Google Maps Scraper with AI Analysis - Reviews, Lead Scoring & Business Insights

Scrape Google Maps businesses and get AI-powered intelligence in one run. Extract reviews, ratings, contact info, and get sentiment analysis, health scores, lead scoring, customer personas, and actionable recommendations. No API keys needed.

What makes this different from other Google Maps scrapers?

Other scrapers give you raw data — names, addresses, phone numbers. This actor analyzes every business with AI and tells you:

Metric	What it means
Health Score (0-100)	Is this business thriving or struggling?
Lead Score (0-100)	How likely does this business need your services?
Sentiment Analysis	What do customers actually think?
Customer Persona	Who visits this business?
Pain Points	What are the biggest complaints?
Recommendations	Prioritized actions to improve the business

Use Cases

For Marketing Agencies & Lead Generation

• Find businesses with high lead scores (poor online presence, declining reviews)
• Generate personalized cold outreach based on AI-identified pain points
• Prioritize leads by health score and lead signals

For Market Research & Competitive Intelligence

• Compare sentiment across competitors in the same area
• Identify industry trends from review themes
• Benchmark businesses by health score across regions

For Local SEO & Reputation Management

• Audit businesses' review response patterns
• Identify common customer complaints per industry
• Track satisfaction drivers vs. pain points

Quick Start

Search for businesses

{
  "searchQueries": ["dentists in Berlin", "coffee shops in NYC"]
}

Analyze specific businesses

{
  "startUrls": [
    "https://www.google.com/maps/place/Hagia+Sophia+Grand+Mosque/..."
  ]
}

Full configuration

{
  "searchQueries": ["restaurants in Paris"],
  "maxBusinesses": 10,
  "maxReviewsPerBusiness": 50,
  "maxCrawledPlacesPerSearch": 20,
  "language": "English"
}

Input Parameters

Parameter	Type	Default	Description
searchQueries	String[]	["coffee shops in Berlin"]	Search Google Maps for businesses
startUrls	String[]	[]	Direct Google Maps place or search URLs
maxBusinesses	Integer	20	Maximum businesses to analyze (1-200)
maxReviewsPerBusiness	Integer	50	Reviews per business (5-200, more = better AI)
maxCrawledPlacesPerSearch	Integer	20	Places found per search query (1-100)
language	String	English	AI analysis language (8 languages supported)
openaiApiKey	String	-	Optional: your own key for GPT-4o (default uses GPT-4o-mini)
proxyConfig	Object	Datacenter	Proxy settings

Supported languages: English, German, Spanish, French, Portuguese, Italian, Dutch, Turkish

Example Output

{
  "title": "Cafe Latte Berlin",
  "category": "Coffee shop",
  "categories": ["Coffee shop"],
  "address": "Friedrichstraße 123, 10117 Berlin, Germany",
  "phone": "+49 30 12345678",
  "website": "https://www.cafelatte.de",
  "rating": 4.5,
  "reviewCount": 218,
  "ratingDistribution": { "5": 120, "4": 55, "3": 25, "2": 10, "1": 8 },
  "placeId": "0x47a84e373f035901:0x42120465b5e3b70",
  "googleMapsUrl": "https://www.google.com/maps/place/Cafe+Latte+Berlin/...",
  "coordinates": { "lat": 52.5200, "lng": 13.4050 },
  "reviewTopics": ["coffee", "atmosphere", "service"],
  "reviews": [
    {
      "author": "Anna M.",
      "rating": 5,
      "date": "2 weeks ago",
      "text": "Best coffee in Berlin! The barista really knows their craft.",
      "ownerResponse": "Thank you Anna! We're glad you enjoyed it."
    }
  ],

  "ai_overallSentiment": "positive",
  "ai_sentimentScore": 0.72,
  "ai_positiveThemes": ["excellent coffee quality", "friendly staff", "cozy atmosphere"],
  "ai_negativeThemes": ["slow service during peak hours", "limited seating"],
  "ai_healthScore": 78,
  "ai_healthFactors": {
    "reviewVolume": "medium",
    "ratingTrend": "stable",
    "responseRate": "moderate",
    "responseQuality": "personalized"
  },
  "ai_customerPersona": "Young professionals and students seeking quality specialty coffee in a trendy, Instagram-worthy environment",
  "ai_satisfactionDrivers": ["Coffee quality", "Ambiance", "Staff friendliness"],
  "ai_painPoints": ["Wait times during rush hours", "Limited power outlets for laptops"],
  "ai_recommendations": [
    {
      "priority": "high",
      "action": "Add more seating or standing tables",
      "reason": "Multiple reviews mention limited seating during busy hours"
    },
    {
      "priority": "medium",
      "action": "Install power outlets at more tables",
      "reason": "Target customer persona (young professionals) needs laptop-friendly spaces"
    }
  ],
  "ai_leadScore": 45,
  "ai_leadSignals": ["Moderate review response rate", "No online ordering"],
  "ai_executiveSummary": "Cafe Latte Berlin is a well-regarded specialty coffee shop with strong customer loyalty. The business excels in product quality and atmosphere but faces capacity constraints during peak hours. Improving seating capacity and digital ordering could drive additional revenue.",
  "ai_analyzedReviewCount": 50,
  "scrapedAt": "2026-02-12T10:30:00.000Z"
}

Output Fields

Scraped Data (per business)

Field	Type	Description
title	String	Business name
category	String	Primary category
categories	String[]	All categories
address	String	Full address
phone	String/null	Phone number
website	String/null	Website URL
rating	Number/null	Average rating (1-5)
reviewCount	Integer	Total review count
ratingDistribution	Object	Reviews per star (5 to 1)
placeId	String	Google Maps Place ID
googleMapsUrl	String	Google Maps URL
coordinates	Object/null	GPS lat/lng
reviewTopics	String[]	Google's detected topics
reviews	Object[]	Individual reviews with text, rating, date, author, owner response

AI Analysis Fields (per business)

Field	Type	Description
ai_overallSentiment	String	very_positive, positive, mixed, negative, very_negative
ai_sentimentScore	Number	-1.0 to 1.0
ai_positiveThemes	String[]	What customers love
ai_negativeThemes	String[]	What customers complain about
ai_healthScore	Integer	0-100 business health score
ai_healthFactors	Object	Review volume, rating trend, response rate/quality
ai_customerPersona	String	Who visits this business
ai_satisfactionDrivers	String[]	Top satisfaction factors
ai_painPoints	String[]	Top customer issues
ai_recommendations	Object[]	Prioritized actions (priority, action, reason)
ai_leadScore	Integer	0-100 lead score for agencies
ai_leadSignals	String[]	Why this business might need help
ai_executiveSummary	String	2-3 sentence AI overview
ai_analyzedReviewCount	Integer	Reviews analyzed by AI

How It Works

1. You provide search queries or Google Maps URLs
   ↓
2. Actor scrapes each business: name, rating, reviews, contact info
   ↓
3. AI (GPT-4o-mini) analyzes reviews and business data
   ↓
4. You get structured insights per business

• Scraping: Playwright-based browser automation with Google consent handling
• AI: GPT-4o-mini with JSON mode (built-in, no API key needed)
• Reviews: Scrolls and extracts individual reviews with author, rating, date, text, and owner responses
• Billing: Pay-per-event (per business analyzed)

Integration Examples

Export to Google Sheets

1. Run the actor with your search queries
2. Download results as CSV from the Apify Console
3. Import to Google Sheets for analysis

n8n Workflow

Schedule (daily) → Apify Actor → Filter (leadScore > 70) → Google Sheets → Email Alert

Zapier Integration

1. Schedule: Weekly
2. Run: Google Maps AI Business Analyzer
3. Filter: ai_healthScore < 50
4. Action: Add to CRM as lead
5. Action: Send outreach email with ai_painPoints

FAQ

Do I need an OpenAI API key?

No. The actor uses a built-in GPT-4o-mini key at no extra cost. If you provide your own key, it uses GPT-4o for higher quality analysis.

How many reviews are analyzed per business?

Up to 50 reviews by default (configurable up to 200). The AI receives a balanced sample: recent reviews, highest-rated, lowest-rated, and random middle reviews.

What languages does the AI analyze in?

English, German, Spanish, French, Portuguese, Italian, Dutch, and Turkish. Reviews are analyzed in their original language, and the AI output is generated in your selected language.

How accurate is the lead scoring?

Lead scoring considers: missing website, low response rate, declining ratings, poor review volume, and negative themes. It's designed for agency cold outreach — businesses with scores above 70 are strong leads.

Can I scrape without AI analysis?

Yes. If no OpenAI API key is configured (and the built-in key is unavailable), the actor outputs scraped data with placeholder AI fields. You still get all business info, reviews, ratings, and contact details.

How fast is it?

Approximately 1-2 minutes per business (scraping + AI analysis). A run of 20 businesses takes 20-40 minutes depending on review volume.

Are proxies required?

Datacenter proxies (included by default) work for most cases. If you encounter blocking, switch to residential proxies.

What format is the output?

JSON by default. Export to CSV, Excel, HTML, or XML from the Apify Console. The output is flat (not deeply nested) for easy import to spreadsheets and automation tools.

Can I search for businesses in any country?

Yes. Google Maps is scraped with hl=en (English interface) but businesses from any country work. Search queries like "restaurants in Tokyo" or "dentists in Sao Paulo" work globally.

How is this different from Compass (outscraper)?

This actor includes built-in AI analysis — you get sentiment, health scores, lead scoring, and recommendations in a single run. No need to pipe data through a separate AI tool.

Pricing

Pay-per-event: You pay per business analyzed. See current pricing in the Apify Console when starting a run.

What's included per event:

• Business scraping (Playwright browser automation)
• Review extraction (up to 200 reviews)
• AI analysis (GPT-4o-mini)

Plus: Standard Apify platform costs (compute time, proxy bandwidth).

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SEO Keywords

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Custom Solutions & Enterprise

Need a custom data feed, modified output format, or enterprise integration?

Contact: Furkanc58@gmail.com

• Daily/weekly data feeds (Snowflake, S3, BigQuery, Google Sheets)
• Custom scrapers for platforms not yet covered
• White-label solutions for agencies
• Priority support and SLAs

Response within 24-48 hours.

Legal Disclaimer

This actor is a general-purpose tool for analyzing publicly accessible web data. The user bears sole responsibility for ensuring their specific use complies with:

• Applicable laws (GDPR/DSGVO, copyright law)
• The target website's Terms of Service
• Apify's Terms of Service

The provider (webdatalabs) expressly disclaims liability for any unauthorized or unlawful use. By using this actor, the user agrees to indemnify the provider against any third-party claims arising from their use of the data.

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This tool is not affiliated with Google. All trademarks belong to their respective owners.

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