Apify Google Leads

Extract business leads from Google Maps for a keyword and location, then enrich each result with website-based signals such as emails, social links, tech stack hints, SEO data, and a lead score.

What This Actor Does

Give the Actor a search like:

• Dentists in London
• Roofers in Austin, Texas
• Immigration lawyers in Dubai

It will return businesses with structured lead data such as:

• business name
• category
• address
• city and country
• phone number
• website
• extracted emails
• social links
• technology stack hints
• SEO details
• lead score and short reason

All results are written to the default Apify dataset.

Typical Use Cases

• build local business prospect lists
• find companies with weak web presence
• collect sales leads by niche and city
• enrich Google Maps results before outreach
• export leads for CRM or spreadsheet workflows

Input

Required

• keyword: the type of business or search phrase
• location: the city, region, or country to search

Optional

• max_results: maximum number of leads to collect
• provider_mode: choose how Google data is collected
• playwright_headless: run the browser invisibly or visibly when browser mode is used
• export_format: preferred export artifact format
• enable_ai: reserved for future AI summary support

Provider Modes

playwright

This is the default mode on Apify.

Use it when:

• you want the simplest setup
• you do not want to provide a Google Places API key
• browser-based Google Maps extraction is acceptable

api

Use this mode when:

• you want to use the Google Places API
• you have a valid GOOGLE_MAPS_API_KEY
• you prefer API-backed collection instead of browser extraction

If you choose api, add GOOGLE_MAPS_API_KEY in the Actor environment variables or secrets.

Output

Each dataset item contains a structured business record. Common fields include:

• id
• name
• category
• address
• city
• country
• phone
• website
• emails
• social_links
• technology_stack
• ai_summary
• outreach_message
• lead_score
• lead_reason

How To Use On Apify

1. Open the Actor input form.
2. Enter a keyword and location.
3. Leave provider_mode as playwright for the easiest first run.
4. Set max_results based on how many businesses you want.
5. Run the Actor.
6. Open the dataset to review and export the results.

Recommended First Run

• keyword: Dentists
• location: London
• max_results: 25
• provider_mode: playwright

Notes

• playwright mode does not require a Google API key.
• api mode requires GOOGLE_MAPS_API_KEY.
• Website enrichment depends on whether a business website is publicly available and reachable.
• Some businesses may have partial data if Google Maps or the target website does not expose every field.

Output Quality Tips

• Use specific keywords like family dentists, solar installers, or personal injury lawyers.
• Use realistic locations such as a city, metro area, or country.
• Start with smaller runs to validate the niche before scaling up.
• If you need a simpler first run, keep the default Playwright mode.