Local Business Lead Auditor

Apify Actor for turning local business searches into sales-ready agency leads.

It can use Google Maps data via the Apify Google Maps Scraper Actor, OpenStreetMap as a free fallback, or manually supplied leads. Each business is enriched with website/contact/SEO checks, Google rating/review signals, an opportunity score, a recommended offer, and a short cold email opener.

Best use case

Marketing agencies, SEO consultants, web design agencies, reputation management teams, and outbound sales teams that need prioritized local prospects such as:

• dentists with weak websites or low review counts
• lawyers with poor local SEO signals
• plumbers/roofers missing public contact information
• salons/spas with unclaimed or under-optimized Google Business Profiles

Input

{
  "queries": [
    { "businessType": "dentist", "location": "Austin, Texas" }
  ],
  "dataSource": "googleMaps",
  "googleMapsActorId": "compass/crawler-google-places",
  "googleMapsLanguage": "en",
  "googleMapsCountryCode": "us",
  "skipClosedPlaces": true,
  "maxBusinessesPerQuery": 50,
  "auditWebsites": true,
  "minLeadScore": 0,
  "includeColdEmailOpening": true
}

Supported dataSource values:

• googleMaps - use the upstream Google Maps Actor only
• googleMapsThenOsm - use Google Maps, then fill missing capacity with OpenStreetMap results
• openStreetMap - use only free public OpenStreetMap data
• manualOnly - skip search and only audit/scoring supplied businesses

You can also pass manualBusinesses if you already have Google Maps/CSV leads:

{
  "dataSource": "manualOnly",
  "manualBusinesses": [
    {
      "businessName": "Example Dental Clinic",
      "websiteUrl": "https://example.com",
      "phone": "+1 555 0100",
      "address": "Austin, Texas",
      "category": "dentist",
      "googleRating": 4.1,
      "reviewCount": 12
    }
  ],
  "auditWebsites": true
}

Output fields

Each dataset item includes:

• businessName, category, phone, email, websiteUrl, address
• googleRating, reviewCount, googlePlaceId, googleMapsUrl
• leadScore from 0 to 100, where higher means a stronger sales opportunity
• leadPriority: high, medium, or low
• opportunitySignals
• recommendedOffer
• salesAngle
• coldEmailOpening
• websiteAudit: reachable status, load time, title/meta/H1 checks, emails, social profiles, detected technologies, and issues
• source and sourceUrl

A SUMMARY object is saved in the default key-value store with total leads, source counts, priority distribution, average score, and top opportunities.

Local development

npm install
npm run test:sample

The sample uses openStreetMap so it can run locally without calling the paid upstream Google Maps Actor.

To test Google Maps locally, set APIFY_TOKEN and use an input with dataSource: "googleMaps":

$npx apify-cli run --input-file input.google-maps-test.json

Apify deployment

npm install -g apify-cli
apify login
apify push

For automated deployment, set APIFY_TOKEN and run:

$npx apify-cli push --token "$APIFY_TOKEN"

Suggested monetization

Use Pay Per Event pricing:

• Event name: enriched-business-lead
• Starting price: $0.05 per enriched lead
• Later test: $0.10 per lead for higher-value niches such as dentist, lawyer, roofer, HVAC, med spa
• Minimum run: $1 to $3

Positioning: do not sell it as a generic scraper. Sell it as a local sales opportunity finder that converts Google Maps or business lists into prioritized outreach targets.