Similarweb scraper

SimilarWeb Scraper is an Apify tool that extracts essential website analytics data from SimilarWeb.com for any list of domains.

SimilarWeb is a leading digital intelligence platform that delivers detailed insights into website traffic patterns, audience behavior, referral channels, and competitive benchmarks.

This lightweight scraper enables marketers, analysts, and business professionals to collect competitive data efficiently and make data-driven decisions without manual research.

What You Get

✅ Simple Setup: Enter your target websites in multiple formats—plain text, JSON array, or CSV file. No complex configuration required.

✅ Automated Data Collection: The actor mimics natural browsing patterns to access and retrieve website intelligence from SimilarWeb's public interface.

✅ Rich Dataset: Extract vital metrics including:

• Monthly visit estimates and engagement (bounce rate, pages/visit, time on site)
• Traffic sources with organic/paid splits, plus GenAI, affiliate, and display ads
• AI traffic details: chatbot mix (ChatGPT, Claude, Perplexity, Gemini, Copilot) and top prompts
• Visitor geography, rankings, competitors, and top keywords (volume + CPC)

✅ Flexible Export Options: Download results in your preferred format—JSON for developers, CSV for spreadsheets, or Excel for business reporting.

✅ Scheduled Monitoring: Set up recurring runs to track competitor changes automatically. Perfect for ongoing market surveillance and trend analysis.

✅ Resilient Architecture: Built-in retry logic handles network interruptions and temporary blocks. Failed URLs are tracked separately without stopping the entire job.

✅ Secure Processing: Your input data and scraped results remain confidential. No sensitive information is logged or stored permanently.

Output Example

Here's what a typical result looks like:

{
	"domain": "apify.com",
	"version": 1,
	"siteName": "apify.com",
	"title": "Apify: Full-stack web scraping and data extraction platform",
	"description": "Cloud platform for web scraping, browser automation, AI agents, and data for AI. Use 26,000+ ready-made tools, code templates, or order a custom solution.",
	"category": "computers_electronics_and_technology/computers_electronics_and_technology",
	"largeScreenshot": "https://site-images.similarcdn.com/image?url=apify.com&t=1&s=1&h=125d66be47a23677bb607b06989996d242ec48f6fa515f16fb9caf60be1ad6f6",
	"snapshotDate": "2026-07-01T00:00:00+00:00",
	"isSmall": false,
	"isDataFromGa": false,
	"policy": 0,
	"globalRank": {
		"rank": 9105
	},
	"countryRank": {
		"country": 356,
		"countryCode": "IN",
		"rank": 3547
	},
	"categoryRank": {
		"rank": "117",
		"category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology"
	},
	"globalCategoryRank": null,
	"engagments": {
		"bounceRate": "0.35874761925230325",
		"month": "7",
		"year": "2026",
		"pagePerVisit": "7.471712439751524",
		"visits": "4490242",
		"timeOnSite": "310.06351311504056"
	},
	"estimatedMonthlyVisits": {
		"2026-05-01": 4418959,
		"2026-06-01": 4414475,
		"2026-07-01": 4490242
	},
	"topCountryShares": [
		{
			"country": 840,
			"countryCode": "US",
			"value": 0.20634835903012674
		},
		{
			"country": 356,
			"countryCode": "IN",
			"value": 0.1551477293690872
		},
		{
			"country": 76,
			"countryCode": "BR",
			"value": 0.05548
		}
	],
	"trafficSources": {
		"socialOrganic": 0.04652555594165546,
		"socialPaid": 0.0018234278212427989,
		"mail": 0.01701642179048297,
		"referrals": 0.06337069434095911,
		"searchOrganic": 0.3495265168160258,
		"searchPaid": 0.05634712964179254,
		"direct": 0.4288395748437821,
		"genAi": 0.031562319168100185,
		"affiliate": 0.00003515541228361112,
		"displayAds": 0.004953204223675434
	},
	"topKeywords": [
		{
			"name": "apify",
			"estimatedValue": 1082060,
			"volume": 955500,
			"cpc": 0.98
		},
		{
			"name": "appify",
			"estimatedValue": 26850,
			"volume": 31860,
			"cpc": 3.35
		}
	],
	"competitors": {
		"topSimilarityCompetitors": []
	},
	"aiTrafficDetails": {
		"totalVisits": 125827.157,
		"referralTraffic": 0.02802235632632777,
		"traffic": {
			"split": [
				{ "name": "chatgpt.com", "rank": 1, "icon": "/image?url=chatgpt.com&t=2&s=1&h=..." },
				{ "name": "claude.ai", "rank": 2, "icon": "/image?url=claude.ai&t=2&s=1&h=..." },
				{ "name": "perplexity.ai", "rank": 3, "icon": "/image?url=perplexity.ai&t=2&s=1&h=..." },
				{ "name": "gemini.google.com", "rank": 4, "icon": "/image?url=gemini.google.com&t=2&s=1&h=..." },
				{ "name": "copilot.microsoft.com", "rank": 5, "icon": "/image?url=copilot.microsoft.com&t=2&s=1&h=..." }
			],
			"distribution": {
				"boundary": "<1M",
				"chart": [
					{
						"name": "chatgpt.com",
						"icon": "/image?url=chatgpt.com&t=2&s=1&h=...",
						"history": [
							{ "date": "2026-07-01", "value": 59.03 },
							{ "date": "2026-06-01", "value": 60.21 },
							{ "date": "2026-05-01", "value": 62.70 }
						]
					}
				],
				"chatbots": [
					{ "name": "chatgpt.com", "icon": "/image?url=chatgpt.com&t=2&s=1&h=...", "value": 59.03 },
					{ "name": "claude.ai", "icon": "/image?url=claude.ai&t=2&s=1&h=...", "value": 15.81 },
					{ "name": "perplexity.ai", "icon": "/image?url=perplexity.ai&t=2&s=1&h=...", "value": 13.05 }
				]
			}
		},
		"topPrompts": {
			"status": 2,
			"errorMessage": "Site is not allowed for Top Prompts",
			"prompts": []
		}
	},
	"notification": {
		"content": null
	}
}

trafficSources now splits social and search into organic/paid, and adds genAi, affiliate, and displayAds (replaces the old paidReferrals / combined social / search keys). topKeywords includes volume. aiTrafficDetails covers chatbot mix and top prompts (prompts is a list of strings when SimilarWeb allows it). A static countries lookup list is also returned by the API and stored on each item.

Practical Applications

➡️ Content Marketing Optimization

Identify trending topics and popular platforms in your industry to refine your editorial calendar and distribution strategy.

➡️ Advertising ROI Enhancement

Use competitor traffic data to optimize your media buying and ad spend. Growth teams can discover untapped channels and benchmark campaign effectiveness. Aggregate intelligence from multiple sites to spot acquisition opportunities and feed insights into your BI tools for automated reporting.

➡️ Affiliate Opportunity Discovery

Scale your affiliate research by analyzing millions of potential partners automatically. Find high-traffic sites that align with your niche and can amplify your reach.

➡️ Conversion Rate Improvement

For online retailers and direct-to-consumer brands, track competitor funnels and consumer journeys. Spot emerging trends in competitor traffic to uncover new growth areas. Automate data flows to your analytics dashboards for real-time decision making.

➡️ Sales Intelligence Integration

Power your B2B pipeline with fresh website traffic data. Schedule regular updates to keep your CRM—Salesforce, HubSpot, or custom platforms—stocked with current insights for your sales team.

➡️ Travel & Hospitality Market Research

Monitor destination popularity and booking patterns globally. Track conversion metrics and identify high-performing channels for travel brands. Receive automated alerts when destinations spike in interest.

➡️ Investment & Trading Signals

Financial professionals use alternative data feeds to fuel algorithmic models. Evaluate brand momentum, traffic growth trends (YoY/QoQ), and market position. Merge SimilarWeb metrics with proprietary datasets for sharper investment decisions.

Frequently Asked Questions

➡️ What happens when URLs fail?

The scraper implements intelligent retry logic to ensure no domain is skipped. Failed attempts are isolated so they don't interrupt the remaining tasks. You can also resume interrupted runs seamlessly.