Microsoft Ads Library Scraper (Bing Ads)

Get ads from the official Microsoft Advertising Ad Library, which covers ads served on Bing and the Microsoft network. Search by keyword in the ad copy, by advertiser name or ID, or by landing-page domain, and get clean ad copy, landing pages and advertiser details. Add run dates, impression ranges, impressions by country and targeting types for each ad.

Useful for competitor research, PPC ad-copy inspiration, agency audits, brand-protection checks (who is bidding on your brand?) and DSA transparency research. It pairs with our Google Ads Transparency Scraper for a fuller view of a brand's search ads.

Features

• Search four ways: keywords in the ad copy, advertiser names (matched to Ad Library accounts), advertiser IDs, or landing-page domains (nike.com returns ads that link to nike.com).
• Ad copy: title, description, display URL, destination URL and landing domain.
• Optional details: first and last date shown, EU impression range (e.g. 25K - 50K), impression share by country, targeting types used (location, age, gender, audiences) and paid-for-by.
• Filters: EU/EEA countries and date range.
• Monitoring mode: returns only ads not seen in earlier runs.
• Official public API: no login, no proxy, nothing to break. Rate limits are handled automatically.

New: promotion detection

Every ad with copy now includes a promo object, at no extra cost:

• hasPromo
• discountPercentMax, discountAmountsUsd
• promoCodes
• saleEvents (Black Friday, Cyber Monday, holiday...)
• offers (free shipping, BOGO)
• urgency, deadlineText

To track only competitors' promotions across Google and Microsoft, see Black Friday & Holiday Promo Ad Tracker.

Coverage

Microsoft's Ad Library contains ads served in the EU and EEA (since June 2023). That's what the EU Digital Services Act requires it to publish. US-only ads aren't included.

Input

{
  "searchTerms": ["running shoes"],
  "advertiserNames": ["Booking.com"],
  "domains": ["nike.com"],
  "maxAdsPerQuery": 100,
  "countries": ["DE", "FR"],
  "includeDetails": true
}

Output

{
  "adId": 72705682512059,
  "advertiserId": 4295008207,
  "advertiserName": "Bergfreunde GmbH",
  "title": "Buy Running shoes - Campz.ie Online Shop - Top Running shoes",
  "description": "Shop Running shoes online - the best selection at Campz.ie...",
  "displayUrl": "www.campz.ie/Running_shoes/Shop",
  "destinationUrl": "https://www.campz.ie/running-shoes/?pid=10004",
  "landingDomain": "campz.ie",
  "query": "running shoes",
  "startDate": "2026-07-21",
  "endDate": "2026-10-01",
  "impressionsRange": "25K - 50K",
  "impressionsByCountry": {"Ireland": "99.4%", "Spain": "0.1%"},
  "targeting": [{"type": "Location", "usedForExclusion": true}],
  "scrapedAt": "2026-10-03T05:00:00Z"
}

Speed

• Listing: about 1–2 ads per second per query, because Microsoft rate-limits the public API.
• Details: one extra lookup per ad, so about 2 seconds per ad. Turn details off for big pulls.

Pricing

• $1.00 per 1,000 ads
• +$2.00 per 1,000 ads with details turned on

No start fee. You can set a maximum cost per run.

Questions or requests: open an issue or email hello@weirworks.com.

Independent tool by weirworks. Not affiliated with Microsoft.