Similarweb Website Traffic Scraper
Pricing
from $0.61 / 1,000 site with traffic data
Scrape Similarweb traffic for any domain or Top Websites list: monthly visits, global, country and category rank, traffic sources, top countries, bounce rate. Export to JSON, CSV or Excel.
Row ID
id
Required
Stable key: the domain (lower case, no www).
Similarweb page
url
Required
Public Similarweb page of the domain.
Domain
domain
Required
Domain as Similarweb knows it (lower case, no scheme, no www, no path).
Input
inputValue
Optional
The domain or URL exactly as given in the input; null for rows found in a Top Websites list or by similar-site expansion.
Found by
source
Required
How the site entered the run: input (your list), topList (a Top Websites list), similarSite (expandSimilarSites).
Top Websites list
listName
Optional
Top Websites list the site was found in (country or category code, e.g. united-states, arts-and-entertainment/humor); null for other rows.
Position in the list
listPosition
Optional
Position of the site in that Top Websites list (1 = first).
List position change
listRankChange
Optional
Change of the position in the list since the previous month (positive = moved up, as shown by Similarweb).
New in the list
isNewInList
Optional
true when the site entered the Top Websites list this month.
Has data
hasData
Required
false when Similarweb has no traffic estimate for this domain (too small, new or unknown): the row is kept for your records and is free.
Site title
title
Optional
Title of the home page as stored by Similarweb.
Site description
description
Optional
Meta description of the site as stored by Similarweb.
Category
category
Optional
Similarweb category, readable form: main category > sub-category.
Category ID
categoryId
Optional
Raw Similarweb category id.
Global rank
globalRank
Optional
Worldwide traffic rank (1 = most visited); null for small sites.
Country rank
countryRank
Optional
Rank in the country that sends the most visits (see countryRankCountryCode).
Country of the rank
countryRankCountryCode
Optional
ISO 3166-1 alpha-2 code of the country of countryRank.
Category rank
categoryRank
Optional
Rank of the site inside its category.
Global category rank
globalCategoryRank
Optional
Rank of the site in its category worldwide, when Similarweb gives it (often null).
Data month
snapshotDate
Optional
Month of the latest Similarweb estimate (YYYY-MM-DD, first day of the month).
Monthly visits
totalVisits
Optional
Estimated visits of the latest month (desktop + mobile web).
Visits change %
visitsChangePercent
Optional
Change of monthly visits between the last two months, in percent (computed from monthlyVisits).
Monthly visits history
monthlyVisits
Optional
Estimated visits of each of the last months (oldest first).
Bounce rate
bounceRate
Optional
Share of one-page visits, 0 to 1.
Pages per visit
pagesPerVisit
Optional
Average pages viewed per visit.
Visit duration (s)
avgVisitDurationSeconds
Optional
Average visit duration in seconds.
Visit duration
avgVisitDuration
Optional
Average visit duration as hh:mm:ss.
Traffic sources
trafficSources
Optional
Share (0 to 1) of visits per channel: direct, organicSearch, paidSearch, organicSocial, paidSocial, referrals, mail, displayAds, affiliate, genAi.
Top channel
topChannel
Optional
Channel with the largest share of visits (key of trafficSources).
Top countries
topCountries
Optional
Countries sending the most visits: countryCode, countryName, share (0 to 1); shareChange (the change Similarweb shows next to that share, 0.0062 = +0.62 %) is filled by the in-depth option.
Top country
topCountryCode
Optional
ISO code of the country sending the most visits.
Top search keywords
topKeywords
Optional
Organic keywords bringing the most search visits: keyword, searchVolume (monthly searches), estimatedValue (USD), cpc (USD).
AI chatbot traffic
aiTraffic
Optional
Visits referred by AI assistants: visits (estimate), share of all visits, referralShare, chatbots (name, share in percent of AI visits, latest month), history (month by month share per chatbot), volumeBand.
AI prompts
aiTopPrompts
Optional
Prompts typed in AI assistants that sent visits to the site, when Similarweb shows them (null when it withholds them for this site).
Small site
isSmallSite
Required
true when Similarweb marks the site as small (estimates less reliable, no rank).
Verified by Google Analytics
isDataFromGoogleAnalytics
Required
true when the owner connected Google Analytics to Similarweb (measured, not estimated).
Invalid traffic flag
isInvalidTrafficData
Optional
true when Similarweb flags the traffic of the site as invalid (bots, fraud). In-depth option (includeInDepth): null when the option is off.
Google Analytics discrepancy
isGoogleAnalyticsDiscrepant
Optional
true when the site's own Google Analytics data and Similarweb's estimate differ a lot. In-depth option (includeInDepth): null when the option is off.
Screenshot
screenshotUrl
Optional
Similarweb screenshot of the home page (desktop).
Mobile screenshot
previewMobileUrl
Optional
Similarweb screenshot of the home page on a phone.
Favicon
faviconUrl
Optional
Small icon of the site (Similarweb image server).
Similar sites
similarSites
Optional
Up to 20 sites similar to this one (option includeSimilarSites, else null): domain, title, description, category, totalVisits, topCountryRank, similarityRank, similarityScore (0 to 1).
Similar to
similarToDomain
Optional
Rows added by similar-site expansion (expandSimilarSites): the input domain this site is similar to; null for input rows.
WHOIS
whois
Optional
Domain registration from the public RDAP registry (option includeWhois, else null; the same option fills keywordDensity): registrar, registrarIanaId, registrarUrl, registeredAt, updatedAt, expiresAt, transferredAt (ISO dates), domainAgeDays, daysUntilExpiry, nameServers, status, dnssec, registrant (name, organization, email, phone, address, countryCode — when the registry publishes them; most registries hide them, then null), abuseEmail, abusePhone, redactedFields.
Home page keywords
keywordDensity
Optional
Most frequent words and phrases of the home page (option includeWhois, else null): oneWord … fiveWords, each a list of keyword, count, density (percent), plus wordCount.
Company
company
Optional
Company behind the site: name, foundedYear, headquartersCity, headquartersCountryCode, employeesMin, employeesMax, revenueMin, revenueMax (USD), parentDomain. In-depth option (includeInDepth): null when the option is off.
Top competitors
competitors
Optional
Up to 10 closest competitors: domain, categoryId, categoryRank, affinity (0 to 1, 1 = closest), isDataFromGoogleAnalytics. In-depth option (includeInDepth): null when the option is off.
Rank history
rankHistory
Optional
Global, country and category rank of each of the last months: month, globalRank, countryRank, categoryRank. In-depth option (includeInDepth): null when the option is off.
Rank neighbours
rankNeighbours
Optional
Sites ranked just above and below (global, country, category): lists of domain + rank. In-depth option (includeInDepth): null when the option is off.
Rank change
rankChange
Optional
Change of global, country and category rank since the previous month (positive = climbed). In-depth option (includeInDepth): null when the option is off.
Audience demographics
demographics
Optional
Age bands (minAge, maxAge, share) and gender split (maleShare, femaleShare). In-depth option (includeInDepth): null when the option is off.
Countries with visits
countriesCount
Optional
Number of countries sending visits. In-depth option (includeInDepth): null when the option is off.
Organic vs paid search
searchSplit
Optional
Share of search visits that are organic / paid, and the number of keywords bringing visits. In-depth option (includeInDepth): null when the option is off.
Referrals
referrals
Optional
Incoming and outgoing links: referringSitesCount, topReferralSites and outgoingSitesCount, topOutgoingSites (domain, share; domain is null when Similarweb hides it, isLocked true), topIncomingCategories and topOutgoingCategories (category, share). In-depth option (includeInDepth): null when the option is off.
Advertising
advertising
Optional
Display advertising: number of publisher sites and ad networks sending visits, topAdSites (domain or null when hidden, share, isLocked), recent ad creatives (previewUrl, width, height, activeDays). In-depth option (includeInDepth): null when the option is off.
Technologies
technologies
Optional
Technology stack detected on the site: categoriesCount, technologiesCount, categories (category, topTechnology, count). In-depth option (includeInDepth): null when the option is off.
Audience interests
audienceInterests
Optional
Other sites, topics and categories the audience visits: websites, topics, categories. In-depth option (includeInDepth): null when the option is off.
Website e-mails
websiteEmails
Optional
E-mail addresses found on the site's home, contact, about or legal pages (option includeWebsiteContacts, else null).
Website phones
websitePhones
Optional
Phone numbers found on the same pages (option includeWebsiteContacts, else null).
Scraped at
scrapedAt
Required
When the row was produced (ISO 8601 UTC).
Social networks
socialNetworks
Optional
Social networks sending visits: count and top networks (name, share). In-depth option (includeInDepth): null when the option is off.