AI Visibility: ChatGPT, Perplexity, Gemini & AI Overviews

Find out whether ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode name your brand when buyers ask about your category. See how early you are named, whether your own site is cited, and which competitors come up instead.

A typical run costs about $1.70 (10 questions on 4 AI assistants). The dry run is free: switch on demoMode to see the exact questions and the cost before you spend anything.

No API keys and nothing to sign up for. Enter a brand name and press start.

A real run for Pipedrive: 8 questions on 4 AI assistants, 32 checks, charged $1.65.

What you get

Every check is one brand, on one question, on one AI assistant. For each one you get:

• Named or not, and how many times
• Position, from 1 (the answer leads with you) to 10 (not named)
• Citations: whether your domain was used as a source, the exact page, and every other source cited
• Competitors named in the same answer, and your share of voice against them
• Sentiment on the mention (optional)
• The answer itself, plus whether the assistant searched the web or answered from memory

Each run also writes a summary to the key-value store under RUN_SUMMARY, with a visibility score, mention rate, citation rate, average position, share of voice, a breakdown by assistant, the top competitors and the most cited domains. Rates are calculated only over checks that completed, so an assistant outage never shows up as a drop in your visibility.

Which AI assistants it checks

AI assistant	Live web search	Citations
ChatGPT	Yes	Yes
Perplexity	Yes	Yes
Google Gemini	Yes, Google Search grounding	Yes
Claude (premium check)	Yes	Yes
Google AI Overviews	Yes	Yes
Google AI Mode	Yes	Yes
Grok	Answers from training knowledge	No

ChatGPT, Perplexity, Gemini, Claude and Grok are called through their official APIs. Google has no API for AI Overviews or AI Mode, so those two come from DataForSEO, a licensed SERP data provider.

How much does it cost

You pay per check. Ten questions on four assistants is forty checks.

Run	Checks	Cost
Dry run (demoMode)	0	Free
Default settings: 3 questions, ChatGPT and AI Overviews	6	about $0.32
Typical weekly run: 10 questions, 4 assistants	40	about $1.70
Same run with sentiment and competitor discovery	40	about $2.10

Event	Price
Check on any assistant except Claude	$0.04
Check on Claude (optional, costs more to run)	$0.21
Questions written for you	$0.08 per run
Sentiment, competitor discovery	$0.005 per check each, both optional

Set maxBudgetUsd and the run will not start if the projected cost is higher.

Quick start

The smallest useful input:

{
  "brand": "Ahrefs",
  "brandDomain": "ahrefs.com",
  "category": "SEO tools"
}

The Actor writes the questions from the keywords your domain already ranks for in Google, weighted by real monthly search volume, so you measure the questions buyers actually ask. You can also supply your own in customQueries.

A fuller run:

{
  "brand": "Ahrefs",
  "brandDomain": "ahrefs.com",
  "category": "SEO tools",
  "competitors": ["Semrush", "Moz", "Ubersuggest"],
  "assistants": ["chatgpt", "perplexity", "gemini", "ai_overviews"],
  "maxQueries": 10,
  "market": "GB",
  "includeSentiment": true,
  "maxBudgetUsd": 2.50
}

Track it over time: schedule a weekly run with the Apify scheduler and keep monitorId the same each time. Every row carries that value, so the runs line up into a trend.

Output example

One row per brand, question and assistant:

{
  "platform": "perplexity",
  "query": "best crm software for small sales teams uk",
  "brand": "Pipedrive",
  "brand_mentioned": true,
  "brand_mention_count": 3,
  "mention_position_score": 1,
  "sentiment": "positive",
  "is_cited_as_source": false,
  "total_sources_cited": 20,
  "competitor_mentions": ["HubSpot", "Capsule CRM", "Zoho CRM"],
  "brand_share_of_voice": 0.33,
  "searched": true,
  "ok": true
}

Use it in an AI agent, n8n, Make or Zapier

As an MCP tool, with nothing to install:

https://mcp.apify.com?tools=babel42/ai-visibility-tracker

Set mode to quick for agent use. It keeps answers short enough to fit in a conversation. The Actor also works with n8n, Make, Zapier, Google Sheets, Slack, webhooks and the Apify API:

from apify_client import ApifyClient

client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("babel42/ai-visibility-tracker").call(run_input={
    "brand": "Ahrefs", "brandDomain": "ahrefs.com", "category": "SEO tools",
})
summary = client.key_value_store(run["defaultKeyValueStoreId"]).get_record("RUN_SUMMARY")
print(summary["value"]["visibility_score"])

FAQ

Do I need my own API keys? No. Access to all seven assistants is included in the per-check price.

How often should I run it? Weekly suits most brands. Also run it after a big content launch or campaign and compare against the week before.

Can I track a competitor instead? Yes. Put their name in brand and their domain in brandDomain.

Why is a question that names my brand left out of the score? Asking about your brand by name guarantees a mention, which would inflate your score. Those questions are still reported, but the headline metrics exclude them.

Is this affiliated with OpenAI, Anthropic, Google or xAI? No. It uses their public APIs under their normal terms. Product names only identify which assistant was measured.

Support

Maintained by Babel42. Open an issue on the Actor's Issues tab and we will pick it up.