Instagram Campaign Performance Benchmark
Pricing
from $8.40 / 1,000 post benchmarks
Benchmark Instagram posts within each account and format using observed likes and comments. Get cohort medians and transparent post benchmarks with sample size and missing-data limits.
You can access the Instagram Campaign Performance Benchmark programmatically from your own applications by using the Apify API. You can also choose the language preference from below. To use the Apify API, you’ll need an Apify account and your API token, found in API & Integrations in Apify Console.
1from apify_client import ApifyClient2
3# Initialize the ApifyClient with your Apify API token4# Replace '<YOUR_API_TOKEN>' with your token.5client = ApifyClient("<YOUR_API_TOKEN>")6
7# Prepare the Actor input8run_input = { "items": [9 {10 "id": "3991274049559765207",11 "type": "Image",12 "shortCode": "Ddj2pn1PqDX",13 "caption": """Good night, everyone😴14 15@astro_jessica snapped this photo of the United States at night on Sept. 8, 2026, with city lights looking toward New York City (at center).16 17#NASA #SpaceStation #Earth""",18 "hashtags": [19 "NASA",20 "SpaceStation",21 "Earth",22 ],23 "url": "https://www.instagram.com/p/Ddj2pn1PqDX/",24 "commentsCount": 625,25 "likesCount": 171442,26 "timestamp": "2026-09-21T18:56:33.000Z",27 "ownerUsername": "nasa",28 "ownerId": "528817151",29 "videoViewCount": None,30 "paidPartnership": False,31 "_exampleProvenance": {32 "sourceActorId": "shu8hvrXbJbY3Eb9W",33 "sourceRunId": "ihXlFVzJhgdIQrjRJ",34 "sourceDatasetId": "yh6mJRFTATd9ABSJR",35 "curatedPublicSnapshot": True,36 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",37 },38 },39 {40 "id": "3987552875446548478",41 "type": "Sidecar",42 "shortCode": "DdWojaYFDf-",43 "caption": """The boosters for Artemis III are almost stacked!44 45These boosters will contribute over 75% of the Space Launch System’s total rocket thrust at launch, providing the power needed to propel the Artemis III crew on their mission in low Earth orbit.46 47#NASA #ArtemisIII #WIPWednesday""",48 "hashtags": [49 "NASA",50 "ArtemisIII",51 "WIPWednesday",52 ],53 "url": "https://www.instagram.com/p/DdWojaYFDf-/",54 "commentsCount": 651,55 "likesCount": 184365,56 "timestamp": "2026-09-16T15:42:47.000Z",57 "ownerUsername": "nasa",58 "ownerId": "528817151",59 "videoViewCount": None,60 "paidPartnership": False,61 "_exampleProvenance": {62 "sourceActorId": "shu8hvrXbJbY3Eb9W",63 "sourceRunId": "ihXlFVzJhgdIQrjRJ",64 "sourceDatasetId": "yh6mJRFTATd9ABSJR",65 "curatedPublicSnapshot": True,66 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",67 },68 },69 {70 "id": "3988961919403244082",71 "type": "Image",72 "shortCode": "Ddbo7s0lzoy",73 "caption": """No matter where you are, we all see the same Moon. 🌕74
75Sept. 19 is International Observe the Moon Night, an annual celebration dedicated to our closest celestial neighbor.76
77#Moon #Moongazing #ObserveTheMoon""",78 "hashtags": [79 "Moon",80 "Moongazing",81 "ObserveTheMoon",82 ],83 "url": "https://www.instagram.com/p/Ddbo7s0lzoy/",84 "commentsCount": 1187,85 "likesCount": 401824,86 "timestamp": "2026-09-18T14:22:23.000Z",87 "ownerUsername": "nasa",88 "ownerId": "528817151",89 "videoViewCount": None,90 "paidPartnership": False,91 "_exampleProvenance": {92 "sourceActorId": "shu8hvrXbJbY3Eb9W",93 "sourceRunId": "ihXlFVzJhgdIQrjRJ",94 "sourceDatasetId": "yh6mJRFTATd9ABSJR",95 "curatedPublicSnapshot": True,96 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",97 },98 },99 {100 "id": "3988274761411540133",101 "type": "Sidecar",102 "shortCode": "DdZMsPElzSl",103 "caption": """The universe, but fashion104
105Famous for its broad central bulge and dark outer dust ring, the Sombrero Galaxy sits nearly edge-on to Earth. Studying it may help us better understand how a galaxy's outer cloud of stars grows alongside its inner disk.106
107#NASA #Galaxy #Space""",108 "hashtags": [109 "NASA",110 "Galaxy",111 "Space",112 ],113 "url": "https://www.instagram.com/p/DdZMsPElzSl/",114 "commentsCount": 1064,115 "likesCount": 462220,116 "timestamp": "2026-09-17T15:37:16.000Z",117 "ownerUsername": "nasa",118 "ownerId": "528817151",119 "videoViewCount": None,120 "paidPartnership": False,121 "_exampleProvenance": {122 "sourceActorId": "shu8hvrXbJbY3Eb9W",123 "sourceRunId": "ihXlFVzJhgdIQrjRJ",124 "sourceDatasetId": "yh6mJRFTATd9ABSJR",125 "curatedPublicSnapshot": True,126 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",127 },128 },129 {130 "id": "3986255392669277466",131 "type": "Image",132 "shortCode": "DdSBijYCZ0a",133 "caption": """2 Fast 2 Furious 🏎️134
135@NASAChandraXray captured two galaxies merging at a furious rate (in a cosmic sense). Not only do they look cool, they're also scientifically important: They can teach us how powerful galaxy collisions shaped the early universe.136
137#NASA #Telescope #Galaxies #Family""",138 "hashtags": [139 "NASA",140 "Telescope",141 "Galaxies",142 "Family",143 ],144 "url": "https://www.instagram.com/p/DdSBijYCZ0a/",145 "commentsCount": 1091,146 "likesCount": 448527,147 "timestamp": "2026-09-14T20:45:06.000Z",148 "ownerUsername": "nasa",149 "ownerId": "528817151",150 "videoViewCount": None,151 "paidPartnership": False,152 "_exampleProvenance": {153 "sourceActorId": "shu8hvrXbJbY3Eb9W",154 "sourceRunId": "ihXlFVzJhgdIQrjRJ",155 "sourceDatasetId": "yh6mJRFTATd9ABSJR",156 "curatedPublicSnapshot": True,157 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",158 },159 },160 {161 "id": "3983374110243288826",162 "type": "Sidecar",163 "shortCode": "DdHyaYAifb6",164 "caption": """Cementing their names in history.165
166The Artemis III crew is leaving their mark — literally. The astronauts recently signed their names on the hardware that will be inside their Orion spacecraft during their low Earth orbit mission, launching in 2027.167
168Image descriptions:169
1701. The Artemis III primary and back-up crew members pose for a photograph insi""",171 "hashtags": [],172 "url": "https://www.instagram.com/p/DdHyaYAifb6/",173 "commentsCount": 626,174 "likesCount": 110136,175 "timestamp": "2026-09-10T21:20:24.000Z",176 "ownerUsername": "nasa",177 "ownerId": "528817151",178 "videoViewCount": None,179 "paidPartnership": False,180 "_exampleProvenance": {181 "sourceActorId": "shu8hvrXbJbY3Eb9W",182 "sourceRunId": "ihXlFVzJhgdIQrjRJ",183 "sourceDatasetId": "yh6mJRFTATd9ABSJR",184 "curatedPublicSnapshot": True,185 "redaction": "Allowlisted public business/product fields only; review excerpts and social captions truncated; no reviewer identities.",186 },187 },188 ] }189
190# Run the Actor and wait for it to finish191run = client.actor("zinin/instagram-campaign-performance-benchmark").call(run_input=run_input)192
193# Fetch and print Actor results from the run's dataset (if there are any)194print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")195for item in client.dataset(run.default_dataset_id).iterate_items():196 print(item)197
198# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-startThe Apify API client for Python is the official library that allows you to use Instagram Campaign Performance Benchmark API in Python, providing convenience functions and automatic retries on errors.
Install the apify-client
$pip install apify-clientOther API clients include: