Website Traffic Analysis Apify SEO Audit & Domain Stats

Analyze any website's traffic for free. Get real-time traffic estimates, daily visitors, pageviews, global ranking, SEO audit, domain WHOIS data, server information, and safety reports — all from a single domain or URL input.

A powerful SimilarWeb alternative and Semrush alternative that runs on Apify with no API key required.

What does Website Traffic Analysis do?

This actor takes any website URL or domain name and returns a comprehensive analysis including:

• Traffic Estimates — Daily visitors, daily pageviews, pageviews per user
• Global Ranking — Worldwide website popularity rank
• SEO Analysis — On-page SEO audit, meta tags, heading structure
• Audience Insights — Geographic distribution, audience demographics
• Domain Data — WHOIS information, domain age, registrar details
• Server Information — Hosting provider, IP address, server technology
• Safety Report — Website reputation, malware status, trust score
• Site Status — Real-time online/offline check

Why use this tool?

Feature	This Actor	SimilarWeb Free	Semrush Free
Daily visitors estimate	✅	✅ (limited)	❌
Global rank	✅	✅	✅ (limited)
SEO audit	✅	❌	✅ (limited)
Domain WHOIS	✅	❌	❌
Server info	✅	❌	❌
Safety score	✅	❌	❌
API access	✅	Paid only	Paid only
No API key needed	✅	❌	❌
Bulk analysis via Apify	✅	❌	❌

How to use

Input

Simply provide a website URL or domain name:

{
  "url": "google.com"
}

All of these formats work:

• google.com
• https://google.com
• https://www.google.com/search

The actor automatically extracts the clean domain.

Output

The actor returns a JSON object with the full website analysis:

{
  "domain": "google.com",
  "source": "live",
  "title": "Google",
  "siteHeading": "Google - Search the World's Information",
  "siteDescription": "Search the world's information, including webpages, images, videos and more.",
  "globalRank": {
    "Global rank": "#1",
    "Daily visitors": "3,500,000,000+",
    "Daily pageviews": "15,000,000,000+",
    "Pageviews per user": "4.3"
  },
  "status": "Online",
  "audience": {
    "geography": "United States, India, Brazil, ...",
    "demographics": "..."
  },
  "trafficAnalysis": "...",
  "seo": {
    "meta_tags": "...",
    "headings": "...",
    "score": "..."
  },
  "domainData": {
    "registrar": "...",
    "creation_date": "...",
    "expiry_date": "..."
  },
  "server": {
    "ip": "...",
    "hosting": "...",
    "technology": "..."
  },
  "safety": {
    "reputation": "...",
    "malware": "...",
    "trust_score": "..."
  }
}

Results are saved to:

• Dataset — for easy export as JSON, CSV, or Excel
• Key-Value Store — under the OUTPUT key

Use cases

• Competitor analysis — Check how much traffic your competitors get
• SEO research — Audit any website's SEO before outreach or link building
• Due diligence — Verify domain age, ownership, and safety before purchasing
• Lead generation — Analyze prospect websites to qualify leads
• Market research — Understand traffic patterns across an industry
• Ad placement — Evaluate websites before buying ad space
• Bulk website analysis — Use Apify schedules or API to analyze hundreds of sites

Integrations

This actor works with all Apify integrations:

• Apify API — Call programmatically from any language
• Webhooks — Get notified when analysis completes
• Google Sheets — Export results directly to spreadsheets
• Slack — Send analysis results to a Slack channel
• Zapier / Make — Connect to 5,000+ apps
• Schedule — Run recurring analysis on a list of domains

FAQ

How accurate are the traffic estimates?

Traffic data is estimated using multiple signals including global ranking algorithms, similar to how SimilarWeb and Alexa (now retired) estimate traffic. Results are best used for relative comparisons rather than exact numbers.

Is there a rate limit?

Results are cached for 10 minutes per domain. Repeated requests within that window return cached data instantly, making bulk analysis efficient.

Do I need an API key?

No. This actor works out of the box with zero configuration. Just enter a domain and run.

Can I analyze multiple websites?

Yes. Use the Apify API or scheduler to run this actor in a loop for bulk website analysis. Each run analyzes one domain.

What websites can I analyze?

Any publicly accessible website. The tool works with all domains regardless of size, industry, or location.

Cost of usage

This actor uses minimal compute resources. A typical run completes in under 10 seconds and costs a fraction of a cent in Apify platform credits.

Support

If you have questions or need help, open an issue on the GitHub repository or reach out via Apify community channels.