AI Search Visibility Audit

Audits any website for Generative Engine Optimisation (GEO) — how likely your pages are to be cited, referenced, or recommended by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

This is not a traditional SEO audit. It checks whether AI systems can crawl, understand, extract from, and trust your content enough to surface it in their answers.

Why it matters

AI-powered search is replacing link-based results. Google AI Overviews, ChatGPT web search, and Perplexity now answer questions directly — and they choose which sources to cite. If your site isn't structured for AI extraction, you're invisible to a growing share of search traffic.

This actor gives you a concrete, actionable score so you know exactly what to fix.

What you get

• GEO Score (0–100) per page and site-wide, graded A+ to F
• 6 category scores with weighted rollup: AI Crawlability (20%), Entity & Brand Clarity (20%), Content Structure (25%), Schema & Structured Data (15%), Authority & Trust (10%), AI-Specific Optimisation (10%)
• Prioritised issues — every issue includes severity, estimated impact, and a plain-English fix hint
• Quick wins — the top 5 highest-impact fixes you can make today
• Competitor comparison — optional side-by-side scoring against up to 3 competitor URLs
• Deterministic output — no LLM calls for data extraction; same input always produces the same result

Who it's for

• SEO teams adding GEO to their toolkit
• Content strategists optimising for AI citation
• Developers validating schema markup and crawlability
• Agencies running AI-readiness audits for clients
• Founders who want to know if AI can find them

Input

Parameter	Type	Default	Description
startUrls	array	required	URLs to audit
crawlPages	boolean	false	Follow internal links to audit multiple pages
maxPages	integer	50	Maximum pages to crawl (1–500)
maxConcurrency	integer	5	Concurrent page audits (1–20)
brandName	string	null	Your brand name for consistency checks
primaryKeywords	array	null	Target keywords for content relevance
competitors	array	null	Up to 3 competitor URLs for comparison
auditCrawlability	boolean	true	Toggle crawlability audit
auditEntity	boolean	true	Toggle entity audit
auditContent	boolean	true	Toggle content audit
auditSchema	boolean	true	Toggle schema audit
auditAuthority	boolean	true	Toggle authority audit
auditAIOptimisation	boolean	true	Toggle AI optimisation audit

Output

Two record types are pushed to the default dataset:

Page records (type: "page")

One per audited URL with overall score, 6 category scores, full audit details, and all issues grouped by severity.

Site summary (type: "site-summary")

One per run with average scores, score distribution, top 10 issues ranked by severity and frequency, top 5 quick wins, and optional competitor comparison.

Issue format

Every issue includes:

• id — unique identifier (e.g., NO_ORG_SCHEMA, THIN_CONTENT)
• message — human-readable description
• severity — critical, warning, or info
• priority — 1 (highest) to 5 (lowest)
• estimatedImpact — high, medium, or low
• fixHint — actionable recommendation
• pagesAffected — URLs or ["site-wide"]

Pricing

Pay per page audited. No subscription.

• $0.03 per page audited
• $0.05 actor start fee per run
• Platform usage included

A 50-page audit costs ~$1.55. Compare that to subscription GEO/AEO tools at $99–$500/month.

Limitations

• Readability scoring uses Flesch-Kincaid, designed for English text
• Uses CheerioCrawler (no JS execution) — JS-dependent pages are flagged but not fully rendered
• robots.txt and sitemap are cached per domain, fetched once per run
• No LLM-based content analysis — all checks are rule-based and deterministic

Validated against

• cogcogcog.com — Shopify e-commerce (Cognitive Performance Drinks)
• goodrays.com — Shopify e-commerce (CBD drinks)
• example.com — minimal static HTML (edge case baseline)

Three consecutive runs produce identical scores across all test sites.