🌐 DNS via Cloudflare DoH — A records (hosting hint: AWS / GCP / CF / Vercel)
and MX records (email provider: Google Workspace / Microsoft 365 / Zoho / Yandex / Fastmail).
🏢 Schema.org JSON-LD parsing — Organization name, founding date,
number of employees, founders, sitewide aggregateRating.
🚀 growth_velocity_score (0-100) + signals — new products velocity, blog
posts per month, traffic trend (up/down %), tech quality, young brand with traction.
🎯 lead_score (0-100) + signals — B2B lead quality: ICP traffic range
(5k-200k), email contact, public authors, MX resolves, established brand,
$50k+ revenue. Penalty for high dropshipper-risk.
Each new layer can be turned off individually for speed
[1.1] — 2026-05-22
Added — Major intelligence expansion (4 new data sources, 15+ derived signals)
New data sources:
🔍 /wp-json/ namespaces — fingerprints active plugins via WP REST API namespaces. Much more reliable than HTML scanning since each plugin registers its own namespace (yoast/v1, wpforms/v1, jetpack/v4).
🌐 Sitemap analysis (/sitemap.xml, /sitemap_index.xml, /wp-sitemap.xml) — real product/page/post/category totals, not sample-based.
⏱️ Brand age estimation — combines Wayback Machine first snapshot + crt.sh first SSL cert.
🎯 Tracking IDs extraction — Google Tag Manager, GA4, Universal Analytics, Facebook Pixel, TikTok Pixel, Pinterest Tag, Klaviyo public key, Hotjar, Microsoft Clarity. Critical for brand-network mapping (same FB Pixel on two domains = same operator).
New extracted fields:
wordpress_version — parsed from generator meta tag
woocommerce_version — parsed from ?ver=X.Y on woocommerce asset paths
wp_namespaces[] — list of active plugin REST namespaces
