Snapchat Conversions API - Server-Side Events

Pricing

from $0.01 / 1,000 results

Snapchat Conversions API - Server-Side Events

Send offline conversions to Snapchat Conversions API. Track purchases, signups & custom events with automatic PII hashing for campaign optimization. send_event - Single event send_batch_events - Multiple events validate_events - Validate event list_pixels - All pixels get_pixel_info - Pixel details

Pricing

from $0.01 / 1,000 results

Rating

0.0

(0)

Developer

John Rippy

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Snapchat Conversions API

Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Server-Side Events - Track Purchases & Signups on Snapchat

Send offline conversions to Snapchat Conversions API. Track purchases, signups, and custom events with automatic PII hashing for campaign optimization.

Features

Event Sending

send_event - Send a single event
send_batch_events - Send multiple events
validate_events - Validate before sending

Pixel Management

list_pixels - List all pixels
get_pixel_info - Get pixel details

Standard Events

Event Type	Description
PURCHASE	Completed purchase
SAVE	Item saved
START_CHECKOUT	Checkout started
ADD_CART	Item added to cart
VIEW_CONTENT	Content viewed
ADD_BILLING	Payment info added
SIGN_UP	Account registration
SEARCH	Site search
PAGE_VIEW	Page visit
SUBSCRIBE	Subscription
CUSTOM_EVENT_1-5	Custom events

Event Data

User Identification

All PII is automatically SHA256 hashed:

email - Customer email
phone - Customer phone
mobileAdId - IDFA or GAID

Click Tracking

scClickId - Snapchat click ID (ScCid)
uuid1 - Snap cookie (_scid)

Device Info

ipAddress - Customer IP
userAgent - Browser user agent

Event Properties

price - Conversion value
currency - ISO 4217 code
transactionId - Transaction ID
itemCategory - Product category
itemIds - Product IDs
numberOfItems - Quantity

Example Usage

Purchase Event

{
  "task": "send_event",
  "pixelId": "abc123",
  "eventType": "PURCHASE",
  "email": "john@example.com",
  "phone": "+15551234567",
  "price": 99.99,
  "currency": "USD",
  "transactionId": "TXN-12345"
}

Batch Events

{
  "task": "send_batch_events",
  "pixelId": "abc123",
  "events": [
    {
      "eventType": "PURCHASE",
      "email": "john@example.com",
      "price": 99.99,
      "transactionId": "TXN-001"
    },
    {
      "eventType": "SIGN_UP",
      "email": "jane@example.com"
    }
  ]
}

Snapchat Click ID

Capture ScCid from URL after Snapchat ad click:

https://yoursite.com/?ScCid=abc123...

Also capture _scid cookie for additional matching.

Match Quality

For best results, include:

ScCid - Click-based (best)
email + phone - Strong match
mobileAdId - App installs

Custom Events

Use CUSTOM_EVENT_1 through CUSTOM_EVENT_5 for:

Non-standard conversions
Micro-conversions
Engagement events

Pricing

$0.01 per query (all tasks)

Rate Limits

10,000 events per batch
Events within 28 days
10 requests per second

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