SimilarWeb Website Data Scraper

Extract comprehensive SimilarWeb analytics data for any domain — including traffic, rankings, competitors, audience demographics, referral sources, and technology stack — in structured JSON format.

What is this Actor?

The SimilarWeb Website Data Scraper automates the collection of detailed web intelligence from SimilarWeb's platform. Instead of manually visiting SimilarWeb pages for each domain, this Actor takes a list of domains and returns rich, structured analytics data for every one of them in a single run.

The result is a dataset you can use for competitive analysis, SEO research, audience profiling, or any project that needs at-a-glance intelligence on web properties — without paying for an enterprise SimilarWeb account.

Use Cases

• Competitive Intelligence — Feed your competitors' domains into the Actor and instantly get their global and category rankings, traffic volumes, bounce rates, and top similarity competitors with affinity scores.
• SEO & Keyword Research — Extract the top organic and paid keywords driving traffic to any site, along with search volume and CPC estimates, to inform your own keyword strategy.
• Audience & Demographic Profiling — Understand who visits a website through gender and age distribution data, geographic breakdown by country, and audience interest categories.
• Traffic Source Analysis — See how visitors arrive at a site: direct, search (organic and paid), social media, referrals, and ads — ranked by share of total traffic.
• Referral & Link Analysis — Identify the top sites sending visitors to a target domain (and the sites the target domain sends visitors to), revealing partnership and backlink opportunities.
• Technology Stack Discovery — Discover what technologies a website uses, organized by category (analytics, payment, recruitment, etc.), with counts for each.

Input

Parameter	Type	Description
domains_list	Array of strings	Required. Domains to analyze (e.g. ["apple.com", "microsoft.com"]). Provide domains without www. or protocol prefixes.
proxy	Proxy configuration	Optional. Choose whether to use Apify's built-in proxies or supply a custom proxy URL. Using proxies is recommended to avoid being blocked by SimilarWeb.

Output

Each domain produces one record. A sample record looks like this:

[
  {
    "targetDomain": "globo.com",
    "categoryId": "news_and_media",
    "overview": {
      "description": "Últimas notícias do jornalismo, esporte, entretenimento e mais! Na globo.com você acompanha tudo que está acontecendo hoje no Brasil e no mundo.",
      "globalRank": 80,
      "globalRankChange": 1,
      "countryAlpha2Code": "BR",
      "countryUrlCode": "brazil",
      "countryRank": 7,
      "countryRankChange": 0,
      "categoryRank": 1,
      "categoryRankChange": 0,
      "visitsTotalCount": 694583390,
      "bounceRate": 0.514312113010406,
      "pagesPerVisit": 2.149833109324336,
      "visitsAvgDurationFormatted": "00:03:00",
      "companyName": "Globo",
      "companyYearFounded": 2018,
      "companyHeadquarterCountryCode": "BR",
      "companyHeadquarterStateCode": null,
      "companyHeadquarterCity": "São Paulo",
      "companyEmployeesMin": 1001,
      "companyEmployeesMax": 5000,
      "companyRevenueMin": 1000000000,
      "companyRevenueMax": null,
      "companyCategoryId": "news_and_media",
      "companyRevenueCurrency": null,
      "companyParentDomain": "globo.com"
    },
    "interests": {
      "interestedWebsitesTotalCount": 10,
      "topInterestedWebsites": [
        {
          "domain": "uol.com.br"
        },
        {
          "domain": "pt.wikipedia.org"
        },
        {
          "domain": "google.com"
        },
        {
          "domain": "mercadolivre.com.br"
        },
        {
          "domain": "instagram.com"
        }
      ],
      "topInterestedTopics": [
        "brasil",
        "online",
        "gov",
        "portal",
        "para"
      ],
      "topInterestedCategories": [
        "games/video_games_consoles_and_accessories",
        "adult",
        "science_and_education/education",
        "computers_electronics_and_technology/programming_and_developer_software",
        "law_and_government/government"
      ]
    },
    "competitors": {
      "topSimilarityCompetitors": [
        {
          "domain": "uol.com.br",
          "categoryId": "news_and_media",
          "categoryRank": 18,
          "affinity": 1,
          "isDataFromGa": false
        },
        {
          "domain": "qq.com",
          "categoryId": "news_and_media",
          "categoryRank": 9,
          "affinity": 0.9239130434782608,
          "isDataFromGa": false
        },
        {
          "domain": "aol.com",
          "categoryId": "computers_electronics_and_technology/computers_electronics_and_technology",
          "categoryRank": 5,
          "affinity": 0.8478260869565217,
          "isDataFromGa": false
        },
        {
          "domain": "wp.pl",
          "categoryId": "news_and_media",
          "categoryRank": 20,
          "affinity": 0.8152173913043478,
          "isDataFromGa": false
        },
        {
          "domain": "163.com",
          "categoryId": "news_and_media",
          "categoryRank": 32,
          "affinity": 0.7934782608695652,
          "isDataFromGa": false
        },
        {
          "domain": "sohu.com",
          "categoryId": "news_and_media",
          "categoryRank": 92,
          "affinity": 0.7826086956521738,
          "isDataFromGa": false
        },
        {
          "domain": "terra.com.br",
          "categoryId": "news_and_media",
          "categoryRank": 115,
          "affinity": 0.7499999999999999,
          "isDataFromGa": false
        },
        {
          "domain": "rediff.com",
          "categoryId": "news_and_media",
          "categoryRank": 111,
          "affinity": 0.7391304347826088,
          "isDataFromGa": false
        },
        {
          "domain": "web.de",
          "categoryId": "computers_electronics_and_technology/email",
          "categoryRank": 3,
          "affinity": 0.7282608695652174,
          "isDataFromGa": false
        },
        {
          "domain": "ukr.net",
          "categoryId": "news_and_media",
          "categoryRank": 44,
          "affinity": 0.717391304347826,
          "isDataFromGa": false
        }
      ]
    },
    "searchesSource": {
      "organicSearchShare": 0.9980207097090916,
      "paidSearchShare": 0.0019792902909083754,
      "keywordsTotalCount": 1230874,
      "topKeywords": [
        {
          "name": "palmeiras",
          "cpc": 0.13
        },
        {
          "name": "globo",
          "cpc": 0.22
        },
        {
          "name": "flamengo",
          "cpc": 0.44
        },
        {
          "name": "g1",
          "cpc": 0.14
        },
        {
          "name": "copa do brasil",
          "cpc": 0.45
        }
      ]
    },
    "incomingReferrals": {
      "referralSitesTotalCount": 861,
      "topReferralSites": [
        {
          "domain": "familhao.com",
          "visitsShare": 0.04920689525210824
        },
        {
          "domain": "kadaza.com.br",
          "visitsShare": 0.031065756592380016
        },
        {
          "domain": "terra.com.br",
          "visitsShare": 0.021638266440082213
        }
      ],
      "topIncomingCategories": [
        {
          "category": "News_and_Media",
          "visitsShare": 0.44895787792428066
        },
        {
          "category": "Computers_Electronics_and_Technology/Search_Engines",
          "visitsShare": 0.0746532254156227
        },
        {
          "category": "Computers_Electronics_and_Technology/Social_Networks_and_Online_Communities",
          "visitsShare": 0.06920342810628012
        },
        {
          "category": "Sports/Soccer",
          "visitsShare": 0.04606757570545757
        },
        {
          "category": "Adult",
          "visitsShare": 0.03216603357691119
        }
      ]
    },
    "adsSource": {
      "adsSitesTotalCount": 29,
      "adsNetworksTotalCount": 5,
      "topAdsSites": [
        {
          "domain": "em.com.br",
          "visitsShare": 0.1048182368836688
        },
        {
          "domain": "globo.com",
          "visitsShare": 0.09243412147583657
        },
        {
          "domain": "terra.com.br",
          "visitsShare": 0.05744666381051266
        }
      ]
    },
    "socialNetworksSource": {
      "topSocialNetworks": [
        {
          "name": "X-twitter",
          "visitsShare": 0.4480669103688473
        },
        {
          "name": "Youtube",
          "visitsShare": 0.24561132555236637
        },
        {
          "name": "Facebook",
          "visitsShare": 0.08448095263980547
        },
        {
          "name": "Reddit",
          "visitsShare": 0.08110832803817813
        },
        {
          "name": "WhatsApp Webapp",
          "visitsShare": 0.06560441310952614
        }
      ],
      "socialNetworksTotalCount": 19
    },
    "outgoingReferrals": {
      "outgoingSitesTotalCount": 848,
      "topOutgoingSites": [
        {
          "domain": "ig.com.br",
          "visitsShare": 0.02912912919378956
        },
        {
          "domain": "tudogostoso.com.br",
          "visitsShare": 0.028999873841599525
        },
        {
          "domain": "otempo.com.br",
          "visitsShare": 0.025578651778817574
        }
      ],
      "topOutgoingCategories": [
        {
          "category": "News_and_Media",
          "visitsShare": 0.41038137370260924
        },
        {
          "category": "Computers_Electronics_and_Technology/Search_Engines",
          "visitsShare": 0.0554212378875351
        },
        {
          "category": "Computers_Electronics_and_Technology/Social_Networks_and_Online_Communities",
          "visitsShare": 0.05252387085792469
        },
        {
          "category": "Sports/Soccer",
          "visitsShare": 0.051799479613849155
        },
        {
          "category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology",
          "visitsShare": 0.03376059428793131
        }
      ]
    },
    "technologies": {
      "categories": [
        {
          "categoryId": "advertising",
          "topTechName": "Google Adsense",
          "technologiesTotalCount": 135
        },
        {
          "categoryId": "payment_and_currencies",
          "topTechName": "PayPal",
          "technologiesTotalCount": 23
        },
        {
          "categoryId": "conversion_and_analytics",
          "topTechName": "Google Analytics",
          "technologiesTotalCount": 21
        },
        {
          "categoryId": "social",
          "topTechName": "Instagram",
          "technologiesTotalCount": 8
        }
      ],
      "categoriesTotalCount": 16,
      "technologiesTotalCount": 217
    },
    "snapshotDate": "2026-08-01 00:00:00+00:00",
    "traffic": {
      "graphVisitsGrade": "<1B",
      "visitsTotalCount": 694583390,
      "visitsTotalCountChange": -0.030357484432366834,
      "bounceRate": 0.514312113010406,
      "pagesPerVisit": 2.149833109324336,
      "visitsAvgDurationFormatted": "00:03:00",
      "history": [
        {
          "date": "2026-06-01 00:00:00",
          "percentageChange": -0.5472406041199043,
          "percentageValue": 72.90557456
        },
        {
          "date": "2026-07-01 00:00:00",
          "percentageChange": -5.059869314505363,
          "percentageValue": 69.46964123
        },
        {
          "date": "2026-08-01 00:00:00",
          "percentageChange": -3.0357484432366832,
          "percentageValue": 67.5125051
        }
      ],
      "competitors": [
        {
          "domain": "globo.com",
          "isDataFromGa": false
        },
        {
          "domain": "uol.com.br",
          "isDataFromGa": false
        },
        {
          "domain": "qq.com",
          "isDataFromGa": false
        },
        {
          "domain": "aol.com",
          "isDataFromGa": false
        },
        {
          "domain": "wp.pl",
          "isDataFromGa": false
        }
      ]
    },
    "trafficSources": [
      {
        "source": "direct",
        "rank": 1
      },
      {
        "source": "organic",
        "rank": 2
      },
      {
        "source": "referrals",
        "rank": 3
      }
    ],
    "ranking": {
      "globalRankCompetitors": [
        {
          "rank": 78,
          "domain": "adobe.com"
        },
        {
          "rank": 79,
          "domain": "amazon.co.uk"
        },
        {
          "rank": 80,
          "domain": "globo.com"
        },
        {
          "rank": 81,
          "domain": "ok.ru"
        },
        {
          "rank": 82,
          "domain": "disneyplus.com"
        }
      ],
      "globalRankHistory": [
        {
          "date": "2026-06-01 00:00:00+00:00",
          "rank": 73
        },
        {
          "date": "2026-07-01 00:00:00+00:00",
          "rank": 81
        },
        {
          "date": "2026-08-01 00:00:00+00:00",
          "rank": 80
        }
      ],
      "countryRankCompetitors": [
        {
          "rank": 5,
          "domain": "tiktok.com"
        },
        {
          "rank": 6,
          "domain": "whatsapp.com"
        },
        {
          "rank": 7,
          "domain": "globo.com"
        },
        {
          "rank": 8,
          "domain": "mercadolivre.com.br"
        },
        {
          "rank": 9,
          "domain": "facebook.com"
        }
      ],
      "countryRankHistory": [
        {
          "date": "2026-06-01 00:00:00+00:00",
          "rank": 7
        },
        {
          "date": "2026-07-01 00:00:00+00:00",
          "rank": 7
        },
        {
          "date": "2026-08-01 00:00:00+00:00",
          "rank": 7
        }
      ],
      "categoryRankCompetitors": [
        {
          "rank": 1,
          "domain": "globo.com"
        },
        {
          "rank": 2,
          "domain": "uol.com.br"
        },
        {
          "rank": 3,
          "domain": "yahoo.com"
        },
        {
          "rank": 4,
          "domain": "terra.com.br"
        },
        {
          "rank": 5,
          "domain": "cnnbrasil.com.br"
        }
      ],
      "categoryRankHistory": [
        {
          "date": "2026-06-01 00:00:00+00:00",
          "rank": 1
        },
        {
          "date": "2026-07-01 00:00:00+00:00",
          "rank": 1
        },
        {
          "date": "2026-08-01 00:00:00+00:00",
          "rank": 1
        }
      ],
      "globalRank": 80,
      "globalRankPrev": 81,
      "globalRankChange": 1,
      "categoryRank": 1,
      "categoryRankPrev": 1,
      "categoryRankChange": 0,
      "countryRank": 7,
      "countryRankPrev": 7,
      "countryRankChange": 0,
      "countryAlpha2Code": "BR",
      "countryUrlCode": "brazil"
    },
    "demographics": {
      "ageDistribution": [
        {
          "minAge": 18,
          "maxAge": 24,
          "value": 0.1630915567543213
        },
        {
          "minAge": 25,
          "maxAge": 34,
          "value": 0.25664025726450324
        },
        {
          "minAge": 35,
          "maxAge": 44,
          "value": 0.20275333521957556
        },
        {
          "minAge": 45,
          "maxAge": 54,
          "value": 0.16484913386322417
        },
        {
          "minAge": 55,
          "maxAge": 64,
          "value": 0.12466869540726033
        },
        {
          "minAge": 65,
          "maxAge": null,
          "value": 0.08799702149111532
        }
      ],
      "genderDistribution": {
        "male": 0.640422136686806,
        "female": 0.35957786331319397
      }
    },
    "geography": {
      "countriesTotalCount": 106,
      "topCountriesTraffics": [
        {
          "countryAlpha2Code": "BR",
          "countryAlpha2CodeRaw": "BR",
          "countryUrlCode": "brazil",
          "visitsShare": 0.9597268722232077,
          "visitsShareChange": -0.02831254326746102
        },
        {
          "countryAlpha2Code": "US",
          "countryAlpha2CodeRaw": "US",
          "countryUrlCode": "united-states",
          "visitsShare": 0.019081409853220706,
          "visitsShareChange": -0.06030613573585719
        },
        {
          "countryAlpha2Code": "PT",
          "countryAlpha2CodeRaw": "PT",
          "countryUrlCode": "portugal",
          "visitsShare": 0.005269213437394823,
          "visitsShareChange": -0.16202671593684015
        },
        {
          "countryAlpha2Code": "CA",
          "countryAlpha2CodeRaw": "CA",
          "countryUrlCode": "canada",
          "visitsShare": 0.002244838149409821,
          "visitsShareChange": 0.02926081740255637
        },
        {
          "countryAlpha2Code": "GB",
          "countryAlpha2CodeRaw": "GB",
          "countryUrlCode": "united-kingdom",
          "visitsShare": 0.0015817827247583177,
          "visitsShareChange": 0.3041761441836288
        }
      ]
    }
  }
]

Miscellaneous

• Proxy usage is strongly recommended. Running without a proxy or with a single IP will likely result in blocks or CAPTCHAs. Apify's built-in proxy pools are configured by default.
• Rate limiting: The Actor waits between requests using exponential backoff (5 attempts, 4–10 s between retries). For large domain lists, plan accordingly — each domain takes roughly 10–60 seconds.
• Failed domains: If a domain cannot be scraped after all retries, it is recorded in the Actor's key-value store under the key failed_domains for later inspection.
• Data currency: SimilarWeb snapshots are typically updated monthly. The snapshotDate field in each record indicates the date of the data point.