AI Company Enrichment: Industry, Summary & Signals by Domain

Turn a list of company domains into a clean, consistent company profile read from each company's own website. For every domain you get a one-line description, industry with a NAICS code and sub-industry, B2B or B2C, business model, products and services, target customers, pricing model, hiring status, an estimated size band, HQ and founding year when the site states them, company emails and phones, social links and tech stack. You can also add your own yes/no questions, such as "Do they sell to hospitals?", and get an answer with a supporting quote.

Every fact comes from the company's public website. If something is not on the site, the field is null. Quotes the AI gives as evidence are checked against the page text, and facts whose quote cannot be found are dropped.

What does AI Company Enrichment do?

For each company it reads up to 6 public pages: the homepage plus the about, pricing, careers, contact, team and product pages it can find. It then:

• Classifies the company: industry, sub-industry, NAICS code and sector, B2B / B2C, business model (SaaS, ecommerce, marketplace, agency, manufacturer and more).
• Summarises what they do: one plain sentence, main products and services, and the customer segments the site says it serves.
• Reads pricing: pricing model, plans summary, starting price and whether there is a free plan or trial, with the pricing page URL.
• Checks hiring: careers page URL, and the number of open jobs when the company uses Greenhouse, Lever, Ashby, Workable, SmartRecruiters or Recruitee (read from their public job-board APIs).
• Estimates company size: a size band clearly labelled as an estimate, with the on-site signals it rests on and a confidence level. A headcount stated on the site is returned separately, with its quote.
• Collects contact details: company inboxes (info@, sales@, support@ and similar), phone numbers, a postal address found on the site and links to LinkedIn, X, Facebook, Instagram, YouTube, TikTok and GitHub.
• Detects technologies: CMS, ecommerce platform, analytics, marketing automation, payments, live chat, hosting and CDN.
• Answers your questions: up to 10 custom yes/no questions per run, each answered yes, no or not stated, with the quote and page that support it.

Who uses it?

• Sales and RevOps teams cleaning and segmenting CRM accounts or inbound leads by industry, model and size.
• Lead generation and agencies qualifying prospect lists before outreach ("Do they sell to hospitals?", "Do they have an online store?").
• Investors and analysts screening long company lists quickly with consistent fields.
• Marketplaces and partner teams categorising sellers, vendors or applicants from their websites.
• AI agents and automations that need a reliable "who is this company" step.

How to use it

1. Click Try for free (or Start).
2. Paste your company domains or websites, one per line (acme.com or https://www.acme.com).
3. Optionally add custom yes/no questions.
4. Optionally add your own Anthropic API key for the lower own-key price.
5. Run it and export the results to Excel, CSV, JSON or Google Sheets, or send them to your CRM.

Input example

{
  "companies": ["stripe.com", "mailchimp.com", "gitlab.com"],
  "customQuestions": ["Do they sell to hospitals or health systems?", "Do they offer a free trial or free plan?"],
  "maxPagesPerCompany": 6,
  "detectTechnologies": true
}

Field	Description
companies	Domains or website URLs, one company per entry
customQuestions	Optional yes/no questions answered for every company (max 10)
anthropicApiKey	Optional. Your own Anthropic key; you pay the AI cost and a lower per-company price
maxPagesPerCompany	Pages read per company, 1-8 (default 6)
detectTechnologies	Detect the homepage's technologies (default on)
maxConcurrency	Companies processed in parallel (default 5)

Output example

Real output from the default run (technology list shortened):

{
  "input": "mailchimp.com",
  "domain": "mailchimp.com",
  "url": "https://mailchimp.com/",
  "status": "ok",
  "companyName": "Mailchimp",
  "description": "Mailchimp is an email and marketing automations platform for growing businesses, offering email, SMS, and AI-driven marketing tools.",
  "industry": "Marketing software",
  "subIndustry": "Email and SMS marketing automation platform for small and growing businesses",
  "industrySector": "Information",
  "naicsCode": "513210",
  "customerType": "B2B",
  "businessModels": ["SaaS", "Subscription"],
  "productsServices": ["Email marketing", "SMS marketing", "Marketing automations", "AI marketing tools", "Transactional email", "Landing Pages"],
  "targetCustomers": ["Small businesses", "Ecommerce", "Restaurants", "Non-profit", "Professional Services", "Mid Market"],
  "estimatedSizeBand": "1001-5000",
  "sizeEstimateConfidence": "high",
  "sizeEstimateBasis": "Estimate from on-site signals only: Careers page states 1,500+ employees; no other size signals needed.",
  "employeeCountStated": "1,500+ employees",
  "hiring": true,
  "openJobs": null,
  "jobBoard": null,
  "careersUrl": "https://mailchimp.com/jobs/",
  "hqLocation": null,
  "addressOnSite": null,
  "foundedYear": 2001,
  "pricingModel": "Tiered plans",
  "pricingDetails": "Free plan for under 250 contacts; Standard and Essentials with 14-day free trial; Premium; Pay As You Go; 15% discount for 10,000+ contacts",
  "freeTrialOrFreePlan": true,
  "pricingUrl": "https://mailchimp.com/pricing/marketing/",
  "emails": [],
  "phones": ["+1 800-315-5939", "+1 800-330-4838"],
  "socialLinks": {
    "linkedin": "https://www.linkedin.com/company/mailchimp",
    "x": "https://x.com/Mailchimp",
    "facebook": "https://www.facebook.com/mailchimp",
    "instagram": "https://www.instagram.com/mailchimp",
    "youtube": "https://www.youtube.com/user/Mailchimp",
    "tiktok": null,
    "github": null
  },
  "techStack": ["Adobe Experience Manager", "Amazon Web Services", "Akamai", "Optimizely", "FullStory"],
  "customAnswers": [],
  "evidence": {
    "foundedYear": {"quote": "Founded in 2001 and based in Atlanta & New York, Intuit Mailchimp has 1,500+ employees.", "url": "https://mailchimp.com/jobs/"},
    "pricing": {"quote": "Under 250 contacts? It's free.", "url": "https://mailchimp.com/pricing/marketing/"}
  },
  "sourceUrls": ["https://mailchimp.com/", "https://mailchimp.com/about/", "https://mailchimp.com/pricing/marketing/", "https://mailchimp.com/jobs/", "https://mailchimp.com/contact/", "https://mailchimp.com/features/"],
  "aiModel": "claude-haiku-5-5",
  "aiTokens": {"input": 9896, "output": 1151}
}

A custom question looks like this in customAnswers:

{"question": "Do they offer a free trial or free plan?", "answer": "yes", "evidence": "Basecamp Personal One project, free forever.", "evidenceUrl": "https://basecamp.com/pricing"}

Other fields: technologies (all detected technologies by category), addressSourceUrl, startingPrice, pageTitle, note and enrichedAt.

How much does it cost?

You pay per company enriched. Websites that cannot be reached, return an error or block automated access are listed with "status": "error" and are not charged.

	Price per company	Per 1,000 companies
Built-in AI	$0.006	$6
Your own Anthropic API key	$0.003	$3 (plus your AI cost, about $1.50 per 1,000)

Worked examples: 200 inbound leads cost $2.00. A 5,000-account CRM clean-up costs $50, or $15 with your own key. The default 3-company test run costs about $0.03.

Volume discounts on higher Apify plans. The prices above are for the Apify Free plan. On paid plans the per-company price drops automatically.

Accuracy and limits

• Nothing is invented. The AI is told to use only the page text. HQ, founding year, stated headcount and pricing must come with a verbatim quote that is found on the pages, or they are returned as null. Custom answers without a supporting quote become not stated.
• The size band is an estimate. It is based only on on-site signals (stated headcount, team page, open jobs, offices) and comes with sizeEstimateBasis and sizeEstimateConfidence. Treat low confidence as a rough guide.
• addressOnSite is the first postal address found on the site (often from structured data); for companies with many offices it may be one of several. hqLocation is only filled when the site says where the headquarters is.
• Only company inboxes are returned (info@, sales@, support@ and similar), not personal email addresses.
• robots.txt is respected. Sites that disallow crawling, block automated visitors (HTTP 403) or need JavaScript to show any text cannot be enriched; they are reported but not charged. If a site's robots.txt declares ai-input=no, its text is not sent to the AI model and the record is saved free of charge with only the non-AI fields.
• Industry, NAICS code, customer type and business model are classifications inferred from what the site says it sells.

FAQ

Is this legal? The tool reads ordinary public pages of websites you provide, follows robots.txt and identifies itself. It does not log in, solve CAPTCHAs or use social networks. You are responsible for how you use the data, including data-protection rules such as GDPR for any contact details.

Do I need an API key? No. The built-in AI is included in the price. Adding your own Anthropic key lowers the price per company.

Can I use it via API, Make, Zapier or n8n? Yes. Start runs with the Apify API (POST https://api.apify.com/v2/acts/plotpointtech~ai-company-enrichment/run-sync-get-dataset-items?token=YOUR_API_TOKEN with the input JSON), or connect it to Make, Zapier, n8n, Google Sheets, HubSpot or any webhook through Apify integrations. Use Schedules to re-enrich lists regularly.

Can AI agents use it? Yes. Add the hosted Apify MCP server https://mcp.apify.com?tools=plotpointtech/ai-company-enrichment to Claude, ChatGPT, Cursor or any MCP client, and the agent can enrich companies on demand.

Why is a field null? Because the website does not state it, or the supporting quote could not be verified. That is deliberate: empty is better than wrong.

Related tools from Plot Point Technologies

• Email & Contact Scraper: all emails, phones and social profiles from company websites.
• Website Tech Stack Detector: the full technology profile behind any site.
• Greenhouse, Lever & Ashby Jobs Scraper: every open job from company job boards.
• AI Web Scraper: describe any fields in plain English and extract them from any page.
• Bulk Email Validator: check the emails you collect before sending.

Plot Point Technologies is not affiliated with Anthropic or with any of the companies or websites mentioned on this page.

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