AI Brand Visibility Tracker: ChatGPT Mentions, Rank & Citations

Does ChatGPT recommend your brand? Give this Actor your brand, your competitors and the questions your buyers ask. It asks each question to ChatGPT with live web search through the official OpenAI API and tells you, for every answer:

• whether your brand is mentioned, in what order (rank among tracked brands) and at which list position
• whether ChatGPT cites your website and which domains it cites instead
• the sentiment and whether the answer recommends you
• which competitors and other brands show up

Then it rolls everything up into a share-of-voice leaderboard: mention rate, average rank, first-place count, citation rate and sentiment per brand, per-prompt results, and the most-cited domains (the sites you need to be on).

No OpenAI key needed. $0.04-0.05 per check (one prompt asked once, depending on your Apify plan), or $0.01 per check with your own OpenAI key.

When to use: you want to know whether ChatGPT mentions, ranks, cites and recommends a brand versus its competitors. Input: a brand and buyer questions, e.g. {"brand":"Notion","prompts":["Best wiki tool for a startup?"],"competitors":["Coda | coda.io"]}. Output: one row per prompt check with mentioned, rank, cited, sentiment and competitors mentioned, plus a share-of-voice summary. From $0.04 per check ($0.01 with your own OpenAI key).

Use cases

• GEO / AI SEO: measure your visibility in AI answers and track it weekly with an Apify schedule.
• Competitor benchmarking: see who ChatGPT recommends for "best X for Y" prompts in your category.
• Content and PR targeting: the top cited domains list shows which review sites, blogs and docs feed the AI answers.
• Agencies: run the same prompt set for many clients and export to Sheets, Looker Studio or your BI tool.

Input

Field	Example	Notes
Your brand	Notion	Companies and products only, not private people
Your website domain	notion.com	Detects citations of your site
Other names	Notion AI	Also count as a mention
Competitors	Coda | coda.io	One per line, domain optional, up to 20
Prompts	What is the best wiki tool for a small startup?	Up to 100
Samples per prompt	1-5	AI answers vary; more samples give a steadier rate
Country	US	Localizes the web search

{
  "brand": "Notion",
  "brandDomain": "notion.com",
  "competitors": ["Coda | coda.io", "Confluence | atlassian.com", "ClickUp | clickup.com"],
  "prompts": ["What is the best wiki tool for a small startup?", "Best alternatives to Confluence for documentation"],
  "samplesPerPrompt": 1,
  "country": "US"
}

Output

Dataset: one row per check

{
  "engine": "chatgpt", "model": "gpt-6-luna", "prompt": "What is the best wiki tool for a small startup?", "sample": 1, "country": "US",
  "brand": "Notion", "brandMentioned": true, "brandRank": 1, "brandListPosition": 1, "brandCited": true,
  "brandSentiment": "positive", "brandRecommended": true,
  "competitorsMentioned": ["Confluence"], "mentionedOrder": ["Notion", "Confluence"],
  "entities": [{ "name": "Notion", "role": "brand", "mentioned": true, "mentionCount": 3, "rank": 1, "listPosition": 1, "cited": true, "citedUrls": ["https://www.notion.com/product/wikis"], "sentiment": "positive", "recommended": true }],
  "citations": [{ "url": "https://www.notion.com/product/wikis", "title": "Wikis | Notion", "domain": "notion.com", "kind": "cited" }],
  "citedDomains": ["notion.com", "support.atlassian.com"],
  "otherBrandsMentioned": ["Slab", "Slite"],
  "searchQueries": ["best wiki tool small startup 2026"],
  "answer": "1. **Notion** - ...", "status": "ok", "checkedAt": "2026-10-23T17:00:00.000Z"
}

Summary (key-value store OUTPUT): brandMentionRate, brandShareOfVoice, brandAvgRank, a leaderboard (mentions, mentionRate, shareOfVoice, avgRank, firstPlace, citationRate, recommended, sentiment per brand), per-prompt results, topCitedDomains and otherBrandsMentioned.

Pricing

Apify plan	Check with the built-in AI (web search included)	Check with your own OpenAI key
Free	$0.05	$0.01 (+ your OpenAI usage, about $0.01-0.02 per check on the default model)
Starter	$0.05	$0.01
Scale	$0.045	$0.01
Business and up	$0.04	$0.01

Prices drop on bigger Apify plans (Starter = Bronze tier, Scale = Silver, Business and up = Gold).

Failed checks are not charged. Example: 10 prompts x 3 samples = 30 checks = $1.50 on Starter ($1.20 on Business). Set Max checks or the run's maximum cost to cap spend. On the Apify free plan, the built-in AI runs up to 10 checks per run; add your own OpenAI key, or use any paid Apify plan, for bigger runs.

How it works and limitations

• Uses the official OpenAI Responses API with the web search tool. It does not scrape chatgpt.com, so it never logs in and does not break when the UI changes.
• API answers are close to, but not identical to, what a logged-in ChatGPT user sees (no personalization or memory). Treat results as a consistent benchmark, not a screenshot.
• AI answers are non-deterministic: use samples per prompt and track trends over time.
• Mentions are matched on the names and aliases you provide (whole words, case-insensitive). Rank = order of first mention among the brands you track.
• Privacy: query strings are stripped from every URL (some sites put tracking IDs or e-mail addresses in them), and e-mail addresses and phone numbers in answers are removed. Track brands, not people.
• Coming next: Perplexity, Gemini and Google AI Overviews engines.

How to track AI visibility every week

1. Run it once with your brand, competitors and 10-30 buyer prompts, then Save as task.
2. In Schedules, run the task weekly (same prompts every time, so the numbers are comparable).
3. Send each run's OUTPUT summary to a Google Sheet, Slack or a webhook. You get a share-of-voice trend line per brand.

Use with AI agents (MCP, ChatGPT, Claude, Cursor, n8n)

AI agents can find and run this Actor through the Apify MCP server. Add it to Claude Desktop, Cursor, VS Code or any MCP client:

{"mcpServers":{"apify":{"url":"https://mcp.apify.com?tools=swillz/ai-brand-visibility-tracker"}}}

Or run it locally: npx -y @apify/actors-mcp-server --tools swillz/ai-brand-visibility-tracker with APIFY_TOKEN set. In n8n or Make, use the Apify node with Actor swillz/ai-brand-visibility-tracker.

Example prompts:

• "Does ChatGPT recommend Notion for startup wikis, and who beats it?"
• "Track our share of voice vs Coda and ClickUp weekly"
• "Which sources does ChatGPT cite when it answers "best CRM for small business"?"

Minimal input:

{"brand": "Notion", "prompts": ["What is the best wiki tool for a small startup?"], "competitors": ["Coda | coda.io"]}

Keep it fast: Start with 3–5 prompts and samplesPerPrompt 1. If the user gave no prompts, write 3–5 realistic buyer questions for the brand's category. Skipped or capped checks are explained in a free status row.

Cap the cost: pass maxTotalChargeUsd ("Maximum cost per run") when you call the Actor. The run stops cleanly at the cap, keeps the results so far, and says why in the status message and the OUTPUT record.

Integrations and API

• Make, n8n and Zapier: use the official Apify app or node, choose Run Actor and pick swillz/ai-brand-visibility-tracker.
• API: POST https://api.apify.com/v2/acts/swillz~ai-brand-visibility-tracker/run-sync-get-dataset-items?token=YOUR_TOKEN with the input JSON returns one row per check.
• AI agents (MCP): add https://mcp.apify.com?tools=swillz/ai-brand-visibility-tracker to Claude, Cursor or any MCP client and ask "how often does ChatGPT recommend us vs Coda for wiki prompts?".
• Looker Studio or BI: export the dataset as CSV or JSON, or append it to a sheet on every run.

AI Brand Visibility Tracker vs alternatives

	This Actor	GEO SaaS dashboards	Asking ChatGPT by hand
Price	$0.04-0.05 per check, no subscription	Typically a monthly subscription	Your time
Raw data (answers, citations, ranks)	✅ JSON / CSV / Sheets	Varies	❌
Competitor share of voice	✅ up to 20 competitors	✅	❌
Scheduling and API	✅ Apify schedules, API, MCP	Varies	❌
Reproducible benchmark	✅ same prompts, samples per prompt	✅	❌

FAQ

Can I schedule it? Yes. Save your input as a task and add an Apify schedule (e.g. weekly). Each run's summary makes a clean time series.

Which model is used? gpt-6-luna with web search by default. With your own key you can choose any web-search-capable OpenAI model.

Is it legal? It only sends your prompts to OpenAI's public API under OpenAI's terms and returns the answers. No website is scraped.

Related tools

More tools from the same developer, built to work together:

• Career Site Jobs Scraper: jobs from Greenhouse, Lever, Ashby, Workable and Recruitee boards, with salary fields, as a jobs API or CSV.
• Workday Jobs Scraper: every job from any myworkdayjobs.com career site, past the 2,000-result cap.
• Company Website Enrichment: turn a list of domains into company name, emails, phones, social links and tech stack.
• AI Extract: structured JSON from any web page with a plain-English prompt or a JSON schema. AI included.
• Google Sheets Import & Export: send any Apify dataset to a Google Sheet (append, replace or dedupe) or read a sheet as JSON.
• XML Sitemap URL Extractor & Sitemap to CSV: every URL from a website's sitemap, with lastmod, HTTP status and new-page monitoring.
• Email Provider Detector: bulk check whether domains use Google Workspace, Microsoft 365, Proofpoint or Mimecast, plus SPF, DMARC and DKIM.
• Hiring Signals by Company Domain: from a list of company domains, find which ATS each uses and how many open roles, by department and location.
• EU VAT Number Validator (VIES): bulk check EU VAT numbers against official VIES, with company name and address.
• EORI Number Validator: bulk check EU and UK EORI numbers for customs, with trader name where published.
• LEI Lookup (GLEIF): find a company's Legal Entity Identifier, legal name, address, status and parent from official GLEIF data.
• Sanctions Screener: screen company and person names against official OFAC, UN, EU and UK sanctions lists with fuzzy matching.

Popular workflows

• Weekly AI-visibility report: schedule this Actor weekly and append each run's share of voice to a sheet with Google Sheets Import & Export.

Source code: https://github.com/williamjin02/apify-actors/tree/main/actors/ai-brand-visibility-tracker. Issues and feature requests are welcome in the Issues tab.