Local Business Growth Signal Enricher

Enrich local business leads — by business website URL, Google Maps place URL, or local search query — with public growth and outreach signals. For each business you get one flat, CSV-ready row: identity and contact fields, rating and review bands, website + digital-presence signals, and a transparent growth-signal score (0–100).

Built for local lead-generation teams, web design / SEO / marketing agencies, sales teams, and local market researchers who want to prioritise which businesses look active, growing, under-served, or ready for outreach.

• ✅ No login, no cookies, no API keys. Public data only.
• ✅ One row per business, CSV-ready.
• ✅ Transparent, non-AI scoring you can audit field-by-field.
• ✅ Lightweight HTTP + structured-data extraction; optional single homepage check — no headless browser.

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What it does

For every business input the actor:

1. Normalizes the input and detects its type (business website, Google Maps place, or search query).
2. Extracts public profile fields where available: name, category, website, phone, address, rating, review count, opening status.
3. Optionally runs a single homepage check for digital-presence signals: title, meta description, HTTPS, contact/booking hint, and social-link hint.
4. Derives review/rating bands, website + phone flags, a digital-presence level, and best-effort city/state/country.
5. Scores a transparent growth_signal_score and emits one flat row.

It does not do login/session scraping, full review scraping, deep crawling, email enrichment, AI summaries, or historical tracking.

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Input

Field	Type	Default	Description
inputMode	string	businessUrls	businessUrls, searchQueries, or mixed.
businessUrls	array of strings	[]	Business website URLs or Google Maps place URLs. Max 1,000.
searchQueries	array of strings	[]	Local search terms such as plumbers Canberra. Max 100. Best-effort discovery.
maxResults	integer	100	Max valid unique business rows to save (1–5000).
maxResultsPerQuery	integer	50	Max businesses discovered per query (1–500).
includeHomepageSignals	boolean	true	Fetch the homepage once for digital-presence signals.
includeContactPageHint	boolean	true	Detect a homepage link to a contact/booking page (no second fetch).
minRating	number	0	Keep businesses rated ≥ this value (decimals allowed). Missing ratings pass.
minReviews	integer	0	Keep businesses with ≥ this many reviews. Missing review counts pass.
requireWebsite	boolean	false	Keep only businesses with a website.
onlyMissingWebsite	boolean	false	Keep only businesses without a website (web/SEO prospecting). Ignored if requireWebsite.
categoryKeywords	array of strings	[]	Keep if category (or name) contains a keyword.
locationKeywords	array of strings	[]	Keep if address/location contains a keyword.
deduplicate	boolean	true	One row per business (place URL, domain, phone, or name+address).
proxyConfiguration	object	{ "useApifyProxy": true }	Datacenter, no proxy, or custom proxy URLs. Apify Residential rejected at startup.

Example inputs

1. Enrich a list of real business websites — the 20-business set used for validation below.

{
    "inputMode": "businessUrls",
    "businessUrls": [
        "https://www.proximityplumbing.com.au",
        "https://www.fixitrightplumbing.com.au",
        "https://www.metropolitanplumbing.com.au",
        "https://www.watermaster.com.au",
        "https://www.smilesolutions.com.au",
        "https://www.thegrounds.com.au",
        "https://www.gelatomessina.com",
        "https://www.guzmanygomez.com.au",
        "https://www.jimsmowing.com.au",
        "https://www.hireahubby.com.au",
        "https://www.snap.com.au",
        "https://www.rotorooter.com",
        "https://www.mrhandyman.com",
        "https://www.terminix.com",
        "https://www.mollymaid.com",
        "https://www.bondivet.com.au",
        "https://www.crownperth.com.au",
        "https://www.flowerpower.com.au",
        "https://www.totaltools.com.au",
        "https://www.autobarn.com.au"
    ],
    "maxResults": 100,
    "includeHomepageSignals": true,
    "includeContactPageHint": true,
    "deduplicate": true,
    "proxyConfiguration": { "useApifyProxy": true }
}

2. Filter to high-value local leads — keep only well-reviewed plumbers with a website.

{
    "inputMode": "businessUrls",
    "businessUrls": [
        "https://www.proximityplumbing.com.au",
        "https://www.fixitrightplumbing.com.au",
        "https://www.metropolitanplumbing.com.au"
    ],
    "minRating": 4,
    "minReviews": 50,
    "requireWebsite": true,
    "categoryKeywords": ["plumber"],
    "proxyConfiguration": { "useApifyProxy": true }
}

3. Web-design / SEO prospecting — find local businesses missing a website

{
    "inputMode": "searchQueries",
    "searchQueries": ["plumbers Canberra", "electricians Parramatta"],
    "maxResultsPerQuery": 25,
    "onlyMissingWebsite": true,
    "minReviews": 10,
    "proxyConfiguration": { "useApifyProxy": true }
}

---

Output

One flat row per enriched business. Key fields:

• Identity / contact: business_name, business_category, website_url, website_domain, phone, address, city_or_suburb, state_or_region, country
• Source: source_url, source_type (google_maps_place / business_website / search_result / unknown)
• Reputation: rating, review_count, review_volume_band, rating_band, opening_status
• Presence signals: has_website, has_phone, homepage_title, homepage_meta_description, has_https, has_contact_page_hint, has_social_link_hint, digital_presence_level
• Scoring: growth_signal_score (0–100), growth_signal_label (weak/moderate/strong/high_priority), reason_tags
• Provenance: input_value, input_mode, scraped_at

Sample record

Real output for https://www.proximityplumbing.com.au — a Plumber with rich schema.org data (rating, review count, address), scored 100 / high_priority:

{
    "business_name": "Proximity Plumbing",
    "business_category": "Plumber",
    "website_url": "https://proximityplumbing.com.au/",
    "website_domain": "proximityplumbing.com.au",
    "phone": "+0420102394",
    "address": "Plumber in Point Piper, Point Piper, NSW, 2022, Australia",
    "city_or_suburb": "Point Piper",
    "state_or_region": "NSW",
    "country": "Australia",
    "source_url": "https://proximityplumbing.com.au/",
    "source_type": "business_website",
    "rating": 4.9,
    "review_count": 2365,
    "review_volume_band": "very_high",
    "rating_band": "excellent",
    "opening_status": null,
    "has_website": true,
    "has_phone": true,
    "homepage_title": "Proximity Plumbing Sydney | Plumber Eastern Suburbs | 5 ⭐️ Rated",
    "homepage_meta_description": "Proximity Plumbing Voted No.1 Plumber Eastern Suburbs. Providing Quality Sydney Plumbing Service With 25 Years of Collective Experience.",
    "has_https": true,
    "has_contact_page_hint": true,
    "has_social_link_hint": true,
    "digital_presence_level": "strong",
    "growth_signal_score": 100,
    "growth_signal_label": "high_priority",
    "reason_tags": "has_website|has_https|strong_reviews|excellent_rating|has_phone|contact_page_hint|social_link_hint",
    "input_value": "https://www.proximityplumbing.com.au",
    "input_mode": "businessUrls",
    "scraped_at": "2026-06-17T01:19:38.246Z"
}

Output preview

The default Local business signals dataset view — one flat row per business:

Validated locally on the 20-business input above: 20 inputs → 20 rows saved, 0 failed, 0 filtered.

A run summary is stored in the default key-value store under RUN_SUMMARY with counters such as inputs_total, results_saved, duplicates_removed, filtered_out, charged_events, homepage_fetches, and blocked_requests.

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Growth-signal score

A transparent 0–100 weighted sum (see PRD §7), based only on visible public fields:

• +20 has a website, +10 HTTPS, +10 homepage title/meta
• +10 contact/booking hint, +10 social-link hint
• +15 reviews 20–99, +25 reviews 100+
• +10 rating 4.0–4.49, +15 rating 4.5+
• +15 has a phone
• +20 missing website but strong review volume (50+) — a high-priority web/SEO lead

Labels: 80–100 high_priority, 60–79 strong, 30–59 moderate, 0–29 weak.

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Pricing

Pay Per Event. One event, business-signal-result, is charged only after a valid, unique business row is successfully pushed to the dataset. Duplicate businesses, filtered-out businesses, and failed inputs are never charged. The actor honours your per-run spending limit and stops cleanly when it is reached.

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🚦 Proxy policy

Use Apify Datacenter proxy or no proxy for normal runs — both work reliably for business websites at this actor's conservative concurrency.

Apify Residential proxy is not supported. The actor fails at startup if apifyProxyGroups includes RESIDENTIAL. Reason: in pay-per-event actors, residential bandwidth (~$8/GB) is billed to the developer, not the run user, so a single bandwidth-heavy run could exceed the per-result event revenue.

If you genuinely need residential routing, supply your own residential provider via the proxy editor's Custom proxy URLs field — that traffic goes through your provider, not Apify, and is unaffected:

http://user:pass@proxy.iproyal.com:12321
http://user:pass@proxy.brightdata.com:22225
http://user:pass@proxy.oxylabs.io:7777

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Notes & limitations

• Business websites are the most reliable input. Identity, contact, and digital-presence signals come from the homepage's structured data (schema.org LocalBusiness/Organization) and meta tags.
• Google Maps place URLs are best-effort. Google Maps pages are JavaScript-rendered and aggressively bot-protected; over Datacenter/no-proxy the actor extracts what the server-sent meta tags expose (name, and sometimes rating/reviews) and otherwise degrades gracefully. This actor is HTTP-only by design — no headless browser — and does no full review scraping.
• Search-query discovery is experimental and less stable without a proxy. It uses a single free public search per query to find candidate business websites, then enriches each as a website.
• V1 uses no paid places API, no paid enrichment vendor, and no login/cookies/sessions.