Local Business Intelligence Suite - God Mode for Local SEO

Stop paying $650+/month for separate local SEO tools. This comprehensive suite combines 19 intelligence modules into one actor. Features smart Reputation Aggregator that auto-detects business type from GBP category and scrapes relevant review platforms (restaurants get Yelp/TripAdvisor/DoorDash, attorneys get Avvo, healthcare gets HealthGrades). Includes GBP scraping, multi-platform reviews, LocalFalcon-style grid ranking, citation audits, Reddit intelligence, US Census market data, and more. Pay only for what you use - typically ~$2-5 for a complete local SEO audit.

Features

Google Business Profile Intelligence

• GBP Profile Scraper - Complete profile data: name, address, phone, hours, categories, attributes
• GBP Post History - Historical posts and updates
• GBP Photo Analysis - Photo inventory, quality scoring, category breakdown
• GBP Q&A Scraper - Questions, answers, and voting data
• GBP Attribute Analyzer - Completeness scoring and recommendations

Review Intelligence

• Multi-Platform Aggregation - Google, Yelp, Facebook, TripAdvisor, and more
• Smart Platform Detection - Auto-selects platforms based on business type
• AI Sentiment Analysis - Positive/negative/neutral scoring per review
• Review Response Audit - Owner response rates and quality
• Review Trend Analysis - Volume and sentiment over time

Ranking Intelligence

• LocalFalcon-Style Grid - Geographic ranking visualization
• Multi-Keyword Tracking - Track multiple search terms
• Competitor Visibility - See who ranks at each grid point
• Position History - Track ranking changes over time

Market Intelligence

• US Census Data - Population, income, demographics
• Competition Analysis - Business count, employee data
• Market Sizing - Estimated local market value
• Growth Projections - 5-year market forecasts
• Opportunity Identification - Data-driven expansion insights

Citation & Technical

• NAP Consistency Audit - Check 50+ directories
• Citation Opportunities - Find missing listings
• Schema Validation - LocalBusiness markup check
• Website SEO Audit - Basic on-page analysis
• Service Area Mapper - Geographic coverage visualization

Competitive Intelligence

• Competitor Discovery - Find local competitors by category
• Lookalike Finder - Similar businesses in other markets
• Reddit Research - Local subreddit mentions and sentiment

Who Should Use This Actor?

Local SEO Agencies

Replace BrightLocal ($299/mo), LocalFalcon ($49/mo), Moz Local ($129/mo), and GatherUp ($175/mo) with one pay-per-use solution. Run unlimited audits for ~$3-5 each.

Multi-Location Brands

Monitor all your locations from one platform. Track reviews, rankings, and citations across dozens or hundreds of locations efficiently.

Marketing Consultants

Deliver enterprise-quality local SEO audits without enterprise subscriptions. Pay only when you have active client projects.

Franchise Development Teams

Research expansion markets with Census data. Find lookalike successful locations for site selection.

Local Business Owners

Get agency-quality competitive intelligence without agency retainers. Understand your position in local search.

Reputation Management Firms

Aggregate reviews from all relevant platforms automatically. Monitor sentiment and response rates at scale.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Full Local SEO Audit

{
  "task": "full_audit",
  "businessName": "Joe's Pizza",
  "city": "New York",
  "state": "NY",
  "address": "123 Main St",
  "phone": "(212) 555-0100",
  "website": "https://joespizza.com",
  "keywords": ["pizza near me", "best pizza NYC"],
  "gridSize": 7,
  "gridRadius": 2,
  "demoMode": false
}

Smart Reputation Aggregator

{
  "task": "reputation_aggregator",
  "businessName": "Smith & Associates Law Firm",
  "city": "Chicago",
  "state": "IL",
  "includeSentiment": true,
  "demoMode": false
}

Auto-detects attorney → scrapes Google + Avvo + Lawyers.com

GBP Profile + Reviews

{
  "task": "gbp_scrape",
  "businessName": "Local Restaurant",
  "city": "Austin",
  "state": "TX",
  "demoMode": false
}

Grid Rank Tracking

{
  "task": "grid_ranking",
  "businessName": "Acme Plumbing",
  "city": "Denver",
  "state": "CO",
  "keywords": ["plumber near me", "emergency plumber denver"],
  "gridSize": 9,
  "gridRadius": 3,
  "demoMode": false
}

Citation Audit

{
  "task": "citation_audit",
  "businessName": "Local Business",
  "city": "Seattle",
  "state": "WA",
  "address": "456 Pine St",
  "phone": "(206) 555-0100",
  "website": "https://localbusiness.com",
  "demoMode": false
}

Market Intelligence (Census Data)

{
  "task": "market_intelligence",
  "businessName": "Franchise Location",
  "city": "Phoenix",
  "state": "AZ",
  "zipCode": "85001",
  "demoMode": false
}

Input Parameters

Required for All Tasks

Parameter	Type	Description
task	string	Intelligence task to run (18 options)
businessName	string	Name of the business to analyze
city	string	City where the business is located
state	string	State abbreviation (e.g., "NY", "CA")

Optional Parameters

Parameter	Type	Default	Description
address	string	-	Street address (improves accuracy)
phone	string	-	Business phone number
website	string	-	Business website URL
gbpUrl	string	-	Direct GBP URL (skips search)
keywords	array	-	Keywords for SERP tracking
gridSize	number	3	Grid size: 3, 5, 7, 9, 11, 13, 15
gridRadius	number	1	Distance between grid points (miles)
competitors	array	-	Competitor business names
reviewPlatforms	array	["google", "yelp"]	Review platforms
maxReviews	number	100	Max reviews per platform
maxPages	number	50	Max pages for website analysis
includeSentiment	boolean	true	Include AI sentiment analysis
zipCode	string	-	ZIP code for Census data
demoMode	boolean	true	Return sample data
webhookUrl	string	-	Webhook URL

Smart Platform Detection

The Reputation Aggregator automatically selects platforms based on GBP category:

Business Type	Platforms Checked
Restaurant/Food	Google, Yelp, TripAdvisor, DoorDash, GrubHub, UberEats
Attorney/Legal	Google, Avvo, Lawyers.com, Martindale
Healthcare/Medical	Google, HealthGrades, Vitals, WebMD
Home Services	Google, Yelp, Angi, HomeAdvisor, BBB
Hotels/Lodging	Google, TripAdvisor, Booking.com, Expedia
Automotive	Google, Yelp, CarGurus, DealerRater
General Retail	Google, Yelp, Facebook, BBB

Output Format

{
  "task": "full_audit",
  "status": "success",
  "businessName": "Joe's Pizza",
  "location": "New York, NY",
  "timestamp": "2026-01-28T10:30:00.000Z",
  "duration": 45000,
  "dataPoints": 1247,
  "data": {
    "gbpProfile": {
      "name": "Joe's Pizza",
      "address": "123 Main St, New York, NY 10001",
      "phone": "(212) 555-0100",
      "website": "https://joespizza.com",
      "primaryCategory": "Pizza Restaurant",
      "additionalCategories": ["Italian Restaurant", "Takeout Restaurant"],
      "rating": 4.6,
      "reviewCount": 847,
      "hours": {...},
      "attributes": {...}
    },
    "reviews": {
      "totalReviews": 1523,
      "averageRating": 4.5,
      "sentiment": {
        "positive": 78,
        "neutral": 15,
        "negative": 7
      },
      "byPlatform": {
        "google": {"count": 847, "rating": 4.6},
        "yelp": {"count": 423, "rating": 4.3},
        "tripadvisor": {"count": 253, "rating": 4.5}
      },
      "responseRate": 65,
      "recentTrend": "improving"
    },
    "gridRanking": {
      "keyword": "pizza near me",
      "gridSize": 7,
      "avgRank": 3.2,
      "top3Count": 32,
      "top10Count": 45,
      "notRanking": 4,
      "gridData": [...]
    },
    "citations": {
      "directoriesChecked": 50,
      "found": 38,
      "napConsistent": 31,
      "napInconsistent": 7,
      "missing": 12,
      "issues": [...]
    },
    "market": {
      "population": 21102,
      "medianIncome": 78250,
      "competitors": 127,
      "marketSize": 104521000
    }
  },
  "billingEvents": [
    {"event": "gbp_scrape", "count": 1, "unitPrice": 0.10, "total": 0.10},
    {"event": "reviews_scraped", "count": 1523, "unitPrice": 0.001, "total": 1.52},
    {"event": "grid_points", "count": 49, "unitPrice": 0.02, "total": 0.98},
    {"event": "citations_checked", "count": 50, "unitPrice": 0.02, "total": 1.00}
  ],
  "totalCost": 3.60
}

Pricing (Pay-Per-Event)

Event	Description	Price
gbp_scrape	Full GBP profile extraction	$0.10
review_scraped	Per review collected	$0.001
grid_point	Per grid ranking point	$0.02
citation_check	Per directory checked	$0.02
market_intelligence	Census + competition data	$0.25
competitor_found	Per competitor discovered	$0.02
reddit_post	Per Reddit post analyzed	$0.01
sentiment_analysis	Per AI sentiment call	$0.01

Example costs:

• Full audit (typical): $2.00-5.00
• GBP + 100 reviews: $0.10 + $0.10 = $0.20
• 9x9 grid ranking: 81 × $0.02 = $1.62
• Citation audit (50 sites): 50 × $0.02 = $1.00
• Demo mode: $0.00

Tool Replacement Value

Tool Being Replaced	Monthly Cost	This Actor
BrightLocal	$299/mo	~$1-2/audit
LocalFalcon	$49/mo	~$1/grid
Moz Local	$129/mo	~$1/citation
GatherUp	$175/mo	~$0.50/review audit
Total Savings	$652/mo	~$3-5/business

Common Scenarios

Scenario 1: Agency Client Onboarding

{
  "task": "full_audit",
  "businessName": "New Client Business",
  "city": "Portland",
  "state": "OR",
  "address": "789 Oak St",
  "phone": "(503) 555-0100",
  "website": "https://clientsite.com",
  "keywords": ["main service portland"],
  "gridSize": 7,
  "webhookUrl": "https://hooks.zapier.com/...",
  "demoMode": false
}

Complete audit for client proposal and baseline.

Scenario 2: Review Monitoring

{
  "task": "reputation_aggregator",
  "businessName": "Restaurant Client",
  "city": "Miami",
  "state": "FL",
  "maxReviews": 50,
  "includeSentiment": true,
  "demoMode": false
}

Weekly review monitoring with sentiment analysis.

Scenario 3: Expansion Research

{
  "task": "market_intelligence",
  "businessName": "Franchise Brand",
  "city": "Nashville",
  "state": "TN",
  "zipCode": "37201",
  "demoMode": false
}

Research new market demographics for expansion.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger in your automation platform
2. Copy the webhook URL to webhookUrl
3. Route local SEO data to reports and dashboards

Popular automations:

• New negative reviews -> Slack alert
• Weekly audits -> Google Sheets tracker
• Citation errors -> Airtable fix queue
• Monthly reports -> Email to clients

Apify Scheduled Runs

Schedule weekly or monthly audits for ongoing monitoring.

FAQ

Q: What's the difference between this and LBIS Pro?

A: Same codebase, same features. Different naming for marketplace positioning.

Q: How does smart platform detection work?

A: Reads GBP primary category and maps to relevant review platforms. "Pizza Restaurant" → Yelp + TripAdvisor + DoorDash.

Q: Is Census data available outside the US?

A: Currently US only. Census Bureau and County Business Patterns data covers all US states.

Q: Can I track multiple locations?

A: Run separate tasks per location. Use webhooks to batch process and aggregate results.

Q: How often should I run audits?

A: Monthly for most clients. Weekly for reputation monitoring. On-demand for new client pitches.

Common Problems & Solutions

"Business not found"

• Verify exact business name spelling
• Add full street address
• Provide direct gbpUrl if you have it

"Limited review data"

• Some platforms have anti-bot protection
• Try reducing maxReviews
• Check if business has reviews on that platform

"Grid ranking incomplete"

• Reduce gridSize for faster results
• Some areas may lack local pack results
• Try different keywords

"Demo data showing"

• Set demoMode: false
• Most modules don't require external API keys

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📞 Support

• Actor Arsenal: Full Actor Catalog
• Developer: John Rippy

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Built by John Rippy | Actor Arsenal