WeChat Official Account (公众号 / Weixin MP) Scraper | Articles, Read Counts & WeChat Index (2026)

16 operations, up to 52 fields per result, 2,000+ articles per minute: article search, read counts, comments, account owners and WeChat Index trends from 公众号.

Zen Studio Chinese Social   •  The platforms 1.4 billion people actually post on
WeChat Channels 视频号 Short video, creators, comments	WeChat Official Accounts 公众号 ➤ You are here	RedNote Search 小红书 Notes, images, video	Douyin Search 抖音 Videos and creators

Copy to your AI assistant

zen-studio/wechat-official-account-scraper on Apify. Call ApifyClient("TOKEN").actor("zen-studio/wechat-official-account-scraper").call(run_input={...}), then client.dataset(run["defaultDatasetId"]).list_items().items. One of 16 operations per run; it picks which input array is read (keywords, articleUrls, accounts, links). Full spec: GET https://api.apify.com/v2/acts/zen-studio~wechat-official-account-scraper/builds/default (Bearer TOKEN) → inputSchema, actorDefinition.storages.dataset, readme. Token: https://console.apify.com/account/integrations

Key Features

• 16 operations in one Actor: article search, account search, hot articles, article detail, read counts, comments, replies, account profiles, owners, original counts, today's articles, article history, mini programs, autocomplete, and WeChat Index trends.
• Up to 52 fields per result: the full upstream record is passed through, not a hand-picked subset. Account profiles carry the linked WeChat Channels account; hot articles carry read counts, like counts and follower counts inline.
• Batch input: pass up to 50 keywords, article links or accounts per run. Entries are processed in parallel and de-duplicated.
• Free tier: 25 lifetime runs, one page of results each. No credit card required.

How to Scrape WeChat Official Account Articles

Pick one operation per run. Each one reads a different part of WeChat Official Accounts.

Basic: find articles by keyword

{
    "operation": "articleSearch",
    "keywords": ["人工智能"],
    "maxPages": 3
}

Chinese keywords return the richest results. English terms and brand names work too.

Several keywords at once

{
    "operation": "articleSearch",
    "keywords": ["人工智能", "新能源汽车", "跨境电商"],
    "sortBy": "latest",
    "publishTime": "week",
    "maxPages": 5
}

sortBy accepts relevance, latest or hot. publishTime narrows to day, week or halfYear.

Read counts and engagement for a specific article

{
    "operation": "articleMetrics",
    "articleUrls": ["https://mp.weixin.qq.com/s/TSNQKkRpN1qbKsT7BvzqIw"]
}

An account's publishing history

{
    "operation": "accountHistoryArticles",
    "accounts": ["rmrbwx"],
    "maxPages": 10
}

Accounts accept a short id (rmrbwx), a gh_ id (gh_363b924965e9), the display name (人民日报), or any article link from that account. All four resolve automatically.

Input Parameters

Parameter	Type	Default	Description
operation	string	articleSearch	Which of the 16 capabilities to run
keywords	array		Search terms. Used by article, account, hot, mini program, suggestion and Index operations
articleUrls	array		Article links. Used by detail, metrics, comments and replies
accounts	array		Short id, gh_ id, display name or an article link
links	array		Short links to expand
maxPages	integer	3	Depth per entry. For comment replies, how many threads to expand
sortBy	string	relevance	relevance, latest, hot
publishTime	string	all	all, day, week, halfYear
startDay	string	7 days ago	Hot articles, yyyy-MM-dd
endDay	string	today	Hot articles, yyyy-MM-dd
publishType	string	ALL	Hot articles: image and text, video, audio, image, text, reprint
category	string	ALL	Hot articles: 30 topic categories including finance, technology, health, parenting
businessType	string	ALL	Autocomplete scope: accounts, articles, channels, mini programs and more

What Data Can You Extract from WeChat Official Accounts?

Every row carries the operation that produced it and the queryTarget it came from, so batched runs stay traceable.

Articles: title, digest, cover image, publish time and timestamp, author, account name and gh_ id, full body text, album (合集) membership, IP region, hashtags and topics.

Engagement: read count, like count, "wow" count, share count, favourite count, comment count, star count.

Accounts: display name, avatar, signature, verified owner (the registered company), original-article count, service type, IP region, custom menus, and the linked WeChat Channels account.

Comments: content, author nickname and avatar, like count, IP region down to province, pinned and featured flags, and reply threads.

Trends: daily WeChat Index (微信指数) values per keyword, and autocomplete suggestion sets.

Output example: article search

{
  "operation": "articleSearch",
  "queryTarget": "人工智能",
  "title": "当算法开始参与决策：<em class=\"highlight\">人工智能</em>重塑全球治理的底层逻辑",
  "desc": "在他们看来，人工智能对全球治理的影响远非工具层面的增量叠加，而是涉及治理主体、治理逻辑和治理模式的范式变革。",
  "docID": "12609487120201217758",
  "doc_url": "http://mp.weixin.qq.com/s?__biz=MzA4NDUwMjMxNA==&mid=2650556473&idx=1&sn=ff2b0f1204754f241c51acbb43b159a0#rd",
  "thumbUrl": "https://mmbiz.qpic.cn/sz_mmbiz_jpg/UCwHTaPWCPIdefEG84ia3BhMN5aVyWAuq/0?wx_fmt=jpeg",
  "date": 1785801091,
  "timestamp": 1785801091,
  "source": {
    "title": "中国社会科学网",
    "dateTime": "14小时前"
  },
  "docType": 0,
  "itemShowType": 0,
  "mpScene": 7,
  "src_type": 49
}

Output example: article metrics

{
  "operation": "articleMetrics",
  "queryTarget": "https://mp.weixin.qq.com/s/TSNQKkRpN1qbKsT7BvzqIw",
  "read_num": 28492,
  "like_count": 22,
  "old_like_count": 111,
  "share_count": 978,
  "collect_count": 34,
  "comment_count": 28,
  "star_num": 0,
  "original_content_num": 0,
  "friend_subscribe_count": 0,
  "ai_summary_uv": 0,
  "comment_enabled": 1,
  "get_data_succ": 1,
  "is_subscribed": 0,
  "verify_status": 2,
  "can_use_star": 0,
  "show_read": 1,
  "show_like": 1,
  "show_old_like": 1,
  "show_share": 1,
  "show_collect": 1,
  "show_star": 0,
  "show_friend_seen": 2,
  "show_like_gray": 0,
  "show_old_like_gray": 0,
  "show_share_gray": 0,
  "show_collect_gray": 0,
  "friend_seen_info": { "friend_info": [] }
}

Output example: account search

{
  "operation": "accountSearch",
  "queryTarget": "人工智能",
  "userName": "gh_00d68db4a358",
  "nickName": "世界人工智能大会",
  "aliasName": "",
  "principalName": "上海东浩兰生会展(集团)有限公司",
  "verified": true,
  "signature": "聚焦人工智能行业前沿，跟踪世界人工智能大会信息",
  "avatarUrl": "http://wx.qlogo.cn/mmhead/uI5pczeERTal9dSId0upRjkIj5nkzEYTep1ccfNj9/0",
  "iconUrl": "http://mmbiz.qpic.cn/mmbiz_png/HvibadYHMA2ib2dyTpP0xDM1c6D4mheoR0/0?wx_fmt=png",
  "originalContentStr": "816篇原创内容",
  "lastUpdatedStr": "3小时前更新",
  "accTypeName": "公众号",
  "title": "世界<em class=\"highlight\">人工智能</em>大会",
  "desc": "聚焦<em class=\"highlight\">人工智能</em>行业前沿",
  "acctDesc": "816篇原创内容",
  "extraDesc": "3小时前更新",
  "docID": "3582835969",
  "isMixedAcc": true,
  "isTwoLineExpt": false,
  "foldHide": 0,
  "style": 0,
  "menus": [
    { "title": "WAIC 2026", "jumpInfo": { "jumpType": 3, "jumpUrl": "http://mp.weixin.qq.com/mp/homepage?__biz=MzU4MjgzNTk2OQ==" } }
  ],
  "source": { "auth": 1, "title": "上海东浩兰生会展(集团)有限公司" },
  "jumpInfo": { "userName": "gh_00d68db4a358", "nickName": "世界人工智能大会", "verifyFlag": 24 }
}

Output example: WeChat Index trend

{
  "operation": "wechatIndexSearch",
  "queryTarget": "人工智能",
  "dataPointCount": 30,
  "latestIndex": 79794786,
  "docID": "1-7123206500956315942",
  "dataPoints": [
    { "index": 75740322, "timestamp": 1783180800 },
    { "index": 72432297, "timestamp": 1783267200 },
    { "index": 75270441, "timestamp": 1783353600 }
  ]
}

Advanced Usage

Ready-made configurations for brand monitoring, competitor benchmarking, KOL discovery and content trend research.

Brand monitoring: track a keyword's popularity over time

{
    "operation": "wechatIndexSearch",
    "keywords": ["蔚来", "理想汽车", "小鹏汽车"]
}

Schedule this daily and each run appends a fresh 30 day trend series per brand. Plot the result against your campaign dates to see which pushes moved the needle.

Competitor benchmarking: what did their account publish, and did it land

{
    "operation": "accountHistoryArticles",
    "accounts": ["gh_363b924965e9", "rmrbwx"],
    "maxPages": 20
}

Feed the resulting article links back in with articleMetrics to attach read and share counts to each one.

KOL discovery: find and vet accounts in a niche

{
    "operation": "accountSearch",
    "keywords": ["新能源汽车", "母婴", "健身"],
    "maxPages": 5
}

Every hit already carries the verified owning company and the original-article count, so you can filter out reposting accounts without a second lookup.

Content research: what is trending in a category this week

{
    "operation": "hotArticleSearch",
    "category": "TECHNOLOGY",
    "startDay": "2026-07-28",
    "endDay": "2026-08-04",
    "maxPages": 5
}

Hot article rows include read count, like count and the publishing account's follower count, so no follow-up call is needed to size the account.

Daily monitoring: what an account posted today

{
    "operation": "accountTodayArticles",
    "accounts": ["rmrbwx"]
}

Run this on a daily schedule. Results are filtered to the current day in China time.

Integrations

Results land in a standard Apify dataset, so they flow into Google Sheets, Make, Zapier, Slack, or any HTTP webhook without extra work. Schedule runs from the Apify console for recurring monitoring.

New to scheduling on Apify? This walkthrough covers it:

Pricing: Pay Per Event (PPE)

$5.99 per 1,000 article search results. Volume discounts apply automatically as your Apify tier rises.

Event	Per result	Per 1,000
Article result	$0.00599	$5.99
Comment	$0.00299	$2.99
Account result	$0.00799	$7.99
Article detail, metrics or account info	$0.02999	$29.99

Hot articles are $0.01199 each, mini programs $0.01499, and WeChat Index trends and autocomplete sets $0.29999 each.

Free tier: 25 lifetime runs, one page of results per run. No credit card required.

FAQ

What is a WeChat Official Account (公众号 / Gongzhonghao)? A WeChat Official Account is the publishing channel brands, media and government bodies use inside WeChat (Weixin, 微信), China's largest messaging platform. Accounts push articles to subscribers, and those articles are the main long-form content format in the Chinese internet. This Actor covers the Official Account side, sometimes called WeChat MP; the short-video side is WeChat Channels (视频号), which is a separate product.

Which operations can I run? Sixteen: article search, account search, hot articles, mini program search, autocomplete suggestions, WeChat Index, article details, article metrics, article comments, comment replies, link conversion, account profile, account owner, original article count, today's articles and article history.

How many results can I extract? Up to 50 entries per run, each paginated up to 50 pages. Article search returns roughly 20 results per page, account history 10 per page.

How fresh is the data? Live. Every run reads WeChat at request time, with no cached layer in between. Read counts and comment counts reflect the moment you run it.

How do I get the read count of an article? Use the articleMetrics operation with the article link. It returns reads, likes, "wow" reactions, shares, favourites and comment count in one row.

What is WeChat Index (微信指数) and what is it used for? WeChat Index is WeChat's own keyword popularity measure, drawn from in-app searches, Official Account articles and Moments shares. It works like Google Trends for the Chinese market. Brands use it to size their share of attention, measure campaign lift, and spot rising topics. The wechatIndexSearch operation returns 30 daily values per keyword.

Can I find who owns an account? Yes. The accountPrincipalInfo operation returns the verified registered company or organisation behind an account. It is also included free on every accountSearch hit.

Do I need a WeChat account or cookies? No. Provide a keyword, an article link or an account id and run it. No account, cookie export or QR login is involved.

Do I need a proxy or a China IP address? No. Everything is handled for you.

How far back does article history go? As far as the account's public history page goes, 10 articles per page. Set maxPages higher to go deeper.

Can I get WeChat Channels (视频号) videos too? Not in this Actor. Channels is a separate product with a different data shape. In the meantime, accountBasicInfo returns the Channels account linked to an Official Account, which is the join key between the two.

How do I export the data? JSON, CSV, Excel, XML or HTML from the run's Storage tab, or through the Apify API. JSON preserves the nested fields such as dataPoints, menus and source best; CSV flattens them.

What happens if an article or account is unavailable? That entry is skipped and the run continues with the rest. Deleted, private and region-restricted articles are the usual causes.

Is it legal to scrape WeChat Official Account data? This Actor reads only publicly visible content, nothing behind a login. You are responsible for complying with WeChat's terms of service and with applicable data protection law, including GDPR, CCPA and China's PIPL. Comments and account profiles contain personal data such as nicknames, avatars and IP regions, so treat those fields accordingly.

What is the free tier? 25 lifetime runs, each capped at one page of results for the first entry. No credit card required.

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Support

• Bugs: Issues tab
• Features: Issues tab

Legal Compliance

Extracts publicly available data. Users must comply with WeChat terms and data protection regulations (GDPR, CCPA, PIPL).

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Sixteen WeChat Official Account operations in one Actor: search articles and accounts, pull read counts and comments, resolve account owners, and track WeChat Index keyword trends.