Google Ads Transparency Scraper - AI Competitor Ad Intelligence

See every ad a competitor is running on Google — and get an AI read of each creative. Scrape Google's public Ads Transparency Center by advertiser, domain, or name, and receive flat, structured records with the creative angle, messaging themes, offer, and CTA extracted by AI vision. No browser, no login, fast and cheap.

The Google ad-spy space is dominated by raw scrapers that hand you image URLs and dates. This actor is the only one that reads the creative for you — turning a wall of competitor ads into an analyzable strategy map.

Why Choose This Actor?

• AI creative analysis (the differentiator) — every image creative is read by GPT-4o-mini vision: angle, themes, offer, CTA.
• Three ways in — search by advertiser name, by domain (covers every advertiser running that domain), or by Google advertiser ID.
• Built for monitoring — schedule it with monitor mode to get only what's new since last run.
• Fast & cheap — pure HTTP, datacenter proxies, ~40 creatives/second. No browser overhead.
• Honest data — we tell you exactly what the Transparency Center does and doesn't expose (see below).

Key Features

Feature	Description
Advertiser / domain / name lookup	Auto-detected; paste any of the three
AI creative intelligence	creativeAngle, messagingThemes, offer, cta per image
Monitor mode	Cross-run dedupe + a whatsNewThisWeek diff
Webhook delivery	POST run summary + new creatives to n8n / Zapier / Make
Flat output	One clean record per creative — Sheets/BigQuery ready
Format detection	image · display · text

Use Cases

• Media buyers & agencies — spot which angles a competitor doubles down on; filter creativeAngle to study their proven winners.
• DTC & brand teams — track a rival's offers and CTAs week over week with monitor mode.
• Ad-spy & market research — pull an advertiser's full active creative set in one run, flat and ready for analysis.

Quick Start

1. Input a competitor — an advertiser name (Nike), a domain (nike.com), or an advertiser ID (AR…).
2. Run — set maxResults and leave AI creative analysis on.
3. Export CSV / JSON / Excel, or POST to a webhook.

Input

Field	Type	Description
query	string	Advertiser name, domain, or advertiser ID (required)
mode	select	searchQuery · advertiser · domain (auto-detected)
maxResults	integer	Creatives per advertiser (Google caps ~1,000)
enableAiAnalysis	boolean	AI vision read of each image creative (default on)
monitorMode	boolean	Only emit creatives new since last run
region, creativeFormat, dateFrom, dateTo, webhookUrl	—	Advanced filters

Output — what you get

One flat record per creative. Bold = the AI differentiator.

{
  "advertiserName": "Nike, Inc.",
  "advertiserId": "AR16735076323512287233",
  "payerName": "Nike, Inc.",
  "advertiserVerified": true,
  "format": "image",
  "imageUrl": "https://tpc.googlesyndication.com/archive/simgad/6852044362810907552",
  "firstShown": "2023-11-16",
  "lastShown": "2026-06-30",
  "previewUrl": "https://adstransparency.google.com/advertiser/AR16735076323512287233/creative/CR06146323222502572033?region=US",
  "creativeAngle": "Brand / lifestyle",
  "messagingThemes": ["performance", "new release"],
  "offer": "None",
  "cta": "Shop Now",
  "aiAnalyzed": true,
  "isNew": false,
  "scrapedAt": "2026-06-30T13:12:04.590Z"
}

Example: filter to creativeAngle = "Limited-time discount" to isolate a competitor's promo creatives, or sort by lastShown to find what they're running right now.

Pricing (pay per event)

• $0.004 per creative scraped
• + AI analysis event for each image creative read by the vision model (only when AI is on)
• Scheduled monitor-mode runs only pay for what's new

A 100-creative run with AI is roughly $0.40–0.90 depending on how many are images.

Change Tracking & Monitoring

Turn on Monitor mode and schedule the actor. Each run skips creatives it has already seen and writes the new ones to the key-value store as whatsNewThisWeek (and includes them in the webhook). A ready-made "what changed this week" feed for any competitor.

Integration Examples

• n8n / Zapier / Make — set webhookUrl to receive { stats, whatsNewThisWeek, creatives } on completion.
• Google Sheets / BigQuery — flat records import directly, no flattening needed.
• Apify API — apify call webdatalabs/google-ads-transparency-intel from any language.

What this does and does NOT return (read this)

• ✅ Creative visuals (image URL), formats, first/last-shown dates, advertiser & payer, and an AI read of each image.
• ❌ No ad spend, impressions, clicks, or targeting keywords. Google's Transparency Center does not publish these for commercial (non-political) ads — no tool can. Be wary of any that claim to.
• ❌ No raw headline/description text. Google serves creatives as rendered images/HTML, not text. Instead of guessing, we run AI vision over the actual creative and return the angle, themes, offer, and CTA — usually more useful than raw copy.
• ℹ️ Region scopes the lookup and tags output; Google does not geo-filter the creative set, so this is not an "all ads in country X" export.
• ℹ️ display / text creatives carry no static image, so they have a previewUrl (view it on Google) but no imageUrl or AI fields. Set creativeFormat: ["image"] for an AI-only run.
• ℹ️ advertiserName is the legal entity, not the marketing brand — e.g. HelloFresh appears as "Grocery Delivery E-Services USA Inc.", and large brands may span several regional entities (Nike's US/Japan/Singapore arms). This is Google's registered advertiser identity, as shown on the Transparency Center.
• ℹ️ Domain lookup returns every advertiser Google links to that domain (~85% precision) — occasionally including a resellers/unrelated advertiser. Filter by advertiserName if you need exactly one advertiser.

FAQ

• Is this legal? It reads Google's public Transparency Center — commercial ad creatives, which are non-personal data. Use it for competitive research, not to harvest political-ad payer identities.
• Do I need proxies? Datacenter proxies (the default) are enough.
• Do I need an OpenAI key? Only for the AI layer — set it as the OPENAI_API_KEY secret. Without it you still get all creative metadata.
• Can I schedule it? Yes — combine a schedule with monitor mode for change tracking.
• What if my competitor runs thousands of ads? Google caps a single advertiser at ~1,000 creatives; set maxResults accordingly.

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📬 Custom Solutions & Enterprise

Need a custom scraper, a private build, or higher volume? Reach out via the Apify Store contact form on our profile.

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Legal Disclaimer

This actor accesses publicly available data from Google's Ads Transparency Center, which publishes commercial (non-personal) ad creatives. Use it in compliance with Google's terms and applicable law, for legitimate competitive research. It does not collect personal data and is not intended for scraping political-ad payer identities.