Similarweb Scraper: website traffic, rank, engagement and competitors for any domain

Similarweb Scraper returns the public Similarweb traffic profile of every domain you give it, without a Similarweb account, cookies or a browser. Each domain comes back as one clean row: global, country and category rank, monthly visits with a 3-month history, bounce rate, pages per visit, average visit duration, top countries, traffic sources, top keywords with CPC, social networks, competitors, similar sites, audience demographics, technologies and the company behind the site.

It is used for competitor research, market sizing, lead qualification (score a list of company websites by traffic), SEO and media planning, due diligence on websites and startups, and for tracking how a set of sites grows month after month.

At a glance

What	Price
Website delivered	US$ 1.90 per 1,000 domains (US$ 0.0019 each)
Run start	US$ 0.005 per run

• 100 domains = US$ 0.195. 1,000 domains = US$ 1.905.
• Domains Similarweb does not track, invalid inputs, blocked attempts and duplicates are free rows, never charged.
• The US residential proxy Similarweb needs is included in the price.
• maxItems is a hard cap, and a spending limit set on the run stops it cleanly with everything delivered so far.

Quick start

{
  "domains": ["openai.com", "notion.so", "canva.com"]
}

A list of company websites, any format, without the similar sites lookup:

{
  "domains": [
    "https://www.shopify.com/pricing",
    "stripe.com",
    "www.figma.com",
    "https://www.similarweb.com/website/airbnb.com/"
  ],
  "includeSimilarSites": false,
  "maxItems": 500
}

Links are reduced to their main domain (https://www.blog.example.co.uk/page becomes example.co.uk), and the same domain written twice is fetched and charged once.

Input

Field	What it does
domains	Domains or website links, one per line. Similarweb page links are accepted too.
includeSimilarSites	Adds the page title and a similarSites list (domain, similarity score, monthly visits, category, description) from a second free source. Default on, no extra charge.
maxItems	Cap on domains per run (default 50; 0 = no cap). Raise it for longer lists.
proxyConfiguration	US residential by default. Similarweb allows only a few requests per IP, so the Actor switches to a fresh IP every few domains.

startUrls, websites, urls, url and domain are accepted too, so inputs written for other Similarweb tools keep working.

Output

One row per domain (type: website):

Field	What it is
domain, input	The domain analyzed and what you typed for it
title, description	Page title and site description (title needs includeSimilarSites)
companyName, companyFoundedYear, companyHeadquartersCountry, companyHeadquartersCity	The company behind the site, when Similarweb knows it
companyEmployeesMin, companyEmployeesMax, companyRevenue	Headcount range and revenue range (min, max, currency)
category, categoryId	Similarweb category, readable and as an id
globalRank, globalRankChange, globalRankHistory	Worldwide rank, change from last month and the last 3 months
countryRank, countryRankCountry, countryRankCountryName, countryRankChange	Rank in the site's main country
categoryRank, categoryRankChange	Rank inside its category
totalVisits, totalVisitsChange	Visits in the last month (all devices) and change from the month before (0.0955 = +9.55%)
visitsHistory	The last 3 months: month, visits, changePercent
bounceRate, pagesPerVisit	Engagement for the last month (0.28 = 28%)
avgVisitDuration, avgVisitDurationFormatted	Average visit in seconds, and as Similarweb shows it (00:05:40)
topCountries, countriesTotal	Top 5 countries with share and shareChange, and how many countries send visits
trafficSources	Channels in Similarweb's order: source, rank, share (see the note below)
organicSearchShare, paidSearchShare	Split of search traffic between organic and paid
keywordsTotal, topKeywords	Number of keywords sending traffic, and the top 5 with cpc (volume and estimatedValue when present)
socialNetworks, socialNetworksTotal	Top social networks with their share of social traffic
referralSitesTotal, topReferralCategories	How many sites link visitors in, and the categories they belong to
outgoingSitesTotal, adSitesTotal, adNetworksTotal	Outgoing link and ad counts
competitors	Up to 10 most similar sites by audience: domain, affinity, category, categoryRank
similarSites	Similar sites with similarityScore, totalVisits, category, description (needs includeSimilarSites)
audienceAlsoVisits, audienceTopics, audienceCategories	What else this site's visitors browse
demographics	Age ranges with share, and male / female share, when Similarweb has them
technologies, technologiesTotal	Technology categories with the top tool in each and its count
dataMonth, siteIcon, screenshotUrl, similarwebUrl, scrapedAt	Month the data refers to, images, the Similarweb page and when the row was made

Traffic sources: the free Similarweb page gives the exact share only for the first channel (usually direct). The other channels come in Similarweb's order with share: null, so you still know which channels matter most.

Visits history: the last month is Similarweb's own number. The two months before are rebuilt from the monthly change Similarweb reports, the same way its chart is drawn.

Small sites: sites with little traffic get a shorter profile (visits and engagement, often without rank, countries or keywords). Empty parts come as null or [], never as invented numbers.

One real row (lists shortened):

{
  "type": "website",
  "domain": "canva.com",
  "title": "Amazingly Simple Graphic Design Software – Canva",
  "companyName": "Canva",
  "companyFoundedYear": 2012,
  "companyHeadquartersCountry": "AU",
  "companyEmployeesMin": 1001,
  "companyEmployeesMax": 5000,
  "category": "Computers Electronics and Technology > Graphics Multimedia and Web Design",
  "globalRank": 32,
  "countryRank": 53,
  "countryRankCountry": "US",
  "categoryRank": 1,
  "totalVisits": 946234786,
  "totalVisitsChange": 0.0955,
  "visitsHistory": [
    {"month": "2026-07", "visits": 822156490, "changePercent": -5.5},
    {"month": "2026-08", "visits": 863744963, "changePercent": 5.06},
    {"month": "2026-09", "visits": 946234786, "changePercent": 9.55}
  ],
  "bounceRate": 0.2805,
  "pagesPerVisit": 5.9,
  "avgVisitDuration": 340,
  "topCountries": [
    {"country": "US", "countryName": "United States", "share": 0.1961, "shareChange": 0.1063},
    {"country": "BR", "countryName": "Brazil", "share": 0.0715, "shareChange": -0.0331}
  ],
  "trafficSources": [
    {"source": "direct", "rank": 1, "share": 0.6292},
    {"source": "organic", "rank": 2, "share": null},
    {"source": "referrals", "rank": 3, "share": null}
  ],
  "keywordsTotal": 580696,
  "topKeywords": [{"keyword": "canva", "cpc": 0.72, "volume": null, "estimatedValue": null}],
  "socialNetworks": [{"name": "Youtube", "share": 0.3582}, {"name": "Facebook", "share": 0.2129}],
  "competitors": [{"domain": "adobe.com", "affinity": 1.0, "categoryRank": 4}],
  "similarSites": [{"domain": "remove.bg", "similarityScore": 0.6799, "totalVisits": 71184980}],
  "demographics": {"ageDistribution": [{"ageRange": "25-34", "share": 0.2798}], "male": 0.3989, "female": 0.6011},
  "technologies": [{"category": "advertising", "topTechnology": "DoubleClick", "count": 13}],
  "dataMonth": "2026-09",
  "similarwebUrl": "https://www.similarweb.com/website/canva.com/",
  "scrapedAt": "2026-10-17T20:10:00Z"
}

Errors you may see

Every error is a row with errorCode and is never charged:

errorCode	Meaning
INVALID_INPUT	Not a domain or website link, or a number field with a wrong value
NOT_FOUND	Similarweb has no data for this domain (too small or not tracked)
BLOCKED	Similarweb refused every attempt for this domain; run it again in a few minutes
NOT_REACHED	The run timeout, the spending limit or the cost guard arrived before this domain

Integrations, scheduling and AI agents

• Schedule the same list monthly in Apify schedules to build your own traffic history for competitors or portfolio companies (Similarweb updates its public data once a month).
• Export as JSON, CSV, Excel or XML, or read the dataset from the Apify API.
• Connect it to Make, n8n, Zapier, Google Sheets or your CRM through Apify integrations to enrich a lead list with traffic and rank.
• AI agents: call it as a tool through the Apify MCP server in Claude, ChatGPT, Cursor or any MCP client, for example "compare monthly visits, bounce rate and top countries of these 10 competitors and tell me who is growing fastest".

FAQ

Do I need a Similarweb account? No. The Actor reads the same public data a logged-out visitor sees on a Similarweb website page, without login or cookies.

How fresh is the data? Similarweb publishes the previous month's numbers early each month. dataMonth tells you which month a row refers to.

Can I send subdomains or full links? Yes. Every input is reduced to the main domain before the lookup, so https://www.blog.example.com/post and example.com count as the same domain and are charged once.

Why is the share empty for most traffic sources? The free page only gives the exact share of the top channel. The rest come ranked, so the order still shows which channels drive the site.

How many domains can I send? Thousands. Raise maxItems (or set 0) and the Actor works through the list in parallel, about 1 to 3 seconds per domain.

Is it legal? The Actor reads public, aggregated website statistics and returns no personal data. You are responsible for how you use the data under the laws that apply to you.

Something broke or a field is missing? Open an issue on the Actor page; issues are answered within a day.

Limitations

• These are Similarweb's public estimates, not the site's own analytics. Use them to compare sites and follow trends.
• The public profile covers the last 3 months; longer history, keyword lists beyond the top 5 and referral domain names are behind Similarweb's paid plans and are not returned.
• Very small sites may have no data (free NOT_FOUND row) or a shorter profile.
• Similarweb limits how many requests one IP can make, so the residential proxy is needed; with a datacenter proxy most domains end as free BLOCKED rows.

Changelog

• 17 Oct 2026: first version: ranks, monthly visits with 3-month history, engagement, countries, traffic sources, keywords, social, competitors, similar sites, demographics, technologies and company data, one row per domain.