PagineGialle.it Business Directory Scraper

Extract structured public business listings from PagineGialle.it, one of Italy's main online directories for companies, professionals, local shops, restaurants, services, and public-facing business profiles.

This Apify Actor lets you search Italian businesses by category and city, collect directory listing data, and export the results as JSON, CSV, or Excel.

It is designed for market research, local business mapping, sales preparation, competitor analysis, CRM preparation, and structured directory data collection.

What this Actor does

The Actor searches PagineGialle.it using business categories and Italian cities, then extracts structured data from public directory result pages.

Typical searches include:

• construction companies in Bari
• accountants in Milan
• notaries in Turin
• pastry shops in Rome
• Japanese restaurants in Naples
• doctors in Bologna
• wine shops in Florence

You can run a single category and city, or combine multiple categories and multiple cities in one run.

Example:

7 categories x 3 cities = 21 automatic searches

Main use cases

Italian business directory data collection

Collect structured information from PagineGialle.it listings and turn public directory pages into usable datasets.

Useful for:

• business directories
• local datasets
• regional company lists
• category-based company research
• Italian market databases

Local market research

Analyze which businesses are present in specific cities and sectors.

Examples:

• how many accountants are listed in Bari
• how many pastry shops are listed in Milan
• how many medical practices are listed in Turin
• which local areas contain more construction companies
• which business categories are more visible in a city

Competitor and territory mapping

Map local competitors, business density, and local service coverage by category and city.

Useful for agencies, consultants, franchising research, local sales teams, and companies planning expansion in Italy.

Sales and CRM preparation

Create structured business lists before starting manual verification, CRM imports, phone-based workflows, or local business research.

The Actor can collect public business names, phone numbers, addresses, profile URLs, available websites, and available contact links when present in the directory listing.

Local SEO and digital presence research

Analyze local business visibility and compare listings across industries and cities.

Useful for:

• SEO agencies
• local marketing agencies
• web agencies
• consultants selling websites or digital services
• local visibility analysis

Data analysis and BI workflows

Export the dataset and analyze it in spreadsheets, SQL databases, Python scripts, CRM systems, or BI tools.

Possible analysis:

• businesses by city
• businesses by category
• phone availability
• website availability
• contact link availability
• business profile coverage
• local competitor density

Extracted data

The Actor extracts structured fields from public PagineGialle.it search result listings.

Field	Description
id	Listing identifier when available
name	Business or professional name
category	Category associated with the listing/search
phone	Public phone number when available
email	Email field, if publicly available in the listing data; often empty
website	Business website when available and detected as a real external website
contactUrl	Best available external contact link, such as website or WhatsApp
whatsappUrl	WhatsApp contact link when available
address	Business address or location text
city	Search city
province	Province field when available
postalCode	Postal code field when available
latitude	Latitude when available
longitude	Longitude when available
rating	Public rating when available
reviewCount	Review count when available
imageUrl	Listing image URL when available
facebook	Facebook URL when available
instagram	Instagram URL when available
profileUrl	Public PagineGialle.it profile URL
searchCategory	Category used for the search
searchCity	City used for the search
searchUrl	Search URL used by the Actor
source	Source website name
scrapedAt	ISO timestamp of the extraction

Data availability depends on what is publicly visible in PagineGialle.it result pages. Phone numbers are often available. Websites, WhatsApp links, ratings, images, and other fields depend on the individual listing.

Product positioning

This is a PagineGialle.it business directory scraper.

It is not positioned as a guaranteed email extraction tool or as a full company intelligence provider. The main value is collecting structured public business directory listings by category and city.

Input options

Categories

Select one or more business categories from the input dropdown, or provide custom categories manually.

Examples:

• impresa-edile
• commercialista
• notaio
• trattoria
• pasticceria
• sushi
• medico
• gelateria
• enoteca

Cities

Select one or more Italian cities from the dropdown, or provide custom cities manually.

Examples:

• bari
• milano
• torino
• roma
• napoli
• bologna
• firenze

Max results

Set the maximum number of records to collect for each category and city combination.

Examples:

• 100 for a quick test
• 500 for medium runs
• 2000 for larger category/city runs

Filters

Optional filters are available:

• only listings with phone number
• only listings with website
• only listings with email

Use filters carefully. If a strict filter is enabled and the selected field is not commonly available for that category, the run can return fewer results.

Proxy

Apify Proxy is recommended for larger runs, multiple cities, and multiple categories.

Advanced search input

Advanced users can provide raw search combinations:

[
  { "what": "commercialista", "where": "bari" },
  { "what": "notaio", "where": "milano" },
  { "what": "impresa-edile", "where": "torino" }
]

When advanced searches are provided, they override the standard category/city dropdown combinations.

Output formats

Results are saved to the default Apify dataset and can be exported as:

• JSON
• CSV
• Excel
• XML
• RSS
• HTML

The most common formats for business workflows are CSV and Excel.

Example input

{
  "categories": [
    "commercialista",
    "notaio",
    "impresa-edile"
  ],
  "cities": [
    "bari",
    "milano",
    "torino"
  ],
  "maxResults": 500,
  "onlyWithEmail": false,
  "onlyWithPhone": false,
  "onlyWithWebsite": false,
  "useApifyProxy": true,
  "customCategories": [],
  "customCities": [],
  "searches": []
}

Example output

{
  "id": "dfb3328c-2b7f-4715-a79f-ca2f52c3806a",
  "name": "Example Business Name",
  "category": "commercialista",
  "phone": "080 0000000",
  "email": "",
  "website": "https://www.example-business.it",
  "contactUrl": "https://www.example-business.it",
  "whatsappUrl": "",
  "address": "Via Example, 10 - 70100 Bari (BA)",
  "city": "bari",
  "rating": 4.5,
  "profileUrl": "https://www.paginegialle.it/example-business",
  "searchCategory": "commercialista",
  "searchCity": "bari",
  "searchUrl": "https://www.paginegialle.it/ricerca/commercialisti/bari",
  "source": "paginegialle.it",
  "scrapedAt": "2026-06-09T17:12:06.240Z"
}

Category examples: Italian to English

Italian category	English meaning
impresa-edile	Construction company
commercialista	Accountant / tax consultant
notaio	Notary
trattoria	Trattoria / restaurant
pasticceria	Pastry shop
sushi	Sushi / Japanese restaurant
medico	Doctor / medical practice
gelateria	Ice cream shop
enoteca	Wine shop / wine bar
ristorante	Restaurant
pizzeria	Pizzeria
bar	Bar / cafe
dentista	Dentist
farmacia	Pharmacy
parrucchiere	Hair salon
estetista	Beauty salon
fisioterapista	Physiotherapist
psicologo	Psychologist
ottico	Optician
veterinario	Veterinarian
avvocato	Lawyer
architetto	Architect
geometra	Surveyor
agenzia-immobiliare	Real estate agency
agenzia-assicurativa	Insurance agency
idraulico	Plumber
elettricista	Electrician
falegname	Carpenter
muratore	Builder / mason
officina-meccanica	Auto repair shop
carrozzeria	Body shop
hotel	Hotel
bed-and-breakfast	Bed & Breakfast
agriturismo	Farm stay / agriturismo
palestra	Gym / fitness center
piscina	Swimming pool
scuola-guida	Driving school
supermercato	Supermarket
ferramenta	Hardware store
fiorista	Florist
panificio	Bakery

Supported cities

The Actor includes many predefined Italian cities, including:

• Rome
• Milan
• Naples
• Turin
• Bologna
• Florence
• Palermo
• Genoa
• Venice
• Bari
• Catania
• Verona
• Padua
• Trieste
• Brescia
• Taranto
• Lecce
• Rimini
• Reggio Calabria

Custom cities can also be added manually.

Technical details

The Actor is built with:

• Node.js
• Apify SDK
• Crawlee
• HTTP crawling
• Cheerio HTML parsing
• Apify Dataset export

Technical workflow:

1. Builds PagineGialle.it search URLs from category and city inputs.
2. Normalizes category and city slugs.
3. Handles known Italian category aliases and public directory slugs.
4. Crawls the first result pages.
5. Detects district-level result pages when available.
6. Crawls district result pages to collect more listings.
7. Extracts structured listing cards.
8. Separates real websites from WhatsApp contact links.
9. Deduplicates records within each category/city run.
10. Saves results to the Apify dataset.

Performance notes

For small tests, use:

• 1 category
• 1 city
• 50 to 100 max results

For medium runs, use:

• 3 to 10 categories
• 1 to 5 cities
• 100 to 1000 max results
• Apify Proxy enabled

For larger runs:

• split jobs by region or city group
• keep max results reasonable
• export and deduplicate after the run if needed
• validate important records manually before operational use

Data quality notes

PagineGialle.it listings vary by category, city, and individual business profile.

Some records may have complete phone and address data. Others may contain only partial information. Website and WhatsApp contact links are only available when visible in the public listing data.

A business can appear in more than one category or district result page. The Actor deduplicates records within each search run, but external post-processing can still be useful for large multi-category exports.

Responsible use

This Actor extracts publicly available business directory listing information.

Users are responsible for using the extracted data in compliance with applicable laws, regulations, privacy rules, and platform terms.

Best for

• PagineGialle.it scraping
• Italian business directory datasets
• Local business data collection
• Market research in Italy
• Business category mapping
• City-level competitor analysis
• CRM preparation
• Local SEO research
• Sales list preparation
• Public directory data extraction

Not designed for

• guaranteed email extraction
• private data extraction
• full company intelligence enrichment
• operational decision-making without manual validation

Summary

PagineGialle.it Business Directory Scraper is a practical Actor for collecting structured public Italian business listings by category and city.

It helps transform PagineGialle.it search results into clean datasets that can be exported, filtered, analyzed, and used in business research workflows.