Category (select)

Mobile App category.
Platform (select)

iOS or Android. Will fallback to the other platform.
Country (select)

Audience location. Will fallback to USA or Tier 1.
Period (select)

Report date. Will fallback to latest if no report is found for your set date.
App Size (select)

DAU target size: overall, large, medium, small.

Output

{
	"summary": {
		"title": "eCPM and Impressions per User",
		"interstitialAds": {
			"title": "Interstitial Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": "0.05"
				},
				{
					"label": "eCPM",
					"title": null,
					"value": "$2.71"
				}
			]
		},
		"bannerAds": {
			"title": "Banner Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": "7.23"
				},
				{
					"label": "eCPM",
					"title": null,
					"value": "$0.35"
				}
			]
		},
		"rewardedVideoAds": {
			"title": "Rewarded Video Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": null
				},
				{
					"label": "eCPM",
					"title": null,
					"value": null
				}
			]
		}
	},
	"charts": {
		"title": "Android Productivity",
		"subTitle": "Tier 1, July 2024",
		"retentionTitle": "Retention over last year",
		"impressionTitle": "Impressions per user over last year",
		"dailyRetention": {
			"title": "Daily Retention",
			"chartType": "column",
			"categories": [
				"Average",
				"Best"
			],
			"data": [
				{
					"x": "Day 1",
					"category": "Average",
					"value": 11.9
				},
				{
					"x": "Day 1",
					"category": "Best",
					"value": 22.7
				},
				{
					"x": "Day 7",
					"category": "Average",
					"value": 6.1
				},
				{
					"x": "Day 7",
					"category": "Best",
					"value": 15.2
				},
				{
					"x": "Day 30",
					"category": "Average",
					"value": 3.3
				},
				{
					"x": "Day 30",
					"category": "Best",
					"value": 6.3
				}
			]
		},
		"retentionLastYearAverage": {
			"title": "Average apps",
			"chartType": "line",
			"categories": [
				"Retention Rate D1",
				"Retention Rate D7",
				"Retention Rate D30"
			],
			"data": [
				...,
				{
					"x": "Jul2024",
					"category": "Retention Rate D1",
					"value": 11.9
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D7",
					"value": 6.1
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D30",
					"value": 3.3
				}
			]
		},
		"retentionLastYearBest": {
			"title": "Best apps",
			"chartType": "line",
			"categories": [
				"Retention Rate D1",
				"Retention Rate D7",
				"Retention Rate D30"
			],
			"data": [
				...,
				{
					"x": "Jul2024",
					"category": "Retention Rate D1",
					"value": 22.7
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D7",
					"value": 15.2
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D30",
					"value": 6.3
				}
			]
		},
		"impressionPerUserInter": {
			"title": "Interstitials",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"impressionPerUserBanner": {
			"title": "Banners",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"impressionPerUserReward": {
			"title": "Rewarded Videos",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserInter": {
			"title": "Interstitials",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserBanner": {
			"title": "Banners",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserReward": {
			"title": "Rewarded Videos",
			"chartType": "line",
			"categories": [],
			"data": []
		}
	}
}