Websiteless: Google Maps Leads Without a Website

Find local businesses on Google Maps that need a website: no website at all, only a Facebook or Instagram page, only a Yelp, Booksy or DoorDash listing, a dead domain, expired certificate or parked page, or an outdated site (no HTTPS, not mobile-ready, old copyright). Every lead comes with a lead score from 0 to 100, plain-English reasons to pitch ("No website on the Google listing; 4.8★ from 212 reviews; Google listing not claimed by the owner"), phone, rating, review count, Google profile gaps, address and Maps link. Chains, duplicates and businesses with a working website are skipped for free. Built for web design agencies, SEO and marketing freelancers, and anyone selling to local businesses. No login, no API key, no browser.

What you get

One row per lead (example record, shortened):

{
  "name": "Desert Ridge Roofing",
  "presence": "none",
  "leadScore": 90,
  "leadTier": "HIGH",
  "pitchReason": "No website on the Google listing; 4.8★ from 212 reviews (established business); Google listing not claimed by the owner",
  "reasons": [
    "No website on the Google listing",
    "4.8★ from 212 reviews (established business)",
    "Google listing not claimed by the owner",
    "Phone listed"
  ],
  "category": "Roofing contractor",
  "phone": "(520) 555-0182",
  "phoneInternational": "+1 520-555-0182",
  "email": null,
  "facebookUrl": null,
  "instagramUrl": null,
  "listedLink": null,
  "listedLinkType": null,
  "website": null,
  "websiteStatus": null,
  "websiteIssues": [],
  "websitePlatform": null,
  "copyrightYear": null,
  "rating": 4.8,
  "reviewsCount": 212,
  "photosCount": 14,
  "claimedByOwner": false,
  "profileGaps": ["unclaimed_listing"],
  "address": "2210 E Example Rd, Tucson, AZ 85719, United States",
  "city": "Tucson, AZ, United States",
  "countryCode": "US",
  "latitude": 32.2401,
  "longitude": -110.9402,
  "googleMapsUrl": "https://www.google.com/maps/place/?q=place_id:ChIJExample-DesertRidge01",
  "placeId": "ChIJExample-DesertRidge01",
  "searchQuery": "roofer in Tucson, AZ",
  "scrapedAt": "2026-11-14T05:18:42+00:00"
}

A lead with a broken site looks like this (only the fields that change):

{
  "name": "Sunline Roof Repair",
  "presence": "broken_website",
  "leadScore": 78,
  "pitchReason": "Website's security certificate has expired (browsers show a warning page); 4.9★ from 96 reviews (established business); Phone listed",
  "website": "https://www.sunlineroof.example/",
  "websiteStatus": "error",
  "websiteIssues": ["site_ssl_expired"],
  "email": "office@sunlineroof.example"
}

The dataset view Leads shows name, web presence, score, tier, reason, phone, email, links, website status, category, rating, reviews, address and Maps link. Turn on Compact output for small rows (handy for AI agents).

Lead types

Pick any mix in Which businesses count as leads. The first three are on by default.

presence	What it means	Good pitch
none	No website on the Google listing	A first website
social_only	The "website" is a Facebook, Instagram, TikTok or Linktree page	A real site they own
listing_only	The "website" is a directory, booking or ordering page (Yelp, Booksy, Vagaro, DoorDash, Toast...), a Google Business placeholder, or a site shared by several businesses	A site that isn't rented from a platform
broken_website	Own domain that doesn't resolve, refuses connections, answers 404 or 5xx, has an expired, self-signed or wrong-domain certificate, is parked, or is an empty "coming soon" page	A fix or a rebuild
outdated_website	Own site that loads, but has no HTTPS, no mobile viewport, a footer copyright of 4+ years ago, or runs on a free builder subdomain	A redesign

websiteStatus sums it up in one word for spreadsheets: null (no own site), dead, error, parked, placeholder or live.

We only call a site broken when a visitor would see it broken too. Timeouts, bot walls (HTTP 403, 429, 503) and incomplete certificate chains that browsers repair are treated as "couldn't check" and are never sent to you as leads.

How the lead score works

The score (0 to 100) is plain arithmetic, so you can trust and sort by it:

• Web presence: no website 45, social only 42, listing only 40, broken site 38, outdated site 25.
• Reviews: +20 for 100+, +15 for 30+, +10 for 10+, +5 for 3+. Busy businesses can pay for a website.
• Rating: +10 for 4.5+, +7 for 4.0+, +3 for 3.5+.
• Phone listed: +10. Email found: +5.
• Google profile gaps: +5 each (up to +10) for an unclaimed listing, no opening hours or fewer than 5 photos. Each one is a second thing you can offer (a Google Business Profile setup).

leadTier is HIGH at 75+, MEDIUM at 55+, else LOW. reasons lists every point in words; pitchReason is the first three, ready for a mail-merge field.

What you can use it for

• Web design agencies and freelancers: a list of busy local businesses with no real website, sorted by how likely they are to buy.
• SEO and Google Business Profile services: unclaimed listings, listings with no hours or photos, and businesses whose domain died.
• Marketing agencies (SMMA): businesses running only on a Facebook page or a booking app.
• Sales teams selling to SMBs: phone-ready lists by trade and city, with the reason to call.
• Weekly prospecting: schedule it with Only new leads and get fresh leads in each city every week.

Why this Actor

	This Actor	Other Actors on the Store
1,000 leads	$5.00 ($2.50 on Business)	The most-used one is $3.60 ($1.40 on Business), no-website leads only. Others range from $1 to $15
Facebook-only, directory-only and Google-placeholder leads	Yes, each labeled	The most-used one doesn't separate them
Broken, parked and outdated websites	Yes, checked so a visitor would see it too	A few check them
Reasons to pitch and a 0 to 100 score	Yes, in words	Some give a score only
Chains, franchises and duplicate listings (same phone)	Skipped for free
Emails from the business website	+$2.00 per 1,000, only when found	Some offer it

Competitor prices checked on the Apify Store in November 2026 (Free plan price first). Store prices change, so check the Pricing tab of any Actor before you compare.

How to find businesses without a website

1. Create a free Apify account and open this Actor.
2. In Business type, type trades the way you'd search on Google Maps (roofer, nail salon, dentist).
3. In Where, add cities, neighborhoods or postcodes. Every business type is searched in every place.
4. Pick Which businesses count as leads and set Max leads per search.
5. Optional: filters (minimum rating, reviews, phone, category, minimum lead score) and Find emails on the business website.
6. Click Start. Download the leads as CSV, Excel or JSON, or read them through the API.
7. For weekly leads, save the input as a task, switch on Only new leads and schedule it.

Tips:

• Trades and beauty find the most leads. Handymen, roofers, cleaners, nail salons and barbers often have no site; dentists and lawyers usually do.
• Search depth "Deep" keeps looking in 9 smaller areas when Google's ~120 places per search run out before your lead count is reached. Use "Deeper" for whole cities.
• Only leads are charged. Businesses with a working website, chains, duplicates and filtered-out places cost nothing.
• Add minReviews (for example 20) to skip brand-new or inactive listings.

Input examples

Roofers and plumbers with no website, Facebook-only or directory-only, with a phone:

{
  "searchTerms": ["roofer", "plumber"],
  "locations": ["Tucson, AZ", "Phoenix, AZ"],
  "leadTypes": ["noWebsite", "socialOnly", "listingOnly"],
  "maxLeadsPerSearch": 50,
  "requirePhone": true
}

Every kind of lead, including broken and outdated sites, with emails, only strong leads:

{
  "searchTerms": ["nail salon"],
  "locations": ["Leeds, UK"],
  "leadTypes": ["noWebsite", "socialOnly", "listingOnly", "brokenWebsite", "outdatedWebsite"],
  "maxLeadsPerSearch": 100,
  "findContacts": true,
  "minLeadScore": 60
}

Weekly new leads (save as a task and schedule it):

{
  "searchTerms": ["handyman", "house cleaning"],
  "locations": ["Austin, TX"],
  "maxLeadsPerSearch": 0,
  "searchDepth": "deeper",
  "onlyNewLeads": true
}

Pricing

Pay per lead, with a lower price on bigger Apify plans. Places that aren't leads are free.

Event	Free plan	Starter	Scale	Business
Lead	$5.00 / 1,000	$4.00 / 1,000	$3.00 / 1,000	$2.50 / 1,000
Contact details found (only when the website gives an email or social profile)	$2.00 / 1,000	$1.50 / 1,000	$1.20 / 1,000	$1.00 / 1,000
Actor start	$0.0005	$0.0005	$0.0005	$0.0005

Example on the Free plan: 100 leads = $0.50. How many places turn out to be leads depends on the trade and the city; you pay for the leads only.

Proxy and compute are included. Set Maximum cost per run in the run options and the Actor stops before going over it.

Use with AI agents (Claude, ChatGPT, Cursor, MCP)

Add the Actor as a tool through the Apify MCP server: https://mcp.apify.com?tools=smoldesk/websiteless-leads. In Claude Desktop, Claude Code, Cursor or VS Code, add this to your MCP config (you sign in to Apify in the browser on first use, or put your API token in a headers → Authorization: Bearer <APIFY_TOKEN> field instead):

{
  "mcpServers": {
    "websiteless": {
      "url": "https://mcp.apify.com?tools=smoldesk/websiteless-leads"
    }
  }
}

Or let the Apify CLI write it for you: apify mcp install cursor --tools smoldesk/websiteless-leads (also claude-code, vscode, codex). Then paste this into your agent's system prompt or tool notes:

Tool: smoldesk/websiteless-leads (Websiteless, Apify)
Use it when: the user wants local businesses that need a website or web help, for a trade and a place (e.g. "roofers in Tucson with no website"): businesses with no website, only a Facebook/Instagram page, only a directory or booking page, or a broken or outdated site. Each lead has presence, leadScore (0-100), pitchReason in plain English, phone, rating, reviews and Maps link.
Don't use it when: the user wants every business in an area (use a general Google Maps scraper), or full review history.
How to call: run the Actor with JSON input and read the dataset items. Set "compact": true for short rows. Leads cost money per item, so keep maxLeadsPerSearch small unless the user asks for more.
Example input: {"searchTerms": ["roofer"], "locations": ["Tucson, AZ"], "maxLeadsPerSearch": 20, "compact": true}

Things an agent can do with it:

• Find 30 roofers in Phoenix with no website and write a short cold email for each, using pitchReason.
• Which nail salons in Leeds only have a Facebook page? Sort them by review count.
• List barbers in Austin whose website domain has died.

Want every Smoldesk scraper as agent tools in one connection? See the full list on our publisher page.

Use with AI (LangChain / LlamaIndex / CrewAI)

With LangChain (pip install langchain-apify):

from langchain_apify import ApifyWrapper
from langchain_core.documents import Document

apify = ApifyWrapper()  # reads APIFY_API_TOKEN
loader = apify.call_actor(
    actor_id="smoldesk/websiteless-leads",
    run_input={"searchTerms": ["plumber"], "locations": ["Denver, CO"], "maxLeadsPerSearch": 30, "compact": True},
    dataset_mapping_function=lambda v: Document(
        page_content=f"{v['name']} ({v.get('category')}, {v.get('city')}): {v.get('pitchReason')}. "
                     f"Lead score {v.get('leadScore')}. Phone {v.get('phone')}.",
        metadata={k: v.get(k) for k in ("placeId", "presence", "leadScore", "googleMapsUrl")},
    ),
)
docs = loader.load()

Already have a run? Use ApifyDatasetLoader(dataset_id="<run's dataset ID>", dataset_mapping_function=...). LlamaIndex: ApifyActor from llama-index-readers-apify. CrewAI: use the Apify MCP server above.

Limitations

• Some leads have no street address. Service-area businesses (plumbers, handymen, cleaners) hide it on Google: under 10% of leads in our roofer and nail salon tests, almost half for handymen. Coordinates and country are still there.
• Google's results change between runs, so the same search can give a few more or fewer leads each time.
• Emails need a website. Businesses with no website have no email to find; the email search runs only for broken or outdated sites that still load pages. Emails are not verified.
• Outdated is a hint, not a verdict. A 2021 copyright or a missing viewport tag is a reason to look, not proof the site is bad. That's why outdated sites are off by default and score lower.
• Chains are matched by name (a built-in list of well-known brands, plus any name seen at 3+ addresses in the run). A small local business that shares a name with a chain may be skipped; turn off Skip chains and franchises if that happens.

FAQ

How do I find businesses without a website on Google Maps? Type a trade and a city, click Start. The Actor reads each listing and keeps only those with no website, or with a "website" that is really a Facebook page, a directory or booking page, or (if you choose) a broken or outdated site.

Why is a business with a Facebook link counted as having no website? Because it doesn't have one it owns. A Facebook page, Linktree or Booksy page is the strongest sign a business still needs a real website. You can turn these leads off and keep only none.

Are the broken-website leads accurate? We only report what a normal visitor would also hit: the domain doesn't exist, the server refuses connections or answers 404/5xx, the certificate is expired, self-signed or for another domain, or the page is parked or empty. Sites that are just slow or block bots are left out.

Do I need a login, cookies or proxies? No. It uses no Google account. It runs from Apify's servers and switches to Apify datacenter proxy on its own if Google slows it down. Residential proxies are never used.

Is it legal? Business listings are public information shown without a login. You are responsible for how you use the data, especially for contacting people (GDPR, PECR, CAN-SPAM, CASL and similar rules). Don't use it to send spam. This Actor is not affiliated with Google.

Feedback

Found a bug or a wrong label? Open an issue in the Issues tab with the business name and city. If the Actor found you clients, a short review on this page helps other people find it.

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