extracting rich metadata alongside review content. It supports filtering by keyword, sorting preference, and starting page — making it flexible for both broad market scans and targeted competitor research.

Typical users include:

• Tour operators benchmarking competitor ratings and pricing
• Travel analysts studying destination trends and tour demand
• Aggregator developers building tour comparison tools
• Market researchers analyzing traveler sentiment at scale

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Input Format

{
  "domain": "ssls.com",
  "keyword": "happy",
  "sort_by": "helpful-",
  "page": 1,
  "max_items_per_url": 200,
  "ignore_url_failures": true,
  "urls": []
}

Field	Type	Description
domain	string	Business domain as it appears in the Smartcustomer URL path (e.g., reviews/ssls.com → ssls.com)
keyword	string	Filter reviews containing this keyword (e.g., "happy", "guide", "value")
sort_by	string	Sort order for reviews. Options: "" (Relevant), "created-desc" (Newest), "helpful-" (Helpful), "rating-" (Rating)
page	integer	Page number to start scraping from. Defaults to 1
max_items_per_url	integer	Maximum records to collect per URL. Defaults to 20; set higher (e.g., 200) for bulk runs
ignore_url_failures	boolean	If true, skips failed URLs and continues the run instead of halting
urls	array	Optional list of direct product page URLs. Leave empty to rely on domain + keyword discovery

Tip: To collect the most useful reviews first, use sort_by: "helpful-". For fresh data, use "created-desc".

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Output Format

Sample output

{
  "id": 26910471,
  "review_no": 83093,
  "title": "Smooth Experience – Worth the Wait",
  "tip": null,
  "content": "I purchased an SSL certificate from SSLS.com, and the overall process was smooth and easy to follow. Although it took a bit longer than I expected to issue the certificate, everything worked out well in the end. The platform is user-friendly and the pricing is great. Given the quality and reliability, I'm happy to forgive the delay. I'd recommend SSLS.com to others looking for affordable SSL solutions.",
  "rating": 5,
  "published": "2025-05-30T14:18:36+00:00",
  "pending": false,
  "activated": "2025-05-30T07:18:36+00:00",
  "ratings": {
    "service": {
      "value": null,
      "reason": null
    },
    "value": {
      "value": null,
      "reason": null
    },
    "shipping": {
      "value": null,
      "reason": null
    },
    "returns": {
      "value": null,
      "reason": null
    },
    "quality": {
      "value": null,
      "reason": null
    }
  },
  "verification": {
    "label": "Solicited",
    "title": "The business invited this reviewer to submit feedback"
  },
  "num_positive_votes": 0,
  "num_negative_votes": 0,
  "num_comments": 0,
  "num_views": 1,
  "author": {
    "id": 24157298,
    "first_name": "TEMUR",
    "last_name": "EGAMBERDIYEV",
    "username": "temure",
    "num_reviews": 1,
    "num_positive_votes": 0,
    "avatar_url": "https://www.smartcustomer.com/img/user-avatar-default%402x.1765813271.webp",
    "is_removed": false,
    "identity_verified": false
  },
  "updated_review": {
    "id": null
  },
  "photos": [],
  "videos": [],
  "thank_you": null,
  "helpful": null,
  "products_used": [],
  "business_comment": null,
  "is_updatable": true,
  "order_id": null,
  "attributes": [],
  "location": {
    "alpha_2": "UZ",
    "title": "Uzbekistan",
    "region_name": "Toshkent"
  },
  "experience_date": "2025-05-30T07:00:00+00:00",
  "resolution_status": null,
  "require_confirmation": false,
  "answers": [],
  "customer_service_experience": null,
  "source": "requested_review",
  "is_verified": true,
  "url": {
    "id": 1361355,
    "name": "SSLs.com",
    "title": "",
    "subindustry": null,
    "address": "http://ssls.com",
    "display_address": "ssls.com",
    "logos": {
      "original": "https://static.smartcustomer.com/img/urls/1361355/logo.1618494390.png",
      "biz": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_biz.1618494391.png",
      "review_desktop1x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_desktop1x.1643034196.png",
      "review_desktop2x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_desktop2x.1643034196.png",
      "review_mobile1x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_mobile1x.1643034195.png",
      "review_mobile2x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_mobile2x.1643034195.png",
      "review_tablet1x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_tablet1x.1643034195.png",
      "review_tablet2x": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_review_tablet2x.1643034195.png",
      "trimmed": "https://static.smartcustomer.com/img/urls/1361355/thumbnail_logo_trimmed.1618494391.png",
      "default": "https://static.smartcustomer.com/img/websites/s/ssl/ssls.com-desktop%402x.1652806881.jpg"
    },
    "average_ratings": {
      "rating": 4.47,
      "instant_feedback": 3.9
    },
    "review_numbers": {
      "reviews": 10138,
      "instant_feedback": 71745,
      "sj": 137,
      "short": 2280
    },
    "urls": {
      "wikipedia": null,
      "facebook": "https://www.facebook.com/SSLsCom",
      "twitter": "https://twitter.com/SSLscom",
      "linkedin": null,
      "youtube": "https://www.youtube.com/channel/UCwKGb0jm9ZYHyR8OO9xbfJA",
      "instagram": null,
      "tiktok": null,
      "pinterest": null,
      "crunchbase": null
    }
  },
  "updated_reviews": [],
  "video_testimonials": [],
  "from_url": "https://api.smartcustomer.com/v2/businesses/ssls.com/reviews?per_page=100&sorting[field]=helpful&search=happy&page=1"
}

Each record returns 50+ fields covering product identity, tour characteristics, pricing, and review content.

Product Identity

Field	Meaning
Product ID	Unique internal identifier for the tour product
Product Title	Full display name of the tour
Product Slug	URL-friendly version of the title
Featured Image	Primary product image URL
Search Image	Thumbnail used in search result listings
Map Snapshot Image	Static map preview of the tour route

Tour Classification Flags

Field	Meaning
Is Multi Day Tour	Tour spans multiple days
Is Private Tour	Exclusively private bookings
Is Private And Group Tour	Offers both private and group options
Is Group Tour	Standard group departure
Is Small Group Tour	Capped group size for intimate experience
Is Independent Tour	Self-guided or flexible itinerary
Is Cruise Tour	Cruise-based itinerary
Is Eco Tour	Sustainability-focused experience
Is Solo Tour	Designed for solo travelers
Is Single Country Tour	Stays within one country
Is Multi Country Tour	Crosses multiple countries
Is Tour Customizable	Allows itinerary customization
Is API Operator	Operator connected via API integration

Tour Details

Field	Meaning
Duration	Length of the tour (numeric value)
Duration Type	Unit of duration (e.g., days, hours)
Duration In Minutes	Normalized duration for comparison
Min Age / Max Age	Participant age restrictions
Start Destination	Tour departure location
End Destination	Tour end location
Countries	Countries visited
Destinations	Specific destinations covered
Continents	Continent(s) of the tour
Tour Types	Category tags (e.g., adventure, cultural)
Trip Language	Language the tour is conducted in
Guide Language	Language(s) spoken by guides
Accommodations	Accommodation types included
Accommodation Labels	Descriptive labels (e.g., budget, boutique)
Activities	Included activity types
Physical Rating Level	Physical difficulty rating

Review & Rating Data

Field	Meaning
Review Text	Full text of the matched review
Description Text	Product description from the listing
Rating Score	Average rating score
Rating Count	Total number of reviews
Is Best Seller	Flagged as a best-selling product
Is Selling Fast	High-demand availability indicator

Pricing

Field	Meaning
Original Price	Base price before discounts
Discounted Price	Final price after discount
Discount Percentage	Percentage reduction applied
Product Has Discount	Boolean flag for active discount
Is Budget Tour	Positioned as budget-friendly
Is Luxury Tour	Premium tier product

Operator & Configuration

Field	Meaning
Tour Operator ID	Unique ID of the operating company
Tour Operator	Operator name and metadata
Cutoff Days	Booking cutoff days before departure
Default Region Code	Primary region for pricing/availability
Default Version ID	Default tour version identifier
Available Regions	Regions where booking is available

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How to Use

1. Find your domain — Go to Smartcustomer.com, open a business review page, and copy the domain segment from the URL (e.g., reviews/yourbrand.com → use yourbrand.com).
2. Set your keyword — Use a word likely to appear in relevant reviews (e.g., "guide", "price", "recommend"). Leave empty to collect all reviews.
3. Choose sort order — Use "helpful-" for highest-quality reviews or "created-desc" for the most recent.
4. Set page and limit — Start at page: 1 and set max_items_per_url based on how many reviews you need.
5. Run and export — Download results as JSON or CSV for analysis in Excel, Python, or your BI tool.

Common issues:

• If output is empty, verify the domain value matches exactly what appears in the Smartcustomer URL.
• Use ignore_url_failures: true for multi-domain batch runs to prevent single failures from stopping the job.

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Use Cases & Business Value

• Competitive pricing analysis: Compare Original Price vs Discounted Price across operators in the same destination
• Sentiment research: Filter reviews by keyword to identify common praise or complaints
• Tour benchmarking: Use rating scores and best-seller flags to assess market positioning
• Inventory monitoring: Track tour types, durations, and availability across regions

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Conclusion

The Smartcustomer.com Reviews Scraper turns a complex, paginated review platform into clean, queryable datasets. With granular filtering by keyword and sort order, plus 50+ output fields spanning reviews, pricing, and tour metadata, it delivers the depth needed for serious travel market analysis. Configure your domain, run the scraper, and start extracting insights immediately.