GEO Brand Sentiment — AI Brand Perception Analysis

GEO Brand Sentiment reveals how AI models actually describe your brand — not just whether you're mentioned, but what they say. Get an overall sentiment score, key strengths and weaknesses as perceived by AI, brand positioning (leader / challenger / niche), recommendation likelihood, and a head-to-head comparison vs your competitors across ChatGPT, Claude, and Gemini.

Your brand reputation through the eyes of AI — across every major platform at once.

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What can GEO Brand Sentiment analyze about your brand?

• 💬 Overall sentiment score (0–100) — positive / neutral / negative, with confidence level
• 💪 Key strengths — what AI consistently praises about your brand
• ⚠️ Key weaknesses — what AI consistently criticizes or flags as limitations
• 🏷️ Brand positioning — does AI perceive you as a leader, challenger, niche player, or unknown?
• 👍 Recommendation likelihood — how likely is AI to recommend your brand vs alternatives?
• 🔁 Narrative themes — recurring storylines AI tells about your brand
• ⚔️ vs Competitors — head-to-head verdict: who does AI pick, and why?
• 🤖 Per-LLM breakdown — do GPT-4o, Claude, and Gemini perceive you differently?

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What data does GEO Brand Sentiment extract?

Field	Description
overall_sentiment	{"score": 0-100, "label": "positive/neutral/negative", "confidence": 0-1}
brand_positioning	leader / challenger / niche / unknown
recommendation_likelihood	high / medium / low
key_strengths	Top 5 strengths mentioned across all AI responses
key_weaknesses	Top 5 weaknesses mentioned across all AI responses
narrative_themes	Recurring themes about your brand (e.g. "ease of use", "pricing concerns")
vs_competitors	Head-to-head win/loss record vs each competitor
per_llm_sentiment	Sentiment score breakdown by LLM
raw_responses	First 20 individual AI responses with full analysis

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How to analyze how AI perceives your brand

1. Create a free Apify account
2. Open GEO Brand Sentiment in Apify Store
3. Enter your brand name and industry (e.g. Notion, project management tools)
4. Add competitor names (optional, enables head-to-head analysis)
5. Add your OpenRouter API key (get one at openrouter.ai/keys)
6. Click Start — runs 30 sentiment queries across 3 LLMs in 1–2 minutes
7. Download your brand perception report in JSON, CSV, or Excel

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How much does AI brand sentiment analysis cost?

$0.05 per response analyzed via Apify Pay-Per-Event. Plus your own OpenRouter API usage.

Run	Responses analyzed	Apify cost	OpenRouter cost
Quick test (3 LLMs × 5 prompts)	15	~$0.75	~$0.02
Standard (3 LLMs × 10 prompts)	30	~$1.50	~$0.03
Deep analysis (4 LLMs × 10 prompts)	40	~$2.00	~$0.04

A full brand perception analysis across 3 AI platforms costs ~$1.50 — vs $500+ for a traditional brand perception study.

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Input

Parameter	Type	Required	Default	Description
brand	string	✅	—	Your brand name (e.g. Notion)
industry	string	✅	—	Your industry (e.g. project management tools)
competitors	array	❌	[]	Competitors for head-to-head analysis (e.g. ["Asana", "ClickUp"])
llms	array	❌	3 models	Override which LLMs to query
aspects	array	❌	[]	Specific aspects to focus on (e.g. ["pricing", "support", "integrations"])
openrouterApiKey	string	❌	env var	Your OpenRouter API key

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Output example

{
  "_type": "geo_brand_sentiment",
  "brand": "Notion",
  "industry": "project management tools",
  "overall_sentiment": {
    "score": 78,
    "label": "positive",
    "confidence": 0.82
  },
  "brand_positioning": "leader",
  "recommendation_likelihood": "high",
  "key_strengths": [
    "flexibility and customization",
    "all-in-one workspace",
    "strong template ecosystem",
    "clean design",
    "good for personal and team use"
  ],
  "key_weaknesses": [
    "steep learning curve for new users",
    "can feel overwhelming for simple tasks",
    "limited offline functionality",
    "pricing concerns for larger teams"
  ],
  "narrative_themes": [
    "flexible but complex",
    "loved by power users",
    "best for knowledge management"
  ],
  "vs_competitors": {
    "Asana": {
      "wins": 18,
      "losses": 7,
      "reason": "Notion wins on flexibility; Asana wins on task tracking structure"
    },
    "ClickUp": {
      "wins": 12,
      "losses": 14,
      "reason": "ClickUp perceived as more feature-rich for project management"
    }
  },
  "per_llm_sentiment": {
    "openai/gpt-4o-mini": { "score": 80, "label": "positive" },
    "anthropic/claude-haiku-4.5": { "score": 82, "label": "positive" },
    "google/gemini-2.0-flash-001": { "score": 71, "label": "positive" }
  }
}

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Use GEO Brand Sentiment via API

Integrate brand perception monitoring into your analytics stack, run automatic alerts when sentiment drops, or generate client reports programmatically.

Python:

import requests

run = requests.post(
    "https://api.apify.com/v2/acts/dltik~geo-brand-sentiment/runs",
    headers={"Authorization": "Bearer YOUR_APIFY_TOKEN"},
    json={
        "brand": "Notion",
        "industry": "project management tools",
        "competitors": ["Asana", "ClickUp"],
        "openrouterApiKey": "YOUR_OPENROUTER_KEY"
    }
).json()

print(run["data"]["id"])

curl:

curl -X POST "https://api.apify.com/v2/acts/dltik~geo-brand-sentiment/runs" \
  -H "Authorization: Bearer YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "brand": "Notion",
    "industry": "project management tools",
    "competitors": ["Asana"],
    "openrouterApiKey": "YOUR_KEY"
  }'

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Schedule monthly brand perception monitoring

Use Apify Schedules to run GEO Brand Sentiment every month and track perception changes over time. If a competitor launches a major campaign or a PR event affects your brand, catch it immediately. Connect to Slack or email alerts via Apify webhooks.

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FAQ

How is this different from social media sentiment analysis? Social media sentiment measures what people say about your brand online. GEO Brand Sentiment measures what AI models say — which is what potential customers increasingly hear when they ask ChatGPT "is X good?". If AI consistently describes your brand as expensive or complex, that narrative affects buying decisions regardless of your actual pricing or UX.

My overall sentiment is "positive" but recommendation_likelihood is "medium". Why? AI can say positive things about your brand but still not actively recommend it — often because competitors are described as "better for most use cases." The vs_competitors field shows exactly where AI picks a competitor over you and why.

Which LLMs do you query? By default: GPT-4o Mini (OpenAI), Claude Haiku (Anthropic), and Gemini Flash (Google). All accessed via your own OpenRouter API key. You can override the llms parameter to test specific models.

Can I use this for reputation management? Yes. If you find consistent negative narratives (e.g. AI always mentions a specific weakness), you have a clear target: create content that addresses that weakness directly, earn citations that tell a different story, or update your product and re-run to measure improvement.

My brand is new and AI says "unknown" positioning. Is that normal? Yes. AI models learn from training data. If your brand is new or small, you may not have enough online presence yet for models to form strong associations. Use GEO Prompt Research to find prompts where you can get mentioned, then build the content to earn those mentions.

I found a negative narrative. What should I do about it? The specific weakness AI mentions is usually a real signal — it reflects how your brand is talked about online. Address it on your site (FAQ, comparison pages, case studies), earn citations in publications that tell the opposite story, and re-run in 4–6 weeks. Use GEO Visibility Score to measure whether those changes are being picked up.

I need custom sentiment tracking for a client or agency. Open an issue on the Issues tab or contact us through Apify.

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Complete your GEO analysis with the full suite

Actor	What it does	Start with this if...
✅ GEO Site Audit	Technical AI readiness score	Always start here
📊 GEO Visibility Score	GEO Score, mention rate, citation rate	You want your baseline AI visibility
⚔️ GEO Competitor Research	Share of Voice vs competitors	You know which competitors to track
🔍 GEO Prompt Research	AI keyword research & prompt scoring	You want to find new AI ranking opportunities
💬 GEO Brand Sentiment	How AI models describe your brand	You want to understand AI brand perception