Google AI Overview Tracker: Brand Mentions & Citations

Is your brand in Google's AI Overview, and who is cited instead? Give it the searches your customers make and the brands you care about, and get one row per keyword:

• The answer: whether an AI Overview was shown, and its full text
• Brand visibility: for each brand, whether it is mentioned, how many times, and its order among the brands named
• Citations: every source the AI Overview cites, with site name, URL and domain, plus the brands Google linked inside the answer
• Your sites: whether your domains are cited in the AI Overview and where they rank organically
• Organic top 10: titles and domains, with positions
• Changes since the last run: brands and cited domains gained or lost, overview appeared or disappeared

Built for GEO / AI search visibility reporting: schedule it weekly over your keyword set and track share of voice in AI answers next to classic rankings.

What you get

keyword, aiOverview (shown / none / unavailable), hasAiOverview, brandsMentioned, brands (brand, mentioned, mentions, rank, citedInAiOverview), yourDomains (domain, citedInAiOverview, citationPosition, organicPosition), aiOverviewText, linkedEntities, citations, citedDomains, organicResults, changes, country, language, checkedAt

Example input

CRM keywords, five brands, two of your domains:

{
  "keywords": ["best crm for small business", "hubspot alternatives", "what is a crm"],
  "brands": ["HubSpot", "Zoho", "Pipedrive", "Salesforce", "monday.com"],
  "domains": ["hubspot.com", "zoho.com"]
}

UK running-shoe searches:

{
  "keywords": ["best running shoes for flat feet", "best trail running shoes"],
  "brands": ["Brooks", "ASICS", "Hoka", "Nike", "Saucony"],
  "country": "gb"
}

Example output

{
  "keyword": "best crm for small business",
  "aiOverview": "shown",
  "hasAiOverview": true,
  "brandsMentioned": ["HubSpot", "Zoho", "Pipedrive"],
  "brands": [
    { "brand": "HubSpot", "mentioned": true, "mentions": 1, "rank": 1, "citedInAiOverview": false },
    { "brand": "Zoho", "mentioned": true, "mentions": 1, "rank": 2, "citedInAiOverview": false },
    { "brand": "Pipedrive", "mentioned": true, "mentions": 1, "rank": 3, "citedInAiOverview": false },
    { "brand": "Salesforce", "mentioned": false, "mentions": 0, "rank": null, "citedInAiOverview": false }
  ],
  "yourDomains": [
    { "domain": "hubspot.com", "citedInAiOverview": false, "citationPosition": null, "organicPosition": null },
    { "domain": "zoho.com", "citedInAiOverview": false, "citationPosition": null, "organicPosition": 1 }
  ],
  "aiOverviewText": "The best CRM for a small business depends on your budget and core needs:\nBest Free Option: HubSpot offers a robust free tier with contact management, deal tracking, email templates, and meeting scheduling for startups.\nBest for All-in-One Value: Zoho CRM scales from a free plan for up to 3 users...",
  "linkedEntities": ["HubSpot", "Zoho CRM", "Pipedrive", "Less Annoying CRM"],
  "citations": [
    { "position": 1, "source": "Mailchimp", "url": "https://mailchimp.com/resources/best-crm-for-small-business/", "domain": "mailchimp.com" },
    { "position": 3, "source": "Reddit", "url": "https://www.reddit.com/r/CRM/comments/1e5141p/best_and_inexpensive_crm_for_small_business/", "domain": "reddit.com" },
    { "position": 5, "source": "U.S. Chamber of Commerce", "url": "https://www.uschamber.com/co/start/strategy/low-cost-crm-tools", "domain": "uschamber.com" }
  ],
  "citedDomains": ["mailchimp.com", "youtube.com", "reddit.com", "fayedigital.com", "uschamber.com"],
  "organicResults": [
    { "position": 1, "title": "The Best CRM Software for Small Businesses", "domain": "zoho.com" }
  ],
  "changes": {
    "since": "2026-10-25T17:27:30.209Z",
    "aiOverviewBefore": "shown",
    "aiOverviewAppeared": false,
    "aiOverviewDisappeared": false,
    "brands": { "gained": [], "lost": [] },
    "citedDomains": { "gained": [], "lost": [] }
  }
}

changes is null on a keyword's first run. When the answer shifts, it lists what moved, for example "brands": { "gained": ["Salesforce"], "lost": ["Pipedrive"] }.

Uses

• GEO / AI SEO reporting: share of voice for your brand vs competitors in Google's AI answers
• Content strategy: see which pages Google cites for your topics and pitch or outrank them
• Brand monitoring: get told when a competitor starts appearing in answers you used to own
• Agencies: one dataset per client keyword set, scheduled weekly
• Pair it with Google Keyword Suggestions to build the keyword list

Notes

• Google does not show an AI Overview for every search. Those keywords come back as "aiOverview": "none", which is a result in itself.
• When Google answers "Can't generate an AI overview right now", the keyword is retried once and then returned as unavailable.
• History for change tracking lives in a key-value store named ai-overview-tracker-history in your own account.

Pricing

• $0.008 per keyword checked, brand analysis, citations and organic top 10 included
• No start fee. Keywords whose Google page could not be fetched are free.