SEMrush Traffic Analytics - Visits, Sources, Engagement & Geography

Get comprehensive traffic analytics from SEMrush including total visits, unique visitors, bounce rate, pages per visit, visit duration, traffic sources breakdown, and geographic distribution. Perfect for competitive benchmarking, market research, and investment due diligence. BYOK (Bring Your Own Key) - use your SEMrush API key.

Features

• Traffic Estimates - Monthly visits and unique visitors
• Engagement Metrics - Bounce rate, pages per visit, avg visit duration
• Traffic Sources - Direct, organic, paid, referral, social breakdown
• Geographic Distribution - Traffic by country with percentages
• Historical Data - 12-month trends for all metrics
• Device Breakdown - Desktop vs mobile traffic split
• Top Pages - Most visited pages on the domain
• Referring Domains - Top sites sending traffic
• Batch Analysis - Analyze multiple domains in one run
• 45+ Country Databases - US, UK, DE, FR, and more
• Webhook Support - Async delivery for automation pipelines
• Demo Mode - Test with sample data before going live

Who Should Use This Actor?

Competitive Intelligence Teams

Benchmark your traffic against competitors. Understand market positioning and traffic gaps.

Investment Analysts

Assess website traffic for due diligence. Compare traffic of acquisition targets or portfolio companies.

Marketing Strategists

Analyze competitor traffic sources. Identify channel opportunities and weaknesses.

Business Development Teams

Research potential partners by traffic volume. Qualify leads based on digital presence.

Market Researchers

Understand traffic patterns in your industry. Identify market leaders and trends.

Media Buyers

Evaluate publisher traffic for ad placement. Verify traffic claims before buying inventory.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Single Domain Analysis

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["example.com"],
  "includeHistorical": true,
  "includeTrafficSources": true,
  "includeGeoDistribution": true,
  "demoMode": false
}

Multi-Domain Comparison

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": [
    "yoursite.com",
    "competitor1.com",
    "competitor2.com"
  ],
  "includeHistorical": true,
  "includeTrafficSources": true,
  "includeGeoDistribution": true,
  "geoLimit": 10,
  "demoMode": false
}

Traffic Sources Only

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["competitor.com"],
  "includeHistorical": false,
  "includeTrafficSources": true,
  "includeGeoDistribution": false,
  "demoMode": false
}

Geographic Analysis

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["international-brand.com"],
  "includeHistorical": false,
  "includeTrafficSources": false,
  "includeGeoDistribution": true,
  "geoLimit": 20,
  "demoMode": false
}

How to Get Your SEMrush API Key

1. Log in to SEMrush
2. Go to your profile (top right) → Subscription Info
3. Find your API key in the API section
4. Copy the key and paste it in the semrushApiKey field

Note: API access requires a SEMrush Business plan or higher. Traffic Analytics requires a plan that includes this feature.

Input Parameters

Parameter	Type	Default	Description
semrushApiKey	string	-	Your SEMrush API key (required for real data)
domains	array	-	Domains to analyze (e.g., ["example.com"])
includeHistorical	boolean	true	Include 12-month trend data
includeTrafficSources	boolean	true	Include source breakdown
includeGeoDistribution	boolean	true	Include country breakdown
geoLimit	number	10	Max countries to include
demoMode	boolean	true	Return sample data for testing
webhookUrl	string	-	Webhook URL for results delivery
webhookPlatform	string	"custom"	Platform: zapier, make, n8n, custom

Output Format

{
  "domain": "example.com",
  "metrics": {
    "totalVisits": 2450000,
    "uniqueVisitors": 1890000,
    "pagesPerVisit": 3.4,
    "avgVisitDuration": "00:04:23",
    "avgVisitDurationSeconds": 263,
    "bounceRate": 42.5,
    "desktopShare": 62,
    "mobileShare": 38
  },
  "trafficSources": {
    "direct": {
      "share": 35.2,
      "visits": 862400
    },
    "organic": {
      "share": 42.1,
      "visits": 1031450
    },
    "paid": {
      "share": 8.5,
      "visits": 208250
    },
    "referral": {
      "share": 9.8,
      "visits": 240100
    },
    "social": {
      "share": 4.4,
      "visits": 107800
    }
  },
  "topReferringSites": [
    {"domain": "facebook.com", "visits": 52000, "share": 2.1},
    {"domain": "twitter.com", "visits": 31000, "share": 1.3},
    {"domain": "linkedin.com", "visits": 24500, "share": 1.0}
  ],
  "geoDistribution": [
    {"country": "United States", "code": "US", "share": 45.2, "visits": 1107400},
    {"country": "United Kingdom", "code": "GB", "share": 12.8, "visits": 313600},
    {"country": "Germany", "code": "DE", "share": 8.5, "visits": 208250},
    {"country": "Canada", "code": "CA", "share": 6.2, "visits": 151900},
    {"country": "France", "code": "FR", "share": 5.1, "visits": 124950}
  ],
  "topPages": [
    {"url": "/", "share": 22.5},
    {"url": "/product", "share": 15.3},
    {"url": "/pricing", "share": 8.7}
  ],
  "historicalData": {
    "visits": [2100000, 2150000, 2200000, 2250000, 2300000, 2350000, 2380000, 2400000, 2420000, 2430000, 2445000, 2450000],
    "uniqueVisitors": [1650000, 1680000, 1720000, 1760000, 1800000, 1830000, 1850000, 1870000, 1880000, 1885000, 1888000, 1890000],
    "bounceRate": [44.2, 43.8, 43.5, 43.2, 43.0, 42.8, 42.7, 42.6, 42.6, 42.5, 42.5, 42.5]
  },
  "growthMetrics": {
    "visitsGrowthMoM": 0.2,
    "visitsGrowthYoY": 16.7,
    "bounceRateTrend": "improving"
  },
  "analyzedAt": "2026-01-28T10:30:00.000Z"
}

Understanding the Metrics

Bounce Rate: Percentage of single-page visits. Lower is generally better.

Rate	Assessment
< 30%	Excellent
30-50%	Good
50-70%	Average
> 70%	Needs improvement

Pages per Visit: Higher indicates more engaged visitors.

Pages	Assessment
> 4	Excellent
3-4	Good
2-3	Average
< 2	Low engagement

Pricing (Pay-Per-Event)

Event	Description	Price
traffic_analysis	Per domain analyzed	$0.05
traffic_sources	Per source breakdown	$0.02
geo_distribution	Per geographic analysis	$0.02
historical_data	Per historical trend	$0.02

Example costs:

• Full analysis (1 domain): $0.05 + $0.02 + $0.02 + $0.02 = $0.11
• Comparison (3 domains, full): 3 × $0.11 = $0.33
• Sources only (1 domain): $0.05 + $0.02 = $0.07
• Demo mode: $0.00

Note: You also consume your SEMrush API units (billed separately by SEMrush).

Common Scenarios

Scenario 1: Competitive Benchmarking

{
  "semrushApiKey": "your_key",
  "domains": [
    "yoursite.com",
    "competitor1.com",
    "competitor2.com",
    "competitor3.com"
  ],
  "includeHistorical": true,
  "includeTrafficSources": true,
  "includeGeoDistribution": true,
  "webhookUrl": "https://hooks.zapier.com/...",
  "demoMode": false
}

Compare traffic metrics across your competitive set.

Scenario 2: Investment Due Diligence

{
  "semrushApiKey": "your_key",
  "domains": ["acquisition-target.com"],
  "includeHistorical": true,
  "includeTrafficSources": true,
  "includeGeoDistribution": true,
  "geoLimit": 20,
  "demoMode": false
}

Verify traffic claims for potential acquisition.

Scenario 3: Market Expansion Research

{
  "semrushApiKey": "your_key",
  "domains": ["market-leader.de", "market-leader.fr"],
  "includeHistorical": false,
  "includeTrafficSources": false,
  "includeGeoDistribution": true,
  "geoLimit": 15,
  "demoMode": false
}

Research geographic traffic distribution for expansion planning.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger in your automation platform
2. Copy the webhook URL to webhookUrl
3. Set webhookPlatform to your platform
4. Route traffic data to dashboards and reports

Popular automations:

• Traffic metrics -> Google Sheets (competitive tracker)
• Monthly comparison -> Email report (stakeholder update)
• Traffic drops -> Slack alert (monitoring)
• Geo data -> Looker Studio (visualization)

Apify Scheduled Runs

Schedule monthly traffic analysis for ongoing competitive monitoring.

SEMrush Traffic Suite Comparison

Actor	Best For
Traffic Analytics	Visit counts, sources, engagement
Domain Overview	Authority, keywords, backlinks
Position Tracker	Keyword ranking monitoring
Competitor Analysis	Discovering competitors

FAQ

Q: How accurate is SEMrush traffic data?

A: SEMrush estimates based on clickstream data and modeling. Best used for relative comparisons rather than exact counts. Accuracy varies by site size.

Q: Can I get real-time traffic?

A: No. SEMrush traffic data is updated monthly and reflects historical patterns. For real-time data, you need Google Analytics access.

Q: Why might my site show different traffic than Google Analytics?

A: SEMrush estimates traffic externally using panel data and modeling. Internal tools like GA see actual traffic. Expect differences.

Q: What's the minimum traffic for accurate data?

A: Sites with < 10,000 monthly visits may have less reliable estimates. Larger sites have more accurate data.

Q: Can I analyze any website?

A: Yes. SEMrush Traffic Analytics works on any publicly accessible website, not just your own.

Common Problems & Solutions

"Invalid API key" error

• Verify your API key from SEMrush dashboard
• Ensure your plan includes Traffic Analytics
• Check for extra spaces when copying the key

"Rate limit exceeded" error

• Wait a few minutes and retry
• Reduce number of domains per batch
• Check your SEMrush API unit usage

"No traffic data available"

• Site may be too new or too small
• Traffic data requires minimum threshold
• Try larger/more established domains

"Historical data incomplete"

• Site may not have 12 months of tracking
• Newer sites will have shorter history

"Demo data showing"

• Set demoMode: false
• Provide a valid semrushApiKey

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