Threads Brand Monitoring: AI Sentiment & Mention Alerts

Every new Threads post about your brand, ranked — the one to answer first, every week.

⚡ First 25 mentions free · 💵 $0.0035 per qualified mention · 🤖 $0.009 with AI assessment · ⏱️ demo in seconds

Try it in 30 seconds. Click Try it — the form is pre-filled with 8 sample posts, free. Then type your brand and press Start: the first 25 qualified mentions are free; off-topic posts cost nothing here. → How to use it · What a run costs · What the AI adds · Run it weekly

⚡ At a glance

What you get	Threads posts really about your brand or competitors, best first: priority, type, sentiment, reach, the action, a verbatim quote, the author's profile
You provide	your brand (e.g. Acme), optionally competitors, your @handle and a one-line brief
Output	a ranked sheet (Excel / CSV / Google Sheets) and an e-mail / Slack digest with share of voice and the trend
Typical run	1 brand term × 80 Threads posts → ≈ 27 qualified mentions (1 in 3, estimate) in ≈ 2 minutes (estimate)
Cost of that run	$0.51 rules only · $0.80 with the AI ($0.42 Threads search + 27 × $0.0035 / 27 × $0.014 here) — your first run looks back 30 days, capped at $0.50 search spend, 25 mentions free
Agencies	10 clients weekly ≈ $53 a month all in (AI, a digest, webhook and white-label report per client) vs 10 Hootsuite seats = $990
Free tier	first 25 qualified mentions per account, no start fee
Keys / setup	Plan with Apify model access: no key needed on it · Other plans: your own key — free Gemini / Groq = 1–3 live AI verdicts per run, paid = every mention; your first 25 real mentions: live AI on our trial key

🎯 What this Actor does

It runs the automation-lab Threads Scraper (0 % failed runs) on your account for your brand, competitor, @handle and #hashtag terms and keeps only mentions worth acting on — a priority, the action to take, a verbatim quote, the author's profile link. A delivered post is never re-delivered or re-charged.

🔎 Threads mentions — noise and repeats dropped free

"The notion of free will" is not Notion: your exclude phrases, link-only posts, hashtag stuffing, giveaways, copy-paste waves, reposts, your own accounts and posts outside the date window never reach the AI or the bill. After a live run the digest proposes the exclude phrases and product words that would have dropped its borderline posts.

😊 Threads sentiment analysis with a verbatim quote

Sentiment (negation- and emoji-aware) and type from keyword tables; the AI tier reads your one-line brief, confirms the post is about your brand, writes the insight and copies the sentence that proves it.

💰 Threads buying signals — find customers on Threads

"Any recommendations?", "alternative to X" are buying intent; a competitor's unhappy user is a sales follow-up. The AI drafts a ≤ 280-character reply from your brief, never posted for you. Preset: Competitor leads.

🏢 Agencies — every client in one run, a report to forward each

Watchlists: one entry per client (terms, brief, webhook, logo), one digest and memory each. The white-label report option adds a page per client with new mentions (their name and logo, share of voice, the 3 to act on first) for $0.05. Preset: Agency, 3 client brands.

🚨 PR teams — a negative spike in hours, not next week

The Crisis watch preset searches the last day, 20 posts per term, alerts from medium priority — schedule it every 3 hours and the digest flags a negative spike the same afternoon; only new mentions are billed.

🚀 How to use it

1. Click Try it — 8 sample Notion posts run free: 6 qualified, the homonym and the spam dropped.
2. Type your brand (plus competitors and your @handle) and a one-line brief — your brand replaces the sample and starts the live Threads search on your account, capped by Max source spend ($0.50).
3. Keep AI assessment on and press Start — your 25 free mentions show the AI tier (insight, quote, reply draft); the first run of a search looks back 30 days.
4. Open the Act now view, add your e-mail and schedule it weekly — your first real run links a saved task.

📚 Learn more: Step-by-step tutorial — Threads brand monitoring with this Actor

🆚 Why this instead of Search Threads By Keywords?

vs other Threads monitors in the same Store search

Their cards and READMEs, 2026-09-28:

	This Actor	watcher.data Search Threads By Keywords	futurizerush/meta-threads-scraper	lergassy/threads-monitor	burbn/threads-search-scraper	themineworks/threads-search-scraper
Price	$0.0035 · $0.009 AI per qualified mention, 25 free	$0.008 per post	$0.0025 per row + $0.02 per run	$0.01 per new post	$0.02 per post + $0.04 start	$0.001 per post + $0.005 start
100 clean mentions	$1.87 rules only · $2.92 AI (search included)	$2.40 for ≈ 300 raw posts, 200 off-topic	$0.77 for 300 raw rows, same reading	≈ $3.00, every new post billed	≈ $6.04	≈ $0.31, no relevance check
Relevance / sentiment / type	yes — rules, AI on top	no — raw keyword hits	no	no (its README)	no	no (its README)
Only new mentions	yes	no — the same posts again	no	yes	no	yes (monitor mode)

A raw keyword monitor is cheaper when every hit is about you; this pays off when your name is a common word.

💸 Hootsuite Listening alternative — no seat. Hootsuite starts at $99/user/month, Threads only on its Listening upgrade (hootsuite.com/plans, checked 2026-09-28); Brand24 ($199/month, brand24.com/prices), Awario ($29/month, awario.com/pricing) and Syften ($29.95/month, syften.com) do not list Threads (checked 2026-09-28). A weekly Threads monitor here: ≈ $4.40 a month rules only, ≈ $6.80 with the AI, search included.

The free Threads in-app search wins for a one-off look at one keyword; it has no export, schedule, memory, off-topic filter, sentiment or priority.

💵 Pricing — what a run really costs

Pay per result: one event per qualified mention, nothing else.

Event	When it is charged	Price
free-tier	your first 25 qualified mentions on this Actor	$0.00
qualified-mention-basic	AI off — relevance, type, sentiment, priority, action, quote	$0.0035
qualified-mention-ai	AI on — plus the AI brand check, insight, reply draft	$0.009
client-report	opt-in (white-label report per client): one page per client watchlist with new mentions	$0.05

One free tier: your first 25 qualified mentions are free, whatever the tier.

Never charged by us: off-topic posts, homonyms, spam, reposts, your own posts, mentions below the minimum relevance or priority, unselected types or sentiments, repeats from earlier runs, the digest, alerts, demo rows. No start fee. The Threads search bills your Apify account per post it returns — capped by Max source spend.

How that compares — below the $0.004 Store median: 0.88× the median of the 7 Threads Actors in the same Store search (and of 13 researched Threads scrapers), and one mention replaces ≈ 3 raw posts: ≈ $0.0012 per raw-row equivalent.

Worked example — 1 term × 80 posts: the source (automation-lab Threads Scraper) $0.42 on your account → ≈ 27 qualified (1 in 3, estimate) × $0.0035 = $0.09 → $0.51 total, ≈ $0.019 all-in per qualified mention. AI on: 27 × $0.009 + ≈ $0.14 tokens → $0.80 total, ≈ $0.030 all-in per mention. The futurizerush source cuts the search to $0.22; the watcher.data deep search costs $0.64. The first run of a search looks back 30 days instead of 7 (up to 240 posts per term), still stopped at your $0.50 cap: ≈ 96 posts → ≈ 32 mentions, 25 of them free — a month of signal at once; the weekly runs after it bill only what is new.

AI tier, all in: ≈ $0.014 per mention ($0.009 + ≈ $0.005 tokens: 1,744 in / 620 out measured on the AI example, priced at Claude Haiku 4.5 rates) — 4× the basic price, billed via Apify's model access or your own key.

At volume — an agency, 10 client watchlists weekly, 120 posts each: ≈ $6.02 search + 400 × $0.014 + 10 client reports × $0.05 ≈ $12.12 a week (≈ $53 a month, AI on); ≈ $9.12 a week on the futurizerush source.

🤖 What the AI tier adds

The AI confirms it is your product, says what went wrong and drafts the reply — ≈ 3 minutes per mention by hand (timed: reading, labelling and answering the 8 demo posts, 2026-09-28).

Try the AI on any plan: the demo shows labelled sample AI verdicts; on a plan without model access your first 25 real mentions (your free ones) get live AI verdicts on our trial key — when it is busy the status says "Trial AI busy" and those rows keep their rule score, billed as basic. After that, pick "My own API key" under AI model access — a free Gemini key (aistudio.google.com/apikey) assesses a few mentions per run before its rate limit (the rest keep their rule score, billed as basic rows); a paid Gemini / Groq key (billing on) assesses every mention.

⚙️ Input

Type your brand, a one-line brief, keep AI on — everything else has a default.

📤 Output

One dataset item per qualified mention. Views: Mentions (best first) (with when it was posted and its reach), Act now (action, quote, draft, profile) and Competitor mentions.

Upsert key for a CRM or Sheet: dedupeKey — platform + post id (threads:3456789012345678901), the cross-run memory's key; itemId is its short hash.

Which record to read: OUTPUT is the full run record; RUN_SUMMARY is the same record. It holds the funnel, chargedEvents, aiCoverage and digest — per watchlist the counts by type / sentiment / priority, share of voice, a negative-spike flag and the 3 mentions to act on first, plus suggestedTerms, scanCapHit and clientReports. The DIGEST record (Markdown, plus DIGEST-<client>), a client-ready REPORT page (OUTPUT.reportUrl) and, with clientReports, one white-label REPORT-<client> per client sit next to it.

⭐ Found it useful? A review on the Store helps others find it — it takes a minute on the Actor's page.

🔁 Run it weekly — a Threads monitor on a schedule

1. Open the saved task and click Schedule after your first real run (its status links it) with your address in notifyEmail — every run with new mentions e-mails the digest, no Slack or Zapier needed.
2. Leave dedupeAcrossRuns: true — you pay only for what is new, remembered per watch term: adding a competitor later keeps the others' memory. The digest says what changed: "vs last run: mentions 41 → 55, complaints 3 → 6".
3. A scheduled run widens maxAgeDays to the days since its last run and doubles maxPostsPerTerm — raise maxDiscoveryChargeUsd to $1. Chat webhooks post the digest; historyDatasetName keeps one log across months; the Google Sheets integration pushes every new mention into your copy of the tracker sheet (dedupeKey first to upsert on, your status / next action / owner columns next to it).
4. Busy brand? A run that fills maxPostsPerTerm says so (OUTPUT.scanCapHit): schedule it daily with the busy-brand-daily preset (30 posts per term, last 24 h) instead of missing most of the week.

Weekly cost is the new mentions only: 1 brand term × 160 posts ≈ $0.82 search → ≈ 53 new (1 in 3, estimate) ≈ $1.01 a week rules only, ≈ $1.56 with the AI. From week two the memory drops repeats — new mentions follow that week's posts.

🎯 Try it for your niche

Pick one in Start from a ready niche search (preset) and press Start — your own values win.

🔌 Integrations, automation and API

• Webhook alerts — webhookUrl POSTs each mention at or above alertMinPriority (default high); a watchlist's own webhookUrl gets its client's mentions. Zendesk / Linear: a Make / n8n step turns escalate_support into a ticket, dedupeKey as the external id.
• HubSpot / Pipedrive (CRM) — a Make / Zapier "create or update" step on sales_follow_up rows: contact = authorName + authorProfileUrl, note = text + insight + replyDraft, upsert on dedupeKey.
• Google Sheets / Slack / MCP — the Integrations tab, slackWebhookUrl, or any MCP client; {} runs the demo.

Which call runs what — demo, live search or your own rows

List-mode rows — what a pasted record needs

sourceMode: "list" runs on any Apify plan: paste posts you already have into itemsList (Threads, X, Reddit or Instagram rows in the source's own field names).

Run outcomes — what your integration sees

👥 Who is it for?

You are…	You run it to…	Start with
Brand / social media manager	every post really about you, the complaint to answer first	brandTerms, handles, notifyEmail
Customer-support lead	complaints and bug reports to support within the hour	mentionTypes, webhookUrl
Founder / growth team	people asking for a tool like yours or comparing you with a rival	competitorTerms, includeReplyDraft
PR / agency	several clients in one run, a digest, webhook and white-label report each, negative spikes flagged	watchlists, clientReports
Developer / AI agent	typed, deduped Threads mentions via API / MCP	the minimal agent input

🧠 How the AI works

One typed call per mention, grounded in the post; counts always come from code.

🔒 Data, compliance and limits

Public Threads posts only — no login, no private accounts, no contact enrichment; missing counts stay null. Rule sentiment and type are tuned on English, the AI reads any language. Use the output within Threads' terms and GDPR / CCPA.

❓ FAQ

What will my first real search cost? 1 brand term × maxPostsPerTerm 80 ≈ $0.42 in the source, capped by maxDiscoveryChargeUsd ($0.50, form and API); ≈ 27 mentions qualify (1 in 3, estimate) — your 25 free ones and 2 paid.

Is this a Search Threads By Keywords scraper? It runs automation-lab/threads-scraper by default, or watcher.data/search-threads-by-keywords (deep search) / futurizerush, for you; a dataset from any of them works in dataset mode.

How do I find customers on Threads with buying signals? Add your rivals to competitorTerms and start from the competitor-leads preset: "any recommendations?" and a rival's unhappy users arrive as sales_follow_up rows.

Is it a Threads keyword scraper too? Yes — text, author, counts and links per post, off-topic posts dropped.

How do I track brand mentions on Threads every week? Schedule the saved task — only new mentions.

Can I monitor Threads for keywords other than my brand? Yes: hashtags, handles, competitorTerms.

Is this a Hootsuite Listening alternative? For Threads, yes — per mention instead of a seat; X / Reddit / Instagram datasets work in dataset mode; native X and Reddit searches are planned for 2026-11-30.

Why pay when the Threads app search is free? It adds the schedule, memory, off-topic filter, priority and alerts.

How long does a run take? One row per mode — size your timeoutSecs from it:

Which Apify plan do I need? Any plan runs the demo and list / dataset mode; the live Threads search and the built-in AI need a plan that runs Store Actors (else your own posts and llmProvider: "byok").

Do rule-scored mentions use my free ones? Yes, while the AI is unavailable — except the last 5 (the AI reserve), kept so your first AI-assessed mentions are free too (OUTPUT.chargeSplit.freeKeptForAi).

What does "qualified" mean? It names your term, passed every free filter, is about you and scored ≥ minScore.

What happens if nothing matches my filters? The run succeeds with 0 rows and charges nothing.

Will I be charged for the same mention twice? Not for the same watch term — delivered posts are remembered on your account per term, so adding a competitor or a handle keeps the others' memory; only the new term starts its own (OUTPUT.dedupeStore.newTerms). Each set of type filters keeps its own memory (mentionTypes, sentiments, languages, minPriority, targetFlags): a daily complaints-only task and a weekly all-types task on the same brand each receive every mention that passes their filters. resetState forgets it on purpose.

🧩 More Actors from the same developer

Not quite your use case? The same pay-per-qualified-result model, closest to this Actor's buyers first:

• Reddit Brand Monitoring — watch the same brand on Reddit, the thread to answer first.
• Twitter Lead Generation — catch people on X asking for a tool like yours, with a reply draft, every week.
• LinkedIn Buying Intent Leads — catch the same "any recommendations?" buyers on LinkedIn.
• Google Reviews Analysis AI — see what your customers complain about in your Google reviews, and which to answer first.
• Website Change Monitor — see when a competitor you track changes its pricing pages.

🆘 Support

Open an issue on the Actor's page — buyer requests ship first.

📝 Changelog

• 0.1.4 (2026-09-28) — a plan that cannot run the Threads search ends as a successful, free run that says what to do; the first run of a search looks back 30 days; a task with type filters keeps its own memory; "Trial AI busy" when the free AI trial is out of quota; a crisis-watch preset; the source choice moved to the advanced section.
• 0.1.3 (2026-09-28) — own-key run time re-measured (a free Gemini key ≈ 12.9 s per mention); the card names the plan the live search needs.
• 0.1.2 (2026-09-28) — cheaper default Threads source, memory per watch term, white-label client reports, suggested exclude words, agency / busy-brand / competitor-leads presets; reach and isReply are null when Threads does not report them; the duplicate relevanceScore column is gone (use score).
• 0.1.1 (2026-09-28) — first release: Threads mentions from three sources, relevance / sentiment / type / priority rules, AI verdict with reply draft, watchlists, digest and alerts.