Naver Keyword Search Volume (네이버 키워드 검색량)

Get monthly Naver search volumes for Korean keywords, split by PC and mobile, plus ad competition, click-through rates and hundreds of related keyword ideas per keyword. The data comes from Naver's official SearchAd keyword tool (네이버 검색광고 키워드도구), the same numbers Korean advertisers see, delivered as clean English JSON, CSV or Excel.

Naver is Korea's largest search engine, and Google Keyword Planner does not cover it. If you do SEO, content or ads for the Korean market, this is the keyword data you are missing.

What can it do?

• 📊 Search volume: monthly searches on PC and mobile for up to 1,000 keywords per run
• 💡 Related keywords: Naver's own keyword suggestions for each keyword (often 500+), each with its own volume
• 🎯 Long-tail filter: keep only variants that contain your keyword, e.g. 선크림 → 무기자차선크림, 톤업선크림, 선크림추천
• 🏷️ Ad metrics: competition level, average monthly ad clicks, CTR and number of ads shown
• 💰 CPC bid estimates (optional): Naver's estimated bid for ad position 1 and 3 and the median bid, on PC and mobile, in KRW and USD. The Naver equivalent of Google's top-of-page bid range.
• 🌐 English output: English field names and values, ready for spreadsheets, BI tools and AI agents
• 🔑 No Naver account needed: works out of the box with the built-in key, or bring your own SearchAd API key

Who is it for?

• SEO and content teams entering Korea who need to know what Koreans actually search for
• Brands and e-commerce sellers sizing demand for a product in Korea before launch
• Agencies running Naver search ads or Naver blog marketing for clients
• Researchers and analysts tracking interest in topics, brands or products in Korea
• AI agents that need Korean keyword data through the Apify API or MCP server

How to use it

1. Enter your keywords, one per line. Korean works best; English brand names work too.
2. Choose whether to include related keywords and how many per keyword.
3. Optionally keep only long-tail variants or set a minimum monthly search volume.
4. Turn on CPC bid estimates if you want to know what a click costs.
5. Click Start and download the results as JSON, CSV, Excel or HTML, or fetch them through the API.

Input example

{
    "keywords": ["선크림", "캠핑의자"],
    "includeRelated": true,
    "maxRelatedPerKeyword": 50,
    "sortRelatedBy": "volume",
    "relatedMustContainSeed": true,
    "minMonthlySearches": 100,
    "includeBidEstimates": true
}

Output example

One row per keyword. Your input keywords have isSeed: true; related keyword ideas have isSeed: false and point back to their seed.

[
    {
        "keyword": "선크림",
        "seedKeyword": "선크림",
        "isSeed": true,
        "found": true,
        "monthlySearchesTotal": 24130,
        "monthlySearchesPc": 8130,
        "monthlySearchesMobile": 16000,
        "lowVolume": false,
        "mobileShare": 0.663,
        "avgMonthlyClicksPc": 16.8,
        "avgMonthlyClicksMobile": 122.3,
        "ctrPc": 0.22,
        "ctrMobile": 0.82,
        "competition": "medium",
        "avgAdsShown": 8.0,
        "bidPos1PcKrw": 6900,
        "bidPos3PcKrw": 4530,
        "bidPos1MobileKrw": 4840,
        "bidPos3MobileKrw": 4260,
        "medianBidPcKrw": 4160,
        "medianBidMobileKrw": 3840,
        "medianBidPcUsd": 3.12,
        "medianBidMobileUsd": 2.88,
        "usdKrwRate": 1333.74,
        "fetchedAt": "2026-10-13T12:15:10+00:00"
    },
    {
        "keyword": "무기자차선크림",
        "seedKeyword": "선크림",
        "isSeed": false,
        "found": true,
        "monthlySearchesTotal": 10930,
        "monthlySearchesPc": 1330,
        "monthlySearchesMobile": 9600,
        "lowVolume": false,
        "mobileShare": 0.878,
        "avgMonthlyClicksPc": 5.4,
        "avgMonthlyClicksMobile": 83.5,
        "ctrPc": 0.45,
        "ctrMobile": 0.94,
        "competition": "medium",
        "avgAdsShown": 8.0,
        "fetchedAt": "2026-10-13T12:15:10+00:00"
    }
]

Output fields

Field	Meaning
keyword	Keyword as Naver reports it. Naver removes spaces and upper-cases Latin letters.
seedKeyword	The input keyword this row belongs to
isSeed	true for your keywords, false for related ideas
monthlySearchesTotal	Monthly searches, PC + mobile
monthlySearchesPc / monthlySearchesMobile	Monthly searches per device
lowVolume	true when Naver reported fewer than 10 searches on a device; that device is counted as 0
mobileShare	Share of searches on mobile (0 to 1)
avgMonthlyClicksPc / avgMonthlyClicksMobile	Average monthly clicks on search ads
ctrPc / ctrMobile	Average ad click-through rate, in percent
competition	Advertiser competition: low, medium or high
avgAdsShown	Average number of ads shown on the PC results page
bidPos1PcKrw / bidPos3PcKrw	Estimated bid (KRW) to rank 1st / 3rd among PC search ads (CPC option)
bidPos1MobileKrw / bidPos3MobileKrw	Same for mobile search ads (CPC option)
medianBidPcKrw / medianBidMobileKrw	Median advertiser bid over the last month, in KRW (CPC option)
medianBidPcUsd / medianBidMobileUsd	Median bid converted to USD at usdKrwRate (ECB reference rate)
found	false if Naver returned nothing for the keyword (not billed)
fetchedAt	When the data was fetched (UTC)

How much does it cost?

You pay only for the keywords you get back. There is no monthly fee, and rows for keywords Naver has no data on are free. Keywords with CPC bid estimates are billed at a higher price than volume-only keywords. See the Pricing tab for the current prices.

To control cost:

• Turn off Include related keywords to pay only for your own keywords.
• Lower Max related keywords per keyword, or raise Minimum monthly searches.
• Set a maximum cost per run in the run options; the Actor stops cleanly when it reaches it.

Tips

• Spaces do not matter. Naver treats 캠핑 의자 and 캠핑의자 as the same keyword, so duplicates like these are looked up once.
• "Fewer than 10" is the lowest number Naver discloses. Those keywords are flagged with lowVolume: true.
• Relevance vs volume. Naver's own order (relevance) puts close matches first. Sort by volume to surface the biggest opportunities first.
• Long-tail research. Turn on Only long-tail variants with a minimum volume of 100 to get a ready-made list of blog and product page topics.

Use your own Naver SearchAd API key (optional)

If you have a Naver SearchAd account, you can run the Actor with your own key. Open searchad.naver.com, go to Tools → API Manager, and copy the Customer ID, access license and secret key into the optional fields. The fields are encrypted and never logged.

Integrations and API

Run the Actor from your own code with the Apify API, schedule it to refresh your keyword lists every month, or connect the results to Google Sheets, Make, n8n, Zapier or Slack. AI agents can call it through the Apify MCP server.

FAQ

Where does the data come from? From the official Naver SearchAd API keyword tool (/keywordstool), the same data shown in the Naver advertiser console. The Actor does not scrape Naver search pages.

How fresh is it? The numbers are Naver's monthly search counts as reported by the keyword tool at the time of the run, so each run gives you current data. Every row carries the fetchedAt time.

What do the CPC numbers mean? They are Naver's own bid estimates for Power Link search ads: what an advertiser would need to bid per click to reach position 1 or 3, and the median bid advertisers placed over the last month. The minimum bid on Naver is 70 KRW, so 70 means almost no advertiser competition.

Does it work for English keywords? Yes, for terms Koreans search in Latin letters, such as brand names (iphone, nike). Most Korean search demand is in Hangul, so Korean keywords give the richest results.

Is this an official Naver product? No. This Actor is an independent tool and is not affiliated with or endorsed by Naver Corporation.

Something is wrong or missing? Open an issue on the Issues tab. Feature requests are welcome.