GoodFirms Scraper — Agencies, Ratings, Reviews & Leads

Scrape GoodFirms — a leading B2B research and review directory of agencies and software companies — into clean JSON, CSV, Excel or XML. Extract company name, rating, review count, hourly rate, employee band, founding year, location, services, website and profile URL from any GoodFirms category or city listing. Fast and reliable.

What does GoodFirms Scraper do?

The GoodFirms Scraper crawls GoodFirms directory pages and extracts every listed firm as a structured record. Point it at a category and city (or paste exact listing URLs) and it exports a clean dataset of agencies with their ratings, pricing, firmographics and services — a faster, cheaper way to build B2B lead and vendor lists than copying pages by hand.

What data can you scrape from GoodFirms?

Data	Fields
🏢 Firm	name, GoodFirms profile URL, website, sponsored flag
⭐ Reputation	rating, review count
💵 Pricing	hourly rate band
👥 Firmographics	employee band, founding year, location
🧰 Services	listed service focus areas
📝 Profile	description, source listing URL, collected timestamp

Use cases

• B2B lead generation — build targeted outreach lists of agencies and software vendors by category and city.
• Agency & vendor research — shortlist partners filtered by rating, reviews, price and size.
• Competitive analysis — track how competitors are positioned, priced and reviewed on GoodFirms.
• Market research — measure agency density, pricing bands and service trends across regions.
• CRM & dataset enrichment — append firmographics (size, founding year, location) to existing company records.
• Recruitment & partnerships — find firms by service focus for hiring, referrals or co-marketing.

How to scrape GoodFirms data

1. Add the GoodFirms Scraper to your Apify account.
2. Enter a category and city, or paste exact GoodFirms listing URLs into startUrls.
3. Set maxItems to cap how many firms you collect.
4. Click Run and watch results stream into the dataset.
5. Export to JSON, CSV, Excel or XML, or pull them through the Apify API.

Input

Enter a category + city, or paste GoodFirms directory URLs. Cap the run with maxItems.

Example input

{ "startUrls": ["https://www.goodfirms.co/directory/city/top-web-development-companies/chicago"], "maxItems": 300 }

Field	Description
category	GoodFirms category slug, e.g. software-development, digital-marketing. Combine with city.
city	City slug, e.g. chicago. Combine with category.
startUrls	GoodFirms directory URLs copied from goodfirms.co. Most reliable — paste the exact city-scoped page URL.
maxItems	Maximum number of firms to return.

Output

Each firm is one clean record:

{
  "id": "webfx",
  "name": "WebFX",
  "rating": 4.8,
  "reviews": 825,
  "hourlyRate": "$100 - $149/hr",
  "employees": "250 - 999",
  "founded": 1995,
  "location": "Chicago, United States",
  "description": "Full-service digital marketing agency.",
  "services": ["Digital Marketing", "SEO", "PPC"],
  "isSponsored": false,
  "website": "https://www.webfx.com/",
  "profileUrl": "https://www.goodfirms.co/company/webfx",
  "sourceUrl": "https://www.goodfirms.co/directory/city/top-web-development-companies/chicago",
  "collectedAt": "2026-07-30T12:00:00.000Z"
}

Output schema

Field	Type	Description
id	string	Unique GoodFirms company identifier (profile slug).
name	string	Company or agency name.
rating	number	Average GoodFirms review rating, 0–5.
reviews	integer	Number of client reviews on the profile.
hourlyRate	string	Advertised hourly rate band, e.g. $100 - $149/hr.
employees	string	Employee count band, e.g. 250 - 999.
founded	integer	Year the company was founded.
location	string	Headquarters location (city, country).
description	string	Company profile summary.
services	array	List of the firm's service focus areas.
isSponsored	boolean	Whether the listing is a sponsored placement.
website	string (URL)	The company's own website URL.
profileUrl	string (URL)	GoodFirms profile page URL.
sourceUrl	string (URL)	Directory listing page the record was collected from.
collectedAt	string (ISO date)	Timestamp when the record was scraped.

Need more B2B leads data?

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• BBB Scraper — Better Business Bureau company profiles and ratings.
• Google Maps Scraper — local businesses, ratings and contact info.

FAQ

How many firms can I scrape? As many as the listings contain — set maxItems to cap the run, or leave it open to collect an entire category or city.

Do I need any setup or a login? No setup and no login. Just add the actor, enter a category and city (or listing URLs), and run.

How does billing work? You pay only per firm you get — no subscription. Our per-item price floors 20% below the cheapest comparable scraper.

What export formats are supported? JSON, CSV, Excel and XML, plus the Apify API for programmatic access.

Can I filter by rating, price or size? Every record includes rating, reviews, hourly rate and employee band, so you can filter and sort in your dataset or downstream tools.

How fresh is the data? Each run fetches live listings, so results reflect GoodFirms at the moment you run the actor. The collectedAt field timestamps every record.

Is it legal? The actor returns only publicly available data. You are responsible for complying with GoodFirms' terms and applicable data and marketing laws.

Can I connect it to my other tools? The GoodFirms Scraper can be connected with almost any cloud service or web app thanks to integrations on the Apify platform. It works with Make, Zapier, Slack, Airbyte, GitHub, Google Drive and many more, plus the Apify API, JavaScript/Python clients and MCP. Or use webhooks to trigger an action whenever a run finishes.

Related Actors

• Website Contact Scraper — emails, phones and socials from any website.
• Google Maps Reviews Scraper — reviews and ratings for local businesses.
• Europages Scraper — B2B suppliers across Europe.

Notes

Original clean-room implementation. Returns only public data; you are responsible for compliance with GoodFirms' terms. Not affiliated with GoodFirms.