Audience Authenticity Audit

Detect fake followers, bot engagement, and suspicious growth patterns before your brand pays for influencer reach.

Your influencer prospect just dropped a 🔥 viral video. 847K followers. Looks perfect. Your CMO is ready to cut a check. But what if 340K of those followers are bots using the same generic profile picture? What if their engagement rate tanked 62% last month? You'd never know — unless you audited them first.

That's what we do. We detect fake followers, identify bot engagement patterns, flag suspicious growth spikes, and give you a confidence score for every creator you're considering. Before you waste budget on empty followers, run them through this.

⚡ What You Get

audience-authenticity-report/
├── account_health_score: 68
├── authenticity_confidence: 0.71
├── follower_analysis/
│   ├── total_followers: 847254
│   ├── estimated_real: 542310
│   ├── estimated_fake: 304944
│   ├── bot_percentage: 35.98%
│   ├── suspicious_accounts: 128743
│   └── engagement_bots_detected: 12847
├── growth_patterns/
│   ├── avg_daily_growth_30d: 4231
│   ├── suspicious_spikes: 3
│   ├── growth_anomaly_score: 0.84  👈 Higher = more suspicious
│   └── spike_dates: ["2025-01-15", "2025-02-08"]
├── engagement_authenticity/
│   ├── typical_engagement_rate: 2.4%
│   ├── like_sources_authentic: 58%
│   ├── comment_bot_percentage: 23%
│   └── share_rate_vs_benchmark: 0.72
├── audience_demographics/
│   ├── follower_age_breakdown: {"13-17": 12, "18-24": 38, "25-34": 35, "35+": 15}
│   ├── top_countries: ["US", "BR", "IN", "PK", "NG"]
│   ├── account_age_avg_days: 847
│   └── verified_percentage: 1.2%
└── recommendation: "High-risk engagement. 36% bot followers. Negotiate rate down 40-50%."

👈 That bot_percentage tells you everything. If your influencer has >25% bots, you're literally paying fake people to not buy your product.

🎯 Use Cases

• Brand Managers deciding which creators to partner with — you need a bot audit before any contract, or you're throwing money at dead followers
• Media Buyers managing 50+ influencer campaigns — automated authenticity checks to flag fraud before it hits your P&L
• Agencies pitching influencer packages to clients — show ROI projections based on REAL follower numbers, not inflated vanity metrics
• Creator Networks vetting creators before onboarding — protect your platform's reputation by blacklisting fraud networks early
• Compliance Teams documenting due diligence — prove you did your homework when auditors ask why you paid an influencer with fake followers

📊 Sample Output

{
  "creator_handle": "@samantha_wellness_coach",
  "platform": "instagram",
  "audit_date": "2025-02-26",
  "account_health_score": 68,
  "authenticity_confidence_score": 0.71,
  "follower_metrics": {
    "total_followers": 847254,
    "estimated_authentic": 542310,
    "estimated_fake": 304944,
    "fake_percentage": 35.98,
    "bot_network_indicators": 12847,
    "suspicious_accounts": 128743
  },
  "engagement_analysis": {
    "average_engagement_rate": 2.4,
    "engagement_rate_vs_benchmark": 0.68,
    "like_authenticity_percent": 58,
    "comment_bot_percentage": 23,
    "typical_followers_per_post": 12340,
    "outlier_posts": 4
  },
  "growth_analysis": {
    "days_since_creation": 1247,
    "average_daily_growth": 4231,
    "growth_consistency_score": 0.42,
    "suspicious_growth_spikes": 3,
    "spike_dates": ["2025-01-15", "2025-02-08", "2025-02-20"],
    "abnormality_score": 0.84
  },
  "risk_assessment": {
    "risk_level": "HIGH",
    "fraud_indicators": 7,
    "recommendation": "Negotiate 40-50% rate reduction or pass",
    "renewal_flag": false
  }
}

Field Guide:

• authenticity_confidence_score: 0-1 scale. ≥0.80 is safe. <0.50 is fraud.
• fake_percentage: Percentage of followers detected as inauthentic.
• growth_consistency_score: How "natural" their growth looks. Spiky = suspicious.
• abnormality_score: Detects patterns matching known bot networks and fraud tactics.

🔗 Integrations & Automation

Webhook Integration: Get a real-time bot audit as soon as you add a creator to your prospect list. Slack notification pops up: "⚠️ 36% bot followers detected." Kill the deal before the paperwork starts.

Email Digests: Weekly summary of all creators you've audited, sorted by risk level. "High-risk creators you should avoid" + "Green-light creators ready for outreach."

MCP Compatible: Any AI agent can audit creators instantly. Drop a creator's handle into your agentic workflow, get authenticity scores back automatically.

API: Schedule hourly audits on a list of 100 creators you're tracking. Get notified if any hit a bot spike.

Explore integrations →

🔌 Works Great With

• Influencer Marketing Lead Gen — Find brands paying for influencer campaigns, then audit their creator lists for fraud
• Brand Compatibility Scorer — Combine authenticity checks with brand safety checks for full vetting
• Content Performance Tracker — Cross-platform authenticity audits — compare Instagram bots vs TikTok bots for the same creator
• Creator Discovery Engine — Find creators, then instantly audit them in parallel
• Instagram Creator Analyzer — Deep-dive creator metrics + bot detection in one go

💰 Cost & Performance

Typical run: Audit 100 creators in 8 minutes for ~$3.20. That's 3.2¢ per creator audited.

Compare that to hiring a junior analyst to manually check 10 creators: $200. We just replaced that for $0.32.

Or hiring an agency to do creator vetting: $2,000+ per campaign. One run of this pays for itself in the first deal you kill.

Pro tip: Batch your audits. Hit 500 creators in one run = $16 total. $0.032 per creator. Chump change compared to the fraud you'll avoid.

🛡️ Built Right

• Proxy Rotation: We rotate through 50K+ residential proxies so Instagram doesn't block our audits mid-way. Anti-detection built in.
• Pattern Recognition: Machine learning models trained on 1M+ known bot accounts. We detect networks, behavior patterns, and demographic red flags you can't spot manually.
• Rate Limiting: Respectful scraping. We don't hammer the API. Audits complete without triggering Instagram's spam filters.
• Error Handling: If we can't reach a creator (account deleted, private, etc.), you get that flag immediately instead of a silent fail.
• JSON Output: Clean, structured data ready to pipe into your CRM, Slack, or analytics dashboard. No parsing nightmares.

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Fresh data. Zero guesswork. Be the first to know.

📧 Email alerts · 🔗 Webhook triggers · 🤖 MCP compatible · 📡 API access

Built by Creator Fusion — OSINT tools that actually work.