B2B Audience Behavioral Profile

What your market cares about, in their own words: a behavioral report from your buyers' LinkedIn activity and the talks and podcasts they appear on.

What you get

A report on your buyers: the themes, pains, vocabulary and hooks they use, built from their recent LinkedIn activity and the talks they appear on. The Output tab shows the report first (type: report, one row per section: headline, executive summary, influencers, brands and tools, themes), then the people it was built from (type: person).

How it works

We map your buyers from your domain and read what they publish and discuss. Results someone asked for in the last 24 hours come back at once, at the same price.

Pricing

Event	Price	When
report	USD 25.00	Per finished report, once the run completes

The people the report was built from come with it at no extra charge.

Timing

A fresh run usually takes 10 minutes to a few hours, depending on how much there is to read.

Use cases

• Learn which topics, pains and words your buyers use before you write copy.
• Brief a content or ABM team with real evidence, not guesses.
• Compare how your market talks across roles.

Input

Field	Notes
domains	One or more domains (your company domain), up to 10 per run. Each one runs in parallel.

{ "domains": ["gong.io"] }

Output

The report first, one row per section, then the people it was built from. input_domain tells you which domain each row came from.

[
  { "input_domain": "acme.com", "type": "report", "section": "Executive summary", "text": "These buyers are CISOs and identity architects who care about ..." },
  { "input_domain": "acme.com", "type": "report", "section": "Theme: non-human identity governance", "text": "Three of them frame AI agents as an ungoverned identity class ..." },
  { "input_domain": "acme.com", "type": "person", "name": "John Roe", "title": "CISO", "company": "Example Corp", "activity": "Spoke on a podcast about machine identity sprawl", "linkedin_url": "https://www.linkedin.com/in/example" }
]

The same report is also saved as JSON in the run's key-value store as REPORT-<domain>.

Clay and other tools

Call the actor from Clay's Apify integration, Make, Zapier or the Apify API, and map the dataset rows to your table. Results for the same domain in the last 24 hours come back at once, at the same price.

Data

Built only from public sources: company websites, published case studies and reviews, public posts and job ads. No emails are returned.

FAQ

What do I enter? Your own company domain. We map your buyers and read what they publish and discuss.

How much does it cost? USD 25 per finished report. The people it was built from come with it at no extra charge.

What can I do with the report? Write content and ads in the words your buyers use, and plan sponsorships and events around the influencers and brands they already follow.

More Compass actors

• B2B Company Firmographics by Domain: industry, size, revenue, NAICS, tech stack and funding for a list of domains
• Security and AI Buying Signals: dated breach, hiring, 10-K/8-K and AI adoption signals per company
• Company News Research: live search for funding, leadership, M&A and expansion news on any domain
• ICP Fit Score: a 1-10 fit score per company against your ICP, written in plain words
• In-Market Timing Score: contact now, nurture or wait, with the dated trigger behind it
• Competitor Post Engagers: people engaging with your competitors on LinkedIn, with verified work emails
• Competitor Install Base: companies that publicly use a competitor product, with the proof
• Champion Job-Change Tracker: people from your customer accounts who moved to a new company
• New-Hire Radar: decision-makers in their first 6 months at companies like your customers