Website Design Grader & AI Visibility Grader

Score any website on two dimensions: Design Impressiveness (0-100) and AI Visibility (0-100).

What it does

Enter one or more URLs. Returns two scores plus key indicators:

• Design Score (0-100): How modern, impressive, and well-built the website most probably is perceived by humans
• AI Visibility Score (0-100): How well AI models (ChatGPT, Gemini, Perplexity etc) can find and understand the business
• AI-specific factors: llms.txt, schema.org structured data, semantic HTML, breadcrumb navigation, FAQ schema
• SEO indicators: HTTPS, sitemap, meta description, title tag

Use cases

• Audit any website's design quality and AI readiness
• Compare companies' web presence at scale
• Bulk-score lead lists for sales outreach prioritization

Output example

{
  "url": "example.com",
  "resolved_url": "https://www.example.com/",
  "design_score": 37,
  "ai_visibility_score": 20,
  "ai_visibility_factors": {
    "structured_data": false,
    "semantic_html": true,
    "breadcrumb_schema": false,
    "faq_schema": false,
    "llms_txt": false
  },
  "seo": {
    "https": true,
    "sitemap": false,
    "meta_description": true,
    "title_tag": true
  },
  "is_wordpress": false,
  "mcp_server_detected": false
}

Scoring

• Design Score: Based on 20+ factors across Design, Impressiveness, Performance, and SEO
• AI Visibility Score: 20 points per detected factor (max 100):
  • llms.txt file (+20)
  • Schema.org structured data (+20)
  • FAQ schema (+20)
  • Semantic HTML (+20)
  • Breadcrumb navigation (+20)

Score interpretation

Design Score

Range	Meaning	Reliability
0-30	Poor or malfunctioning website	Very high - almost certainly poor quality
31-45	Dated or below average	High - almost certainly needs improvement
46-55	Average to good	High - solid but unremarkable
56-65	Good to high quality	Reliable - but we may underestimate excellence
66-72	Top-tier quality	Reliable floor - website is at minimum high quality, possibly exceptional

Note: Scores are capped at 72. A score of 72 means "at least top-tier" - the website could be anywhere from very good to truly exceptional. Low scores are highly predictive; high scores are conservative estimates.

A score below 50 is a strong indicator that the business would benefit from a website redesign or significant design update.

AI Visibility Score

Range	Meaning
0	No technical AI optimization detected
20-40	Minimal - basic signals only
60-80	Well optimized for AI discovery
100	Fully optimized - all key factors present

Note: This score measures technical AI-readiness factors only. Well-known brands with extensive online presence may still be recommended by AI models despite a low score - because AI models also learn from backlinks, reviews, news coverage, and general web presence. A high score means the website is proactively optimized for AI discovery, not just passively known.

A score below 60 is a strong indicator that the business would benefit from AI visibility optimization - implementing structured data, llms.txt, and other technical signals that help AI models find and recommend the business.

Pricing

Standard Apify platform pricing applies. Typical cost: $0.01-0.03 per URL.

Speed

• ~30-60 seconds per URL
• URLs are scored sequentially
• 100 URLs: approximately 1-2 hours

Limits

• Timeout per URL: 90 seconds
• Some sites behind bot protection (Cloudflare) may return errors
• JS-heavy single-page apps may score lower and/or may return errors