Xiaohongshu KOL Scraper 小红书蒲公英 — Creator Prices & Audience

Influencer data for Xiaohongshu (小红书, RedNote) from Pugongying (蒲公英), the platform's own marketplace for brand collaborations. Search creators and get their quoted note prices, median reads and engagement, CPM estimates and follower quality; open one creator for the audience breakdown; or check how big a keyword is. No login, no cookies, no brand account.

What it does

Input	You get
Creator-search keyword	Creators for a topic, product type or nickname, with prices and performance
Xiaohongshu profile link or user id	One creator's full profile: performance against peers, reply rate, audience age, gender, interests, provinces, cities and devices
Keyword for statistics	Search score, notes, creators, impressions, reads and engagement with their 30-day change

| includePerformance | A creator's 30-day note performance, standing against peers, top notes and cost curve | | includeFollowerHistory | Active, engaged and paying follower shares with the daily follower count | | includeNotes | A creator's notes with reads, likes, saves and the sponsoring brand | | includeSimilar | Creators Pugongying lists as similar | | includeKeywordTrend / includeRelatedKeywords | 90 days of daily keyword volume, and what people search before and after it | | leaderboards | Eight note leaderboards, 100 notes each | | includeLiveCreators | Live-commerce creators with viewers and sales ranges | | Note link | One note's impressions, reads, likes, saves, comments, shares and follows gained |

Rows are told apart by type: kol, kol-profile, kol-performance, kol-follower-history, kol-note, keyword-stat, keyword-trend, related-keyword, leaderboard-note, live-kol and note-detail.

How It Works

Input

Field	Type	Description
keywords	string[]	Creator-search keywords, usually Chinese.
maxResultsPerKeyword	integer	Default 40, up to 2,000. 20 arrive per page.
creators	string[]	xiaohongshu.com/user/profile/… links or 24-character user ids.
includeAudience	boolean	Audience breakdown on creator profiles. Default on.
includePerformance	boolean	kol-performance row per creator.
includeFollowerHistory	boolean	kol-follower-history row per creator.
includeNotes / maxNotesPerCreator / notesOrder	boolean / integer / string	Creator notes, default 16; order latest, mostRead or mostEngaged.
includeSimilar	boolean	Similar creators as kol rows.
keywordStats	string[]	Keywords to get statistics for, one row each.
includeKeywordTrend / includeRelatedKeywords	boolean	Daily trend row and related-keyword rows for each statistics keyword.
leaderboards	string[]	hotNotes, productSeeding, ecommercePromotion, pugongyingCollabs, leadCollection, ecommerceHot, seedingDirect, appPromotion.
leaderboardDays / leaderboardKeyword / maxItemsPerLeaderboard	string / string / integer	Period (3, 7, 14, 30), keyword filter, rows per board (default 100).
includeLiveCreators / liveCreatorKeywords / maxLiveCreators	boolean / string[] / integer	Live-commerce creators, all or by nickname. Default 20.
noteUrls / includeNoteComments	string[] / boolean	Note links or ids; featured comments on request.

Example: find skincare creators

{ "keywords": ["护肤", "敏感肌"], "maxResultsPerKeyword": 100 }

Example: vet two creators before a campaign

{
  "creators": [
    "https://www.xiaohongshu.com/user/profile/63b8f39f0000000026013c5a",
    "5a1b2c3d4e5f6a7b8c9d0e1f"
  ]
}

Example: full due diligence on one creator

{
  "creators": ["https://www.xiaohongshu.com/user/profile/63b8f39f0000000026013c5a"],
  "includePerformance": true,
  "includeFollowerHistory": true,
  "includeNotes": true,
  "maxNotesPerCreator": 24,
  "notesOrder": "mostRead",
  "includeSimilar": true
}

Example: what is working on the platform this week

{ "leaderboards": ["hotNotes", "pugongyingCollabs"], "leaderboardDays": "7", "leaderboardKeyword": "护肤" }

Example: size up keywords

{ "keywordStats": ["防晒", "早C晚A", "露营"] }

Output

Creator from search (kol):

{
  "type": "kol",
  "searchKeyword": "护肤",
  "userId": "63b8f39f0000000026013c5a",
  "url": "https://www.xiaohongshu.com/user/profile/63b8f39f0000000026013c5a",
  "name": "只吃饭不洗碗",
  "redId": "5390571293",
  "gender": "female",
  "location": "广东 惠州 惠城区",
  "followers": 156302,
  "contentCategories": ["护肤"],
  "featureTags": ["美白", "保湿补水", "敏感肌"],
  "industries": ["3c及电器", "美妆个护"],
  "imageNotePrice": 14999,
  "videoNotePrice": 14888,
  "sponsoredNotes": 91,
  "medianReads": 2277,
  "medianEngagements": 128,
  "estimatedImageCpm": 227.03,
  "estimatedVideoCpm": 708.01,
  "videoCompletionRate": 11.1,
  "activeFollowerShare": 79.9,
  "inviteReplyRate48h": 74.8
}

Each kol row also has sampleNotes[], cost-per-engagement estimates, the 30-day follower growth rate and the share of notes above 100 and 1,000 likes. Prices are the creator's quoted rates in Chinese yuan for one sponsored note.

Creator profile (kol-profile) has the same fields plus:

{
  "type": "kol-profile",
  "likesAndSaves": 1742835,
  "positioning": "品效型博主",
  "notesLast30d": 8,
  "readsBetterThanPeersPercent": 30.5,
  "engagementBetterThanPeersPercent": 27.1,
  "inviteReplyRate": 74.8,
  "audience": {
    "asOf": "2026-10-09",
    "femalePercent": 95.44,
    "malePercent": 4.56,
    "ages": [{ "name": "18-24", "percent": 51.77 }, { "name": "25-34", "percent": 27.25 }],
    "interests": [{ "name": "娱乐", "percent": 11.78 }],
    "provinces": [{ "name": "广东", "percent": 13.68 }],
    "cities": [{ "name": "广州", "percent": 3.09 }]
  }
}

Keyword statistics (keyword-stat):

{
  "type": "keyword-stat",
  "keyword": "护肤",
  "searchScore": 993439,
  "searchScoreChange30dPercent": 7.4,
  "notes": 225506,
  "creators": 113305,
  "impressions": 8433098269,
  "reads": 1596415332,
  "engagements": 78350204,
  "likes": 52558122,
  "saves": 23564303,
  "comments": 2227779
}

Pricing

Pay per event. You pay for rows you receive; a failed lookup costs nothing.

Event	When	Price
Actor start	Once per run	$0.005
Creator (kol)	Each creator from search	$0.01
Creator profile	Each single-creator profile, audience included	$0.15
Keyword statistics	Each keyword	$0.05
Creator performance	Each performance report	$0.08
Creator follower history	Each follower-history report	$0.08
Creator note	Each note of a creator	$0.01
Keyword trend	Each keyword's daily trend	$0.05
Related keyword	Each related keyword	$0.001
Leaderboard note	Each leaderboard entry	$0.004
Live creator	Each live-commerce creator	$0.01
Note detail	Each note fetched by link	$0.06

100 creators with prices cost $1. Set a maximum cost per run in the run options and the Actor stops there with what it has.

FAQ

Do I need a Pugongying brand account? No.

Are the prices real? They are the rates each creator lists on Pugongying for one sponsored note. Final deals are negotiated.

Does it return contact details? No.

A creator was not found. Why? Only creators who joined Pugongying have a profile there. It takes a few thousand followers to be admitted.

Can I search in English? You can, but the creators and their tags are Chinese, so Chinese keywords return far more.

🤖 For AI Agents & LLM Apps

Purpose: Xiaohongshu creator pricing, performance and audience data from Pugongying as structured JSON.

Minimal input: {"keywords": ["护肤"], "maxResultsPerKeyword": 20}

Output: rows with type = kol | kol-profile | kol-performance | kol-follower-history | kol-note | keyword-stat | keyword-trend | related-keyword | leaderboard-note | live-kol | note-detail. kol: userId, url, name, followers, imageNotePrice, videoNotePrice, medianReads, medianEngagements, estimatedImageCpm, contentCategories, location. kol-profile adds positioning, peer comparison and audience. keyword-stat: searchScore, notes, creators, impressions, reads, engagements and their 30-day change.

Behaviors to know: keywords should be Chinese. Prices are in CNY. Percent fields are 0 to 100. Free-plan runs return up to 20 creators per keyword.

⚠️ Disclaimer

This Actor collects business data that creators publish on Pugongying for brand collaboration. It is not affiliated with, endorsed by, or sponsored by Xiaohongshu. You are responsible for using the data in line with applicable laws and the platform's terms.

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