AI Brand Monitor - Track Brand Visibility in ChatGPT, Claude, Perplexity, Gemini & Google AI Overviews

Monitor how your brand appears across AI platforms and LLMs. Get a composite visibility score (0-100), per-platform breakdowns, competitor comparisons, and alerts when your visibility changes.

What does AI Brand Monitor do?

AI answers are becoming the new search results. When someone asks ChatGPT "what's the best web scraping tool?" or Perplexity "recommend a CRM" — is your brand mentioned? This actor tracks that across 5 platforms:

• ChatGPT — OpenAI's conversational AI
• Claude — Anthropic's AI assistant
• Gemini — Google's AI model
• Perplexity — AI-powered search engine with citations
• Google AI Overviews — AI-generated summaries at the top of Google search results

For each platform, the actor checks whether your brand is mentioned, the sentiment of the mention, whether you're cited as a source, and your position relative to competitors.

Use cases

• Brand managers — Track your AI visibility score over time, get alerts when it drops
• SEO & GEO teams — Measure Generative Engine Optimization results with hard data
• Competitive intelligence — See which competitors appear in AI answers for your target keywords
• Marketing agencies — Provide AI visibility reports to clients alongside traditional SEO metrics
• Product teams — Monitor how AI models describe your product vs competitors
• PR teams — Track brand sentiment shifts across AI platforms after launches or incidents

Input

Field	Type	Default	Description
brandName	string	required	Your brand name to monitor
keywords	array of strings	required	Keywords to check for brand mentions in AI answers
competitors	array of strings	[]	Competitor brands to compare visibility against
webhookUrl	string	—	URL to POST alerts when visibility changes significantly (>=10 points)

Example input

{
  "brandName": "Apify",
  "keywords": ["web scraping platform", "data extraction tool", "browser automation"],
  "competitors": ["ScrapingBee", "Bright Data", "Crawlee"],
  "webhookUrl": "https://hooks.example.com/ai-visibility"
}

Output

Each run produces a comprehensive visibility report:

{
  "brandName": "Apify",
  "monitoredAt": "2026-04-03T11:19:28.472Z",
  "compositeScore": 72,
  "previousScore": 65,
  "scoreDelta": 7,
  "significantChange": false,
  "platforms": {
    "chatgpt": {"score": 80, "mentioned": true, "sentiment": "positive"},
    "claude": {"score": 60, "mentioned": true, "sentiment": "neutral"},
    "perplexity": {"score": 70, "mentioned": true, "cited": true, "sourceUrl": "https://apify.com"},
    "gemini": {"score": 60, "mentioned": true, "sentiment": "neutral"},
    "googleAiOverview": {"score": 40, "present": true, "brandCited": false}
  },
  "keywords": [
    {
      "keyword": "web scraping platform",
      "brandMentioned": true,
      "competitorsMentioned": ["Bright Data", "ScrapingBee"]
    }
  ],
  "competitors": [
    {"name": "Bright Data", "compositeScore": 55, "mentionedIn": ["chatgpt", "perplexity"]}
  ],
  "alerts": []
}

Scoring model

Each platform is scored 0-100 based on four signals:

Signal	Points	Description
Brand mentioned	40	Your brand appears in the AI answer
Positive sentiment	20	The mention is favorable (neutral = 10 points)
Top position	20	Your brand is mentioned first or prominently
Source cited	20	The AI cites your website as a source

The composite score is a weighted average: AI Visibility (40%) + Perplexity (30%) + Google AI Overview (30%).

How it works

The actor orchestrates three monitoring sources using Actor.call():

1. AI Brand Monitor (Visibility) — Checks brand mentions across ChatGPT, Claude, and Gemini
2. Perplexity Actor — Queries Perplexity.ai for each keyword and checks brand mentions + citations
3. Google Search Scraper — Extracts Google AI Overview content and checks for brand citations

Historical tracking

The actor stores daily snapshots in Apify Key-Value Store (brand-visibility-history). Each run compares against the previous day's data to calculate score deltas and detect significant changes.

Webhook alerts

When you provide a webhookUrl, the actor sends a POST request if the composite score changes by 10+ points:

{
  "brandName": "Apify",
  "compositeScore": 72,
  "scoreDelta": -12,
  "alerts": [{"type": "declined", "delta": -12}],
  "monitoredAt": "2026-04-03T12:00:00Z"
}

Integrations

• MCP Server — Expose this actor to Claude, GPT, or any AI assistant via @apify/actors-mcp-server
• Scheduled runs — Set up daily or weekly monitoring via Apify Scheduler
• Webhooks — Alert Slack, email, or any system when visibility changes
• API — Call via Apify API for programmatic access
• Zapier / Make — Connect to 5,000+ apps

Related actors

• SEO Content Orchestrator — Automated keyword research, SERP analysis, and competitor content crawling. Use it to find the keywords you should monitor here — research keywords with the Orchestrator, then track brand visibility for those keywords with this actor.
• Company Intelligence Enricher — Enrich company profiles with Google Knowledge Graph, news, and social links.
• SERP Feature Tracker — Track featured snippets, PAA boxes, and SERP features alongside your AI visibility.

Pricing

This actor calls other Apify Store actors, so costs depend on usage:

• AI Visibility check: ~$0.01 per brand
• Perplexity queries: ~$0.005 per keyword
• Google SERP check: ~$0.01 per keyword batch

Typical run for 1 brand, 5 keywords, 3 competitors: ~$0.10