🛡️ Brand Sentiment Monitor — Real-time Crisis Detection

Know about a PR crisis before it goes viral. This Actor scans the last 24 hours of global news, scores every story with premium AI, and delivers a Brand Reputation Score in seconds — so you can act first.

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Why This Exists

A single negative headline can tank a stock price overnight. A leaked scandal can destroy a reputation before your PR team even opens Slack.

The window between "breaking news" and "viral outrage" is shrinking. This Actor sits inside that window — monitoring, scoring, and alerting in real-time.

Who it's for

• PR & Communications teams — daily reputation monitoring across global news
• Traders & analysts — sentiment signals before the market reacts
• Crypto investors — instant alerts on regulation, hacks, and delistings
• Political consultants — track public sentiment around policies and elections

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How It Works

1. Scans the Brave News Index for the last 24 hours of coverage
2. Analyzes up to 15 headlines using premium AI (GPT 5.1, Gemini 3.1, or Claude 4.6 Opus)
3. Scores every story: Sentiment (-1 to +1) and Viral Impact (0–100)
4. Calculates a weighted Brand Health Score across all coverage
5. Tracks Trends by statefully comparing today's score against historical runs
6. Delivers a structured dataset + a visual HTML Executive Brief

No API keys needed. No setup friction. Just enter a name and run.

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📊 Understanding Your Results

Brand Health Score & Trend Tracking

Every run automatically compares its results against the latest historical snapshot. This statefulness calculates momentum (📈/📉), empowering PR teams and traders to spot rapidly deteriorating situations before they hit wider circulation.

Score	Meaning	What to Do
-1.0	🔴 Critical — active crisis	Escalate immediately
-0.5	🟠 Negative — concerning trend	Monitor closely, prepare response
0.0	⚪ Neutral — business as usual	No action needed
+0.5	🟢 Positive — favorable coverage	Amplify the narrative
+1.0	🟢 Excellent — strong momentum	Leverage for campaigns

Viral Impact Score (0–100)

Not all news is equal. The AI assigns an impact score to separate noise from real threats:

Range	Severity	Examples
0–20	Low	Blog mentions, press releases, routine coverage
21–40	Moderate	Industry commentary, analyst opinions
41–70	High	Earnings misses, leadership changes, lawsuits filed
71–100	Critical	Federal investigations, massive recalls, data breaches

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⚙️ Configuration

No API keys required — everything is managed server-side.

Input	What to Enter
Brand Name	Company, ticker, person, event or asset (e.g., Tesla, Bitcoin, Taylor Swift)
Entity Category	Company, Public Figure, Crypto, Event, or Government — adjusts the AI's risk model
News Region	Filter by country: US, UK, Canada, Australia, India, Germany, France, South Africa
Timeframe	Past 24 Hours (pd - default), Past Week (pw), or Past Month (pm)
AI Model	Choose your engine: GPT 5.1 (default), Gemini 3.1, or Claude 4.6 Opus

🧠 Premium AI Models

Every run is powered by a frontier-class model of your choice:

Model	Provider	Strengths
GPT 5.1	OpenAI	Best-in-class reasoning, nuanced sentiment detection
Gemini 3.1	Google	Strong multilingual coverage, fast inference
Claude 4.6 Opus	Anthropic	Excellent at long-context analysis, precise risk scoring

💡 Pro Tip: Schedule this Actor to run every morning at 8 AM and get a daily reputation briefing delivered via Apify Integrations (email, Slack, webhook, Google Sheets, and more).

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📦 Output

JSON Dataset

{
  "brand": "Tesla",
  "entity_type": "company",
  "weighted_score": -0.45,
  "score_trend": "-0.2",
  "critical_news": [
    {
      "title": "Tesla recalls 2 million vehicles over Autopilot concerns",
      "url": "https://reuters.com/...",
      "source": "Reuters",
      "sentiment": -1,
      "impact_score": 95,
      "reasoning": "Massive safety risk directly affecting consumer trust and potential stock valuation.",
      "tags": ["#recall", "#safety"],
      "event_summary": "Major safety recall issued"
    }
  ],
  "report_link": "https://api.apify.com/v2/key-value-stores/.../records/SENTIMENT_REPORT"
}

HTML Executive Brief

Every run also generates a visual dashboard saved to the Key-Value Store — color-coded story cards with sentiment and risk scores at a glance. Access it directly from the Executive Brief tab in your run output.

Threat Dashboard

The Critical Alerts output tab shows an unwound table view of all scored stories — sortable by impact, sentiment, tags, and source. Ideal for quick triage.

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💸 Pricing

Transparent pay-per-report pricing. You're only charged when a successful Sentiment Report is generated. No subscriptions.

Tier	Price per Report
Standard	$0.06
Bronze	$0.05
Silver	$0.045
Gold	$0.04

Volume discounts apply automatically based on your monthly Apify platform usage.

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📞 Support & Feedback

Have a feature request (Slack alerts, PDF export, multi-brand monitoring) or found a bug? Open an issue in the Issues tab — we actively maintain this Actor and respond quickly.