Similarweb PRO Scraper

🧭 Similarweb Pro Scraper – Real-Time Website Traffic Intelligence

The Similarweb Pro Scraper is a plug-and-play website traffic intelligence tool for developers, analysts, and marketing teams. Through this Apify Actor you can easily fetch core traffic data for any domain, including keyword performance, competitor sites, geography, ad publishers and keyword asset structure.

Whether you are building an internal analytics dashboard, doing competitive research, or powering SEO / paid media strategy, this Actor exposes key Similarweb-style metrics as clean JSON so you can quickly embed powerful website traffic insights into your product.

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📌 Endpoints Overview

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1. Similar Sites (similar_sites)

Lists competitor or similar websites for the target domain.

Most important fields (per site):

• Domain: Similar site domain, e.g. "brightdata.com".
• Rank: Global traffic rank (lower value means larger traffic).

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2. Website Geography (geography)

Shows how the website’s traffic is distributed across countries/regions.

Most important fields (per country/region):

• Country: Country / region code, e.g. 840 for United States.
• Share: Traffic share of this country in total visits.
• UsersShare: Share of unique users from this country.

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3. Keyword Traffic Table (traffic_table)

Provides the main organic keywords that drive traffic to a given website and their contribution to total traffic.

Most important fields (per keyword):

• Keyword: Keyword text, e.g. "facebook marketplace".
• Clicks: Estimated clicks sent to the website.
• Share: Share of this keyword in all organic clicks.

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4. Keyword Presets Total (presets_total)

Groups the website’s keyword assets from several SEO angles to give a quick overview of keyword health.

Most important fields:

• Cannibalization: Level of keyword cannibalization (pages competing for same keyword).
• LongTail: Count of long-tail keywords.

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5. Ad Publishers Breakdown (ad_publishers)

Analyzes the main display ad publishers (sites / apps) used by the target website.

Most important fields (per publisher):

• entity: Publisher name or domain, e.g. "google.com".
• category: Publisher category, e.g. "Computers_Electronics_and_Technology~Search_Engines".
• impressionsShare: Share of total ad impressions on this publisher.

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📦 Sample Output

The Actor returns an array; below is a single (truncated) result item:

[{
  "similar_sites": [
    {
      "Domain": "brightdata.com",
      "Rank": 56432
    },
    {
      "Domain": "rapidapi.com",
      "Rank": 31771
    },
    {
      "Domain": "make.com",
      "Rank": 8119
    },
    {
      "Domain": "scraperapi.com",
      "Rank": 195148
    },
    {
      "Domain": "skool.com",
      "Rank": 1513
    },
    {
      "Domain": "apollo.io",
      "Rank": 4350
    },
    {
      "Domain": "oxylabs.io",
      "Rank": 80599
    },
    {
      "Domain": "gmapsextractor.com",
      "Rank": 450962
    },
    {
      "Domain": "airtable.com",
      "Rank": 1463
    },
    {
      "Domain": "serpapi.com",
      "Rank": 57009
    },
    {
      "Domain": "upwork.com",
      "Rank": 873
    },
    {
      "Domain": "notion.so",
      "Rank": 145
    },
    {
      "Domain": "lovable.dev",
      "Rank": 2972
    },
    {
      "Domain": "figma.com",
      "Rank": 192
    },
    {
      "Domain": "clay.com",
      "Rank": 32801
    },
    {
      "Domain": "calendly.com",
      "Rank": 982
    },
    {
      "Domain": "t.me",
      "Rank": 57
    },
    {
      "Domain": "huggingface.co",
      "Rank": 1906
    },
    {
      "Domain": "browse.ai",
      "Rank": 89504
    },
    {
      "Domain": "npmjs.com",
      "Rank": 10020
    }
  ],
  "geography": {
    "FromAlternativeSources": false,
    "TotalCount": 115,
    "TotalTopLevelCount": 0,
    "Filters": {
      "country": [
        {
          "id": "840",
          "text": "United States"
        },
        {
          "id": "356",
          "text": "India"
        },
        {
          "id": "826",
          "text": "United Kingdom"
        },
        {
          "id": "76",
          "text": "Brazil"
        },
        {
          "id": "360",
          "text": "Indonesia"
        },
        {
          "id": "124",
          "text": "Canada"
        },
        {
          "id": "276",
          "text": "Germany"
        },
        {
          "id": "586",
          "text": "Pakistan"
        },
        {
          "id": "36",
          "text": "Australia"
        },
        {
          "id": "250",
          "text": "France"
        }
      ]
    },
    "Data": [
      {
        "Country": 840,
        "Share": 0.16462282245221002,
        "UsersShare": 0.1408732650981645,
        "Change": 0.18590989952779768
      },
      {
        "Country": 356,
        "Share": 0.11227726464043448,
        "UsersShare": 0.11687406001853189,
        "Change": 0.039122833539914526
      },
      {
        "Country": 826,
        "Share": 0.038492135875833805,
        "UsersShare": 0.03518336376214634,
        "Change": -0.2771837252706484
      },
      {
        "Country": 76,
        "Share": 0.0333753739639263,
        "UsersShare": 0.03297094107689155,
        "Change": -0.05981555635256586
      },
      {
        "Country": 360,
        "Share": 0.03246446195036715,
        "UsersShare": 0.03355806706367992,
        "Change": 0.09579834186218394
      }
    ]
  },
  "traffic_table": {
    "SearchEngines": [
      "Baidu",
      "Bing",
      "Brave",
      "DuckDuckGo",
      "Google",
      "Naver",
      "Qwant",
      "Rambler",
      "Yahoo",
      "Yahoo Japan",
      "Yandex"
    ],
    "TotalCount": 60139,
    "Data": {
      "KeywordsCount": 60139,
      "OverallClicks": 784290,
      "Records": [
        {
          "Keyword": "facebook marketplace",
          "Clicks": 56610,
          "OrganicClicks": 56610,
          "DesktopClicks": 20,
          "PreviousClicksPop": 56600,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 56610,
              "SerpFeatures": [],
              "TopUrl": "apify.com/getdataforme/facebook-marketplace-scraper/issues/missing-link-to-item-nbbtc3gKQnZBfjssn"
            }
          ],
          "Share": 0.07217993344298665,
          "PreviousSharePop": 0.16864813324990316,
          "SerpFeatures": [
            "news",
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-31",
          "TopUrl": "apify.com/getdataforme/facebook-marketplace-scraper/issues/missing-link-to-item-nbbtc3gKQnZBfjssn",
          "ChangeState": "Lost",
          "ClicksChangePresentation": "Lost",
          "KwVolume": 33853250,
          "ZeroClicksShare": 0.1415,
          "KwVolumeAverage": 10014058,
          "Cpc": 2.54,
          "CpcLowBid": 0.01,
          "CpcHighBid": 22.26,
          "Difficulty": 73,
          "Competition": 0,
          "PrimaryIntent": "Navigational",
          "UrlCount": 7,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "terabox downloader",
          "Clicks": 35270,
          "OrganicClicks": 35270,
          "DesktopClicks": 210,
          "PreviousClicksPop": 29130,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 35270,
              "SerpFeatures": [],
              "TopUrl": "apify.com/scraper-mind/terabox-downloader"
            }
          ],
          "Share": 0.04497061036096342,
          "PreviousSharePop": 0.08679717529275051,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-29",
          "TopUrl": "apify.com/scraper-mind/terabox-downloader",
          "ClicksChange": -0.8729831788534157,
          "Change": -0.8729831788534157,
          "ChangeState": "Negative",
          "ClicksChangePresentation": "-87.30 %",
          "KwVolume": 1998070,
          "ZeroClicksShare": 0.3223,
          "KwVolumeAverage": 475588,
          "Cpc": 0.16,
          "CpcLowBid": 0.01,
          "CpcHighBid": 7.49,
          "Difficulty": 75,
          "Competition": 0,
          "PrimaryIntent": "Informational",
          "UrlCount": 5,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "apollo scraper",
          "Clicks": 7740,
          "OrganicClicks": 7740,
          "DesktopClicks": 5230,
          "PreviousClicksPop": 1500,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 7740,
              "SerpFeatures": [
                "images",
                "organic_sitelinks",
                "related_questions"
              ],
              "TopUrl": "apify.com/scrapers/apollo"
            }
          ],
          "Share": 0.009868798531155567,
          "PreviousSharePop": 0.0044694734960221685,
          "SerpFeatures": [
            "ai_overview",
            "news",
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-29",
          "TopUrl": "apify.com/scrapers/apollo",
          "ClicksChange": 1.9,
          "Change": 1.9,
          "ChangeState": "Positive",
          "ClicksChangePresentation": "190.00 %",
          "KwVolume": 47550,
          "ZeroClicksShare": 0.4598,
          "KwVolumeAverage": 10614,
          "Cpc": 13.98,
          "CpcLowBid": 0.06,
          "CpcHighBid": 76.6,
          "Difficulty": 16,
          "Competition": 24,
          "PrimaryIntent": "Informational",
          "UrlCount": 13,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "hianimez.is",
          "Clicks": 5010,
          "OrganicClicks": 5010,
          "DesktopClicks": 760,
          "PreviousClicksPop": 2580,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 5010,
              "SerpFeatures": [
                "images"
              ],
              "TopUrl": "apify.com/lexis-solutions/hianimez-to-scraper"
            }
          ],
          "Share": 0.006387943235282867,
          "PreviousSharePop": 0.00768749441315813,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions"
          ],
          "LatestKeywordSerpDate": "2025-10-31",
          "TopUrl": "apify.com/lexis-solutions/hianimez-to-scraper",
          "ClicksChange": -0.627906976744186,
          "Change": -0.627906976744186,
          "ChangeState": "Negative",
          "ClicksChangePresentation": "-62.79 %",
          "KwVolume": 480790,
          "ZeroClicksShare": 0.0887,
          "KwVolumeAverage": 52672,
          "Cpc": 0,
          "PrimaryIntent": "Navigational",
          "UrlCount": 9,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "google maps scraper",
          "Clicks": 4420,
          "OrganicClicks": 4420,
          "DesktopClicks": 3470,
          "PreviousClicksPop": 1240,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 4420,
              "SerpFeatures": [
                "organic_sitelinks",
                "related_questions"
              ],
              "TopUrl": "apify.com/compass/crawler-google-places"
            }
          ],
          "Share": 0.005635670479031991,
          "PreviousSharePop": 0.003694764756711659,
          "SerpFeatures": [
            "news",
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-31",
          "TopUrl": "apify.com/compass/crawler-google-places",
          "ClicksChange": 0.25,
          "Change": 0.25,
          "ChangeState": "Positive",
          "ClicksChangePresentation": "25.00 %",
          "KwVolume": 65070,
          "ZeroClicksShare": 0.4776,
          "KwVolumeAverage": 27691,
          "Cpc": 3.69,
          "CpcLowBid": 0.07,
          "CpcHighBid": 10.74,
          "Difficulty": 29,
          "Competition": 50,
          "PrimaryIntent": "Informational",
          "UrlCount": 14,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "instagram scraper",
          "Clicks": 3330,
          "OrganicClicks": 3330,
          "DesktopClicks": 2570,
          "PreviousClicksPop": 1140,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 3330,
              "SerpFeatures": [
                "organic_sitelinks",
                "related_questions"
              ],
              "TopUrl": "apify.com/apify/instagram-scraper"
            }
          ],
          "Share": 0.004245878437822744,
          "PreviousSharePop": 0.0033967998569768483,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-30",
          "TopUrl": "apify.com/apify/instagram-scraper",
          "ClicksChange": 0.12280701754385964,
          "Change": 0.12280701754385964,
          "ChangeState": "Positive",
          "ClicksChangePresentation": "12.28 %",
          "KwVolume": 18540,
          "ZeroClicksShare": 0.5514,
          "KwVolumeAverage": 8071,
          "Cpc": 4.04,
          "CpcLowBid": 0.1,
          "CpcHighBid": 11.31,
          "Difficulty": 19,
          "Competition": 18,
          "PrimaryIntent": "Informational",
          "UrlCount": 13,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "instant data scraper",
          "Clicks": 3170,
          "OrganicClicks": 3170,
          "DesktopClicks": 1890,
          "PreviousClicksPop": 1470,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 3170,
              "SerpFeatures": [
                "related_questions"
              ],
              "TopUrl": "blog.apify.com/top-instant-data-scrapers"
            }
          ],
          "Share": 0.004041872266636066,
          "PreviousSharePop": 0.004380084026101725,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-31",
          "TopUrl": "blog.apify.com/top-instant-data-scrapers",
          "ClicksChange": -0.46258503401360546,
          "Change": -0.46258503401360546,
          "ChangeState": "Negative",
          "ClicksChangePresentation": "-46.26 %",
          "KwVolume": 336940,
          "ZeroClicksShare": 0.6959,
          "KwVolumeAverage": 125201,
          "Cpc": 2.36,
          "CpcLowBid": 0.04,
          "CpcHighBid": 13.79,
          "Difficulty": 30,
          "Competition": 45,
          "PrimaryIntent": "Navigational",
          "UrlCount": 5,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "terabox video downloader",
          "Clicks": 3140,
          "OrganicClicks": 3140,
          "DesktopClicks": 110,
          "PreviousClicksPop": 1530,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 3140,
              "SerpFeatures": [],
              "TopUrl": "apify.com/scraper-mind/terabox-downloader"
            }
          ],
          "Share": 0.004003621109538564,
          "PreviousSharePop": 0.004558862965942612,
          "SerpFeatures": [
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-16",
          "TopUrl": "apify.com/scraper-mind/terabox-downloader",
          "ClicksChange": -0.4444444444444444,
          "Change": -0.4444444444444444,
          "ChangeState": "Negative",
          "ClicksChangePresentation": "-44.44 %",
          "KwVolume": 96200,
          "ZeroClicksShare": 0.3959,
          "KwVolumeAverage": 47188,
          "Cpc": 0.13,
          "Difficulty": 75,
          "Competition": 0,
          "PrimaryIntent": "Informational",
          "UrlCount": 11,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "terabox video download",
          "Clicks": 2820,
          "OrganicClicks": 2820,
          "DesktopClicks": 20,
          "PreviousClicksPop": 20,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 2820,
              "SerpFeatures": [],
              "TopUrl": "apify.com/easyapi/terabox-video-file-downloader"
            }
          ],
          "Share": 0.003595608767165207,
          "PreviousSharePop": 0.00005959297994696225,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-24",
          "TopUrl": "apify.com/easyapi/terabox-video-file-downloader",
          "ClicksChange": 81.5,
          "Change": 81.5,
          "ChangeState": "Positive",
          "ClicksChangePresentation": ">5000%",
          "KwVolume": 84810,
          "ZeroClicksShare": 0.5322,
          "KwVolumeAverage": 30256,
          "Cpc": 0.13,
          "Difficulty": 81,
          "Competition": 0,
          "PrimaryIntent": "Informational",
          "UrlCount": 8,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        },
        {
          "Keyword": "tiktok scraper",
          "Clicks": 2640,
          "OrganicClicks": 2640,
          "DesktopClicks": 2110,
          "PreviousClicksPop": 1430,
          "SitesData": [
            {
              "Site": "apify.com",
              "Share": 1,
              "PreviousShare": 1,
              "Value": 2640,
              "SerpFeatures": [
                "organic_sitelinks",
                "related_questions"
              ],
              "TopUrl": "apify.com/clockworks/tiktok-scraper"
            }
          ],
          "Share": 0.0033661018245801934,
          "PreviousSharePop": 0.0042608980662078005,
          "SerpFeatures": [
            "organic_sitelinks",
            "related_questions",
            "video"
          ],
          "LatestKeywordSerpDate": "2025-10-19",
          "TopUrl": "apify.com/clockworks/tiktok-scraper",
          "ClicksChange": -0.5244755244755245,
          "Change": -0.5244755244755245,
          "ChangeState": "Negative",
          "ClicksChangePresentation": "-52.45 %",
          "KwVolume": 16200,
          "ZeroClicksShare": 0.5088,
          "KwVolumeAverage": 5478,
          "Cpc": 4.4,
          "CpcLowBid": 0.57,
          "CpcHighBid": 12.61,
          "Difficulty": 18,
          "Competition": 14,
          "PrimaryIntent": "Informational",
          "UrlCount": 13,
          "KwWindowVolume": 0,
          "PreviousVolume": 0,
          "VolumeChangeState": "NoData",
          "VolumeChangePresentation": "-"
        }
      ]
    },
    "Header": {
      "TotalClicks": 784290,
      "KeywordsCount": 60139,
      "OverallClicks": 784290
    }
  },
  "ad_publishers": {
    "records": [
      {
        "entity": "medium.com",
        "category": "Business_and_Consumer_Services~Business_and_Consumer_Services",
        "impressionsShare": 0.09715902735783029,
        "visitsShare": 0.11484022583160622,
        "spendShare": 0.43032347208148164,
        "visitsChange": 0
      },
      {
        "entity": "google.com",
        "category": "Computers_Electronics_and_Technology~Search_Engines",
        "impressionsShare": 0.1357854525787264,
        "visitsShare": 0.1312350395409544,
        "spendShare": 0.1880106932983005,
        "visitsChange": 0.722953028225198
      },
      {
        "entity": "chatgpt.com",
        "category": "AI_Chatbots_and_Tools",
        "impressionsShare": 0.05883957953509447,
        "visitsShare": 0.16708841509587855,
        "spendShare": 0.12086148150954056,
        "visitsChange": 0
      },
      {
        "entity": "youtube.com",
        "category": "Arts_and_Entertainment~TV_Movies_and_Streaming",
        "impressionsShare": 0.056346009516136435,
        "visitsShare": 0.06218268964797899,
        "spendShare": 0.06500932084552999,
        "visitsChange": 0
      },
      {
        "entity": "sharepoint.com",
        "category": "Computers_Electronics_and_Technology~Computers_Electronics_and_Technology",
        "impressionsShare": 0.03403287219505038,
        "visitsShare": 0.06348356456896896,
        "spendShare": 0.05539581047198788,
        "visitsChange": 0
      }
    ],
    "totalCount": 12,
    "hasAdIntelMetrics": true
  },
  "presets_total": {
    "Cannibalization": 0,
    "LongTail": 24713,
    "SerpFeatures": 1295,
    "HighTraffic": 0,
    "LowPotential": 1048
  }
}]

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💼 Use Cases

• SEO and Content Strategy
  Use Keyword Traffic Table and Keyword Presets Total to understand your keyword structure, long-tail coverage, difficulty and SERP opportunities.

• Competitive and Market Research
  Use Similar Sites and Website Geography to build a competitor set and identify main markets and potential expansion regions.

• Advertising and Media Optimization
  Use Ad Publishers Breakdown to analyze your own or competitors’ media mix and decide which publishers deserve more budget or testing.

• Dashboards and Reporting
  Integrate this Actor’s output into your internal BI / dashboards to continuously monitor traffic mix, market share and keyword asset health.