Appodeal Benchmark

🎯 Benchmarking metrics for mobile app monetization.

Input

• Category (select)

  Mobile App category.

• Platform (select)

  iOS or Android. Will fallback to the other platform.

• Country (select)

  Audience location. Will fallback to USA or Tier 1.

• Period (select)

  Report date. Will fallback to latest if no report is found for your set date.

• App Size (select)

  DAU target size: overall, large, medium, small.

Output

{
	"summary": {
		"title": "eCPM and Impressions per User",
		"interstitialAds": {
			"title": "Interstitial Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": "0.05"
				},
				{
					"label": "eCPM",
					"title": null,
					"value": "$2.71"
				}
			]
		},
		"bannerAds": {
			"title": "Banner Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": "7.23"
				},
				{
					"label": "eCPM",
					"title": null,
					"value": "$0.35"
				}
			]
		},
		"rewardedVideoAds": {
			"title": "Rewarded Video Ads",
			"data": [
				{
					"label": "Imp/DAU",
					"title": "eCPM & Impressions per DAU",
					"value": null
				},
				{
					"label": "eCPM",
					"title": null,
					"value": null
				}
			]
		}
	},
	"charts": {
		"title": "Android Productivity",
		"subTitle": "Tier 1, July 2024",
		"retentionTitle": "Retention over last year",
		"impressionTitle": "Impressions per user over last year",
		"dailyRetention": {
			"title": "Daily Retention",
			"chartType": "column",
			"categories": [
				"Average",
				"Best"
			],
			"data": [
				{
					"x": "Day 1",
					"category": "Average",
					"value": 11.9
				},
				{
					"x": "Day 1",
					"category": "Best",
					"value": 22.7
				},
				{
					"x": "Day 7",
					"category": "Average",
					"value": 6.1
				},
				{
					"x": "Day 7",
					"category": "Best",
					"value": 15.2
				},
				{
					"x": "Day 30",
					"category": "Average",
					"value": 3.3
				},
				{
					"x": "Day 30",
					"category": "Best",
					"value": 6.3
				}
			]
		},
		"retentionLastYearAverage": {
			"title": "Average apps",
			"chartType": "line",
			"categories": [
				"Retention Rate D1",
				"Retention Rate D7",
				"Retention Rate D30"
			],
			"data": [
				...,
				{
					"x": "Jul2024",
					"category": "Retention Rate D1",
					"value": 11.9
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D7",
					"value": 6.1
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D30",
					"value": 3.3
				}
			]
		},
		"retentionLastYearBest": {
			"title": "Best apps",
			"chartType": "line",
			"categories": [
				"Retention Rate D1",
				"Retention Rate D7",
				"Retention Rate D30"
			],
			"data": [
				...,
				{
					"x": "Jul2024",
					"category": "Retention Rate D1",
					"value": 22.7
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D7",
					"value": 15.2
				},
				{
					"x": "Jul2024",
					"category": "Retention Rate D30",
					"value": 6.3
				}
			]
		},
		"impressionPerUserInter": {
			"title": "Interstitials",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"impressionPerUserBanner": {
			"title": "Banners",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"impressionPerUserReward": {
			"title": "Rewarded Videos",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserInter": {
			"title": "Interstitials",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserBanner": {
			"title": "Banners",
			"chartType": "line",
			"categories": [],
			"data": []
		},
		"ecpmPerUserReward": {
			"title": "Rewarded Videos",
			"chartType": "line",
			"categories": [],
			"data": []
		}
	}
}

Support

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