Google Maps Website Audit and Agency Pitch

Find the local businesses that need a better website. Pick your Google Maps Scraper dataset and get a ranked list: every business website checked, a 0-100 opportunity score, 3 concrete reasons and a ready 3-sentence pitch per business.

Built for web design, SEO and local marketing agencies doing outreach.

What you can do

• Qualify leads in bulk: audit up to 2,000 places per run and sort them by opportunity.
• Spot businesses with no real website: no site at all, only a Facebook/Instagram page, only a booking-platform profile or a directory listing.
• Get the facts for the call: HTTPS, mobile-friendly, page weight, title and meta tags, online booking, contact page, outdated copyright year, broken links.
• Send outreach faster: a short pitch per business based only on what was found, in the language you choose.
• Work in your tools: CSV for Excel / Google Sheets, Markdown report, or the dataset through the API, n8n, Make or an AI agent.

How to use

1. Run Google Maps Scraper (compass/crawler-google-places) for a category and area, for example "hair salon in Boise".
2. Open this Actor and pick that run's dataset in Google Maps Scraper dataset. No dataset? Paste businesses as JSON or give a CSV/JSON link.
3. Optionally describe what your agency offers, so the pitch fits your service.
4. Start the run. Results are in the Output tab, sorted by opportunity, plus report.csv and report.md.

What it checks

For every business in the dataset:

Situation	What you get
No website on Google Maps	flagged none
The "website" is a Facebook/Instagram page, a booking-platform profile (Booksy, Vagaro, Fresha…) or a directory listing	flagged social-only / booking-platform-only / directory-only
Domain does not resolve, server down, homepage returns an error	flagged unreachable, with the reason
Site blocks automated checks (robots.txt, HTTP 403/429)	flagged blocked, no claims about its quality
Own website loads	audited, with the checks below

Checks on an own website:

• HTTPS: final URL is HTTPS, and whether the SSL certificate is valid
• Mobile: width=device-width viewport tag
• Speed and weight: time to download the homepage HTML, HTML size, number of scripts, stylesheets and images
• Search basics: title tag (missing / too short / too long), meta description, H1 count
• Online booking or ordering: about 50 booking, ordering and shop widgets (Calendly, Square, Vagaro, Booksy, Fresha, Mindbody, OpenTable, Resy, Toast, DoorDash, Shopify…) plus "Book now" / "Order online" buttons
• Contact page or contact form
• Outdated copyright year in the footer
• Broken main links: up to 6 navigation links (404, 410, 5xx, dead host)
• Website builder (WordPress, Wix, Squarespace…) when visible

Then a language model writes the opportunity score, 3 reasons and the pitch from those facts only. The pitch is addressed to the business (by its name or "your team"), never to a person.

Input

Field	What to enter
Google Maps Scraper dataset	Pick the dataset of your compass/crawler-google-places run (or paste its ID). The Actor gets read-only access to that one dataset.
Businesses (JSON)	Instead of a dataset: an array with title/name, categoryName/category, website, totalScore/rating, reviewsCount/reviews.
File URL	Instead of a dataset: a public JSON or CSV link with the same columns.
Max businesses	Default 50, up to 2000 per run.
Skip closed places	Default on. Skipped places are free.
What your agency offers	Optional one line to tailor the pitch.
Pitch language	Default English.

API example:

{ "datasetId": "YOUR_SCRAPER_RUN_DATASET_ID", "maxBusinesses": 200, "agencyOffer": "websites and online booking for salons" }

Output

One dataset row per business, plus two files in the run's key-value store, both sorted by opportunity:

• report.csv: one line per business with score, reasons, pitch and every check (opens in Excel or Google Sheets)
• report.md: a summary table and all pitches, ready to read or paste into a doc

{
  "name": "Example Salon",
  "category": "Hair salon",
  "city": "Boise",
  "website": "http://www.example-salon.com/",
  "websiteStatus": "audited",
  "opportunityScore": 35,
  "reasons": [
    "The footer copyright says 2021, so the site looks unmaintained.",
    "130 reviews at 4.8 stars: a busy salon whose site undersells it.",
    "Booking works, so the main gap is freshness, not function."
  ],
  "pitch": "Your website's footer still shows 2021, which can make Example Salon look less current to new clients. A quick refresh would match the site to the reputation your 130 reviews show. We'd be glad to share a few ideas if that's useful.",
  "checks": {
    "https": true, "mobileViewport": true, "loadMs": 237, "htmlKb": 513.1,
    "title": "HOME | Example Salon | Boise, Idaho", "metaDescription": "Hair salon and makeup studio…",
    "onlineBooking": true, "bookingSignals": ["button: \"BOOK NOW\""],
    "contactPage": true, "copyrightYear": 2021, "brokenLinks": [], "platform": "Wix.com Website Builder"
  },
  "rating": 4.8,
  "reviewsCount": 130,
  "eventCharged": "site-audited"
}

Pricing

Pay per business. Businesses that fail, closed places and duplicates are free.

Event	When	Price
site-audited	an own website was loaded, checked and scored	$0.006
place-flagged	no own website, a social/booking/directory page only, site down, or site not checkable; scored and pitched	$0.002

Worked examples:

Run	Price
1 business with a website	$0.006
50 businesses, 35 with a website, 15 without	35 × $0.006 + 15 × $0.002 = $0.24
1,000 businesses, all with a website (worst case)	$6.00

Before it starts, the Actor checks that the run's maximum cost covers every business at its price (each listed website counted as a full audit) and stops with a clear message if not. You are never charged more than that maximum.

Available on paid Apify plans.

Privacy and politeness

• Business level only. Phone numbers, emails, owner names, reviewer data and social profiles from the scraper dataset are dropped on read and never appear in the output. Emails and phone numbers on web pages are masked before scoring.
• Each site gets robots.txt first and is skipped if it disallows us. Then the homepage, at most 2 internal pages (contact and booking) and at most 4 more main links with lightweight HEAD requests, one at a time, with at least 0.3 s between requests (or the site's crawl-delay, up to 5 s).
• User-Agent: LocalBusinessSiteAudit/0.1 (+https://apify.com/seasons-ai). Timeouts of 10-20 s per request and 75 s per site.

Limits

• Load time is the time to download the homepage HTML from an Apify data centre, not a full browser render. Page weight is the HTML document size, not counting images and scripts.
• Pages are read as served, without running JavaScript. On sites that build their content in the browser, booking widgets or copyright lines can be missed; such sites are marked jsRendered: true and the pitch avoids claims about missing content.
• A copyright year inserted by JavaScript is not visible, so copyrightYear is then empty, not "outdated".
• The score is grounded in the checks: a rule-based baseline is computed first and the model's score is kept within 10 points of it. Reasons and pitches are written by a model. Read them before sending.
• Up to 2000 businesses per run. Businesses that share one homepage (chains) are checked once.

Good to know

• On the free Apify plan the Actor returns a short preview with an example result and prices instead of running.
• Read every pitch before sending it: reasons and pitches are written by a language model from the checks.
• Results and files stay in the run's storage for your plan's retention period. Download report.csv if you need to keep it.
• Questions or a missing check? Open an issue on the Actor page.