BBB Scraper — Better Business Bureau Ratings, Reviews & Business Leads

Extract Better Business Bureau (BBB) ratings, accreditation status, complaints and reviews for US lead generation, reputation monitoring and B2B prospecting. Get business phone numbers, addresses, rating scores and complaint data from every public BBB profile.

Main Use Cases

• Lead generation — find unaccredited or poorly rated businesses in any US niche
• Reputation monitoring — track ratings, complaints and reviews for client businesses over time
• B2B prospecting — identify businesses needing reputation-management or accreditation services
• Competitor analysis — benchmark client ratings against competitors in the same category and market
• Complaint analysis — aggregate complaint patterns across industries or regions
• CRM enrichment — build structured business contact lists for outreach

How It Works

You give the actor either direct BBB profile/search URLs or search terms + locations (e.g. "plumber" + "Dallas, TX"). It crawls the public search results, follows each business profile, and returns one structured JSON record per business with its BBB rating, accreditation state, complaint counts, customer reviews and contact details.

Build Business Lead Lists Without a Business Database API

BBB is the largest US consumer-review and business-accreditation directory, but it has no public API for bulk rating and contact data. This actor turns BBB search into a reusable, structured lead and reputation dataset.

Input

Field	Type	Required	Default	Notes
startUrls	string[]	No	—	Direct BBB profile or search URLs
searchTerms	string[]	No	—	Business types to search, e.g. plumber, dentist
searchLocations	string[]	No	—	Cities/states/ZIPs to search, e.g. Dallas, TX
maxItems	integer	No	100	Max business profiles to scrape
maxPagesPerSearch	integer	No	5	Search result pages per term + location
maxConcurrency	integer	No	3	Parallel pages
maxRequestsPerCrawl	integer	No	300	Hard total request cap
proxyConfiguration	object	No	Apify proxy	Residential recommended

Output

Each dataset item is one business profile:

Field	Type	Description
name	string	Business name
url	string	BBB profile URL
rating	string	Letter grade (A+ to F)
ratingNumerical	number	Numeric score
accredited	boolean	BBB accredited or not
accreditationDate	string	Accreditation date
yearsOnBBB	integer	Years on BBB
yearsInBusiness	integer	Years in business
complaintCount	integer	Total complaints
complaintsClosedLast12Months	integer	Complaints closed in last 12 months
reviewCount	integer	Customer review count
averageReviewRating	number	Average review rating
businessPhone	string	Business phone
address	string	Street address
website	string	Business website
categories	array	BBB categories, e.g. Plumbers
summary	string	BBB business summary

Example Input

{
  "searchTerms": ["plumber"],
  "searchLocations": ["Dallas, TX"],
  "maxItems": 50,
  "maxConcurrency": 3,
  "proxyConfiguration": { "useApifyProxy": true, "apifyProxyGroups": ["RESIDENTIAL"] }
}

Example Output

{
  "name": "ABC Plumbing Co.",
  "rating": "A+",
  "ratingNumerical": 5.0,
  "accredited": true,
  "complaintCount": 3,
  "reviewCount": 12,
  "averageReviewRating": 4.8,
  "businessPhone": "(214) 555-0123",
  "address": "123 Main St, Dallas, TX 75201",
  "categories": ["Plumbers", "Water Heaters"]
}

Integrations & Automation

This actor runs on the Apify platform, so you can pull results via the Apify API, export to JSON/CSV/Excel, or trigger it through Apify integrations. For reputation monitoring, schedule a recurring run (e.g. weekly) and diff the outputs to track rating and complaint changes.

Related Actors

Verified related actors on Apify that pair well with this one. All links point to real, publicly available actors.

• Trustpilot Reviews Scraper
• GoodFirms Scraper
• Google Maps Reviews Scraper
• LinkedIn Profile Scraper

FAQ

Why use this actor instead of the official BBB data?

BBB has no public API for bulk business rating, complaint and review data. This actor extracts the same publicly visible information as structured JSON across thousands of business profiles automatically.

What alternatives exist for business review data?

If you also need consumer review data you can pair this with a Trustpilot or Google Maps Reviews scraper for a broader ratings dataset across multiple review platforms.

What kind of companies are in the data?

Any business listed on bbb.org — from plumbers and dentists to insurance agencies and contractors — with their ratings, accreditation status, complaint counts and contact info.

Can I filter by business type and location?

Yes. Use searchTerms (e.g. plumber) together with searchLocations (e.g. Dallas, TX) to scope the search to a specific niche and market.

SEO Keywords

bbb scraper, better business bureau data, bbb ratings, bbb business reviews, bbb accreditation, business reputation monitoring, bbb lead generation, us business leads, business complaints data, bbb api alternative, business review data, b2b prospecting data, reputation management leads, bbb complaint analysis, business contact data

For AI Agents & LLM Apps

Purpose: Return structured Better Business Bureau (BBB) business records — rating, accreditation, complaints, reviews and contact data — from search terms or direct profile URLs.

Minimal working input:

{
  "searchTerms": ["plumber"],
  "searchLocations": ["Dallas, TX"],
  "maxItems": 20
}

Output fields: name, url, rating, ratingNumerical, accredited, accreditationDate, yearsOnBBB, yearsInBusiness, complaintCount, complaintsClosedLast12Months, reviewCount, averageReviewRating, businessPhone, address, website, categories, summary.

Behaviors an agent should know:

• You can use either startUrls (direct BBB profile/search URLs) or searchTerms + searchLocations (term + market search). Supplying startUrls and search terms together is unusual — prefer one approach.
• If maxItems is small (e.g. 20) and maxConcurrency is left at default, runs are fast but cover less ground.
• proxyConfiguration with RESIDENTIAL is recommended for the actor to avoid blocking on larger crawls.

Billing: Pay-per-result — $3.5 per 1K business profiles ($0.0035 each).

Legal & Compliance Disclaimer

This actor is an independent tool and is not affiliated with, endorsed by, or sponsored by the Better Business Bureau (BBB) or bbb.org. It only accesses publicly available BBB business profile and search pages — no login bypass and no CAPTCHA solving. You are responsible for compliance with BBB's Terms of Service and applicable data-protection law. The output can include business contact details (phone, address); do not use them for unsolicited commercial outreach in violation of applicable law.