Local Business Lead Enrichment

Find local businesses by niche + location, then enrich with email, phone, social profiles, tech stack, and a transparent lead score. The complete lead list -- not just a raw scrape.

What This Does

Most "Google Maps scrapers" give you a spreadsheet of names and addresses. This actor gives you a finished lead list ready for outreach:

1. Collects businesses from Google Maps by niche + city/state
2. Deduplicates by Place ID, phone, website domain, and name
3. Enriches each lead's website for email, social profiles, and tech stack
4. Scores every lead 0-100 with a transparent per-factor breakdown
5. Exports structured, CRM-ready data

Input

Parameter	Type	Default	Description
businessType	String	"pool builders"	Niche to search (e.g., "roofers", "dentists", "med spas")
location	String	"Phoenix, AZ"	City and state/region
maxResults	Integer	100	Maximum leads to return (1-1000)
enrichDepth	String	"full"	"basic" (fast, no website crawl) or "full" (email/social/tech/score)
minRating	Number	0	Minimum Google rating filter (0-5)
maxConcurrency	Integer	5	Parallel enrichment requests
proxyConfig	Object	Residential	Proxy settings

Example Input

{
    "businessType": "pool builders",
    "location": "Phoenix, AZ",
    "maxResults": 500,
    "enrichDepth": "full",
    "minRating": 3.5
}

Output

Lead Row

{
    "businessName": "ABC Pools & Spas",
    "category": "Swimming pool contractor",
    "address": "1234 E Camelback Rd",
    "city": "Phoenix",
    "state": "AZ",
    "zipCode": "85016",
    "phone": "(602) 555-0123",
    "website": "https://abcpools.com",
    "email": "info@abcpools.com",
    "emailConfidence": "mailto",
    "googleRating": 4.7,
    "reviewCount": 138,
    "googleMapsUrl": "https://www.google.com/maps/place/...",
    "placeId": "ChIJ...",
    "facebook": "https://facebook.com/abcpools",
    "instagram": "https://instagram.com/abcpools",
    "linkedin": "https://linkedin.com/company/abc-pools",
    "twitter": null,
    "youtube": null,
    "tiktok": null,
    "techStack": ["WordPress", "Elementor", "Google Analytics", "reCAPTCHA"],
    "leadScore": 87,
    "scoreBreakdown": {
        "reputation": 25,
        "reachability": 27,
        "digitalMaturity": 15,
        "opportunity": 20
    },
    "enrichmentStatus": "full",
    "scrapedAt": "2026-06-18T12:00:00.000Z"
}

Run Summary

Saved to key-value store as RUN_SUMMARY:

{
    "query": "pool builders in Phoenix, AZ",
    "totalLeads": 247,
    "enrichedLeads": 198,
    "withEmail": 142,
    "withPhone": 231,
    "withWebsite": 198,
    "withSocials": 167,
    "avgLeadScore": 64,
    "topLeads": [...]
}

Lead Score (0-100)

The score is transparent and broken into four factors:

Factor	Max Points	What It Measures
Reputation	25	Google rating + review volume
Reachability	30	Has website + phone + email + social presence
Digital Maturity	25	Tech stack depth, analytics, CRM, chat tools
Opportunity	20	High reputation but missing digital tools = upsell target

High score (70+): Established business with good reputation and digital presence. Opportunity score: Businesses with great reviews but weak tech stack -- ideal prospects for agencies selling websites, SEO, CRM, or marketing services.

Enrichment Depth

Basic Mode (enrichDepth: "basic")

• Name, address, phone, rating, reviews from Google Maps
• No website crawling
• Fast, low cost
• Best for: initial prospecting, volume lists

Full Mode (enrichDepth: "full")

• Everything in basic, plus:
• Email extraction (with confidence: mailto, contact_page, pattern)
• Social profiles: Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok
• Tech stack detection (30+ technologies)
• Lead scoring with breakdown
• Best for: qualified outreach lists, agency prospecting

Dataset Views

Three pre-built views in the Apify Console:

1. Lead List - Business, phone, email, website, rating, score
2. Enriched Details - Full enrichment data with socials, tech stack, score breakdown
3. Location View - Addresses and Google Maps links

Use Cases

For Lead Gen Agencies

Search for businesses with high reviews but low digital maturity (high opportunity score). These are your ideal clients.

{
    "businessType": "roofers",
    "location": "Dallas, TX",
    "maxResults": 500,
    "enrichDepth": "full",
    "minRating": 4.0
}

For Local SEO

Build prospect lists of businesses in specific niches. Filter by those without analytics or modern CMS.

{
    "businessType": "dentists",
    "location": "Miami, FL",
    "maxResults": 200,
    "enrichDepth": "full"
}

For SaaS Sales

Find businesses using (or not using) specific tools. Export and filter by tech stack.

{
    "businessType": "HVAC contractors",
    "location": "Chicago, IL",
    "maxResults": 300,
    "enrichDepth": "full"
}

Pricing

• Basic leads: ~$5 per 1,000 results
• Enriched leads: ~$15 per 1,000 results
• Pricing depends on Apify platform compute and proxy usage

Technical Notes

• Uses Playwright for Google Maps (requires JS rendering)
• Residential proxies recommended for best results
• Rate-limited to avoid blocks
• Deduplication by Place ID, phone, domain, and business name
• All leads sorted by lead score (highest first)

Support

For issues or feature requests, contact the author or open an issue on the actor's page.