Trade Show Exhibitor Leads Scraper

Extract exhibitor leads from public trade show and event exhibitor directories. Detect MapYourShow, A2Z, and generic exhibitor pages, normalize company records, enrich public contact data, calculate lead scores, and export CRM-ready B2B lead datasets.

This Actor is built for B2B lead generation, trade show leads research, conference exhibitor scraper workflows, expo exhibitor list collection, market mapping, and sales teams that need a practical exhibitor directory scraper without building custom extraction logic for every event site.

What this Actor does

The Actor crawls supplied eventUrls with CheerioCrawler, detects the source provider, extracts event and exhibitor data, normalizes records, optionally crawls exhibitor profile pages, optionally enriches public company website contact data, calculates lead scores, and writes one flat Dataset record per exhibitor.

It also stores run state and diagnostics:

• stable exhibitor fingerprints for incremental runs in a named persistent Key-Value Store;
• RUN-SUMMARY-{stateKey} in the default Key-Value Store;
• user-facing KVS OUTPUT;
• per-event extraction diagnostics with provider, confidence, method, pagination, warnings, and errors.

Supported sources/providers

Current Store V1 support:

• MapYourShow scraper support for Map Your Show-like public exhibitor directories;
• A2Z exhibitor scraper support for A2Z / a2zinc-like public directories;
• generic public exhibitor, sponsor, company, and event exhibitor list pages.

The Actor currently supports eventUrls mode only. Discovery mode and 10times are not included in V1.

What data you get

Each Dataset record combines event context, exhibitor details, enrichment data, lead score, and state metadata.

Core fields:

• eventName
• eventUrl
• eventStartDate
• eventEndDate
• eventLocation
• eventCountry
• provider
• sourceUrl
• exhibitorName
• boothNumber
• exhibitorProfileUrl
• website
• description
• categories
• fingerprint
• isNew
• scrapedAt
• enrichmentStatus
• enrichmentPagesVisited
• emails
• phones
• socialLinks
• leadScore
• leadScoreReasons

Conditional enrichment fields:

• email
• phone
• linkedinUrl
• twitterUrl
• facebookUrl
• instagramUrl
• youtubeUrl

Debug field:

• rawData, only when includeRawData=true.

Input examples

Minimal run:

{
  "mode": "eventUrls",
  "eventUrls": ["https://example.com/trade-show/exhibitors"]
}

Store V1 smoke run:

{
  "mode": "eventUrls",
  "eventUrls": ["https://example.com/trade-show/exhibitors"],
  "sources": ["mapyourshow", "a2z", "generic"],
  "includeCompanyEnrichment": false,
  "includeExhibitorProfiles": false,
  "onlyNewSinceLastRun": false,
  "stateKey": "default",
  "maxEvents": 1,
  "maxExhibitorsPerEvent": 100,
  "maxPagesPerEvent": 1,
  "includeRawData": false
}

Profile and enrichment run:

{
  "mode": "eventUrls",
  "eventUrls": ["https://example.com/trade-show/exhibitors"],
  "sources": ["mapyourshow", "a2z", "generic"],
  "includeCompanyEnrichment": true,
  "includeExhibitorProfiles": true,
  "onlyNewSinceLastRun": false,
  "stateKey": "profile-enrichment",
  "maxEvents": 1,
  "maxExhibitorsPerEvent": 100,
  "maxPagesPerEvent": 2,
  "maxProfilePagesPerEvent": 25,
  "includeRawData": false
}

Output example

{
  "eventName": "Example Expo",
  "eventUrl": "https://example.com/trade-show/exhibitors",
  "eventStartDate": null,
  "eventEndDate": null,
  "eventLocation": "Chicago, IL",
  "eventCountry": "United States",
  "provider": "generic",
  "sourceUrl": "https://example.com/trade-show/exhibitors/acme",
  "exhibitorName": "ACME Robotics",
  "boothNumber": "A-100",
  "exhibitorProfileUrl": "https://example.com/trade-show/exhibitors/acme",
  "website": "https://example.com",
  "description": "Industrial robotics supplier.",
  "categories": ["Robotics", "Automation"],
  "fingerprint": "stable-sha256-hash",
  "isNew": true,
  "scrapedAt": "2026-05-26T00:00:00.000Z",
  "enrichmentStatus": "not_requested",
  "enrichmentPagesVisited": 0,
  "emails": [],
  "phones": [],
  "socialLinks": [],
  "leadScore": 45,
  "leadScoreReasons": ["website_found:+25", "booth_number_found:+10", "categories_found:+10"]
}

When includeCompanyEnrichment is enabled and contacts are found, records can also include email, phone, linkedinUrl, twitterUrl, facebookUrl, instagramUrl, and youtubeUrl.

Output field reference

Field	Type	Description
eventName	string	Event name from page metadata, page text, or URL fallback.
eventUrl	string	Input event directory URL associated with the record.
eventStartDate	string or null	ISO-like event start date when detected.
eventEndDate	string or null	ISO-like event end date when detected.
eventLocation	string or null	Event city, venue, region, or other detected location text.
eventCountry	string or null	Event country when detected or inferred.
provider	string	Extractor path used for the record: mapyourshow, a2z, or generic.
sourceUrl	string	Page URL where the exhibitor record was found or normalized from.
exhibitorName	string	Company or organization name.
boothNumber	string or null	Booth, stand, table, or exhibit number when present.
exhibitorProfileUrl	string or null	Public exhibitor profile URL when found.
website	string or null	Public company website URL when found.
description	string or null	Short public exhibitor description when found.
categories	string[]	Public categories, product groups, or tags.
fingerprint	string	Stable hash built from event URL, event name, exhibitor name, and booth number.
isNew	boolean	Whether this fingerprint was new for the selected stateKey when emitted.
scrapedAt	string	ISO timestamp for when the record was produced.
enrichmentStatus	string	not_requested, success, no_website, no_contacts_found, or failed.
enrichmentPagesVisited	number	Number of public company website pages visited for enrichment.
emails	string[]	Public email addresses found during enrichment.
phones	string[]	Public phone numbers found during enrichment.
socialLinks	string[]	Public social profile URLs found during enrichment.
email	string or null	First public email from emails, present when enrichment finds one.
phone	string or null	First public phone from phones, present when enrichment finds one.
linkedinUrl	string or null	First public LinkedIn URL found during enrichment.
twitterUrl	string or null	First public X/Twitter URL found during enrichment.
facebookUrl	string or null	First public Facebook URL found during enrichment.
instagramUrl	string or null	First public Instagram URL found during enrichment.
youtubeUrl	string or null	First public YouTube URL found during enrichment.
leadScore	number	Simple additive score based on available lead-quality signals.
leadScoreReasons	string[]	Machine-readable reason catalog entries that explain the score.

Nullable field rules

Unknown scalar values are emitted as null, not empty strings. Repeated values are emitted as arrays and use an empty array when nothing was found. isNew is always a boolean, and leadScore plus enrichmentPagesVisited are always numbers.

email, phone, and social URL convenience fields are nullable mirrors of the first matching value from their array-oriented enrichment fields. They are omitted or null when includeCompanyEnrichment is disabled or no matching public value is found.

KVS OUTPUT summary

Every run writes the finalized run summary to the default Key-Value Store twice:

• OUTPUT, for the Apify Console's user-facing run output;
• RUN-SUMMARY-{stateKey}, for state-key-specific diagnostics.

The summary object uses this schema:

Field	Type	Description
startedAt	string	ISO timestamp when the Actor started processing.
finishedAt	string or null	ISO timestamp when the Actor finished processing.
mode	string	Current run mode. V1 supports eventUrls.
eventsProcessed	number	Number of event URLs processed by a provider extractor.
exhibitorsFound	number	Number of normalized exhibitors extracted before incremental filtering.
newExhibitors	number	Number of exhibitors considered new for the selected stateKey.
recordsPushed	number	Number of records written to the Dataset.
datasetId	string or null	Default Dataset ID when available.
keyValueStoreId	string or null	Default Key-Value Store ID when available.
providers	object	Count of processed events by provider: mapyourshow, a2z, and generic.
warnings	string[]	Deduplicated run-level warnings.
errors	string[]	Run-level errors.
perEventDiagnostics	object[]	Per-event extraction diagnostics.

Each perEventDiagnostics entry contains eventUrl, provider, extractorConfidence, extractionMethod, htmlBytes, cardsParsed, jsonLdObjectsFound, embeddedStateFound, profileLinksFound, pagesFetched, paginationDetected, warnings, and errors.

Pagination

maxPagesPerEvent controls bounded pagination for public event directory pages. The current V1 implementation detects same-origin next links such as rel="next", Next, Next page, >, and next-like class/title/aria-label attributes.

Pagination stops when:

• the page limit is reached;
• no same-origin next link is found;
• a page returns no exhibitors;
• a page only returns exhibitors already seen in the same event session;
• the next URL is unsafe, off-origin, or non-HTML.

Pagination is best-effort and does not execute JavaScript.

Exhibitor profile crawling

includeExhibitorProfiles=true enables bounded crawling of same-origin exhibitor profile pages discovered as exhibitorProfileUrl.

Profile crawling:

• is disabled by default;
• only follows profile URLs discovered by extractors;
• stays on the same origin as the event URL;
• rejects unsafe, private, off-origin, non-HTML, oversized, or failed profile responses;
• fills missing listing fields such as website, description, boothNumber;
• appends and dedupes categories;
• does not overwrite non-empty listing fields.

maxProfilePagesPerEvent caps profile requests per event.

Company enrichment

includeCompanyEnrichment=true enables shallow public company website enrichment. This is separate from exhibitor profile crawling.

Company enrichment can collect:

• public emails;
• public phone numbers;
• LinkedIn, X/Twitter, Facebook, Instagram, YouTube links;
• other public social links.

The enrichment crawler visits the company homepage and up to three same-origin contact-like pages such as contact, about, company, team, support, or impressum. It rejects unsafe/private/internal targets and does not log in, submit forms, or parse PDFs.

Lead score reason catalog

Lead scoring is intentionally transparent. Current reason strings use a reason:+points format so downstream users can filter or audit scores without reverse engineering the code.

Reason	Meaning
website_found:+25	A public company website was found.
email_found:+25	Company enrichment found at least one public email.
phone_found:+15	Company enrichment found at least one public phone number.
business_social_found:+15	Company enrichment found at least one public social link.
booth_number_found:+10	A booth or stand number was found.
categories_found:+10	One or more exhibitor categories were found.

Scores are capped at 100.

Incremental mode

stateKey namespaces saved fingerprints in the named persistent Key-Value Store trade-show-exhibitor-leads-scraper-fingerprint-state.

When onlyNewSinceLastRun=true, the Actor emits only exhibitors whose fingerprint has not been pushed successfully for the selected stateKey.

Fingerprints are committed after Dataset writes succeed, which avoids marking failed pushes as already processed.

Limitations

• V1 is eventUrls mode only.
• Discovery is not included in V1.
• 10times is not included in V1.
• Public pages only.
• No login, CAPTCHA, private directories, paid API bypass, or access-control bypass.
• JavaScript-rendered pages may be incomplete because V1 uses CheerioCrawler.
• Pagination is best-effort and does not click JS controls.
• Company enrichment is shallow and limited to public HTML pages.
• Heuristic extractors may need selector tuning for heavily customized event directory templates.

FAQ

Is this a trade show exhibitor scraper?

Yes. It is designed as a trade show exhibitor scraper and exhibitor list scraper for public event directories.

Does it support MapYourShow?

Yes. It includes MapYourShow scraper heuristics for Map Your Show-like public pages.

Does it support A2Z?

Yes. It includes A2Z exhibitor scraper heuristics for A2Z / a2zinc-like public pages.

Does it scrape private exhibitor directories?

No. It only processes public pages. It does not log in, bypass CAPTCHA, access paid APIs, or crawl private directories.

Can it enrich contacts?

Yes, if includeCompanyEnrichment=true. It performs shallow public company website enrichment and may find public emails, phones, and social links.

Is it safe for repeated runs?

Yes. Use onlyNewSinceLastRun=true with a stable stateKey to emit only newly discovered records for that state namespace.