WooCommerce Store Analyzer | Revenue, Traffic, Plugins, Brand Age & 70+ Apps

The most comprehensive WooCommerce intelligence tool on Apify. Spy on any WooCommerce store and extract revenue estimates, traffic data, brand age, 70+ detected plugins, tech stack, tracking IDs, dropshipper risk score, international expansion score, customer segment, marketing channel mix — all in one API call.

Direct alternative to BuiltWith ($295+/mo), Wappalyzer ($150+/mo), SimilarWeb Pro — but pay-per-use at $10 per 1000 stores.

🚀 What you get for $0.01 per store

For every WooCommerce store analyzed, you get a single rich JSON record combining 8 public data sources + 20+ derived intelligence signals.

💰 Revenue & Traffic Intelligence

• Estimated monthly revenue (visits × CR × AOV)
• Annualized revenue projection
• Monthly visits + 3-month trend (SimilarWeb)
• Global rank, country rank, category rank
• Bounce rate, page per visit, avg time on site
• Top 5 countries by traffic share
• Traffic sources breakdown
• Top 10 keywords with search volume + CPC

📊 Product Intelligence

• Total product count + sample size
• Price range (min, max, median)
• AOV (average order value)
• Discount aggressiveness — % on sale + avg discount %
• Product velocity — new in 7 / 30 / 90 days
• Inventory health — in-stock %
• Avg images per product (premium-brand signal)
• Likely best-sellers — top 5 by image count

🌐 Sitemap (real totals)

• Total products
• Total pages, posts, categories

🛠️ Tech Stack Detection (70+ apps)

• Page builders: Elementor, Divi, WPBakery, Beaver Builder, Oxygen, Bricks
• Payments: Stripe, PayPal, Square, Klarna, Afterpay, Sezzle, Affirm, Apple Pay, Google Pay
• Reviews: Judge.me, Yotpo, Loox, Trustpilot
• Email/SMS: Klaviyo, Mailchimp, MailPoet, ActiveCampaign, ConvertKit, HubSpot
• SEO: Yoast, Rank Math, AIOSEO
• Cache: WP Rocket, W3 Total Cache, LiteSpeed, WP Super Cache, NitroPack, Cloudflare
• Pixels: Facebook, TikTok, Pinterest, Google Ads, Microsoft Clarity, Hotjar
• Hosting: WP Engine, Kinsta, SiteGround, Hostinger
• Security: Wordfence, Sucuri, iThemes Security
• Multilingual: WPML, Polylang, TranslatePress
• Membership/LMS: MemberPress, LearnDash, LifterLMS
• Bookings: Amelia, BookingPress
• Chat: Tidio, Intercom, Drift, Tawk, Zendesk, Crisp
• Optimization: WP Optimize, Imagify, ShortPixel, Smush

🔌 Plugin Detection (two methods)

1. HTML scan — plugin slugs from /wp-content/plugins/<slug>/ paths in the HTML
2. WP REST namespaces — plugins that register REST endpoints (Yoast, Jetpack, WPForms, Elementor) — more reliable than HTML scanning

🎯 Tracking IDs (unique feature)

• Google Tag Manager (GTM-XXXXXX)
• GA4 Measurement ID (G-XXXXXXXX)
• Universal Analytics (UA-XXXX-X)
• Facebook Pixel ID
• TikTok Pixel ID
• Pinterest Tag ID
• Klaviyo public key
• Hotjar Site ID
• Microsoft Clarity ID

Same FB Pixel on two different domains = same operator. Detect parallel brand operations.

📱 Social Links & Contact

• Instagram, Facebook, Twitter/X, TikTok, YouTube, Pinterest, LinkedIn
• Public emails and phones from homepage

🏷️ WordPress / WooCommerce Meta

• wordpress_version — parsed from generator meta
• woocommerce_version — parsed from asset paths
• Active theme slug
• Currency code
• OpenGraph metadata

🌍 International Expansion

• All hreflang languages
• Currency switcher / country selector flags
• WPML / Polylang / TranslatePress detection
• International expansion score (0–100)

⏱️ Brand Age Estimation

• Earliest Wayback Machine snapshot
• Earliest SSL cert (via crt.sh)
• Estimated brand age in years
• Estimated founding year

🧠 Derived Intelligence

• customer_segment — mass-market / mid-market / premium / luxury (by AOV)
• marketing_channel_mix — search/social/paid/brand/email-driven
• tech_quality_score (0–100) — composite quality signal:
  • Latest WordPress / WooCommerce versions
  • Modern payments (Stripe, Klarna, Afterpay)
  • Caching layer (WP Rocket, LiteSpeed, Cloudflare)
  • Security plugin (Wordfence, Sucuri)
  • SEO plugin (Yoast, Rank Math)
  • Email marketing tool
  • Premium hosting (WP Engine, Kinsta)
• dropshipper_risk_score (0–100) with explained signals:
  • Brand age < 1 year
  • 50%+ products new this month
  • Low traffic
  • Aggressive discounting
  • Dropshipping plugins detected (alidropship, dropified, spocket)

📦 Input

{
  "storeUrls": [
    "https://my-competitor.com",
    "https://niche-leader.com"
  ],
  "conversionRate": 1.8,
  "productSampleSize": 200
}

Field	Description	Default
storeUrls	Array of WC store URLs (or bare domains)	required
conversionRate	% for revenue formula. Industry: 1.8%	1.8
productSampleSize	Products to sample (0 = all)	200
extractTraffic	Pull SimilarWeb data	true
extractRevenueEstimate	Compute revenue formula	true
extractTechStack	Detect 70+ apps + tracking IDs	true
extractPlugins	Plugins from HTML scan	true
extractWpNamespaces	Active plugins via WP REST	true
extractBrandAge	Wayback + crt.sh	true
extractInternational	hreflang + currency switcher	true
extractDerivedSignals	tech_quality_score, dropshipper_risk_score	true
extractSitemap	Real totals from sitemap.xml	true
maxConcurrency	Parallel stores	3

All extract flags can be toggled off to save speed.

📖 Sample Output

{
  "domain": "store.com",
  "wordpress_version": "6.4.2",
  "woocommerce_version": "8.4.1",
  "theme_slug": "astra",
  "currency": "USD",
  "tech_stack": ["WooCommerce", "Elementor", "Stripe", "Klaviyo", "Yoast SEO", "WP Rocket"],
  "tracking_ids": {
    "google_tag_manager": "GTM-ABC1234",
    "facebook_pixel": "1234567890123456"
  },
  "plugins_detected": ["woocommerce", "elementor", "klaviyo", "yoast-seo"],
  "plugins_count": 24,
  "wp_namespaces": ["yoast/v1", "wpforms/v1", "elementor/v1"],
  "wp_rest_alive": true,
  "socials": {
    "instagram": "store",
    "facebook": "storehq",
    "tiktok": "store"
  },
  "emails": ["hello@store.com"],
  "price_min": 19.00,
  "price_max": 199.00,
  "price_median": 49.00,
  "avg_order_value": 73.50,
  "products_on_sale_pct": 18.5,
  "avg_discount_pct": 22.1,
  "in_stock_pct": 92.3,
  "avg_images_per_product": 5.2,
  "new_products_30d": 12,
  "sitemap_products": 487,
  "sitemap_pages": 24,
  "hreflangs": ["en", "fr", "de"],
  "hreflangs_count": 3,
  "has_currency_switcher": true,
  "has_country_selector": false,
  "international_expansion_score": 50,
  "estimated_brand_age_years": 4.2,
  "estimated_founded_year": 2022,
  "traffic": {
    "monthly_visits": 187432,
    "global_rank": 89321,
    "category_rank": 421,
    "top_countries": [{"country_code": "US", "share": 0.74}]
  },
  "revenue_estimate": {
    "monthly_revenue_usd_est": 247943,
    "annualized_revenue_usd_est": 2975316,
    "conversion_rate_used_pct": 1.8
  },
  "customer_segment": "mid-market",
  "marketing_channel_mix": "search-driven (52%)",
  "tech_quality_score": 90,
  "tech_quality_signals": ["WP 6.3+", "WC 8.x+", "modern payments", "caching layer", "SEO plugin", "email marketing"],
  "dropshipper_risk_score": 0,
  "dropshipper_risk_bucket": "low",
  "dropshipper_signals": []
}

💼 Use Cases

🥇 WP-agency prospecting

Find stores with outdated WordPress / WooCommerce versions, no caching, no security plugin, no SEO plugin — perfect leads for WP optimization services.

🥈 Plugin/SaaS sales

Find WC stores using your competitor (e.g. Mailchimp → pitch Klaviyo) or NOT using your category (e.g. no Wordfence → pitch security).

🥉 Dropshipping competitor research

Verify a competitor's revenue before copying. Filter dropshipper_risk_score < 25 + revenue > $50K/mo to find legit niches.

🎯 Plugin research

Aggregate top_plugins across 100 stores in a niche → see which combinations correlate with success.

📊 Investment due diligence

Verify claimed revenue. Cross-check brand age via Wayback + SSL. Detect tech stack maturity.

Agency upgrade pitches

• Old WordPress → pitch security upgrade
• No SEO plugin → pitch SEO services
• No caching → pitch performance optimization
• High dropshipper_risk_score → skip (won't convert)

Market research

Track 100+ WC competitors weekly. Compare AOV, velocity, plugin choices, customer segment.

Brand network detection

Use tracking_ids to detect domains sharing the same Facebook Pixel or GTM container — same operator behind multiple WC brands.

💰 Pricing

Volume	Cost
1 store	$0.01
100 stores	$1.00
1,000 stores	$10.00
10,000 stores	$100.00

Free Apify tier includes ~$5 monthly credit — analyze ~500 stores per month for free.

🔧 How It Works

All sources are public and free — no logins, no API keys, no proxies:

1. /wp-json/wc/store/v1/products — WooCommerce Store API (default-on since WC 4.7)
2. /wp-json/wc/store/v1/products/categories — public category metadata
3. /wp-json/ — list of registered REST namespaces (active plugins fingerprint)
4. /sitemap.xml / /wp-sitemap.xml — recursive child sitemaps for real totals
5. Homepage HTML — parsed for plugins, theme, tech stack, tracking IDs, hreflang, OG meta, currency
6. SimilarWeb public API — stable for years
7. Wayback Machine — first snapshot date
8. crt.sh — SSL certificate transparency logs

Revenue estimate uses the industry-standard formula:

estimated_revenue = monthly_visits × conversion_rate × AOV
AOV = median_price × 1.5

⚡ Speed & Reliability

• 8–12 seconds per store (parallel HTTP, no rendering)
• 3 stores in parallel by default (configurable up to 10)
• No proxies needed — all sources work from datacenter IPs
• Graceful degradation — if Wayback / crt.sh slow, other layers still return data

❓ FAQ

Q: Will it work on every WooCommerce store? A: Yes — every store with the Store API enabled (default since WC 4.7, ~95%+ of stores). Stores that disable it return 404 and skip cleanly.

Q: How accurate is the revenue estimate? A: For stores with 100K+ monthly visits: usually within ±25% of public revenue. Smaller stores: less reliable (SimilarWeb sampling).

Q: Can I detect Shopify stores too? A: Use the companion Shopify Store Analyzer.

Q: How is tech_quality_score computed? A: Composite of WP/WC versions + modern payments + caching + security + SEO + email + premium hosting. Stores scoring 70+ are well-maintained DTC brands; <30 = abandoned/legacy.

Q: How accurate is dropshipper_risk_score? A: Heuristic. Scores 50+ almost always indicate dropshippers. Under 25 = legit brands. 25–50 needs manual review.

Q: How is brand age estimated? A: Earliest of (Wayback first snapshot, crt.sh first SSL cert). For domains older than ~2010, usually ±1–2 years of actual founding.

🔗 Related Actors

• WooCommerce Product Scraper — full catalog extraction with variants
• Shopify Store Analyzer — same intelligence for Shopify
• WordPress Plugin Detector — detect WP plugins on any site
• Domain Intelligence Scraper — WHOIS, DNS, SSL, subdomains

📞 Support

Issues, feature requests, or custom data fields? Reach out via Apify messaging.