Facebook Ads Transcript - Spoken Hook, CTA, Offer & Angle

Not affiliated with, endorsed by or sponsored by Meta Platforms, Inc. Facebook and Instagram are trademarks of Meta.

What does Facebook Ads Transcript do?

Facebook Ads Transcript turns the video ads in the public Meta Ad Library (facebook.com/ads/library) into text you can study. Give it a keyword, an advertiser Page ID or an Ad Library search link, and for every video ad it returns the full spoken transcript, the spoken hook (what is said in the first 5 seconds), the spoken call to action, the offer that is said out loud and a one-line angle that names the persuasion idea behind the ad. Each row also carries the ad copy, button, landing page, start date and days running.

Use it as a Facebook ads transcript API for creative research: call it from the Apify API, a schedule, Make, Zapier or an AI agent. It needs no Facebook account, login or cookies. If you only need the ad data without transcripts, use Facebook Ads Library Scraper for Marketers, which searches the same way at $6 per 1,000 ads.

Why use it?

• Hook swipe file: collect the first lines your competitors open their video ads with, ready to sort and tag.
• Offer research: see which discounts, trials, bundles and guarantees a niche promises out loud.
• Script writing: read whole winning scripts instead of watching dozens of videos; long-running ads (daysRunning) are usually the ones that work.
• Angle mapping: the angle column groups ads by the pain or desire they target, so you can spot gaps.
• New-ads monitor: schedule it with onlyNewSince: "lastRun" and each run returns, and charges for, only the ads that earlier runs did not return.
• Feed your AI tools: plain-text transcripts go straight into ChatGPT, Claude or a spreadsheet.

What data can it extract?

Field	Example
spokenHook	"Get retinol results without irritating your skin."
spokenCta	"Try it for 20% off"
offer	"20% off"
angle	"Solution-focused: offers gentle retinol alternative for sensitive skin"
transcript	Full spoken script of the video
language, videoDurationSec	"en", 24
pageName, pageId	Advertiser name and Page ID
bodyText, title, ctaText, linkUrl	Ad copy, headline, button and landing page
startDate, daysRunning, isActive, platforms	When it started, how long it has run, where it shows
videoUrl, videoPreviewImageUrl	HD video file and thumbnail
adArchiveId, adLibraryUrl	The ad's ID and its Ad Library page
status	transcribed, ad_row (image or text ad), no_audio, no_video or error

How to get Facebook ad transcripts

1. Open the Actor in Apify Console and type one or more Search terms (for example "skincare"), or add Advertiser Page IDs or Ad Library URLs.
2. Pick the Country and leave Media type on "Video ads".
3. Set Max ads per query (start with 10 to 20).
4. Click Start. Each video ad is downloaded, transcribed and analyzed while the search is still loading.
5. Download the results as JSON, CSV or Excel, or read them with the Apify API.

How much does it cost?

• $25 per 1,000 video ads ($0.025 each) with transcript, hook, CTA, offer and angle. One event covers up to 3 minutes of audio; each further started 3 minutes is one more event (most ads are under a minute).
• $6 per 1,000 image or text ads ($0.006 each), returned as plain rows when Media type is not "Video ads".
• Free: video ads with no speech (music only or silent), ads Meta gives no video file for, failed downloads and empty searches.
• With onlyNewSince: "lastRun", ads returned by earlier runs are skipped and not charged.
• On the Apify Free plan the run stops when your monthly free credit runs out. Residential proxy, speech recognition and the AI analysis are included in the price.

Input

{
    "searchTerms": ["skincare"],
    "mediaType": "video",
    "country": "US",
    "activeStatus": "active",
    "maxAdsPerQuery": 20,
    "onlyNewSince": "lastRun",
    "monitorName": "skincare-competitors",
    "maxMinutesPerVideo": 6,
    "includeTranscriptSegments": false
}

onlyNewSince also takes a date such as 2026-11-01 to keep only ads that started on or after it.

Output

One row per ad. Download it as JSON, CSV or Excel.

{
    "adArchiveId": "884215667540987",
    "pageName": "Beauty brand",
    "adFormat": "video",
    "status": "transcribed",
    "spokenHook": "Get retinol results without irritating your skin.",
    "spokenCta": "Try it for 20% off",
    "offer": "20% off",
    "angle": "Solution-focused: offers gentle retinol alternative for sensitive skin",
    "transcript": "Get retinol results without irritating your skin. ...",
    "language": "en",
    "videoDurationSec": 24,
    "bodyText": "Retinol results, zero irritation.",
    "ctaText": "Shop now",
    "linkUrl": "<landing page URL>",
    "startDate": "2026-10-28",
    "daysRunning": 10,
    "isActive": true,
    "platforms": ["facebook", "instagram"],
    "videoUrl": "<signed MP4 link>",
    "adLibraryUrl": "<Ad Library link of the ad>",
    "billedBlocks": 1
}

Turn on Timed transcript segments to also get transcriptSegments: sentences with start and end times in seconds.

Tips

• Page ID: open the advertiser in the Ad Library; the number after view_all_page_id= in the address bar is the Page ID. You can paste that whole link into Advertiser Page IDs.
• Give each scheduled monitor a Monitor name, so changing the search terms later keeps its memory.
• spokenHook is copied word for word from the first 5 seconds of speech (finished to the end of the sentence when it ends within 3 more seconds; after a music intro the window starts at the first spoken word). spokenCta, offer and angle come from an AI model reading the transcript and the ad copy.
• Video links from Meta expire within hours, so the Actor downloads each video right after it finds the ad. Save videoUrl files you want to keep soon after the run.
• Residential proxy is the default and included in the price; it uses US exits unless you pick another proxy country. Datacenter IPs get only about 30 ads per search.

FAQ

Do I need a Facebook account?

No. The Meta Ad Library is public, and the Actor reads it the way a logged-out visitor does. It never logs in and uses no cookies.

Which languages are supported?

Speech is recognized in about 100 languages and detected per ad. spokenCta and offer stay in the ad's language; angle is written in English.

What happens with music-only ads?

They come back with status: "no_audio" and are not charged. You still get the ad copy, dates and video link.

Can I transcribe every ad of one brand?

Yes. Put the brand's Page ID in Advertiser Page IDs, set Active status to "Active and inactive ads" and Country to ALL.

Can an AI agent use it?

Yes. Add https://mcp.apify.com?tools=tenfoldfleet/facebook-ads-transcript as a remote MCP server in Claude, ChatGPT, Cursor or any MCP client and sign in with your Apify account.

Disclaimer

This Actor is not affiliated with or endorsed by Meta. It reads only publicly available advertising data from the Meta Ad Library and does not log in. Make sure your use of the data and the transcripts complies with Meta's terms, copyright law and the other laws that apply to you.

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