SimilarWeb Data Extractor — Website Traffic & Analytics

What data can you scrape from SimilarWeb?

Extract website rankings, traffic trends, e-commerce intelligence, and competitive data from SimilarWeb — no API key needed.

• 4 tools in one — Top websites ranking, trending websites, e-commerce shopper data, and universal search
• 37 countries, 25 categories — Filter rankings by geography and industry
• E-commerce intelligence — Top products, brands, revenue estimates for major online retailers
• Export anywhere — JSON, CSV, Excel, or via the Apify API and integrations

---

Output: SimilarWeb data structure

Top Websites Ranking

Field	Label	Format
country	Country	text
category	Category	text
sites	Top 50 sites	array
sites[].domain	Domain	text
sites[].rankChange	Rank change	number
sites[].pagesPerVisit	Pages/visit	number
sites[].bounceRate	Bounce rate	number
sites[].visitsAvgDurationFormatted	Avg duration	text
snapshotDate	Snapshot date	date

Trending Websites

Field	Label	Format
country	Country	text
increasingWebsites	Rising sites	array
decreasingWebsites	Falling sites	array
inWebsites	New in top 100	array
outWebsites	Dropped out	array

E-commerce Shopper Data

Field	Label	Format
domain	Domain	text
revenue	Revenue estimate	object
topProducts	Top products	array
topBrands	Top brands	array
topSubCategories	Top subcategories	array
currency	Currency	text

Universal Search

Field	Label	Format
term	Search term	text
websites	Matching websites	array
keywords	Matching keywords	array
apps	iOS & Android apps	object
companies	Companies	array
technologies	Technologies	array

Example output (top websites)

{
  "_type": "top_websites",
  "country": "spain",
  "category": "e-commerce-and-shopping",
  "snapshotDate": "2026-06-01T00:00:00+00:00",
  "sites": [
    {
      "domain": "amazon.es",
      "rankChange": 0,
      "pagesPerVisit": 8.2,
      "bounceRate": 0.34,
      "visitsAvgDurationFormatted": "00:07:05"
    },
    {
      "domain": "aliexpress.com",
      "rankChange": 1,
      "pagesPerVisit": 5.1,
      "bounceRate": 0.42,
      "visitsAvgDurationFormatted": "00:04:22"
    }
  ]
}

Example output (e-commerce shopper data)

{
  "_type": "shopper_data",
  "domain": "amazon.com",
  "currency": "USD",
  "revenue": {
    "revenue": 50613416606,
    "revenueChange": 0.16
  },
  "topProducts": [
    {"name": "Apple AirPods Pro", "share": 0.012},
    {"name": "Stanley Quencher", "share": 0.008}
  ],
  "topBrands": [
    {"name": "Apple", "share": 0.08},
    {"name": "Samsung", "share": 0.05}
  ]
}

---

Quick start

1. Click Start with the default input to get the top 50 e-commerce websites in the US plus a universal search.
2. Open the Output tab to preview results.
3. Export as CSV / Excel / JSON, or connect via API.

---

How to scrape SimilarWeb — input options

Option 1 — Top Websites Ranking

Get the top 50 websites by traffic for any country and/or category.

Field	Description	Default
Enable	Toggle on to fetch top websites ranking.	false
Country	37 countries available: Spain, USA, UK, Germany, France, etc.	Worldwide
Category	25 categories: E-commerce, Finance, News, Technology, etc.	All

Option 2 — Trending Websites

Which websites are rising, falling, entering, or leaving the top 100. Uses the same country filter.

Option 3 — E-commerce Shopper Data

Enter domains to get top products, brands, revenue estimates, and category breakdowns. Works for major e-commerce sites (Amazon, eBay, Walmart, etc.).

Option 4 — Universal Search

Search SimilarWeb like its search bar. Returns matches across websites, keywords, iOS/Android apps, companies, and technologies.

---

How much does it cost to scrape SimilarWeb?

This Actor uses Pay-Per-Event pricing — you pay only for results delivered, not for compute time.

Plan	What you get
Free tier	$5/month of platform credits — enough for hundreds of lookups
Paid plans	Scale to thousands of queries per run

---

Use cases

• Competitive intelligence — Discover the top 50 websites in any country and category, and track which are rising or falling.
• E-commerce market research — Analyze revenue, top products, and brand share for major online retailers.
• Market sizing — Identify the top websites in any country and category for opportunity analysis.
• Trend monitoring — Track which websites are gaining or losing traffic in any market.
• Entity discovery — Search across websites, keywords, apps, and companies in one query.

---

Integrations & scheduling

• Schedule daily/weekly runs from the Apify Console for automated data collection.
• Push results to Google Sheets, Slack, Zapier, Make, webhooks or any database.
• Fetch datasets via the Apify REST API or the official JavaScript/Python clients.

---

Is it legal to scrape SimilarWeb?

This Actor collects only publicly available data from SimilarWeb's public endpoints. It does not use any API keys, log in, or bypass paywalls. You are responsible for using the extracted data in compliance with the site's Terms of Service and applicable data protection laws.

---

FAQ

Can I access the data via API? Yes. Every run stores its dataset on Apify. Fetch it via REST API or use the official JavaScript/Python clients.

What export formats are supported? JSON, CSV, Excel (XLSX), XML, and HTML table. You can also push data directly to Google Sheets or any webhook endpoint.

Do I need proxies? No — SimilarWeb's public endpoints work with datacenter proxies. No residential proxies needed.

How fast is it? Most queries complete in under 15 seconds. Top websites ranking, trends, and shopper data each return in a single API call.

Related Scrapers by Rastriq

• Google Ads Scraper — Google Ads Transparency Center
• TikTok Ad Library Scraper — TikTok ad creatives and targeting data
• Google Trends Scraper — Google Trends data extraction