Appodeal Benchmark

🎯 Benchmarking metrics for mobile app monetization.

Input

• Category (select)

  Mobile App category.

• Platform (select)

  iOS or Android. Will fallback to the other platform.

• Country (select)

  Audience location. Will fallback to USA or Tier 1.

• Period (select)

  Report date. Will fallback to latest if no report is found for your set date.

• App Size (select)

  DAU target size: overall, large, medium, small.

Output

1{
2	"summary": {
3		"title": "eCPM and Impressions per User",
4		"interstitialAds": {
5			"title": "Interstitial Ads",
6			"data": [
7				{
8					"label": "Imp/DAU",
9					"title": "eCPM & Impressions per DAU",
10					"value": "0.05"
11				},
12				{
13					"label": "eCPM",
14					"title": null,
15					"value": "$2.71"
16				}
17			]
18		},
19		"bannerAds": {
20			"title": "Banner Ads",
21			"data": [
22				{
23					"label": "Imp/DAU",
24					"title": "eCPM & Impressions per DAU",
25					"value": "7.23"
26				},
27				{
28					"label": "eCPM",
29					"title": null,
30					"value": "$0.35"
31				}
32			]
33		},
34		"rewardedVideoAds": {
35			"title": "Rewarded Video Ads",
36			"data": [
37				{
38					"label": "Imp/DAU",
39					"title": "eCPM & Impressions per DAU",
40					"value": null
41				},
42				{
43					"label": "eCPM",
44					"title": null,
45					"value": null
46				}
47			]
48		}
49	},
50	"charts": {
51		"title": "Android Productivity",
52		"subTitle": "Tier 1, July 2024",
53		"retentionTitle": "Retention over last year",
54		"impressionTitle": "Impressions per user over last year",
55		"dailyRetention": {
56			"title": "Daily Retention",
57			"chartType": "column",
58			"categories": [
59				"Average",
60				"Best"
61			],
62			"data": [
63				{
64					"x": "Day 1",
65					"category": "Average",
66					"value": 11.9
67				},
68				{
69					"x": "Day 1",
70					"category": "Best",
71					"value": 22.7
72				},
73				{
74					"x": "Day 7",
75					"category": "Average",
76					"value": 6.1
77				},
78				{
79					"x": "Day 7",
80					"category": "Best",
81					"value": 15.2
82				},
83				{
84					"x": "Day 30",
85					"category": "Average",
86					"value": 3.3
87				},
88				{
89					"x": "Day 30",
90					"category": "Best",
91					"value": 6.3
92				}
93			]
94		},
95		"retentionLastYearAverage": {
96			"title": "Average apps",
97			"chartType": "line",
98			"categories": [
99				"Retention Rate D1",
100				"Retention Rate D7",
101				"Retention Rate D30"
102			],
103			"data": [
104				...,
105				{
106					"x": "Jul2024",
107					"category": "Retention Rate D1",
108					"value": 11.9
109				},
110				{
111					"x": "Jul2024",
112					"category": "Retention Rate D7",
113					"value": 6.1
114				},
115				{
116					"x": "Jul2024",
117					"category": "Retention Rate D30",
118					"value": 3.3
119				}
120			]
121		},
122		"retentionLastYearBest": {
123			"title": "Best apps",
124			"chartType": "line",
125			"categories": [
126				"Retention Rate D1",
127				"Retention Rate D7",
128				"Retention Rate D30"
129			],
130			"data": [
131				...,
132				{
133					"x": "Jul2024",
134					"category": "Retention Rate D1",
135					"value": 22.7
136				},
137				{
138					"x": "Jul2024",
139					"category": "Retention Rate D7",
140					"value": 15.2
141				},
142				{
143					"x": "Jul2024",
144					"category": "Retention Rate D30",
145					"value": 6.3
146				}
147			]
148		},
149		"impressionPerUserInter": {
150			"title": "Interstitials",
151			"chartType": "line",
152			"categories": [],
153			"data": []
154		},
155		"impressionPerUserBanner": {
156			"title": "Banners",
157			"chartType": "line",
158			"categories": [],
159			"data": []
160		},
161		"impressionPerUserReward": {
162			"title": "Rewarded Videos",
163			"chartType": "line",
164			"categories": [],
165			"data": []
166		},
167		"ecpmPerUserInter": {
168			"title": "Interstitials",
169			"chartType": "line",
170			"categories": [],
171			"data": []
172		},
173		"ecpmPerUserBanner": {
174			"title": "Banners",
175			"chartType": "line",
176			"categories": [],
177			"data": []
178		},
179		"ecpmPerUserReward": {
180			"title": "Rewarded Videos",
181			"chartType": "line",
182			"categories": [],
183			"data": []
184		}
185	}
186}

Support

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