Bilibili KOL Scraper - 花火 Creator Rates & Audience

Find and vet Bilibili (哔哩哔哩 / B站) creators for brand campaigns, and export their quoted rates, audience portraits and performance to JSON, CSV or Excel. This Actor reads Bilibili's official creator marketplace, 花火 (Huahuo): search UP主 by keyword or by filters (followers, price, median views, category), read the marketplace's creator rankings, and pull any listed creator's commercial profile with quoted collaboration rates, CPM, follower and viewer demographics, follower growth, content performance and similar creators.

No 花火 advertiser account, login, cookies, proxies or China IP to configure. Just pick an operation, add your input and press Start.

Unofficial notice: This is an independent tool and is not affiliated with, endorsed by, or connected to Bilibili, 哔哩哔哩, 花火 (Huahuo) or Bilibili Inc. "Bilibili", "哔哩哔哩", "B站" and "花火" are trademarks of their respective owners, used here only to describe what the Actor scrapes.

What is Bilibili 花火 (Huahuo)?

Bilibili is China's leading video community for Gen Z, with over 100 million daily users and creators known as UP主. 花火 (Huahuo) is Bilibili's official marketplace where brands and agencies hire those creators for sponsored videos, feed posts, podcasts and live streams. Every listed creator publishes quoted rates per collaboration format, and the marketplace adds audience portraits, campaign efficiency metrics (CPM, CPC) and growth data. This Actor turns that marketplace into clean, flat rows so you can shortlist KOLs, compare rates and plan budgets at scale.

Operations

Pick one Operation and fill in the matching field:

Operation	Input field	What you get
Search creators by keyword	keywords	Marketplace creators whose videos match each keyword (or whose name / UID matches), with followers, median views, interaction rate, quoted rates, CPM, commerce data and a follower age/gender snapshot.
Browse creators by filters	filters only	The same creator rows for every listed creator that matches your filters (category, followers, price, median views), sorted as you choose.
Creator rankings	rankingType	The marketplace's top, best-value or breakout creator ranking, optionally per category, with rank, score, growth and quoted rates.
Creator commercial profile	creatorUrls	The full commercial profile: every quoted rate, average and median engagement, CPM, follower and viewer demographics (gender, age, region, city tier, device, interests), content mix and top videos.
Creator growth & performance	creatorUrls	Follower growth over 7/30/90/180/365 days with a daily follower history for the last year, plus videos, brand deals, hot videos, content mix and traffic sources for the chosen period.
Similar creators	creatorUrls	Creators the marketplace lists as making similar content, with followers and quoted rates, for lookalike discovery.

creatorUrls accept space.bilibili.com/<uid> URLs or bare numeric UIDs (e.g. 403884151) - one per line. Only creators listed on the 花火 marketplace return data.

For videos, comments and general creator profiles of any Bilibili account, use our Bilibili Scraper.

How to use it (step by step)

1. Choose an Operation.
2. Fill in the matching input:
   • Search creators -> add one or more Search keywords (Chinese works best, e.g. 咖啡, 数码测评, 美妆) and choose Search by video content or creator name.
   • Browse creators -> set any of the Creator filters.
   • Creator rankings -> choose a Ranking type and optionally a Content category.
   • Profile / Performance / Similar creators -> paste Creator URLs / UIDs.
3. Optionally narrow Search and Browse with Content category, Minimum / Maximum followers, Minimum / Maximum quoted price (CNY) and Minimum / Maximum median views, and pick a Sort by order.
4. Set Maximum results per input (default 100, or 0 for all available).
5. Press Start. Export the dataset as JSON, CSV, Excel, XML or via the API.

Input

Field	Type	Description
operation	string	Required. search_creators, browse_creators, creator_rankings, creator_profile, creator_performance, or similar_creators.
keywords	array	Search keywords (for search_creators).
searchMode	string	content (videos match the keyword) or name (creator nickname or UID). Search only.
creatorUrls	array	Creator URLs or UIDs (for creator_profile, creator_performance, similar_creators).
maxItems	integer	Max results per keyword (search), per run (browse, rankings) or per creator (similar creators). 0 = all available. Default 100.
category	string	Content category, e.g. tech, gaming, food, fashion, cars (search, browse, rankings).
minFollowers, maxFollowers	integer	Follower range (search, browse).
minPrice, maxPrice	integer	Quoted price range in CNY (search, browse).
minMedianViews, maxMedianViews	integer	Median views per video range (search, browse).
sortBy	string	relevance, followers, median_views or interaction_rate (search, browse).
rankingType	string	top, value or breakout (rankings).
performancePeriod	string	30d, 90d or 180d (growth & performance).

Output

Every row carries a record_type of creator, ranked_creator, creator_profile, creator_performance or similar_creator. All prices are in Chinese yuan (CNY).

Field	Description
creator_id, nickname, profile_url, avatar_url	Creator identity.
gender, region, city, category, subcategory, tags	Who the creator is and what they make.
creator_type, mcn_id, mcn_name	Individual or agency-signed, and the MCN agency.
followers_count, avg_views, median_views, interaction_rate	Reach and engagement (interaction rate as a fraction, 0.08 = 8%).
price_embedded_video, price_custom_video, price_deep_custom_video, price_dynamic_post, price_dynamic_repost, price_podcast_custom, price_podcast_embedded, price_live_online, price_live_offline	Quoted rate per collaboration format, null when not offered.
min_quoted_price, price_list	Cheapest quote and the full list of quotes.
cpm, cpc, quoted_cpm_embedded, quoted_cpm_custom, entry_cost	Campaign cost efficiency.
follower_male_pct, follower_female_pct, follower_age_*_pct, viewer_age_*_pct	Audience gender and age split, in percent.
can_sell_goods, goods_level, goods_categories, goods_gpm, goods_click_rate	Product-selling (带货) ability.

Creator rows also add follower_growth_30d, videos_30d / videos_90d / videos_180d, hot_videos_180d, commercial_video_count, main_video_length, cooperation_modes and, for content search, matched_video_bvids. Ranked rows add rank, ranking_type, ranking_category, ranking_date, ranking_score and follower_growth. Profile rows add signature, brand_categories, likes_total, video_count, average likes / comments / favorites / danmaku, percentile tags, viewer gender, follower_top_regions, follower_city_tiers, follower_devices, follower_interests, the matching viewer_* fields, content_category_mix, video_length_mix and the top videos. Performance rows add follower_growth_7d to follower_growth_365d with rates, follower_history, videos_in_period, brand_deals_in_period, hot_videos_in_period and traffic_sources. Similar-creator rows add source_creator_id.

Example creator row:

{
  "record_type": "creator",
  "operation": "search_creators",
  "input": "咖啡",
  "creator_id": "403884151",
  "nickname": "阿拓测评",
  "profile_url": "https://space.bilibili.com/403884151",
  "gender": "male",
  "region": "浙江",
  "city": "杭州",
  "category": "科技",
  "subcategory": "数码",
  "creator_type": "individual",
  "tags": ["数码测评", "家电测评"],
  "followers_count": 24451,
  "follower_growth_30d": 24,
  "avg_views": 12163,
  "median_views": 11839,
  "interaction_rate": 0.0845,
  "cpm": 681.68,
  "price_embedded_video": 2000.0,
  "price_custom_video": 7000.0,
  "price_dynamic_post": null,
  "min_quoted_price": 2000.0,
  "follower_male_pct": 95.0,
  "follower_age_18_24_pct": 19.94,
  "can_sell_goods": true,
  "matched_video_bvids": ["BV1Dgad6RE26"]
}

Common use cases

• KOL shortlisting - search a product keyword, filter by followers, price and median views, and export a ranked shortlist with quoted rates.
• Budget planning - compare embedded and custom video rates and CPM across a category before you brief an agency.
• Audience fit checks - pull commercial profiles to confirm a creator's follower and viewer gender, age, region and interests match your target customer.
• Creator vetting - check follower growth history, brand-deal volume and hot videos to spot inflated or stalled accounts.
• Lookalike discovery - start from a creator who performed well and expand with similar creators and category rankings.

Notes on reliability

• Only creators listed on the 花火 marketplace have commercial data. Profile, performance and similar-creator inputs for other accounts are skipped and the run continues.
• The marketplace re-ranks results on every page, so neighbouring pages overlap a little. Duplicates are removed automatically; sort by a metric (followers, median views or interaction rate) for the most stable paging.
• Rankings are single lists of 30-50 creators; ranking_date shows which period a list covers. Rankings cover 15 content categories; for the others the full ranking is returned.
• Quoted rates are list prices published by the creator or their agency; final deal prices can differ.
• Some marketplace statistics (CPM, CPC, entry cost, commerce data) only exist for creators with campaign history and are 0 otherwise. A few growth windows can read 0 when the marketplace has no data for that window.
• Counts reflect what the marketplace returns at scrape time.

FAQ

Do I need a 花火 advertiser account, cookies or a proxy? No. Just add your input and press Start.

Which creator links work? space.bilibili.com/<uid> links and bare numeric UIDs. The UID is also in the creator_id field of every row.

What currency are prices in? Chinese yuan (CNY), as published on the marketplace.

How is this different from the Bilibili Scraper? The Bilibili Scraper covers public videos, comments and creator profiles. This Actor covers the commercial side: quoted rates, campaign metrics and audience portraits from the creator marketplace.

Can I run several keywords or creators at once? Yes - add multiple lines. Cross-input duplicate creators are removed automatically.

Can I try it for free? Yes. Users on the free Apify plan can fetch up to 10 results in total to try the Actor. Upgrade to a paid Apify plan to run it without that limit.

What export formats are supported? JSON, CSV, Excel, XML and HTML, plus the Apify API and integrations such as Google Sheets, Zapier, Make and webhooks.

Pricing

This Actor is pay per result: you are charged for each record it returns (creators from search, browse and rankings, commercial profiles, performance reports and similar creators), plus standard Apify platform usage. Different record types have different prices; see the Pricing tab for current rates. You are never charged for inputs that return nothing.

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